02 February 2023 03:18

MediAvataar's News Desk

MediAvataar's News Desk

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The campaign showcases the incredible game that women play and exhorts the viewers to support the women’s cricket team

Mastercard and the Board of Control for Cricket in India (BCCI) have jointly launched the #HalkeMeinMattLo (don’t take it casually) campaign as part of their ongoing endeavor to support gender equality on and off the field. The films developed under the campaign depict the journey of top Indian women cricketers Shafali Verma, Harleen Kaur Deol and Renuka Singh, highlighting their struggle, hard work and determination to do well.

In India, where cricket is still seen as a ‘men’s game’, the #HalkeMeinMattLo campaign is designed to break the stereotype by presenting the achievements of women cricketers at both national and international levels and highlighting their commitment and passion towards the game. The campaign will run during the India-Australia Women’s T20 series to be played in Mumbai from December 9-20, 2022. Fans can make a pledge to support the campaign here - https://specials.priceless.com/en-in/womenCricket

Speaking about the campaign, Mr. Jay Shah, Honorary Secretary, BCCI said, “India and Australia are among the top teams in world cricket and the contests between these teams have been quite thrilling. Each of their last few games has gone down to the wire and I am sure we will get to witness some top-quality cricketing action in Mumbai as the two teams meet again. We are happy to partner with Mastercard for the campaign, which will bring out the stories of hard work, sacrifices and dedication. We want to encourage young girls to pursue cricket as a passion and a career option.”

Ms. Julie Nestor, Senior Vice President and Head of Marketing & Communications, Asia Pacific, Mastercard, said, “Mastercard has been striving to make sports more inclusive globally. Cricket is the most celebrated sport in India. We commend the BCCI for its inclusive pay policy and are delighted to actively support women’s cricket as part of the overall sponsorship of the BCCI home series matches. Collaborating with the BCCI to promote women’s cricket is an extension of Mastercard’s larger commitment to address gender biases and encourage women’s participation in sports.”

Mastercard has always promoted diversity in sports. Over the past decade, the company has built one of the most well-rounded women’s sports portfolios globally, with significant investments in all-women teams such as Arsenal W.F.C., Olympique Lyonnais Féminin; tournaments such as Copa America Women, Women’s Rugby World Cup, The Australian Open and The AIG Women’s Open as well as players like Naomi Osaka among others.


Sunday, 11 December 2022 00:00

Epica Awards 2022 results announced

In the 2022 Epica Awards there were Grand Prix winners from Germany, Norway, India, the United States, Canada and Brazil.

The Grand Prix debate took place this year at The Groucho Club in London, in partnership with production company Papaya Films.

The President of the jury was David Griner, former international editor of Adweek and co-founder of the non-profit Creative Ladder, which aims to bring more diversity to the industry.


• RESPONSIBILITY: “Anti Look – the life-saving QR design”, Scholz & Friends (Germany), Johanniter-Unfall-Hilfe

• PR: “The Name Catalogue,” TRY (Norway), IKEA

• PR: “The Missing Chapter”, Leo Burnett (India), Procter & Gamble

• INNOVATION: “Touch Card”, McCann New York (US), Mastercard

• DIGITAL: “Ketchup A.I”, Rethink (Canada), Kraft Heinz

• MEDIA: “The Pirate Match”, Mirum Agency (Brazil), DirectvGo

• FILM: “The Spider and the Window”, Leo Burnett (Germany), Samsung Electronics

• NETWORK OF THE YEAR: McCann Worldgroup

• AGENCY OF THE YEAR: Rethink, Canada

The Norwegian agency TRY also performed exceptionally this year, making it the runner-up for Agency of the Year, followed by Germany’s Scholz & Friends.


There were two PR Grand Prix this year. They went to “The Missing Chapter”, from Leo Burnett India and P&G, which educates young girls about menstruation in a country where the subject is often taboo; and “The Name Catalogue”, from TRY and IKEA, which inspires parents in search of baby names with the help of names from the brand’s furniture back-catalogue.

In a joint statement, Leo Burnett India commented: “Thank you for this honour. We will continue to fight for the future of millions of India’s girls.”

Egil Pay, Executive Creative Director at TRY, said: “We are truly honored to accept this Grand Prix with our amazing client, IKEA. To be awarded a Grand Prix by a jury of worldwide journalists is the best Christmas present we could have wished for.”

On the other hand, the jury chose not to award Grand Prix in Print or Design this year. While all the Gold winners had their merits, after some debate the jurors felt that there was not a specific campaign that rose above the others.

The new Innovation Grand Prix went to McCann New York for the remarkable “Touch Card”. In collaboration with Mastercard, the initiative enables the blind and partially sighted to distinguish between different payment cards thanks to a series of notches in the plastic.

