28 June 2022 05:00

MediAvataar's News Desk

MediAvataar's News Desk

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A young couple is perplexed by the sight of a used contraceptive lying on their wedding bed. What ensues is a comical whodunnit, set in a span of one night

 · The show, produced by Percept Purple, has the primary characters - Rajneesh and Indu – who start searching for the culprit among a group of eccentric suspects

What happens when an unwilling partner (one of the partners in the live-in relationship) is compelled to marry her boyfriend because the families were adamant? She would be judged for her choices and even mocked for her naivety. But quite certainly, under no circumstance can it be imagined that someone will prank her and her partner by placing a used condom on their bed and ruin the wedding night altogether. However, WATCHO is no stranger to strange plots with tickling comic timings. Dish TV’s in-house OTT platform has this time released a playful whodunnit “Bauchaar-e-Ishq”, set in a span of one night filled with twists & turns, weird revelations, and hilarious misunderstandings.

Rajneesh and Indu are a young couple in UP, hailing from neighbouring cities of Kanpur and Lucknow in Uttar Pradesh. Their romance started back in their college days and withstood all hurdles to make it to their present-day lives. When their orthodox families learned of their live-in relationship, drama ensues and they are compelled to marry. Indu was against the wedding since she did not want to have kids and was condemned by the families for her choice. She was even condemned especially for expressing her thoughts on sex being an appropriate deed before marriage. On her wedding night, she gets enraged on discovering a used condom put over their bed and presumes that it was done on purpose by their families. At her will, the couple spends the entire night probing several suspects, only to unravel people’s myopic outlook on sex and the taboo associated with it, followed by a significant plot twist with meaningful messaging.

Through the protagonists, the writer has asked sincere and serious questions about love, marriage, sex, and family. Through the narrative, the series provides answers to a few of the difficult emotional tangles that common people face in their daily lives. It is a roller coaster ride of laughter, emotion, and drama, and by the end of it, the viewers get to learn about their very nature and immature momentary takes on sensitive issues. The show carries some interesting dialogue exchanges amongst family members adding spice to the entire plot which is a slice of life adding humor to the situation making it a fun-filled ride to watch.

Written by Ishan Bajpai, Anshuman Sinha, and Trupti Kangane, under the impactful production of Percent Purple, the show also traverses upon the intimate feelings of a couple and how personal subjects like intimacy and sex are subjected to societal judgments even today. The star cast includes Ankit Sharma and Arsha Goswami who have played the protagonists – Rajneesh Sinha and Indu Bharadwaj.

Commenting on the launch, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, Dish TV India Ltd. said, "Through Bauchaar-e-Ishq, we have produced yet another entertaining series for our viewers. Shot in Bhopal, the rush and the natural ambiance of the city feels strangely synonymous with the busy lanes of Lucknow and Kanpur. Being our debut in the whodunnit genre, our team got to encounter some of the catchiest cinematic moments during the shoot. The entire cast does justice to their respective characters through a blunt and plain-spoken portrayal of a north Indian inhabitant that speaks in a sarcastic tone with weird innuendos. We intend to focus on purposeful humor and modern but rooted family themes for our target viewers who watch our content as an escape from their occasional blues.”

ABP Majha celebrated the 10th anniversary of its flagship talk programme, Majha Katta, by hosting a spectacular on-ground conclave called "Majha Maha Katta" at ITC Grand Central in Mumbai.

ABP Majha invited 10 prominent figures from diverse fields to the event. Rajiv Khandekar, Sr. Vice President – News and Programming, ABP Majha, with his exceptional aptitude and expertise in solo discussions displayed endurance to engage in a one-to-one interview with the guests continuously for 10 hours.

Majha Katta's purpose is to present viewers with an unconventional interview documenting the lives and events of well-known figures from India's political, social, and cultural spectrum. Over the past decade, the show has been a massive success, garnering enormous affection and support from viewers. In the fiscal year 2019-20, the show drew 15.6 million viewers. The show has aired more than 400 episodes since its inception.

The event was attended by Devendra Fadnavis, former CM of Maharashtra with his spouse Amruta Fadnavis where both were seen in great form with witty answers to questions on apolitical topics. The event was also attended by the likes of Sushilkumar Shinde, former CM of Maharashtra with his spouse Ujwala Shinde, Raj Thackeray, MNS chief with his spouse Sharmila Thackeray, Shreyas Talpade, famous actor, Chetan Sashital, renowned voice actor, Sarang Sathaye and Paula McGlynn, founders of Bharatiya Digital Party, Dilip Vengsarkar, former Indian cricketer, Chhagan Bujbal, Cabinet Minister of Food and Civil Supply, Consumer Affairs, Government of Maharashtra, with his spouse Meena Bhujbal, Aamir Khan, actor and director, Satyajit Bhatkal, CEO of Paani Foundation, Eknath Shinde, Minister of Urban Development, Government of Maharashtra and Prasad Oak, acclaimed Marathi actor and director. Prasad Oak showed up on the stage in his remarkable appearance of Shiv Sena leader Dharmveer Anand Dighe, the character he is playing in his forthcoming movie Dharmveer.

