MediAvataar's News Desk
2018 to witness a series of station launches across regions
India’s most awarded and largest private radio network, 93.5 RED FM, along with its sister concern Suryan FM in Tamil Nadu, is slated to further expand its network in the country with series of station launches. The move is considered to be a stature building exercise to further solidify its position as a leading player in the Indian radio industry. With millennials in Tier II and III cities increasingly evolving in terms of newer content consumption patterns, RED FM through these launches, will be riding this wave to tap into such high potential markets. Suryan FM, Tamil Nadu’s No. 1 radio network, recently saw the launch of 3 new stations like Vellore and Salem at 93.9 and Erode at 91.9 frequency, taking the network presence to a total 10 cities in the state.
The year began with station launches for RED FM in Jammu, Srinagar and Mumbai (with Magic 106.4 FM). With the initial response being extremely positive, and to the keep the momentum going, in addition to the above launches, RED FM will be expanding to Dehradun, Dulhe, Nanded and Muzaffarpur this month. The new stations will be aligned to RED FM’s brand personality of being irreverent, young, cool and trendy offering super hit music.
Speaking on the expansion, Nisha Narayanan, COO, RED FM said “We are delighted to expand our base and introduce new stations across the country. In line with our Phase III launch, the expansion is a strategic endeavor to tap into more markets. We take great care in localizing content as per our audience’s ever-evolving preferences and vernacular content is a sizeable part of our offerings. It gives us immense pride to cut across states, cities and languages to be a nationally present unifying platform for people to enjoy and express themselves. 2018 has already started on a good note and we aim to keep getting bigger and better!”
B Surendar, COO (South), RED FM said “It has been a long-standing tradition of RED FM to entertain our listeners with music and other forms of engaging content. Suryan FM is one of our most popular radio stations in Tamil Nadu and the new stations launched in Erode, Salem and Vellore will cater to even more people apart from our already strong markets like Chennai, Coimbatore, Tirunelveli, Madurai, Trichy and Pondicherry. Salem will also have the distinguished privilege of being the first all-woman radio station in all of south India! The new stations were recently launched with much fanfare and we are anticipating increased listenership in the southern region, with more captivating content for our listeners!”
Honourable Prime Minister Shri Narendra Modi and Honourable President of Korea HE Moon Jae-in Flag-off ‘Make for the World’
Samsung India to double its annual mobile production capacity to 120 million units by 2020; Aims to make India an export hub for mobile phones through Make for the World
The Honourable Prime Minister of India, Shri Narendra Modi, and the Honourable President of the Republic of Korea, His Excellency Moon Jae-in, today jointly inaugurated Samsung Electronics’ new mobile phone manufacturing facility – The World’s Largest Mobile Factory – in Noida, Uttar Pradesh, India.
Samsung India also launched its ‘Make for the World’ initiative, whereby it aims to export mobile handsets produced in India, to overseas markets.
The ribbon-cutting ceremony to mark the start of manufacturing at the new factory was also attended by the Honourable Chief Minister of Uttar Pradesh, Shri Yogi Adityanath, the Honourable Minister of Commerce and Industry, Shri Suresh Prabhu, and other dignitaries from government and industry. Senior executives of Samsung Electronics, including Vice Chairman Mr. Jay Y. Lee, Vice Chairman Mr. BK Yoon and, CEO and President of IT & Mobile Communications Mr. DJ Koh, were also present.
With this new facility, Samsung will double its current capacity for mobile phones in Noida from 68 million units a year to 120 million units a year, in a phase-wise expansion that will be completed by 2020.
Samsung has been manufacturing mobile phones in India since 2007, and is the only brand that is truly made in India. Samsung India has been populating Printed Circuit Boards (PCBs) right from its inception and is aligned with the Government of India’s Phased Manufacturing Programme (PMP) goals.
On June 7, 2017, Samsung had announced an investment of INR 4,915 crore to add new capacity at the Noida plant, under the Uttar Pradesh government’s Mega Policy.
“Our Noida factory, the world’s largest mobile factory, is a symbol of Samsung’s strong commitment to India, and a shining example of the success of the Government’s ‘Make in India’ programme. Samsung is a long-term partner of India. We ‘Make in India’, ‘Make for India’ and now, we will ‘Make for the World’. We are aligned with Government policies and will continue to seek their support to achieve our dream of making India a global export hub for mobile phones,” Mr. HC Hong, Chief Executive Officer, Samsung India, said.
