MediAvataar's News Desk
WPP announces the appointment of Cindy Rose OBE to its Board as a non-executive director.
Rose became Microsoft UK CEO in 2016, with responsibility for all of Microsoft’s product, service and support offerings across the United Kingdom, continuing the company’s transformation into the leading productivity and platform company for the mobile-first, cloud-first era. Prior to joining Microsoft, Rose was Managing Director of the UK Consumer division at Vodafone where she led the expansion of its retail store estate from 350 to over 500 stores.
Before Vodafone, she was Executive Director of Digital Entertainment at Virgin Media where she was responsible for the launch of the company’s next generation pay TV platform powered by TiVo. Rose spent 15 years at The Walt Disney Company where she held a variety of roles including SVP & Managing Director of the Disney Interactive Media Group EMEA. In 2013, she joined the Board of Informa, a FTSE 100 academic publishing and events company, as an independent non-executive director.
Her appointment will be effective from 1 April 2019 and she will serve as a member of the Audit Committee.
Commenting on the appointment, Roberto Quarta, Chairman of WPP, said: “Cindy is one of the most admired and respected figures in the technology industry, and we are delighted to welcome her to the WPP Board. Her deep understanding of the role of technology in business transformation will be invaluable as the executive team implements its new strategy for growth.”
Cindy Rose said: “WPP has set out a bold new vision for its future as a creative transformation company, with a commitment to invest in talent, technology and culture. I look forward to supporting the team and making a contribution at such an exciting and important moment in the company’s development.”
Ogilvy announces the appointment of Ranjeev Vij as Managing Partner of its Delhi office.
Kapil Arora, President, The Ogilvy Group -North: I am glad to welcome Ranjeev into the Ogilvy family. With his rich and varied experience, he brings to the table a great combination of brand building capability and modern marketing knowhow, both skills that will greatly benefit our clients in Delhi.
In his new role, Ranjeev will report in to Kapil Arora and will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia.
Ranjeev Vij: Ogilvy is like homecoming for me. The energy and the enthusiasm each person in the organization has for creativity and craft is exceptional and I have unshakable faith in its talent. I believe with my hybrid work experience, I will be able to add value to our clients and deliver on the One Ogilvy vision – that helps bridge the gap between traditional and digital landscape and envisages an integrated offering built around client needs.
With over 24 years of experience across Advertising, Digital, Consulting and PR, he was leading the Zeno Group in India, in his previous role. Besides contributing to and shaping a number of brand journeys, Ranjeev is also responsible for the setting up of Proximity - BBDO India’s Digital, CRM arm and also for starting the Digital Marketing Services unit for Cognizant in the UK, in his earlier stints.
VMLY&R announces the appointment of Kevin Lobo as Executive Creative Director, VMLY&R India, adding to the rapidly expanding creative team put together by Venkatgiri Rao, CCO, VMLY&R SEA & India.
Kevin brings more than a decade of experience driving award-winning campaigns for marquee global and Indian brands such as Diageo, Unilever, Bajaj Motorcycles, Bajaj Allianz, Parle, Maybelline, Parachute, Cadbury’s and Adidas.
He joins VMLY&R from Leo Burnett, where he conceptualized and led Bajaj V, ‘The Nation’s Bike’ - one of the auto industry, and the country’s, most impactful campaigns in the last decade. The work on Bajaj V, the motorcycle made from the scrap of legendary warship INS Vikrant, went on to sweep the top international awards, including One Show, D&AD and the coveted Creative Effectiveness Lions at Cannes.
Kevin’s portfolio of work also includes the powerful #MoreToGive organ donation campaign for Fortis Hospitals. In addition, he directed the popular ‘Invincible Indians’ series of films for Bajaj V, following this directorial debut with several well-appreciated videos for McDonald’s and Bajaj Allianz.
In his new role, Kevin will be responsible for driving big and impactful campaigns for clients in India and the region, and for creating a strong, creative culture for the agency. He will also work to build and expand creative teams, as well as the agency’s in-house video production capabilities.
Venkatagiri Rao, CCO, VMLY&R SEA & India said, "Kevin is a delightful, creative thinker and a sharp strategic brain, with a focus on work that works - a rare and powerful combination. His experience on bold, new-age campaigns is why he is perfectly suited for an idea-first agency like VMLY&R, which leads with digital thinking while doing integrated work for brands. Also, the sheer energy and learning he brings to the game every day is inspiring. Making him a perfect mentor for our young talent looking to learn the business.”
