MediAvataar's News Desk
Europe’s consumer appliance giant Technicolur SA owned -Thomson marked its re-entry into the Indian market last April. Witnessing a consistent surge in demand from across the country, the brand has created a phenomenal brand recall, amongst its discreet and price-conscious consumers in just one year.
From its very beginning the brand nailed its communication and marketing head on with - ‘Make in India’ initiative, lower price-points and exclusive online selling propositions. Riding high on its heritage stretching back to more than 120 years, Thomson made a well-timed entry, as India’s Tv segment is pegged to be a burgeoning $9 billion market.
With the launch of both smart and non-smart Tv’s, Thomson head started to capture the market with its 43 UHD 4K, 40 Smart and 32 units. In less than 45 days of its India operations, the exclusive brand licensee (Super Plantronics Pvt. Ltd. –SPPL), recorded a sale of 30,000 Thomson Tv units; that were sold through its exclusive online partner Flipkart.
Thomson has been a part of world’s greatest technological revolutions with an unwavering dedication of making innovation accessible to all. Keeping in line with this and its global positioning of “friendly technology”, the brand has successfully launched over 10 SKU’s at affordable prices in the year gone by. Growing at an average of 35 per cent quarter-on-quarter, the brand is bullish about India and is eyeing revenues of about ₹500 crore in the next 2-3 years span. Having set an ambitious target of capturing 6-7 percent market share by 2020, the brand continues to bank heavily on e-commerce as its key driver of marketing, sale & distribution, which is sure to strengthen its foothold.
World leader in CRT TVs in the 80’s, Thomson has developed its business with partners worldwide and is one of the top selling TV brands specially in France, its home country. Keeping this French connect in the backdrop, the brand’s PR & Communication team designed the brand launch in association with Business France- the trade section of the Embassy of France in India. This served the brand right in seeping its legacy in consumer & media’s mind space.
Manufactured and sold by the exclusive brand licensee Super Plastronics Pvt. Ltd. (SPPL) in India. Thomson has deliberately stayed away from conventional channels of marketing & promotion instead, it has adhered to a more creative and off beaten route to market, sell and promote itself. This has immensely benefitted the brand in making an effective & direct reach with its consumers, from across the nook and corner of the country. From the day one of its launch the brand has been available in more than 14000 pin codes of India, giving it a leverage over some of the leading retail brands.
The PR efforts of the brand has been very sustained and strategic, helping it create a positive buzz and recall. Thomson Tv’s, timely activated lead articles and stories on each of its key milestones achieved, with leading business and online publications, consistently helped it build a ‘top of mind’ in the category. Thereby, making Thomson claim Top 3rd position in the online TV market space in just under 9 months, giving a stiff competition to its arch rivals like Xiaomi, TCL, Vu, Diawa etc.
Having used its biggest disadvantage, of not going on-the shelf through retail distribution due to arm-twisting by the biggies like Samsung, LG and Sony. The brand completely turned around the market, making its exclusive online sale with Flipkart play up to its biggest advantage!
Speaking on the great success of the campaign, Mr. Avneet Singh Marwah, CEO SPPL, Exclusive Brand Licensee of THOMSON in India, said “4K content has always been limited, therefore this TV comes with the latest specs where consumers can access their favourite 4K Youtube content. Hence, we went ahead with the idea of non-existence of such television made us go forward with the idea of #WOW404".
He further added, "One of the biggest selling points of the Flipkart only brand is the low price of the television. The opening day itself gave us huge sales volumes. So much so, we had to pause the campaign for a day to replenish the stocks."
Rajat Arora, Business Head of Mixed Route Juice, agency behind the campaign said, “The idea of 404 was simple play of words with 40-inch 4K, from which the entire campaign was born. Since no television like that existed before, we knew who our audience was”.
Speaking about the online success of the brand, Mamta Dhingra, Founder lateral sutra (PR partner of Thomson Tvs) added “Working on Thomson has been a great learning experience for us. Being a global leader for years, it was a different level of challenge since the brand had to reclaim its lost spot in the Indian market, that too in an online space. However, with our single-minded focus on keeping communication and our stories on the brand sustained, engaging and creative, we ensured a positive dent in the mind of consumer and media alike. Together with this, the brand’s commitment to reinvent itself and offer a product that is at par with global standards of quality, innovation and elegance at a competitive price point, worked magically. And we are delighted to be a part of this success!”
In the lead to the upcoming Lok Sabha elections, TIMES NOW, India’s leading English News channel announces ‘Swachh Neta: Mission for Clean Politics’, with an aim to educate and empower the citizens to make an informed voting decision.
Led by the insights from the common voting behaviour patterns of Indian voters which is largely driven by inadequate information about electoral contestants, ‘Swachh Neta’, a voter welfare initiative urges all Indian voters to do a thorough background check on the candidates prior to voting.