The Noida factory, which was set up in 1996 is one of the first global electronics manufacturing facilities set up in India. A bigger manufacturing plant, spread over 129,000 sq. metres, will help Samsung meet the growing demand for its innovative products and services across the country and also fulfil the Company’s goal of making India an export hub for the world.
With gen Zers confessing to a dip in confidence during puberty, brands are now finding novel ways to better the adolescent years.
When it comes to skincare and wellbeing, generation Z spends more dollars on beauty products than apparel, according to a 2018 report by asset management firm Piper Jaffray. New and established brands are adopting a holistic approach to personal care, targeting this gender-fluid and expressive generation with a mission to make growing up easier.
In June 2018, Ellebox relaunched as subscription-based service Blume, offering sustainable selfcare products for teens, from pads and tampons to natural skincare offerings such as PMS oil and face wash. All are “geared and targeted towards gen Zers at this pivotal time in their life where they don’t have products created specifically for them,” Taran Ghatrora, who cofounded Blume with her sister Bunny, tells JWT Intelligence.
Blume is on a mission to make puberty an empowering, comfortable and educational process. Why? Because after conducting a survey, they found that 63% of girls felt embarrassed after getting their first period and 57% felt scared. “In our survey, we learned that 60% of women can pinpoint the exact moment when they felt their self-esteem drop, and that was at puberty,” says Bunny Ghatrora.
The survey also found that 79% of girls use the same products their moms use. “In almost every other vertical, that’s not the case,” says Bunny Ghatrora. “As the world changes, we use new products that are more timely, but girls were using the same tampons or pads as their moms—and really not talking about it, or trying a product that is better for them.”
In line with gen Z’s interest in education, Blume offers the Blume University resource library on its website, demystifying periods and puberty, correcting misinformation and instilling confidence in young women through knowledge. The platform includes a first period guide called “Know Your Flow,” a period glossary and articles written by contributors that address common concerns such as how to navigate your first visit to the gynecologist. Blume University also publishes videos created by an 18-year-old influencer to share her experience in a way that is authentic to this generation’s perspective.
Other personal care brands have taken an interest in this space, looking to help prepare young women for puberty. Last year, Lola introduced a First Period Kit and an e-book guide, and Angel Shave Club released a First Shave Kit and how-to manual.
Blume takes this model one step further by reflecting gen Z’s ethical focus and social mission, which are becoming baseline requirements to earn consumer loyalty. The company offers organic, biodegradable and FDA-approved products, and donates a portion of its proceeds to Days for Girls, a nonprofit which provides menstrual health solutions and education for girls in the developing world. As Taran Ghatrora explains, “This generation is so socially conscious and aware. They don’t really care what the cheapest price is—they’re looking to connect and are self-aware of their choices and how they impact the world. They’re quite politically active as well, so I think brands need to resonate on a deeper level and show more transparency.” She also says that gen Zers ask more questions. “Where does this come from? What are the ingredients? What’s your stance on being cruelty-free?—all of which impact their purchasing decisions.”
Big brands are also seeing potential in products specifically for gen Z. Johnson & Johnson is developing self-care solutions with its C&C by Clean & Clear skincare line, which is aimed at older teenagers and launches this month. “C&C brings up the sophistication a little bit,” Rachel Behm, head of the beauty incubator at Johnson & Johnson, tells JWT Intelligence. “We’re not going to be talking to our consumer as much about basic skincare and acne needs, but more about a lifestyle message.”
C&C by Clean and Clear is positioned as a brand that is “uncomplicated and there for you as a simple situation, while the rest of your life is crazy,” says Behm. It aims to attract “this generation of creative, honest and demanding consumers who are excited about partnering with brands to help them create things for themselves,” she adds.
In an effort to involve generation Z in every step of the process, the product line was designed in partnership with teenage influencers Brooklyn and Bailey McKnight. Although C&C products follow the same science as the Clean & Clear portfolio, Brooklyn and Bailey helped brand items from the new line for the social-media landscape, from the Total Zen Calming Lavender Mousse Cleanser to the Detox Clay Mask. C&C by Clean & Clear’s gender-neutral products also reflect gen Z’s interest in inclusivity. “With this generation, there is so much fluidity. There are really no limits to what you can introduce and have adopted by both boys and girls,” says Behm.
