01 December 2022 05:53

MediAvataar's News Desk

MediAvataar's News Desk

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She moves from The Q, where she was head of marketing.

A Media Content Marketer with over 15 years of work-experience, and 13 years of experience in building entertainment brands such as The Q, Zee TV, Zee Cinema, MOVIES NOW and Zoom; Sujata, in her current role as Marketing Head for QYOU Media, is successfully handling a multi-brand portfolio of Linear and IP-based entertainment channels (THE Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan) and actively building the Network’s vision of making QYOU Media a platform-agnostic, Creator-led, entertainment network. At QYOU Media, Sujata has been instrumental in increasing Awareness of the flagship channel THE Q to 99%, build higher recall in the FTA category than veteran brands and also instrumental in getting recognition to THE Q channel for its award winning initiative in the FTA category through first Virtual Audition for a show.

In her previous stint as Senior Brand Manager with Zee TV, Sujata has been instrumental in increasing the channel viewership by 40% in the 7PM - 8PM band FY2020 and also played a pivotal role in the Zee TV channel comeback campaign post lockdown in 2020, which resulting in over 50% raise in the viewership! In an earlier stint as Senior Brand Manager with Zee Hindi Movie Cluster, Sujata was instrumental in chalking and prioritizing the Brand roadmap, Premiere marketing, and Brand integrations amongst other key responsibilities.

For her noteworthy professional contribution and her vision for Women professionals, Sujata has been rewarded ‘WONDER WOMAN FY2022 by Indian Television, making it to the coveted list of 100 Wonder Women in the domain of Marketing. Rewarded as the ZEELOMPIAN for Q2’2021 by Zee Network for highest viewership raise in channel comeback; Rewarded ‘Hero Of The Month’ in 2015 for achieving and maintaining highest Reach of Zee Cinema and Consistently Appraised as Top-Talent at Zee Network and MOVIES NOW, Sujata was also on the launch team of MOVIES NOW, a launch campaign which made the channel emerge as the Category leader.

A Post Graduate from MICA, an IT Engineer from Mumbai University, Sujata also holds a Post-Graduate Diploma Certification in Digital Marketing from upGrad+MICA where she has topped the batch.

Rajat Sharma, Chairman and Editor-in-Chief of India TV was conferred with the Media Icon of 2022 from India Award by WCRC (World Consulting & Research Corporation) at a glittering ceremony in London.

The event was organized by WCRCINT & WCRC Leaders at the House of Lords in the Palace of Westminster and The Carisbrooke Hall at Victory Services Club, London.

Ms Ritu Dhawan, Managing Director of India TV was conferred with the ‘World’s Best Leader 2022’ award, while India TV was identified as ‘World’s Best Brand 2022’ for being the most credible and meaningful source of information.

The glittering evening was held at the iconic British venue at Westminster in the heart of London. More than 50 best global companies and individuals were awarded in the presence of industry experts, corporate stalwarts and luminaries.

India TV is the nation’s leading Hindi news channel, which has consistently topped the news charts. Its success has been possible due to its fast-paced consistency and credibility in reporting events that take place in India and the rest of the world.

Rajat Sharma, one of the pioneers of TV journalism in India, has been leading India TV from the front with his two most popular shows, the longest-running TV show ‘Aap Ki Adalat’ and the daily prime-time news show ‘Aaj Ki Baat’. A Padma Bhushan awardee, Rajat Sharma had been grilling political leaders, Prime Ministers, film stars, godmen and artists for the last 27 years, while his prime-time show ‘Aaj Ki Baat’ encapsulates the happenings of the day in a fast-paced format.

Ritu Dhawan, managing director, India TV, is the livewire behind-the-scenes person, who has been directing the ‘Aap Ki Adalat’ show since its inception in 1993. Apart from her onerous responsibilities in management, she has been the brain behind the new look of the India TV channel, heading the massive team effort between anchors, producers, reporters, camerapersons, graphics designers, video editors and programmers, lending panache to the overall news telecast.

