MediAvataar's News Desk

MediAvataar's News Desk

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Friday, 30 October 2015 00:00

Times Internet Launches Samayam

Times Internet (TIL), India’s premier digital products company and part of the Times of India Group, has launched ‘Samayam’ – a news, entertainment and lifestyle content destination available in Tamil, Telugu and Malayalam languages.

‘Samayam’ is exclusively created to bridge the gap between users looking for quality content in their very own languages and trustworthy platforms providing them.

Samayam is available as an android app, on mobile web and also on desktop. With the launch of Samayam, Times Internet’s language offerings are now available across 8 languages – Hindi, Tamil, Telugu, Malayalam, Kannada, Gujarati, Marathi and Bangla – in addition to English.

Speaking on the launch, Puneet Gupt, Head of News Business at Times Internet, said: “We are really excited to launch Samayam. Mobile led media landscape is evolving rapidly in India and we hope to become the destination of choice for millions of Indians and Indian diaspora users across languages and platforms.”

Samayam apps for Android can be downloaded from http://get.samayam.com and it can be accessed on the web and mobile web at www.samayam.com. Once a user sets a default edition or makes a language choice, subsequent visits to Samayam would directly take the user to his/her default edition.

Each language edition is also directly reachable as under

Thursday, 29 October 2015 00:00

Discovery Science presents Space Month

What's it like to leave earth to explore the unknown? How does it feel to be in space? At times, some images caught by satellites in space defy explanation.  The idea of something so mysterious and overwhelmingly powerful has always fascinated humans.

Join Discovery Science’s SPACE MONTH to explore the space and uncover the mysteries of the universe.  Airing Monday to Friday at 9 pm on Discovery Science, SPACE MONTH will take viewers on a voyage to rediscover the universe and its attractions, the Earth orbit and will offer a deeper understanding of the cosmos.

Premiering on November 2nd, SPACE MONTH will chart its journey into the unknown with WHAT ON EARTH?  Watching us from space, satellites orbit the Earth at 17,000 miles an hour, capturing images of our world that are breath taking, but some can be bizarre. Such photographs force the question, what on Earth is that? The series will use state of the art technology satellites to find structures and cities lost for thousands of years. One image could be the vital clue to the location of the Garden of Eden, another would reveal the Amazonian golden city of El Dorado, and much more.

Rahul Johri, EVP & GM-South Asia, Discovery Networks Asia-Pacific, said, “Discovery Science challenges viewers to look beyond the known and intrigues them to question everything. SPACE MONTH will give viewers a dynamic and immersive tour of the most extreme forces the universe has to offer. The programming special is bound to leave the viewers mesmerized.”

SPACE MONTH will feature the following programmes:

IN SPACE: 50 YEARS OF SPACE EXPLORATION will offer an in-depth analysis chronicling 50 years of unique achievements in space and exciting developments for the future.

UNRAVELING THE COSMOS will take an immersive 3D tour of the vast scale and extreme distances in our universe.

SPACE VOYAGES will bring to light projects including Explorer, Ranger, Mariner and Surveyor that have been the unsung heroes in the story of space.

ONE GIANT LEAP - Interviews with the surviving astronauts, families, and other key players, along with stunning high-definition NASA films and never-before-seen home movie collections, transport viewers back in time to discover a fascinating, untold story of the man’s journey to the moon.

WHAT ON EARTH? - Six breath-taking images, six unfathomable mysteries; from a gigantic tsunami hundreds of feet high that never hits land, to a secret underground base in China and has an image from space finally revealed the location of the Garden of Eden? Massive tsunamis that disappear without trace, a sinister blood-red lake in war-torn Baghdad and a whirlpool in the ocean the size of Connecticut... experts and witnesses investigate, analysing the sites on the ground 'WHAT ON EARTH' goes in search of answers; trying to unravel these mysteries, captured from space.

Abbott believes that good health is the starting point to living a full life – one that enriches and satisfies, that provides happiness and enables achievement. So what does it look like to really live fully?

Abbott’s recently launched communication efforts highlight what it has stood for more than 125 years – helping people live the best and fullest lives they can, through better health. The company has launched a new television commercial (popularly called the ‘Granny’ ad), an ‘Ask a million’ initiative that will reach out to one million people across the globe asking them how they live a full life and ‘India@Work’ – a radio and online series, which aims to inspire people working in India to live better.

The ‘Granny’ advertising campaign:

Abbott recently launched its first ever corporate television commercial in India. The ‘Granny Ad’showcases Daadi (grandmother) coaxing Tipu (her grandson) to allow her to ride his bicycle. Fearing that she may fall, the grandson keeps finding excuses. She forces him to relent and goes on a ride. Her unbridled joy at having succeeded in riding brings out how dreams have no age limit if people are at their healthiest. The TV commercial is further amplified through print, outdoor and digital media and has received an encouraging response so far with over 1.5 million online views.

‘Ask-a-million’ initiative:

As part of this global initiative, Abbott is encouraging one million people across the world to share their #fullosophy – their own unique way of seeing and being that gets them to achieve their ‘fullest’ potential. Anyone can share their answer on a new website www.LifeToTheFullest.Abbott. Since a full life means different things for different people, Abbott wants to understand and share the trends that are revealed. Abbott will provide a resource for people to explore differences, similarities, barriers and motivators in living a full life and hopes to spark a larger conversation around health, fulfilment and human potential. People can also participate in the global survey through online and social media tools like Facebook, YouTube and Abbott.in.

