MediAvataar's News Desk
On the occasion of International Women’s Day, YouGov explores the meaning of beauty as described by Indian women and reveals the brands that appeal to them
A new YouGov research shows that most Indian women associate beauty with inner goodness when asked about the first word that comes to their mind when they think of beauty. The association of beauty with one’s nature or heart supersedes its association with physical beauty attributed to face, skin or appearance.
Having said that, the role of brands in shaping the idea of beauty in consumers’ mind cannot be underplayed. Lakme garners strong top of mind association with beauty among women, signifying how the brand has become a household name for that.
While spontaneous responses indicate a strong link between beauty and one’s inner personality, at least 7 in every 10 women also tend to agree with the statement- “It is important for me to look physically attractive”. The desire to look beautiful among these beauty seekers is not bound by age but somewhat influenced by socio-cultural and geographical factors. Looking attractive is more important to women in North India as compared to rest of India. Similarly, the idea of beauty appeals more to married and working women than their counterparts.
Looking specifically at these women, more than three quarter women use general skin care products to stay beautiful. This is followed by face care (72%), hair care (67%) and lip care products (66%). Make-up comes at the end of the spectrum, with 44% women using it regularly to look beautiful. Interestingly, compared to their counterparts, the use of face and hair care products is more amongst those above 30 and those who are working and make-up is used more regularly by married women.
We looked deeper into these categories to see the products and brands that Indian women prefer. YouGov asked women to rank products and brands from a given list, and this is what they picked:
Skin care: Are women opting for natural products?
Body lotion emerges as the most regularly used skin care product, followed by face cleansers and moisturizers or day creams. North India stands as the biggest consumer of body lotions (86%), while the usage of fairness/skin lightening creams is the greatest in South India (41%).
Interestingly, married women seem to be more conscious of their looks, and are the regular users of facial masks (54%), anti-ageing cream (34%) and under eye cream (29%), as compared to the single women.
Lakme emerges as the most popular brand among women, in terms of awareness and usage. It is no surprise, considering the strong association of the brand with beauty in the minds of women consumers.
Brand Olay comes next in line and seems to be popular among women in general. More than half of women above 30, women who are married and those who are working have used Olay and a sizeable section from these women wants to use it in future as well, suggesting the popularity of the brand within this demographic.
The increasing awareness about the benefits of using natural and organic beauty products has made consumers conscious of the choices they make. Today people are seeking information about the composition of products and are shifting to more natural or organic beauty products. The presence of herbal brands such as Himalaya Herbals, Biotique and Lotus Herbals reinforces this idea and indicates women’s likelihood to opt for natural products in the future.
Hair Care: Is it time to go natural?
When it comes to hair care, shampoo is the most regularly used product, with nearly 9 in 10 women using it. Hair oil and conditioner follow up as the next in the list.
Among all the hair brands, Dove has the greatest awareness among masses and is also the most used and aspired for brand by people.
Once again we see two leading herbal brands- Himalaya Herbals and Biotique, in the top 10 list, indicating the growing preference for natural products among women, even in the haircare category.
Make Up: Home brand rules the heart
Although make up is low on the beauty routine, a considerable number are still using it regularly. Lip gloss/ balm and lipstick are the most regularly used make up items, followed by eye-liner and foundation.
Lakme emerges as the most popular make-up brand among women in India. This is followed by L’Oréal and Maybelline. M.A.C, which was one of the first few foreign professional makeup brands to enter the Indian market, is catching up on popularity and is currently the fourth most aspired for brand among Indian women.
t is also interesting to see Nykaa rise up the aspiration ladder. Although it is a recent entrant in the beauty space, around a quarter of women have used this brand and a similar proportion wish to use it in the future.
Amongst the premium luxury brands, Clinique is the most aspired for brand, followed by Estee Lauder and Sephora.
Our research shows that women do have a preference to try organic and natural products in the future. On being probed further, around 9 in 10 women agree that natural or organic products are better for both skin and hair than regular products. Of these women, 42% are willing to pay a premium for organic products.
When looking specifically at a list of organic brands, Himalaya Herbals emerges as most popular one amongst women. Biotique and Lotus Herbals come in at two and three. Although lesser women have used luxury Ayurveda brands such as Forest Essentials and Kama Ayurveda, there is a desire to try these brands in future.
Data collected online by YouGov India among 720 female respondents in India in February 2019 using YouGov’s panel of an online representation of India
Amazon Prime Video announced Indian Superstar, Akshay Kumar, as lead actor in Amazon’s upcoming action-packed Prime Original thriller series, THE END (working title).
Coming from Abundantia Entertainment, the creators of critically acclaimed Prime Original Series, Breathe, the show, also the streaming debut of Akshay Kumar, marks the second collaboration between Amazon Prime Video and Abundantia Entertainment. The new series will be a globe-spanning, latest offering to the actor’s fans across 200 countries and territories upon its release exclusively on Amazon Prime Video.