Alex Lopez, Global Chief Creative Officer, McCann Worldgroup, said: “This recognition from the journalists who cover our business every day reflects the contributions of our teams and agencies from across our global network, and results from the trust our clients invest in us to help them build their brands and businesses. Our goal is to be the be the leader in the business of creativity, not for the purpose of winning awards, but to help our clients earn a meaningful role in people’s lives. I want to congratulate our team in New York, and our Mastercard client, on earning this very special Innovation award.”

The Media Grand Prix – also a new addition, to recognize creative use of media – was won by Mirum Agency (Brazil) for DirectvGo and “The Pirate Match”. The operation steered online viewers trying to illegally stream major soccer matches to fake, clumsy (and very funny) pirate matches, encouraging them to pay for the genuine article.

The Digital Grand Prix went to Rethink (Canada) for “Ketchup A.I.”, the latest in a series of smart campaigns for Kraft Heinz. This time around, the agency discovered that asking an artificial intelligence to draw a ketchup bottle invariably results in one that looks like the iconic Heinz bottle. (The jury tested the theory live during the meeting, with the same result.)

Zachary Bautista, Creative Director, Art Director, and Geoff Baillie, Associate Creative Director, Writer, at Rethink commented: “Heinz has been an icon for over 150 years and to ensure they remain relevant into the future, we’re always looking to move at the pace of culture. There's a lot of buzz around artificial intelligence and for Heinz A.I. Ketchup, we saw an opportunity to join the conversation – proving that just like people, when AI thinks of ketchup it thinks of Heinz. It was great to use this new tool to push a big creative idea forward and it's an honour to have those efforts be recognized by the Epica Awards and the worldwide press.”

The Responsibility Grand Prix – celebrating work for good causes – went to “Anti Look, the life-saving QR design” from Scholz & Friends (Germany) for first responders Johanniter-Unfall-Hilfe. When people pause at the site of an accident to take pictures with their phone, a QR design on emergency vehicles and uniforms activates a message warning the gawkers that they are cluttering the area and may prevent rescuers from saving a life. The Responsibility Grand Prix is sponsored by ACT Responsible.

Ramona Junggeburth and Christoph Schlossnikel, Creative Directors at Scholz & Friends, said: “We are overwhelmed by the Grand Prix! When we realized the project, we expected practically no public reaction. We can tell you: as creatives, working in advertising, it’s unusual to get so much positive feedback. And, even more importantly, by so many rescue forces, that feel supported in their everyday work. So finally it’s not just work from advertisers for advertisers but has a real-life impact, which is really nice.”

Finally, the Film Grand Prix was won by Leo Burnett (Germany) and its client Samsung Electronics for “The Spider and the Window”. The amusing and heartwarming film uses convincing special effects to tell the story of a large spider who falls in love with a Samsung phone due to the device’s distinctive camera lenses, which resemble the spider’s eyes.

Summing up the competition, Wojciech Skiba, Executive Producer at sponsor Papaya Films, said: “If you are passionate about craft and creativity, you really want to be a part of the Epica Awards. It’s a truly egalitarian space for inspiration, where diversity can thrive. At Papaya we were excited to support the journalists in this process that not only champions the best creative work but also creates a platform to drive change together.”

Entrants & Entries by Country

This year the Epica Awards received 3099 entries, a slight drop on last year explained by the absence of Russian agencies, which were banned from entering. The highest number of entries came from North America (400) followed by Ukraine (396), Germany (276), and France (158). There was an increase in entries from Asia, notably Thailand, China and India. In terms of networks, McCann, Publicis and Accenture were particularly well represented, but independent entrants are ever more in the majority, making up over 55% of total entries this season.

Results by Country

Germany was top in the country rankings with 61 awarded projects including 2 Grand Prix and 10 Golds, followed by Canada with 45 awarded projects including one Grand Prix and 5 Golds. Completing the top five were the US with 19 prizes, the UK and Norway.

The only poll that predicted BJP’s landslide in Gujarat and Congress gains in Himachal Pradesh

The India Today-Axis My-India exit poll predictions have maintained their sterling record once again, delivering a bull’s-eye forecast for the 2022 assembly elections in Gujarat and Himachal Pradesh.

The India Today-Axis-My-India exit polls predicted that the BJP is poised to sweep Gujarat, Prime Minister Narendra Modi's home state, for the seventh time in a row, but it would lose Himachal Pradesh in a tight race with Congress.

The results from the two states proved how flawless India Today-Axis-My-India exit polls have been once again. The latest predictions are in line with our track record of 95% accuracy in election forecast.

According to India Today-Axis-My-India exit polls, the BJP was predicted to secure between 129 and 151 seats in the 182-member Gujarat assembly. The opposition Congress party was projected to secure 16 to 30 seats and Arvind Kejriwal's AAP 9-21.

The actual results from the state, which gave the BJP a landslide and reduced the Congress strength considerably in the new house, validated our predictions as the most accurate in the industry. The Aam Aadmi Party finished third, as forecast.

