01 December 2022 04:37

MediAvataar's News Desk

MediAvataar's News Desk

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Licious, India’s largest tech powered D2C unicorn, announced the appointment of Ajit Narayanan as the Chief Product and Technology Officer, (CPTO).

Ajit will be spearheading the company’s efforts towards transforming the brand & category through technology first innovations that will transform the overall consumer experience & supply chain management to create a new benchmark for the industry to follow.

An industry veteran, Ajit comes with over two decades of expertise in building & scaling cutting edge digital products & technology across diverse domains of e-commerce, healthcare, mobile and artificial intelligence and is an inventor on many patents in these domains.

Commenting on Licious’ latest leadership hire, Vivek Gupta & Abhay Hanjura, Co-founders, Licious, said, “We are pleased to welcome Ajit to the team. As D2C leaders one of our biggest priorities is devising tech-first solutions that can successfully disrupt not just the Licious ecosystem but also the protein-based food space. Ajit’s rich experience in building transformative technology is a great match to this vision of ours. We are confident that under his able guidance the tech at Licious will scale newer heights.”

Says Ajit Narayanan, CPTO, Licious, stated, "Meat supply chains & storefronts are extremely complex due to the perishability of the product & challenges in ensuring highest levels of quality & service throughout the entire supply chain. It is clear that application of technologies like RFID, IOT, computer vision, predictive analytics and machine learning will highly optimise every part of this complexity, help predict and manage precise production, storage and movement of stock across the phases of farming, sourcing, production and distribution to our consumers to delight them with the best meat and alternative protein products & services. This will be a key driver for Licious's next phase of growth. This technology stack can as well become a first of its kind end-end meat commerce product of the world. I am extremely excited to help chart this journey with Licious who the market leader in this space is.”

One of India’s favourite Boy Band, Twin Strings release a Love Ballad “Pukaroge”.

Twins Strings is back with their 7 th Original track ‘Pukaroge’. The second original for 2022, ‘Pukaroge’ is a beautiful love song based on the situation of being so deep in love that nothing matters to you more than being there for your loved one. The song is the tale of a person who vows to make it to his love on a single call of need even if it has to be from another world. As the song progresses he speaks of how time is no longer significant to him as he's lived his entirety in the single moment of being with his love and how he'll always be there irrespective of how things are between the two of them.

The songs has been written, composed & produced by the band itself and is available on all popular audio streaming platforms. With the release of the song, Twin Strings has been announced as the “Radar India Artist of the month” on Spotify.

The band started out with doing covers initially & created a niche for themselves doing some very popular acoustic versions of popular hits. Over the years, Twin Strings moved their focus on doing originals and their music has been much appreciated by the music aficionados. Their first original ‘Dhalti Rahe’ was released in 2019 and over the last 3 years the band has released 7 originals . The band has over 125 million song views on their YouTube channel & 13 million streams on Spotify.

Speaking on the release of their new original, Twin Strings said “We are very excited on the release of our 7th original & the second for 2022- Pukaroge. The song is close to our hearts & we hope our fans love our newest original. We are extremely thankful to all our fans who have given us unconditional support over the years and we plan to release many more originals in 2023.”

About Twin Strings:

Twin Strings is a 4 member band based out of Delhi. The band comprises of :

Sagar Kr : Guitarist | Video Producer
Sahil Kr : Keyboard | Music Producer
Manav : Lead Vocalist I Music Producer
Mohit Deen : Percussionist | Mixing Engineer

They manage various aspects related to music from creating melodies to producing videos and performing all around the world. They have come a long way in their journey from engineering to music, transferring their passion into profession and everything in between. Over the last couple of years, they have taken YouTube by storm with their unique and tasteful renditions of popular songs. The band has more than 103 Billion views on YouTube and have done 350+ live shows till date. They have also collaborated with various prominent celebrity singers, YouTubers and also the prestigious Indian Army.

Tuesday, 08 November 2022 00:00

WPP announces its first Campus in Brazil

The Campus in Vila Leopoldina, São Paulo will bring together 7,000 WPP people

WPP is to create its first Campus in Brazil, bringing together the company’s 26 agencies and 7,000 people under one roof.

The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.

The new building is a pioneering architectural concept devised by Brazilian architect Gustavo Utrabo that integrates sustainability, the local community and its natural surroundings. The 20,000m2 plot is located in Vila Leopoldina, a neighbourhood that has attracted start-ups and high-growth companies and is emerging as a creative hub in São Paulo. The construction is due for completion at the beginning of 2025.

Mark Read, CEO of WPP, said: “WPP’s São Paulo Campus will provide innovative spaces for increased collaboration and will act as a catalyst for world-class work in Brazil. With people and nature integrated into the heart of its design, our aim is for the space to be the creative destination within the city for our clients and the country’s most talented people.”