Commenting on his new position, Kevin said, “VMLY&R is consistently in the Top 10 on Adage’s Agency A-List, rubbing shoulders with the best of the best in the world, so it was a no-brainer for me to join. The lines between mainline and digital advertising are blurring fast, and at VMLY&R, I see that at work every day. Young creatives here are not just creating integrated campaigns for local brands but for top brands in Singapore and Indonesia as well. The energy is infectious! With solid tech and innovation capabilities and great ambition, I hope I can contribute to VMLY&R India joining the A-list soon.”
Tripti Lochan, co-CEO, VMLY&R Asia, said, “Kevin brings an inspired view to every piece of work, and with experience leading teams to success, I am confident that he is a great addition to VMLY&R. As we build our presence in India, we are excited to have his perspective and expertise driving success for our clients.”
Kevin joins the agency as the second big hire in recent months, following the appointment of Sujay Kar as Commerce Group Lead, VMLY&R SEA & India. VMLY&R continues to grow its reputation in the region by harnessing creativity, technology, and culture to create connected brands that drive value for their clients and impact the world.
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure Forecasts, published .
Auto brands are expecting a tough year in 2019 as they face continued tension in trading relations, particularly between the US and China, and the possible imposition of car import tariffs in the US making it more expensive for manufacturers to source raw materials and parts, as well as to sell across borders. Zenith then forecasts 2.0% growth in 2020, when the Summer Olympics in Tokyo and the UEFA Euro 2020 football championships will provide valuable showcases for auto advertising.
Auto advertising is underperforming the ad market as a whole, which is growing at 4% a year. New technology and evolving consumer needs pose a fundamental challenge to the way the auto industry does business. Embracing green fuels, new connected technology and new models of ownership, as well as using new digital channels to reach active buyers online, will be key to unlocking faster brand growth over the next few years.
This new research has revealed how differently auto advertising is behaving to the ad market as a whole, as brands tackle unique challenges to their traditional communication strategies,”
We have conducted our first exclusive survey of automotive advertising in 14 key markets across the world*, building on our authoritative Advertising Expenditure Forecasts, which we have been publishing for 31 years. We calculate that automotive advertising expenditure totalled US$35.5bn across these markets in 2018.
The USA is by far the biggest auto market in this report, with US$18.0bn in auto adspend in 2018, nearly three times more China, the next-biggest market, with US$6.3bn. US adspend by auto brands has been in long-term decline since 2012, however, with a 12% decline in adspend between 2012 and 2018. Meanwhile auto adspend in China grew 47% over this period. The fastest-growing market is India, where we expect auto adspend to grow at an average of 12.8% a year to 2020.
Television dominates auto advertising, but internet ads are growing fast
More than 50% of all automotive advertising expenditure goes to television – 54.9% in 2018, well above the 32.9% global average across all categories. Television remains the best channel for conveying emotional brand images and sustaining them over time. However, the ongoing decline in linear television ratings in most developed markets has been pushing up the prices of the remaining audiences. That’s now pushing brands to divert more of their spend to online video and other internet formats. We expect television’s share of automotive adspend to fall from 54.9% in 2018 to 54.4% in 2019, and then to 53.1% in 2020.
Auto brands have been steadily shifting more of their budgets to internet advertising, which includes advertising on all the online video services that deliver television-like content over the internet. Auto brands are some way behind the market as a whole in embracing internet advertising, though, spending 20.9% of their budget online in 2018, compared to the global average of 40.6%. The fact that vehicle sales are almost exclusively finalised offline makes it more difficult for auto brands to optimise their online activity for sales than for brands in most other categories. Consumers now conduct much of their research and consideration of auto brands online, however, so it’s important for auto brands to maintain a strong online presence so they can reach consumers at this key phase in the path to purchase. We forecast the internet’s share of automotive adspend to rise to 24.4% by 2020.
Apart from print, which continues to suffer from the ongoing decline in circulation figures, the rest of the traditional media are holding on to automotive advertising pretty well. We expect radio, cinema and out-of-home to either maintain or fractionally increase their share of automotive advertising between 2018 and 2020. Radio – which many consumers experience in their car – works particularly well for automotive brands, attracting 7.2% of auto adspend, compared to 6.0% of adspend across all categories globally.