‘India@Work’:

Abbott wants to go beyond just understanding and actively help people live healthier lives. Preliminary trends from our quest to ask people how they live their best life have shown that “work” is identified as one of the top barriers.  Additionally, research [Forbes Magazine, October 2015] has shown that workplace stress has a huge influence on people’s health. To begin to address this issue, Abbott has created ‘India@Work’, an ongoing content series in association with leading radio channel (Mumbai and Delhi). ‘India@Work’ aims to empower people to be more efficient, productive, clear thinking and successful in their daily work. The radio campaign will run from October to December 2015. Abbott is also connecting socially and digitally with the working population via its website http://www.lifetothefullest.abbott/en/india-at-work.html.

“These initiatives help us create a global conversation with people about what matters most to them and how they can get the most from their life”, said Bhasker Iyer, Vice-President, Abbott. “Today’s global marketplace is changing faster than ever before, demanding new and innovative ways to connect with consumers. It is more important than ever for a variety of stakeholders, particularly consumers, to better understand who we are, what we do, and what we stand for –making peoples’ lives healthier and better. These initiatives help us convey our promise to our customers.”

A more visible Abbott

Today, Abbott is more global and closer to consumers than ever before with about half of its business either direct to consumers or significantly influenced by consumers. Also, over 50% of the company’s revenues come from fast growing emerging markets where a recognized corporate brand is vital. People around the world are more empowered to make health care decisions, and they care about the companies behind the products they’re using for themselves and their families. They want to be assured that the company is one they can trust. Two-thirds of consumers check labels to see which company is behind a brand and more than 50% do research on the company.

These insights led Abbott to refresh its corporate identity in 2014, revealing “Life. To The Fullest.” This identity is authentic to Abbott's purpose as a company and relevant to how people think about health today. It expresses the power of health in people's lives and celebrates what people can achieve and experience at their healthiest. The recently launched communication initiatives reflect the change in the way Abbott is telling its story.


Mindshare, the flagship media agency of GroupM has been appointed the media duties for Craftsvilla.com. This account will be handled from the Mumbai office and will look into the media buying and planning for the brand.

Founded in 2011 by Manoj Gupta and Monica Gupta, Mumbai-based Craftsvilla is India's largest online marketplace for ethnic products. The company’s vision is to take societies back to their roots and help them discover their ethnic legacy. With over 20,000 sellers from across India, Craftsvilla.com has close to 3 million products online across categories including, clothing, handicrafts, jewellery and art among others. The company is funded by globally renowned venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners and GFC.

Commenting on their win, Prasanth Kumar, CEO Mindshare, South Asia said, “The e-commerce industry is growing remarkably which makes this an exciting time for us to be partnering with such a unique brand. Our focus will be to leverage all our assets and tools to create great results. Through our Original Thinking Framework and adaptive approach, we look forward to working with Craftsvilla and taking the brand to the next level.”

Manoj Gupta, Founder, Craftsvilla said, “Mindshare's ability on driving ROI based planning through data analytics has played a pivotal role in their appointment. We look forward to this important partnership with Mindshare and their valuable contribution towards making Craftsvilla the largest online Ethnic Store.”

Shopclues signs in as the title sponsor

Shopclues.com, India’s first and largest fully managed marketplace joins in as the Title Sponsor of the new festive social platform christened ‘INDIA CELEBRATES’ designed by Dentsu Aegis Network collaborating the networking opportunities on Facebook. The idea is to create a unique destination for people to avail direct offers from various brands to fulfil their festival needs. The people can share their festive moments and celebrate the festive season with a large network of people, brands and celebrities.

“The event is an excellent platform to bring together the synergies of India’s top brands for a truly exceptional Diwali celebration. While Dentsu brings more partners on board to drive engagement to the platform, Shopclues will give out exclusive offers and the most unmatched propositions for consumers from its vast product portfolio. As the title sponsors, will further enhance our brand salience through the massive reach and engagement of Facebook.” Said Nitin Agarwal, AVP-Marketing, Shopclues.

INDIA CELEBRATE will be a Content Destination that will feature the coming together of High Quality Entertainment quotient and an interactive and convenient platform for people to employ in the best shopping experience with customized packages. “Dentsu Aegis Network in India is very happy to join hands with Facebook in this unique digital initiative. As the leading digital group in India, with over 750 digital specialists in our group companies like Isobar, iProspect, Dentsu WebChutney, and WATConsult, we feel it is our duty to encourage such digital initiatives, which will be the way of the future,” said Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network, South-Asia.

The Facebook page of India Celebrate will feature updates on deals, new brands on board, the first of them being Shopclues, and festivities that fill the air during every season. It will also feature celebrity engagements for every season starting this Dusserra and followed by the most celebrated festival ‘Diwali’ and many more.

A recent study displays that people are more engaged than ever on facebook. There are more than 130 million people on facebook in India and 90% of them are on mobile. It is a time to engage and connect with the mass. DAN has adapted the venture, closely linking it to facebook, to give users a more user-friendly platform with wide range of choices to celebrate with. A good number of retail and non-retail brands have already come forward to be associated with the platform owing to the reach it provides to prospective buyers. A number of online engagements including online games have been designed for users to attract more reasons for their merry making. The games deliver an opportunity for the players to win attractive gifts for the festivals and wide range of discount options from various brands.

"Facebook is the new Diwali greeting card with sight, sound and motion. In India, there are 3 times more videos and 1.5 times more photos uploaded via mobile during Diwali than the rest of the year. The platform brings together discovery, emotional engagement and fulfilment. The ‘India Celebrates’ initiative by Dentsu Aegis Network will leverage our unparalleled targeting capabilities to reach over 130 million people in India and millions across the world connecting on Facebook as they celebrate the festival season.” said Kirthiga Reddy, Managing Director, Facebook India.

INDIA CELEBRATE is not just about brand engagements but it is a new community platform that has much to deliver to a festive India. The users not only have the option to share their content but also win exciting prizes for the same.

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