Stefano Zunino, WPP’s Country Manager for Brazil, said: “The new Campus is a milestone for WPP’s operations in Brazil. The space is designed to promote greater synergy and collaboration between our people, companies and the community, stimulating creativity and the development of innovative solutions for clients. This unique architectural project puts sustainability and wellbeing at its focus, addressing the evolving definitions and demands of the modern workplace.”

Embedding the Campus in the community

The São Paulo Campus project started in 2019 and was launched with an open competition to create a truly unprecedented workspace for the city. BDG architecture + design, owned by WPP, will lead the interior design of the Campus, complementing Utrabo’s unique architectural proposal.

Gustavo Utrabo, the architect, said: “The building's concept is inspired by the location where the Tietê and Pinheiros rivers meet, and the relationship between these rivers and the city's inhabitants – between man and nature – and how this relationship can be rethought in a way that respects the local environment and its inhabitants.”

The five floors will be connected by walkways and staircases that will lead to large spaces and galleries connected to external areas, featuring collaborative workspaces on the balconies and terraces. In addition to an auditorium, the ground floor will be open to the public and will feature shops, cafés, restaurants and a large green area. The Campus will also have several other services available to WPP’s teams such as a gym.

The landscaping project was developed by the architect Raul Pereira and will incorporate more than 110 species of plants and trees native to the Atlantic Forest, reflecting the rich biodiversity of Brazil in the Campus’ more than 7,000m² of garden space.

In keeping with WPP’s commitment to achieve net zero across its operations by 2025, the building will seek the LEED Gold Certification for sustainability and will count on solar panels distributed on the Campus’ roof to power the structure with green energy.

The new space in São Paulo forms part of WPP’s global Campus strategy which will see over 65 Campuses around the world opened by 2025. When opened, the company’s first Campus in Brazil will join recently opened Campuses in Toronto, Prague, Milan, Detroit and London.

"Fundamentally, the biases don't creep in (in the indices and rankings) because the ranking organizations are anti-India. They creep in because, and forgive me, India's intellectual class is anti-India; as a class and not as individuals," Dr Babones said.

International think tanks ranking countries based on their democratic strengths or weaknesses are "not biased organizations that are out to get India", Dr Salvator Babones, an associate professor of sociology at the University of Sydney, said at the India Today Conclave Mumbai.

The organizations evaluate democracy in over 150 countries, he said. "Most of the people involved have no interest in India. The problem is that all these rankings are based on surveys. So, all have the same methodology. They survey intellectuals, journalists, and academics based in the country they are studying or students in the country from outside. It is these (survey) reports that are biased," Dr Babones reasoned.

"Fundamentally, the biases don't creep in because the organizations are anti-India. They creep in because, and forgive me, India's intellectual class is anti-India; as a class and not as individuals."


"There is a bit of both. They are certainly anti-BJP and anti-Modi as a class and not as individuals. But imagine that in a couple years you get a UPA government. Will they tear down the Ram Mandir? Will they reverse the very policies that are being criticized in these rankings? Will they get rid of the UAPA? So, the basis on which the criticisms are made, those bases will probably remain in place. If they do, then the same criticisms will apply to them," Dr Babones argued.

"If you raise your hands when asked if India is a fascist country, then that is an outrageous proposition. Certainly, India has problems. Journalists and activists absolutely have a role to play in calling out those problems.

"Why is India so close to Russia? One reason is India needs that Russian veto in the Security Council. Otherwise, India will be cast in the UN as a fascist state. The activism won't stop at India's doors. The demonisation of India will continue in the international arena. That's what you should be worrying about," he said.


"I think this one's personal for you," he told the host of the session, Rajdeep Sardesai. "The number of journalists killed is the largest number in a single country outside China. That sounds dramatic until you make a very elementary adjustment. What about per capita? It turns out that in India, 3.5 journalists are killed per billion people. That's 3.5 too many. In the rest of the world, there are 6.3 killed per billion people. In fact, it is safer to be a journalist in India than in the rest of the world."

What about press freedom in the country? "On that same note, the press freedom index now ranks India below Hong Kong. In 2022, which is post the security law, post the closing of Apple Daily, the abduction of its publisher, the demolition of its printing presses, India is ranked below Hong Kong in the press freedom index published by Reporters Sans Frontiers. Now you journalists in India tell me, are you more oppressed than journalists in Hong Kong?" the professor asked.

"Pick up your phone and ask Google: Is India a fascist country? Google will tell you 'yes'. That's something that should really concern you. That is a danger for India, whatever side you are on. I am not faulting journalists. I am not faulting activist NGOs for doing their job. I am not criticizing individual citizens for what they believe about their own country. I am criticizing fellow academics, who are being mendacious in their evaluation of India, because I went through every bit of evidence. At every point, there is cherry picking, misrepresentation, and failure to exercise editorial oversight," he said.