The multi-season show, THE END (working title), is presently under active development and aims to appeal to fans of the action-thriller genre worldwide. Being envisioned at an unprecedented scale and cinematic experience, the show promises to bring in the next level of the action genre.
Jennifer Salke, Head, Amazon Studios, said, “The scale at which THE END (working title) is being conceived is enormous and speaks of our passion for creating breakout programming across genres. The storyline and the action sequences have been brilliantly crafted to give viewers a thrilling experience. Our goal is to make Amazon Prime Video the powerhouse of talent, in front as well as behind the camera, and we are thrilled to have Akshay Kumar and Abundantia Entertainment anchoring the show for us. We will continue to bring distinctive, fresh and high quality content to our audiences and we believe, our Prime members across the world are going to absolutely love the show.”
Vijay Subramaniam, Director and Head of Content, Amazon Prime Video India, said, “We are excited to bring Akshay Kumar to Amazon Prime Video, closer to millions of his global fans, to recreate his magic and offer something spectacular”.
Vikram Malhotra, CEO – Abundantia Entertainment & Executive Producer, said, “Akshay and I have successfully collaborated on multiple films over the last decade and his versatility in choice of roles is unmatched. We, now, mutually felt that it was time to take things to the next level. I am proud that he makes his digital debut with Amazon Prime Video & Abundantia in a genre-defining, edge-of-the-seat action drama series. Unafraid of taking risks, we are certain that he would be perfect for the character he plays on the show and his fans would be excited to see him back in an action packed role. This time, Akshay will take his action and stunts to a never-seen-before level. I am equally delighted to once again work with the wonderful team at Amazon Prime Video and take Abundantia’s high-quality story-telling to the next level.”
Actor Akshay Kumar said, “I have always believed in bringing innovation to my work and throughout my career, have tried to tell unique stories, work with break-through talent and be part of disruptive and high quality story-telling. Together, Abundantia and I have created some of my most memorable roles in films like Baby, Airlift and Toilet-Ek Prem Katha and their passion towards their films and projects is incredible. From the very concept of the show, I am working very closely with Vikram and his team as they create this compelling and highly intriguing story. I can’t wait to start rolling for this action adventure series that will be Amazon Original for global audiences. The digital world excited me and I am delighted to make my streaming debut with this show. And if I were to make a small confession here, it was my son Aarav who suggested that I make my digital debut as that’s what the youth is hooked onto. On this medium, I want to create something extraordinary and connect with them”.
Uber strengthens leadership team in India
On the back of strong business growth, Uber, the world’s largest on-demand ride-sharing company, continues to attract key talent to strengthen its leadership team in India. The company today announced the appointment of Manisha Lath Gupta as the Head of Marketing for India. This announcement follows the recent appointment of Pavan Vaish as the Head of Central Operations. Having completed over 1 billion trips in India and South Asia region in July 2018, the company plans to continue driving growth by offering more modes and entering more cities this year under the strategic stewardship of a stronger and bigger India leadership team.
Manisha Lath Gupta will oversee marketing initiatives for Rides and Eats Business for India South Asia. A seasoned marketer, entrepreneur and leader, she comes with over 20 years of experience across consumer goods, banking, ecommerce and fintech. Over the course of her career, she has conceptualized and executed brand campaigns, driven digital performance and has ran a successful start-up.
Manisha will take over from Sanjay Gupta, who will soon move to Uber US & Canada in a new role.
Commenting on the new appointment, Pradeep Parameswaran, President, Uber India & South Asia, Uber said, “In line with Uber’s India growth strategy, we continue to build and strengthen a team of industry experts who appreciate the impact of ridesharing and drive innovation for a better tomorrow. We are delighted to have Manisha join us as Uber’s Marketing Head. We would also like to thank Sanjay for being a thought partner and for helping build a strong, diverse and engaged marketing team. His movement to the US & Canada team underlines India’s position as a talent exporter and we wish him the best for his new role.”
Manisha Lath Gupta, said, “I am extremely thrilled to be part of Uber’s India journey as it continues to transform mobility and make meaningful impact. I look forward to develop deeper brand engagement and add innovative solutions to the marketing mix.”
Manisha started her career with Unilever in India, where she spent close to eight years (1997-2004) and another six years (2004-2010) across two different roles at Colgate Palmolive. Later, she successfully transitioned to the banking industry as the EVP & Chief Marketing Officer at Axis Bank.
Always keen to start something new, Manisha turned full-time entrepreneur in 2014, with her start-up venture IndianArtCollectors.com, an e-commerce portal for original Indian contemporary art, which she had founded in 2005 as a moonlighting venture and was acquired by NDTV in 2015.
According to the latest research from Strategy Analytics, global smartwatch shipments grew an impressive 56 percent annually to reach a record 18 million units in the fourth quarter of 2018.
Apple Watch maintained first position with 51 percent global smartwatch marketshare, while Samsung jumped to second place, overtaking Fitbit and Garmin.