India TV was established 18 years ago, and it has a huge national audience with a whopping reach of over 100 million C&S homes. India TV has state-of-the-art digital connectivity, and its Broadcast Centre is spread over a campus of more than 1,28,000 sq. ft. in Sector 85, Noida.

At a time, when there is an overload of information across all media platforms, including digital, India TV provides a clutter-free experience for its viewers. Its programming mix is backed by a fresh and energetic approach, and yet it sticks to its credo ‘Shor Kam, Khabar Zyaada’ (less noise, more news).

The festive line-up of the channel comprises Zee Ganga’s marquee event ‘Jai Chhathi Mayi - 2022’ starring Pradeep Pandey Chintu, Akshra Singh, Amarpali Dubey, Yash Kumar and several other Bhojiwood superstars

Complementing popular event Jai Chhathi Mayi, the on-ground campaign of ‘Chhath Online Aaragh’ will have celebrities performing Chhath rituals on behalf of the audience 

ZEE Ganga, India’s favourite Bhojpuri GEC, is upping the ante on the Chhath festivity with back-to-back, power-packed programmes to entice the Bhojpuri audience in Uttar Pradesh, Bihar, and beyond. The channel will commence the holy occasion with the star-studded event Jai Chhathi Mayi, which will air on 30 October at 7pm. The day will also be marked by the consumer connect campaign titled Chhath Online Aaragh.

ZEE Ganga has brought in a never-seen-before bundle of Chhath content this season; a fiction show titled Acharva Chathi Mayi Ke, a mega Chhath event titled Jai Chathi Mayi, and a unique on-ground initiative called Chath Online Aaragh. Furthermore, the channel will broadcast two days of back-to-back Chhath celebrations —the biggest and wholesome offering on the regional festival till date.

A complete medley of devotional songs, staggering performances, and a great storyline await the audience with Jai Chhathi Mayi, which will feature Bhojiwood superstars Shubhi Sharma, Pradeep Pandey Chintu, Akshra Singh, Amarpali Dubey, Yash Mishra, Arvind Akela Kallu, Rakesh Mishra, and Ankush Raja. The storyline has a post-pandemic backdrop in which a young man returns to his village with his fiancée, an orphan, to meet his parents. Upon reaching home, he faces strong opposition from his mother because of his fiancée’s family status. Worsening the situation is his father’s Covid-induced paralysis. Braving all odds, the young lady keeps her first ‘Chhath vratt’ for the well-being of her father-in-law. Aided by her would-be grandmother-in-law, her devotion impresses Chhathi Maayi, who heals the paralytic patient by divine intervention.

Besides on-air content, Zee Ganga is slated to tug at the heart strings of their Bhojpuri viewership through Chhath Online Aaragh, an on-ground consumer connect campaign scheduled at the ghats of Ganges. Ensuring that the global Bhojpuri audience gets to offer prayers, the campaign will involve ZEE Ganga celebs, who will conduct rituals for Chhath puja on behalf of devotees who are unable to participate in the festivity on their own. Engaging viewers on-ground and digitally, this campaign will be conducted live from ZEE Ganga’s Facebook page.

Commenting on the Chhath-special line-up, Amarpreet Singh Saini, Chief Channel Officer, ZEE Ganga, remarked, “ZEE Ganga attends to every minute sentiment of our beloved Bhojpuri viewer base, and Chhath Puja hogs the spotlight amongst all Bhojpuri festivals because of the divine power of Chhathi Maayiaa. Chatth puja is no longer a regional festivity, as people from across the country take part in it. This year’s Chath is special, as it is happening after two years of pandemic. On this note, Zee Ganga ensures the biggest bonanza of celebration with hand-picked, relatable fiction shows, events, Chath roadblocks, on-ground events and a star-loaded offering that glorifies Bhojpuri culture, rituals, and spirits. With such a strong line up Zee Ganga will be engaging across age groups and social strata to ensure no one misses the grand Chath festive this year.”

Tune in to your most loved Bhojpuri GEC ZEE Ganga and witness the biggest event of region Jai Chhathi Mayi on Oct 30, 7:00 pm.