Auto brands face unique communications challenges
Automotive brands face the same pressure for change that are driving all industries to transform the way they communicate with consumers and deploy their paid advertising. But they also face unique challenges as well. The rapid growth in consumer demand for SUV models has led to much higher competition among suppliers. This means advertisers need to target their advertising at potential SUV buyers more effectively, and assess the return on investment of their advertising more rigorously, both by channel and by model. Meanwhile, government intervention and consumer demand is forcing brands to invest in green technology, and to communicate their innovative values to consumers who are demanding change. Using data cues, such as interest in environmental and green issues and early tech adoption, can inform more effective targeting of potential green buyers.
New models of ownership are challenging auto brands to prove their relevance to younger consumers who may be putting off permanent car ownership for years. Partnering with events or activities that young consumers are passionate about, and with flexible ownership services, will help brands build relationships that will pay off when these consumers decide to make the leap to full ownership.
While we don’t expect fully autonomous cars to be widely available anytime soon, consumers are embracing semi-autonomous features and connected in-car technology. To attract tech-savvy drivers, brands should emphasise their semi-autonomous technology in their communications, and form partnerships with tech companies that can making driving safer, easier and more pleasant.
“This new research has revealed how differently auto advertising is behaving to the ad market as a whole, as brands tackle unique challenges to their traditional communication strategies,” said Jonathan Barnard, Zenith’s Head of Forecasting and Director of Global Intelligence. “Auto advertising is currently lagging behind the market, and has been slower to embrace online advertising, though the share of auto budgets to devoted online advertising is now rising rapidly.”
“’Mass advertising is central to maintaining brand consideration,” said Ben Lukawski, Zenith’s Global Head of Strategy. “But more personalised messages, targeted using behavioural cues, can reach consumers when they are actively considering an auto purchase and are most open to persuasion, guiding them down the path to purchase.”
*This research covers Australia, Brazil, Canada, China, France, Germany, India, Italy, Russia, South Korea, Spain, Switzerland, the UK, and the USA. Between them these markets account for 74% of all car sales by volume and 76% of global adspend across all categories, so advertising trends in these markets are representative of trends worldwide.
Opens doors for the public for the first time; partners BookMyShow
Promises power packed performances with biggest Bollywood celebrities in attendance
The festival of colour and fun is here, and one can trust no other than zoOm styled by Myntra, to throw the most celebrated Holi bashes in the city! This year, zoOm styled by Myntra, takes it notches higher, as it preps to present Bollywood’s biggest Holi celebration, The Zoom Holi Fest 2019 at Mumbai’s prime location in Bandra! zoOm styled by Myntra joins hands with online ticketing platform, BookMyShow to give the audience a spectacular experience of celebrating Holi with their favourite Bollywood celebrities.
With the opening and closing acts by the Bollywood music sensation including King of Bollywood music, Badshah, the nation’s heart-throb, Arjun Kanungo, Punjabi sensation, Aastha gill, the ever vibrant, Jasleen Royal, India’s renowned DJ, DJ Akhtar to attendance by the biggest B-Town celebrities, this Holi fest is all set to be the Bollywood’s go-to celebration this Holi !
Nikhil Gandhi, President - Times Network says,“Zoom Holi Fest is our flagship IP and this year, it is presented in a new avatar with specially curated offering on-ground. The excitement is quite pulsating as this is the first-time consumers will have access to LIVE performances, premium experiences and get to celebrate the festival with their favourite celebrities. We already have a slew of sponsors and partners on board and also launching a massive multimedia campaign across print, outdoor, TV, radio and digital. We hope our consumers will have a blockbuster experience this Holi”.
Apart from the breath-taking experience of meeting your favourite B-town celebrities, zoOm styled by Myntra, makes this larger than life experience even better with a series of high decibel activities including dancing to the favourite Bollywood tunes, fun games, munching on sumptuous meals and clicking your best selfies and groupies at Instagram zone and much more.
The Zoom Holi Fest 2019, marks the first year that zoOm styled by Myntra opens its doors to the consumers for its Holi celebration and gives everyone a chance a party with the B-town celeb. So get yourself an unforgettable experience under one open arena!
Book your tickets HERE