In the recent All India Survey 2018 released by ADR, an important factor emerged that while 97.86% of the Indian voters do not want candidates with criminal antecedents in the Parliament and the State Assembly, 36.67% voters don’t know about the criminal records of the candidates contesting elections. Swachh Neta aims to bridge this indifferent and detached approach to embrace a clean political ecosystem by driving the importance of Involvement, Scrutiny and Background Check in making the right voting decision. TIMES NOW has launched www.swachhneta.com in partnership with Association for Democratic Reforms (ADR), facilitating a background check on the candidates in the various constituencies on the parameters including qualification, criminal record, financial income and assets.
Commenting on the Swachh Neta initiative, MK Anand, MD & CEO, Times Network said, “TIMES NOW actively champions initiatives that lead to systemic reform. Our pursuit to effect meaningful change has been aptly captured in our brand promise - ‘Action Begins Here’, that we try to live up to. Swachh Neta comes at an opportune time when transparency and accountability in the political and electoral system of the country is the need of the hour. Through this endeavour we want to empower our viewers to bring positive change through informed and well researched voting.”
Al Jazeera Earns Broadcaster of the Year, The Edge Picture Company is Production Company of the Year, and FOX Networks Latin America Named Program Promotion Team of the Year; Grands: “30 for 30,” “Momentum Generation,” “Peaky Blinders,” Who?” and “Mr. Renton”
New York Festivals® Television & Film Awards announced the 2019 award-winners at the annual NAB Show in Las Vegas. This ceremony celebrated blockbuster entertainment from 50 countries around the globe.
2019’s award-winning entries represent leading-edge content from around the world including primetime entertainment, documentaries, investigative journalism, sports coverage, promos, and brand image films. To view the complete list of 2019 award-winning entries, please visit: HERE.
“Peaky Blinders” Drama (BBC Two) was recognized for the drama series about the most feared and powerful local gang in 1919 Britain, the Peaky Blinders.
“30 for 30” Best Nonfiction Series (ESPN) received the Grand for their programs that explore transformational events, issues, games, trends and teams with in the sports sphere.
“Momentum Generation” Sports (HBO, Priority Pictures, All Rise Films) Filmmakers Jeff & Michael Zimbalist were honored for their documentary that tells the story of the core members of surfing's most legendary crew.
“Who?” Camerawork: Promotion/Open & IDs (FOX Networks Group Latin America) The Grand award-winning film starring Darin Cooper as a down on his luck assassin hired to take out Norman Reedus from The Walking Dead.
“Mr. Renton” Corporate Social Responsibility NFP (Media Zoo Ltd.) was recognized for their corporate image film created to raise awareness and encourages employees to find better ways of helping vulnerable customers.
For the third consecutive year, Al Jazeera English’s news analysis and investigative programming earned the network the prestigious title of Broadcaster of the Year. The network’s award-winning entries explored a robust number of global topics and garnered an impressive number of medals for programming including Al Jazeera Investigations, Witness, 101 East, Faultlines, People in Power and Earthrise.
“We are delighted to receive this special award from the New York Festivals,” said Giles Trendle, Managing Director of Al Jazeera English. “Around the globe our journalists work hard to inform and empower people with accurate, impartial and compelling content. It’s not always an easy job and, like other media organizations, we face challenges in the context of increasing attacks on journalists. So, this award represents, for us, a validation from our industry peers of the professionalism of our work and the importance of what we do.”
For an impressive 13th year running, The Edge Picture Company UK earned the title of Production Company of the Year.
“Year in year out The New York Festivals TV & Film Awards proves itself to be the most prestigious international awards festival in our industry. With an ever-increasing standard of creative film making globally, we are honored and truly humbled to be crowned PCOY for an extraordinary 13th year running. On this historic occasion we’d not only like to thank the NYF for this accolade, but to thank our clients for their continued faith in us and of course our talented production teams for their great work which continues to push creative boundaries.”—Phil Blundell, Owner and Executive Producer, The Edge Picture Company, Ltd.
Fox Networks Group Latin America was recognized with the 2019 Program Promotion Team of the Year Award. The special industry award honors the creative team with the highest scores for entries and largest medal count across all promotion categories and all platforms. The Argentina-based network earned a Grand Award, 6 Gold Medals, 2 Silver, 4 Bronze and 1 Finalist Certificate.
Connor Schell, executive vice president, content, for ESPN was recognized with the 2019 New York Festivals® Lifetime Achievement Award. Schell is the executive producer and co-creator of the Emmy, Oscar, and Peabody Award-winning 30 for 30 documentary series and the Emmy-winning 30 for 30 Shorts digital series. Schell was also a recipient of a DuPont Award.
Each year, New York Festivals, in collaboration with the United Nations Department of Public Information, selects entries that exemplify the aims and ideas of the United Nations and honors them with the United Nations Department of Public Information (UNDPI) awards. 2019 UNDPI winners include: “Employable Me” (Factual) was honored with the Gold UNDPI Award; “Hope & Fury MLK, The Movement and The Media” (NBC News) earned the Silver Award; and “Displaced” (Voice of America) was awarded the Bronze UNDPI Award. To view the complete list of 2019 award-winning entries, please visit: https://www.newyorkfestivals.com/winners/2019/.