"I know this topic is very personal for you [Rajdeep Sardesai]. I have read your Wikipedia page. But I have to go to the data. The data says 'in the decade from 2010 to 2020'. When I saw that, I went back to the data immediately, because 2010 to 2019 is a decade or 2011 to 2020 is a decade. But when you deliberately use 2010 and 2020 as the end points, the numbers are different.

"2010 has low data for sedition. But in 2020, there was a bump. So you find a trend. And they found a trend. I think that's the problem. The fact that you can find a trend should not be driving impartial academic studies of democracy. If a journalist does that, I will forgive you. But an academic organization, an independent think tank, should not be engaging in that type of cherry-picking.

"The scepticism is the point here because the organization doing the rankings picked that number from an activist NGO report. And they didn't say to themselves: "Should I take the activist NGO for their word or should I go and look just a little deeper to the numbers?" They didn't exercise that editorial oversight," Dr Babones said.


Muslims are severely under-represented in India, Dr Babones said.

"When we talk about minorities, people are really only talking about Islam in India. Muslims are severely under-represented in the Indian politics. They are probably severely under-represented in this conference. How many Muslim speakers are at the Conclave? Probably not even 15 per cent. Now there are reasons for that. If there are lower levels of education, lower levels of income, you would expect lower levels of accomplishment at the level of parliamentary seats.

"I am not excusing that. India should be working harder to be more inclusive for its minority populations, Muslims especially," he said.


India gets a bum rap or an unfair deal in international rankings, the professor said. "I became interested in India because when you look at India from a comparative perspective, India is by far the world's greatest democratic success story."

"The first thing we see is that there is no poor democracy. There is no country with a GDP per capita of less than $10,000 per year that has a consistent record of democratic elections going back more than a few decades. India stands out as the exception. It's no surprise that the rich countries are democracies. India is the only poor country that has a well institutionalized democracy. It is the only post-colonial country to have remained a democracy throughout its entire history and it is the only well institutionalized democracy on the Eurasian continent between South Korea and Israel. That makes India a truly exceptional case that drove me to study it," he said.

Dr Salvator Babones also spoke about the communal issues plaguing Uttar Pradesh.

"I have read a lot about communal tensions in Uttar Pradesh, I have read a lot about communal violence compared to the communal violence in Rwanda or in Burundi -- countries that have similar levels of GDP per capita as UP and it is shocking. Compare Bihar to the Democratic Republic of Congo. The Congo is the herd of darkness. It is the archetype of the basket cases of a failed state. Well, Bihar has problems. I have never been there but I have read about them and I would love to know more, but nothing on the scale of Congo. That is a testament to the success of India," he said.


The BBC today announced extensive digital, TV and audio coverage of the FIFA World Cup 2022 in Qatar to serve fans around the world.

BBC Sport will be offering a rich variety of digital content exploring the World Cup from every angle, including live text commentaries, fixtures, results, previews, post-match reports and analysis of all 64 matches plus stadium guides and video features, all available on a special World Cup landing page, at BBC.com/worldcup.

Former Germany striker, Jurgen Klinsmann who was part of the World Cup winning team in 1990 and was head coach at two World Cups (for the United States in 2014 and Germany in 2006), will contribute to a daily global newsletter – BBC Sports World Cup Briefing: The Daily Jurgen - to keep fans across everything that is happening in Qatar.

World Cup goals and highlights will be available on Sport Today on BBC World News. The program will air on-location from Qatar in the build-up to and during the tournament. Lucy Hockings will be covering all the news from Doha for BBC World News and the channel will broadcast analysis from an extensive BBC Sport team, including former World Cup players Didier Drogba and Rio Ferdinand.

BBC World News will also air two documentaries during the World Cup: How to Win the World Cup (Saturday, November 26th) is an examination of how France, Germany and Spain won the trophy in the past three tournaments. Messi (Saturday, November 19th) is a look back at the Argentinian superstar’s incredible career and whether he can help his country reclaim the trophy they last won in 1986.

The BBC will also offer a range of special podcasts throughout the tournament available on all major podcast platforms, including: World Cup Daily, the special World Cup edition of the popular podcast Football Daily, offering reaction to every single match as well as the latest interviews, insight and analysis; World Football Qatar - a special World Cup edition of the World Football podcast from the World Service will tell the truly global story of the tournament, capturing the colour, drama, sounds and stories from all 32 teams through the eyes of players, coaches, fans and the people of Qatar; 606, the popular football fan phone-in show in podcast form; and a limited run podcast titled Powerplay: The Rise and Fall of Sepp Blatter looking into the controversial former President of FIFA who was banned from the sport following a widespread corruption case in 2015.

Fans can follow along on social media where BBC Sport will deliver a mix of news stories and videos, as well a look at the lighter side of the tournament as fans gather in Qatar to watch their team.

The FIFA World Cup 2022 runs from the November 20th - December 18th.

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