MediAvataar's News Desk

MediAvataar's News Desk

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First Partners, India’s premier business outcome focused communications consultancy, today announced that it has been named as the Asia Pacific 2018 New Consultancy of the Year by The SABRE Awards, Asia Pacific, held recently at Singapore.

The SABRE Awards are the world’s largest PR awards programme, recognising superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa, delivered by The Holmes Report, the authoritative voice of the global public relations industry.

The industry honour vindicates First Partner’s acceptance as a rapidly succeeding communications firm with a strong, effective, and highly differentiated value offering for its clientele.

This recognition comes close on heels of a string of awards won by the firm for its campaigns at the Sabre South Asia, winning 1 Diamond Sabre, 3 Gold Sabres and 5 Certificates of Excellence, among the highest for PR firms in the region. The firm has also won 1 Gold Sabre at the Sabre Asia Pacific.

According to Atul Ahluwalia, Founding Partner, First Partners, “We are honoured to be recognized as the New Consultancy of the Year in Asia Pacific. Being a new firm provides us a unique opportunity to leapfrog and adopt newer ways of addressing the public relations market. In line with this, we are creating several path-breaking products and solutions for our clients.”

Dilip Yadav, Founding Partner, First Partners, said, “First Partners is attempting to pioneer a unique way of delivering public relations services by strongly linking them to business results. We believe that our Business Outcome Communication framework provides us a distinct edge to develop communication programmes which are highly effective and category winning.”

Commenting on the honours, Santanu Gogoi, Founding Partner, First Partners, said, “We are deeply moved by this recognition from our peers across the APAC region and this is something that belongs to each team member. I am proud that First Partners’ unique intrapreneurial model is making us the destination for the best communicators in the industry.”

Gayle Mandel: Newly Appointed Executive Director Initiates Competition Updates

New York Festivals® 2019 AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ is now accepting entries.

AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role of Executive Director. With Mandel at the helm, AME’s launches this year with strategic updates including a consolidation and restructuring of current categories, new categories, and enhanced entry process guidelines making the submission process much more user-friendly.

“Gayle’s dedication to detail coupled with her top-notch communication skills already utilized at NYF as Director of Media Relations, in addition to her ability to identify opportunities for growth and her capacity to surpass expectations will provide NYF’s Advertising & Marketing Effectiveness (AME) Awards with a strong leader, said Ellen Smyth, CEO of New York Festivals.

“I’m thrilled to be in this new role and part of the AME Awards’ long-standing commitment to honoring advertising and marketing effectiveness,” said Mandel. “AME’s 25-year heritage of celebrating boldly innovative campaigns created by some of the world’s most accomplished advertising/marketing agency talent on behalf of prominent global brands makes being recognized in this esteemed competition an enviable achievement.

Categories added to AME’s powerhouse roster in Products and Services include: Culture & The Arts, Beauty Products & Services, Digital Goods, Fitness & Wellness, Media & Entertainment, On-Demand Products & Services, Sports & Recreation, and Travel & Tourism.

Additional new categories unveiled include: Ambient, Activation & Engagement, Creative Partnerships, Creative Use of Technology, Gamification, Media & Entertainment, and Social Media/Influencer.

Creativity for Positive Impact, new for 2019, honors creative campaigns whose goal is to encourage social good and inspire beneficial behavior promoting positive change and awareness for causes, society, and the welfare of animals, and the environment. New categories include Emergency Relief and Collaboration/Partnerships.

Each year AME recruits award-winning industry executives, known globally for their innovative and strategic prowess to serve on the Grand Jury. Their mission— to select those global campaigns that successfully demonstrate innovative solutions to challenging marketing problems that achieve measurable results. Multidisciplinary marketers, strategy directors, media planners, creative directors, and social media experts representing 5 regions from around the globe thoughtfully review all entries with global knowledge and perspective from the industry with attention to cultural and economic relevance.

The Grand Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging. AME’s Green Award—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and protection of the environment is also selected in this round. Gold-winning work from all regions is then judged by the full international Grand Jury to determine a Platinum Award for each region (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific) and the Best of Show. Jury selection has now begun for the 2019 Grand Jury.

The results of the jury are parsed in the annual AME Report, a three-tiered ranking report that honors and provides rankings within three separate categories: networks, agencies, and brands.

“The prestige of being included on the AME Report solidifies an agency’s position within the industry and secures their global reputation for delivering the most creative and measurably effective caliber of work,” added Mandel.

Within the AME Report, the AME Brand Report recognizes innovative brands for their game-changing effective campaigns and the forward-thinking advertisers who approved these compelling campaigns.