ZEE Ganga’s endeavour has always been to bring to fore the rich Bhojpuri culture and heritage. These festive associations and programs are yet another step in that direction. With more such region-empowering shows in the pipeline, the channel is geared up to redefine entertainment and continue its mission to bring original and authentic content for its vast Bhojpuri audience.

 

India’s premium broadcast network, Times Network announced Gaurav Dhawan as its Chief Revenue Officer .

Gaurav will spearhead the Network’s broadcast ad revenue operations and drive monetization strategy for the bouquet of channels across Hindi & English news and Entertainment & branded content.

Part of the core team that launched TIMES NOW in 2005, Gaurav is a Times Network stalwart, who has played a pivotal role in shaping the brands market leadership and has been passionately involved in scaling revenue and new opportunities through his tenure with the network.

MK Anand, MD & CEO, Times Network said, “Given Gaurav’s successful background leading go-to-market teams and his relentless focus that drives sustained growth, the decision to move him into the Chief Revenue Officer role was clear. He's already proven to be a strong leader and I'm confident he will continue to drive our strong revenue growth strategy."

Talking about his new role, Gaurav Dhawan said, “I’m excited and honoured to helm this mandate. I have been associated with Times Network for over 17 years and it is heartening to see the Network’s commendable growth over the years, demonstrating market dominance in its respective genres. This is an exciting phase as we continue to build new opportunities for our Hindi news brands and optimize emerging revenue streams and strategic partnerships to propel Network’s growth.”

With an illustrious career spanning over 26 years in the media and entertainment sector, Gaurav holds a demonstrated history of driving businesses to profitability, impacting solutions and innovation to deliver aggressive revenue expectations and sustained growth for businesses across Television, Print and Web.

Shortlisted entries from 17 countries and regions, including a stellar showing from a pair of APAC entrants, have been announced for the ninth One Screen Short Film Festival, the premiere short film festival that celebrates and awards global filmmakers from both commercial advertising and film industries.

Part of The One Club for Creativity, One Screen focuses on all forms and aspects of short films — narrative fiction, comedy, commercials, branded content, music videos, spec work, passion projects, animation, sound, movie poster design, title sequences and more — and has a mission to celebrate and award filmmakers from around the world working in both the film and ad industries, with no limitation and total artistic freedom, all on one screen.

OPPO Shenzhen leads with 11 shortlist entries, including four with Sauvage Barcelona for “Picture Life Together”, three with Divide TV Ghent and Hamlet Brussels for “Just Sync”, and two each for “Awaken Colour” (with Sauvage) and “Unspoken Love” (with The Eye Advertising & Film Production Shanghai).

Byju’s Bengaluru with Dora Digs Mumbai is next with nine shortlisted entries, including five for “Education for All” and four for “Master Ji”.

Six shortlisted entries went to Bensimon Byrne with Narrative and OneMethod, all in Toronto. Four are for “Day After Day'' and two for “Uncomposed”, all on behalf of White Ribbon. SOS International, based in Keller, Texas, with Jyra Films and Story, Mexico City, has five, all for “The Rabbit Hole”.

Tied with four shortlisted entries each are Area 23 New York, Broken Heart Love Affair Toronto, Media.Monks Mexico City, Observatory Los Angeles, and VMLY&R Mexico City.

The complete list of 97 shortlisted entries from Australia, Austria, Canada, China, Georgia, Hungary, India, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, South Africa, Spain, Sweden and US can be viewed HERE . Entries were judged by a jury of leading film directors, producers, agency creatives, and production company heads from around the world.

This year’s winners will be announced at the One Screen Short Film Festival ceremony on December 1, 2022 at the SVA Theater in New York. Tickets are now available, priced at $20 for early bird tickets purchased before November 20 and $25 thereafter. The One Club member price is $15.

As part of The One Club, One Screen has its pedigree in the non-profit organization’s prestigious One Show, a leading global awards program for advertising and design.

The One Show was the first ad industry awards competition to recognize original branded content, creating the separate new category of Branded Entertainment in 2003 to accommodate the first work from BMW Films.

The One Screen Short Film Festival was launched in 2011 to further honor creative excellence in film. An archive of past winners is available HERE.

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