Notable Gold winning Documentaries include “Attenborough´s Ant Mountain” (Terra Mater Factual Studios), “NOVA Wonders” (NOVA), “Sharkwater Extinction” (Sharkwater Productions), “The Lost Tapes: Malcolm X “(1895 Films/Smithsonian), and “The Circus” (WGBH).
Primetime entertainment earning Gold: “The Durrells” (Sid Gentle Films), El Recluso (NBCUniversal International/Telemundo), “KURARA: The Dazzling Life of Hokusai's Daughter” (NHK ENTERPRISES, Inc. for NHK), and Discovery Channel’s “Deadliest Catch” and “Naked and Afraid.”
Sports entries scoring Gold include: “MLB Network Presents: Only In Hollywood” (MLB Network), Andre the Giant” (WWE/HBO Sports), “Al Jazeera Investigations - Football's Wall of Silence” (Al Jazeera Media Network), “SEC Storied: Rowdy Gaines.” (ESPN) and “Game On 2.0 Campaign” (beIN SPORTS),
Promos earned top honors, Gold Medalists include:” Patrick Melrose: London Calling (Showtime Networks, Inc.), “MTV's +1 the Vote Anthem” (MTV), “This Is CBS News” (CBS), “Elsa and Sarah” (ABS-CBN Channel 2) and “BBC Earth Launch New Zealand” (BBC Earth Launch New Zealand).
Companies creating award-winning corporate image films include: The Edge Picture Company, Media Zoo Ltd., MerchantCantos, Sonova AG, Rivelty, and Seed-Audio Visual Communications AG.
NYF’s TV & Film Awards Grand Jury, of prominent international broadcast and film industry executives, awarded trophies to content creators across all platforms and in all genres. For 2019, 175 Gold World Medals, 172 Silver World Medals and 181 Bronze World Medals were awarded.
Industry executives and international award-winners from around the globe celebrated trophy-winners. 2019 ceremony presenters include: Chris Brown, Executive Vice President of NAB Conventions and Business Operations – USA; Rose Anderson, Vice President/ Executive Director, NYF TV & Film Awards – USA; Kara David, Host of I-Witness and Atom Araullo – Host of The Atom Araullo Specials: No Leftovers, GMA Networks - The Philippines; Binh An Vu Van, National Reporter, and Jeannita Richard, Director, Decouverte, Radio-Canada/CBC – Canada; Regina Reyes, Head, Integrated News and Current Affairs, ABS-CBN Corporation – The Philippines; Greta Van Susteren, Anchor, Voice of America and Gray Television – USA; Mihai Gadea, Antena 3, and Mircea Badea, Anchor, Antena 3 – Romania; and Holland Cooke, Host of The Big Picture, RT America – USA.
Aidem Ventures, an independent media consulting and marketing solutions company has been granted an exclusive mandate for ad sales by Kalaignar TV Network, a leading Tamil TV Network that owns and operates 5 regional channels delivering content suited to the entertainment needs in the Tamil speaking belt –
S. Karthikeyan, Group CFO, Kadhir Broadcasting said, “AIDEM’s approach, culture and professionalism are something that categorically stood out for us. We are happy to grant them the responsibility of revenue generation for all our channels. With the combination of local advertiser support driven by Padma and national support driven by AIDEM, we are confident and best equipped to expand the horizon for holistic growth.”
Padma Balasubramani, National Head – Sales & Marketing, Kalaignar TV Network added, “We are very happy to work in synergy with AIDEM, a reputed marketing solutions company. Our advertisement sales efforts combined with AIDEM’s strategy and strong national implementation will build a successful advertising revenue line for Kalaignar TV Network, thereby emerging as a force to reckon with in this fiercely competitive marketplace.”
Antony Thirunelveli, Programing Head, Kalaignar TV Network said, “This collaboration with AIDEM is perfectly timed with our ambition to become the No. 1 channel in the Tamil market. Their effective and result driven marketing solutions will enable us to aggressively activate our programming plans in order to make a serious leadership play in the TN market through our network channels.”
Pradeep Hejmadi, Group CEO, Aidem Ventures said, “We are honored to be granted this responsibility and are committed to ensure that we carve out a respectable market share for the network. We are prepared to approach sales with a thought-out strategy for each channel in the respective genre and most importantly offer a mutually beneficial association to our advertiser and agency partners.”
India News, the Hindi news channel of iTV Network, brings to its viewers their special programming titled ‘Kissa Kursi Ka – PM Kaun?’ during the first phase of the voting day on April 11th.
The first phase of the voting will be held across 91 constituencies in 20 states.
The special programme ‘Kissa Kursi Ka – PM Kaun?’ will bring comprehensive and crisp coverage for its viewers throughout the day on the latest happenings across the country during elections.
The team of India News will cover the elections from ground zero to gauge the mood of the nation. During the day, there will be high-voltage debates with top personalities from the political landscape debating the key issues that will add a new outlook to the state politics and the choice of the voters.
Watch “Kissa Kursi Ka – PM Kaun?” exclusively on India News on Thursday, 11th April, 2019, throughout the day.