As noted in our “Generation Z” report, 63% of gen Zers think of themselves as influencers, 48% as entrepreneurs and 31% as brands—creating a markedly different relationship with companies than previous consumer groups. However, despite their entrepreneurial nature, they are looking for brands that can reassure them during the new experiences of adolescence and involve them in creating products and sharing their experiences. As generation Z grows up, brands need to make sure that they are keeping pace.
WPP’s GroupM, and Zer, a Koç Group Company, have formed a partnership to launch new digital media agency Ingage. Ingage will service the rapidly growing demand for digital marketing and offer clients agile solutions that bring together GroupM's global innovative communications services with Zer’s industrial and technological expertise.
The joint venture, fully backed by WPP and Koç Group, will be powered by GroupM’s expertise as the world’s largest media investment group, and build on the award-winning procurement, digital and technology services of Zer, to provide strategy-led digital marketing services in Turkey.
Zer General Manager Aykut Özüner said: “We at Koç Group are committed to expanding the current digital marketing business handled by Zer with this new partnership. Ingage will draw on Zer’s industry expertise to broaden its experience in the retail, durable goods, automotive, finance, local communication, and e-commerce industries.”
WPP’s Turkey Country Manager Demet Ikiler said: “Ingage signals WPP’s intent to further develop our business in Turkey. This partnership combines the global media experience of GroupM with the local market strength of Koç Group, and will target local leadership as well as regional influence."
Zer’s 50-strong digital marketing team will continue to serve their clients under the brand Ingage.
Asianet News Network today announced the formal launch of their latest Bi-lingual Media Tech Platform in English and Hindi - MyNation.com. Abhijit Majumder, former Managing Editor, Mail Today, will be its Editor-in-Chief.
With this launch, the group’s digital news media reach, which spanned all the four southern languages, will enter the national English and Hindi digital news segment.
With digital being the growth driver for news, MyNation is already being seen as a strong challenger to India’s established legacy news brands.
Speaking on the launch, Anoop N, Chief Operating Officer, Asianet News Digital, said, “Asianet News Network is focused on creating a compelling digital video content platform. We are the market leaders in South Indian languages. With Mynation, we will disrupt the English and Hindi news segment and deliver technology innovations in video and content distribution. We are excited about this next phase of our growth.”
Abhijit Majumder, Editor-in-Chief of MyNation, said: “I am delighted to be a part of MyNation and lead it. With the existing reach of Asianet News Network, we will have access to an extremely wide audience base and a stronger technology platform”.
“Asianet News Network’s strong brand credibility and presence across the four southern states with strong vernacular teams and deep regional insights provides us the edge to source and deliver content like none other. MyNation can now fully deliver on its promise of being the destination for focused news and video content.” Majumdar said. “We will relentlessly drive bold, uncompromising and unbiased journalism which strengthens this nation.”
“With this launch, Asianet News network gets a head start in the intensely competitive English and Hindi digital news space. We have brands like Republic TV which is the undisputed leader in the English news genre since its launch. With the launch of MyNation.com we look forward to bringing in disruption in the English and Hindi digital news segment” K Madhavan, Vice Chairman, Asianet News Network said.
“At Asianet News digital, we focus on realizing the convergence of high-quality content and technology to deliver superior user experience and engagement. We are building deep domain expertise across board /languages and are excited to welcome Abhijit to lead this initiative. Asianet News Network is working on growing in-organically in Kannada, Telugu and verticals such as sports amongst others to further strengthen its position across all south languages in digital. FY19 will be a year of consolidating Asianet News digital and Asianet News Network as a Media tech entity for advertisers and brands that work with us. With our multi-platform reach across mediums - broadcast, print, radio and digital – and expanding audience segments – National and International Asianet News offers them a significant opportunity.” said Amit Gupta, Group CEO, Asianet News Network
Majumder, who had been part of Mail Today since 2015, has also previously worked with Mid-Day as its Executive Editor and was also the Resident Editor of Hindustan Times, Delhi.
In his over two-decade long career in journalism, Majumder has also worked with The Times of India (TOI) and Daily News and Analysis (DNA).