In 2018 AME Awards Dentsu Jayme Syfu earned the AME Best of Show Award, Regional Platinum Award/Asia Pacific, and the AME Green Award for “Dead Whale” Greenpeace Philippines. Zulu Alpha Kilo Canada earned the AME Regional Platinum Award/North America for “Common Ground” Harley-Davidson Canada. Heimat Werbeagentur GmbH Germany was in the winner’s circle earning the 2018 AME Regional Platinum Award/Europe for “A New Way of Thinking” Free Democrats. To view the 2018 AME Awards winner’s showcase, please visit: HERE.

The deadline to enter the 2019 AME Awards competition is November 22, 2018. Entry details and additional information can be found on the AME website: HERE.

Uber awards digital mandate to Dentsu Webchutney for the India SA region


Following a multi-agency pitch, Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has won the digital and social media duties for Uber in the India & South Asia region. The account will operate out of the agency’s Bengaluru office.

On the new development, Sanjay Gupta, Head of Marketing, Uber India SA commented, “Dentsu Webchutney is an agency that has a track record of working on some of the most dynamic and impactful digital campaigns. We believe they have the right expertise for a brand like Uber. Uber’s journey in the region is only getting started and we are excited to partner with Dentsu Webchutney to tell the story of how Uber is shaping the future of urban mobility in India.”


Gautam Reghunath, Executive Vice President, Dentsu Webchutney said, “We long for opportunities to partner with consequential companies that shape society. More and more, technology brands expect dexterity in understanding their core vision, for solutions that marry the future to the present. This chance to work towards realizing Uber’s vision is a true privilege. Our interactions with the team here have been a wonderful bonus and we see both sides challenging each other in our quest to create meaningful, effective work.

With this new association, Dentsu Webchutney has added another technology brand in its client roster, joining others like Flipkart, Airtel & Quikr.

We know many parents and guardians think about what their teens are doing online, and we feel a great responsibility to make sure Instagram is a positive place for them to connect and share. That’s why we’ve created A Parent’s Guide, a new resource for parents with teens who use Instagram.

We’ve always been focused on making sure the community on Instagram is supportive and safe, and we’ve been building tools to proactively care for the people who use our products. Tools like comment controls, the ability to report unwanted interactions, and most recently, a suite of features to help you manage time on the app were all developed to help ensure people’s experience with Instagram is positive, safe and intentional.

In A Parent’s Guide, we focus on three things: how to manage privacy, interactions and time on Instagram. We’ve included the basics of our app, and a description of our tools, plus a discussion guide for how parents and guardians can have an open conversation with their teens about Instagram. The discussion questions were developed in collaboration with education and social media expert, Ana Homayoun, M.A., P.P.S., and are designed to help parents and guardians learn more about how teens are using Instagram and to ensure they’re using the app in a positive way. We’re grateful to organizations like the National PTA, Scholastic, ConnectSafely, National Alliance for Mental Illness (NAMI), National Eating Disorder Association (NEDA), GLSEN, Yale Center for Emotional Intelligence, PFLAG, Boys & Girls Clubs of America, Girl Scouts of the USA, and PACER’s National Bullying Prevention Center for collaborating with us on this guide.

I work at Instagram, and I’m also a parent. That’s the lens I bring into the office each day, just like many other parents who work here. We know the social media landscape will continue to change, and we’re committed to being here every step of the way to make sure parents and their teens have the tools they need to make the choices that are right for them.

Written by Marne Levine,COO, Instagram

People are becoming more like brands, and brands are becoming more like people

In this new report, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era. Blurring Boundaries is an exploration of the changing dynamics in the relationships between people and brands caused by technology.

Commenting on the release of the report, Fritz Friedlund said: "Blurring Boundaries means people are becoming more like brands, and brands are becoming more like people. To maintain a purposeful relationship with their customers brands owners need to develop new communication strategies grounded in a clear understanding of their purpose, differentiation and personality as well as engagement principles that take into account the different challenges rapidly evolving technology presents."

Some of the marketing challenges identified in the report include:

Always on communications: Consumers now spend an average of 3.5 hours online and using social media – in addition to 2.7 hours consuming offline media.

Online crisis of trust: 40% of connected consumers globally are concerned about the amount of personal information companies hold about them.

Increasing ad volumes: between 2008-2015 the number of brands advertising increased by 30%.

Algorithmic identity crisis: Almost three quarters of online consumers complain of seeing repetitive ads.

Social media platform proliferation: More than one in three social media users believe most of the information on social media is unreliable.

These and other challenges make digital marketing today frustrating for consumers and marketers. Blurring Boundaries outlines the steps brands need to take to re-examine their relationships with people — what the brand stands for, how they present themselves, what they say, how they say it, and how they behave.

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