Steven Waltzer, Industry Analyst at Strategy Analytics, said, “Global smartwatch shipments grew an impressive 56 percent annually from 11.6 million units in Q4 2017 to a record 18.2 million in Q4 2018. Global smartwatch shipments hit an all-time high of 45.0 million units in full-year 2018. Smartwatch growth is soaring, as consumers seek to accessorize their smartphones and bring digital connectivity to their wrists.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Apple shipped 9.2 million smartwatches worldwide in Q4 2018, rising 18 percent from 7.8 million units in Q4 2017. Apple’s global smartwatch marketshare slipped to 51 percent this quarter, down from 67 percent a year ago. Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year.”
Steven Waltzer, Industry Analyst at Strategy Analytics, added, “Samsung shipped 2.4 million smartwatches worldwide and captured 13 percent global smartwatch marketshare in Q4 2018, rising strongly from 5 percent marketshare a year ago. Samsung is once again the world’s second largest smartwatch brand. Its new Galaxy Watch proved popular in North America and Asia. Samsung has a good pipeline of new models for 2019, such as the innovative Galaxy Watch Active with blood-pressure tracking, and Samsung should perform well this year.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Fitbit captured 13 percent global smartwatch marketshare in Q4 2018, tripling from 4 percent in Q4 2017. Fitbit is becoming established as a top-tier smartwatch brand. Fitbit is very popular in the United States market. Fitbit’s Versa smartwatches are gaining mass-appeal and its new Fitbit Care connected health platform is a useful differentiator for the brand. Garmin held fourth position and captured 6 percent worldwide smartwatch marketshare during Q4 2018, holding steady from 6 percent a year ago. Rising competition from Fitbit, Samsung and others in the sports and music categories is making it harder for Garmin to make headway in smartwatches. Combined together, Apple, Samsung, Fitbit and Garmin are the big four players, accounting for 8 in 10 of all smartwatches shipped worldwide.”
75 Percent of Organizations Implementing IoT Already Use Digital Twins or Plan to Within a Year
Thirteen percent of organizations implementing Internet of Things (IoT) projects already use digital twins, while 62 percent are either in the process of establishing digital twin use or plan to do so, according to a recent IoT implementation survey* by Gartner, Inc.
Gartner defines a digital twin as a software design pattern that represents a physical object with the objective of understanding the asset’s state, responding to changes, improving business operations and adding value.
“The results — especially when compared with past surveys — show that digital twins are slowly entering mainstream use,” said Benoit Lheureux, research vice president at Gartner. “We predicted that by 2022, over two-thirds of companies that have implemented IoT will have deployed at least one digital twin in production. We might actually reach that number within a year.”
While only 13 percent of respondents claim to already use digital twins, 62 percent are either in the process of establishing the technology or plan to do so in the next year. This rapid growth in adoption is due to extensive marketing and education by technology vendors, but also because digital twins are delivering business value and have become part of enterprise IoT and digital strategies.
“We see digital twin adoption in all kinds of organizations. However, manufacturers of IoT-connected products are the most progressive, as the opportunity to differentiate their product and establish new service and revenue streams is a clear business driver,” Mr. Lheureux added.
Digital Twins Serve Many Masters
A key factor for enterprises implementing IoT is that their digital twins serve different constituencies inside and outside the enterprise. Fifty-four percent of respondents reported that while most of their digital twins serve only one constituency, sometimes their digital twins served multiple; nearly a third stated that either most or all their digital twins served multiple constituencies. For example, the constituencies of a connected car digital twin can include the manufacturer, a customer service provider and the insurance company, each with a need for different IoT data.
When asked for examples of digital twin constituencies, replies varied widely, ranging from internal IoT data consumers, such as employees or security over commercial partners to technology providers. “These findings show that digital twins serve a wide range of business objectives,” said Mr. Lheureux. “Designers of digital twins should keep in mind that they will probably need to accommodate multiple data consumers and provide appropriate data access points.”
Digital Twins Are Often Integrated With Each Other
When an organization has multiple digital twins deployed, it might make sense to integrate them. For example, in a power plant with IoT-connected industrial valves, pumps and generators, there is a role for digital twins for each piece of equipment, as well as a composite digital twin, which aggregates IoT data across the equipment to analyze overall operations.
Despite this setup being very complex, 61 percent of companies that have implemented digital twins have already integrated at least one pair of digital twins with each other, and even more — 74 percent of organizations that have not yet integrated digital twins — will do so in the next five years. However, this result also means that 39 percent of respondents have not yet integrated any digital twins; of those, 26 percent still do not plan to do so in five years.
“What we see here is that digital twins are increasingly deployed in conjunction with other digital twins for related assets or equipment,” said Mr. Lheureux. “However, true integration is still relatively complicated and requires high-order integration and information management skills. The ability of to integrate digital twins with each other will be a differentiating factor in the future, as physical assets and equipment evolve.”