In Himachal Pradesh, Congress was projected to win between 30 and 40 seats in the 68-member state assembly, which it actually did!

As forecast by the India Today-Axis-My-India post-poll survey, the BJP fell short of its 2017 performance when it had won 44 seats. The India Today-Axis-My-India exit polls were spot on in predicting 24 to 34 seats for the saffron party in 2022.

Our latest exit polls have yet again shown our election predictions never lead our viewers astray!

Some more good news to share: India Today TV is now No. 1 on the list of YouTube’s concurrent users, with the highest number touching 40K.

And AajTak’s primary feed led the continuing feed of any channel by a margin of over 4 times of nearest competitor.


Moneycontrol, India’s leading digital business and finance news platform, will host its first Mutual Fund summit on December 14, 2022

The Indian mutual fund is turning 36. As one of the fastest expanding, most competitive, and well-regulated investment sectors in the retail financial space, the sector is approaching Rs 40 trillion in assets under management. To be held at Mumbai, the Summit aims to lay the roadmap for the industry’s future and how better it can serve its investors. The Summit will raise critical discussions, dialogues, and debates featuring some of the industry's top executives, CEOs, and fund managers.

The summit will have Usha Thorat, Chairperson of the SEBI Mutual Funds’ Advisory Committee & former RBI Deputy Governor as the Guest of Honour, and Ananta Baruah, Executive director, SEBI as Chief guest.

At the heart of the summit is the retail investor, and all discussions and dialogues planned have been crafted keeping the retail investor in mind. For instance, how can the mutual funds industry serve investors better as it becomes larger by the way. With size, come responsibilities; is the India MF industry equipped to handle its fiduciary responsibility? We plan to raise vital questions with some of industry’s top-most minds. The role of FinFluencers, as also newly set-up fund houses, will also be discussed at length.

We at Moneycontrol will bring you the leading voices from the financial services industry at the Summit. Industry experts and veterans such as Navneet Munot, MD, HDFC MF, Neil Parekh, CEO, PPFAS MF, Radhika Gupta, CEO of Edelweiss MF, Nilesh Shah, MD and CEO, Kotak MF, Kalpen Parekh, CEO, DSP MF, Anand Radhakrishnan, CIO – Equity, Franklin Templeton, Neelesh Surana, CIO – Equity, Mirae India Asset, R. Srinavasan, Head – Equity, SBI MF, Anoop Bhaskar, Head – Equity, IDFC MF, S. Naren, CIO, ICICI Prudential MF, Dhirendra Kumar, CEO, Value Research, Aashish Somaiyaa, CEO, WhiteOak MF, Rajiv Shastri, CEO, NJ Mutual Fund and more are some of the panellists slated to take the dais.

Commenting on the summit, Binoy Prabhakar, Executive Editor, Moneycontrol, said, “With Rs 100 trillion as the aim over the next five years, it’s a whole new roadmap that the bustling mutual fund sector of India is working on now. The summit will thus feature veterans and visionaries who will navigate the challenges and deduce solutions via multiple debates and discussions about the sector. I’m confident that the minutes of the summit will be invaluable in paving the new path for the Indian Mutual Funds industry.”

Thursday, 08 December 2022 00:00

Zee News’ Exit poll predictions come true

AAP’s Glorious Victory in MCD Elections ends BJP's 15- year rule in Delhi

Among the 250 wards, the AAP has won a majority mark of 134 seats

With the Delhi MCD Election Results being announced, the accurate exit poll predictions by Zee News and Broadcast Assessment & Rating Council (BARC) towards a robust win of Aam Aadmi Party (AAP) have come to light. As per the Zee News Exit Poll predictions, AAP was accurately projected to register a victory of seats in the range of 134/146, BJP 82/ 94 and Congress 8/14. The vote share was expected to be 46%, BJP 39%, Congress 11% and others 4%. As per the latest data revealed by State Election Commission on 7th December 2022, stated that AAP has won a majority mark of 134 seats and the BJP has won 104 wards.

The MCD elections have been a three-way contest between AAP, Bharatiya Janata Party (BJP), and Congress. The counting began at 8 am today and the Zee News team has been extensively covering the MCD election news updates on a timely basis.

Commenting on the accurate predictions done by Exit Polls results, Abhay Ojha, CBO, Zee Media said “Zee News and Broadcast Assessment & Rating Council’s exit polls had accurately revealed the winning way before the final results with the help of Random Sampling Quantitative Data Collection of Assembly Constituencies by Field Survey & CATI Methodology. We at Zee News, have ensured news presentations based on facts, providing a platform for political parties and people to voice their expectations and vision for the betterment of the society.”

Zee Network has been able to capture the grievances, public ask and vision expressed by Corporators, Party candidates, and Contestants through prime-time shows like Dilli ke Dil Mein Kya Hai, MCD ka Mahasangram, Auto Reporter, Dilli Nukkad etc

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