Key Highlights

• The first session was with Maharashtra Navnirman Sena president Raj Thackeray and his wife Sharmila Thackeray. Addressing at the ABP Majha's Majha Maha Katta conclave, the Maharashtra Navnirman Sena president talked about how the constant use of loudspeakers cause a problem for everyone. “The playing of high tuned prayers on loudspeakers bothers not only to Hindus, but also to Muslims. This isn’t a religious issue but a social one. Everyone should keep their religion at home and not bring it to the streets,” Maharashtra Navnirman Sena president Raj Thackeray said. “It's reasonable to have loudspeakers on for a day or two, but it's not appropriate to have them on for 365 days. Loudspeakers create noise, which bothers everyone. This should stop”, added Mr. Thackeray.

• Actor Aamir Khan who was one of the participants of the program presented his story about his work in the field of agriculture. Speaking on the benefits of group farming, Aamir Khan said, “Group farming will reduce the cost of production. Many problems of farmers will be reduced, if they implement group farming. We want to create certain ecosystems and work to make the farmers more knowledgeable. We will give professional advice to the farmers in this regard. Earlier we worked to irrigate the water, now we want to flourish the farms."

• Former Home Minister of India Sushilkumar Shinde while shedding light on the need for substantial changes in the functioning of Congress party, said, “I have never tried to join G-23 or any other group. The Gandhi family has a huge following. Poor people have a lot of love for them. But now everyone should come together and re-establish the Congress party.”




To feature top International women cricketers like Danni Wyatt, Marizanne Kapp, Diana Baig, Suzie Bates, Sana Mir

Players from 35 countries including Australia, England, New Zealand, South Africa and others to feature in the league

Eurosport India, Warner Bros. Discovery’s premium sports brand today announced its association with the upcoming FairBreak Invitational 2022, as the broadcast partners. The ICC sanctioned women’s T-20 tournament is set to be played in Dubai, United Arab Emirates. Prominent names like Heather Knight, Marizanne Kapp, Diana Baig, Stafanie Taylor, Nicola Carey, Suzie Bates, Danni Wyatt, Sana Mir and many others will feature in the T-20 tournament. Viewers in India can tune-in to Eurosport India to catch all the live action from FairBreak Invitational 2022 T20 series, with Falcons taking on Warriors in the opening match on 4th May, 2022 scheduled at 9:30 PM IST.

The historic FairBreak Invitational 2022 tournament is the first privately funded tournament in women’s cricket history and is an ICC sanctioned competition that will take place from 4th-15th May 2022 in Dubai in conjunction with Cricket Hong Kong. The tournament will include six teams with players from 35 countries across the world which include many from the Top-20 ranked nations including Australia, England, New Zealand, West Indies, Pakistan, South Africa, Thailand and others.

All the six teams will consist of fifteen players each and nineteen games will be played over ten match days. The six teams who will be a part of the inaugural edition are – Falcons, Warriors, Tornadoes, Sapphires, Barmy Army and Spirit.

Announcing the broadcast partnership Ruchir Jain, Head of Distribution & Eurosport, South Asia, Warner Bros. Discovery said: “FairBreak Invitational is the beginning of the next chapter in women’s cricket. We have seen tremendous growth in women’s cricket in the last five years and we believe it will only continue to grow from here. Eurosport India has been at the forefront of inclusivity in sport and the growth and popularity of top-level women’s professional sport is a credo that we live by passionately every day. We wish all the competing teams rip-roaring success in the FairBreak Invitational 2022.”

Eurosport India also broadcasts women’s tournaments from the LPGA (Ladies Professional Golf Association) and the Hero Indian Women’s League (Indian National Football League for Women). In the past Eurosport India have been the official broadcasters for AFC Women’s Asian Cup 2022 and W Series (Women’s Single Seater Racing Championship).

Zee Telugu has introduced several entertaining and thought-provoking shows since its inception. In fact, the channel’s current primetime fiction shows like Prema Entha Madhuram and Trinayani have developed a completely different cult following for themselves.

Both the shows have impressed the audience with their intriguing storyline and characters. While the two shows have distinct narratives, looks like its characters are going to cross paths as Zee Telugu has planned an exciting surprise for their viewers this Summer. The channel is all set to host two epic Mahasangamam episodes of Prema Entha Madhuram and Trinayani on 2nd and 3rd May from 8.30 pm to 9.30 pm and it will surely keep you at the edge of your seats.

During the Mahasangamam episode, we will see Nayani getting a vision that Arya would get into some trouble at an award function where the latter is being presented the Best Entrepreneur Award. She will try everything in her power to save him, but with several twists and turns in the Mahasangamam episode, viewers will be at the edge of their seats to find out if Vishal and Nayani will be able to help Arya or not.

To watch the exhilarating drama in the Mahasangamam episode of Prema Entha Madhuram and Trinayani, tune in to Zee Telugu on 2nd and 3rd May from 8.30 pm to 9.30 pm

Zupee, a leading skill-based online gaming start-up, announced the launch of its new brand campaign titled “Saara India Khelega” aimed at revolutionizing the gaming culture in the country.

With its gaming portfolio of ‘classic games’, Zupee is on the mission to promote skill-based gaming culture in India while bringing social legitimacy to the real money gaming. The ‘classic Indic games’ like Ludo and Snake&Ladder have high nostalgia quotient and are loved by people across generation. Having refashioned the classic games by adding more skill and strategy quotient, Zupee aims at transforming gaming culture in the country, making online gaming more skill and learning based.

Furthering this cause, the newly launched TVC targets at people across age-groups and calls upon the entire nation to enjoy the engaging Zupee games.

Speaking on the launch of the campaign, Dilsher Singh, founder, and CEO, Zupee said, “Zupee is is the largest company in the largest cohort of gaming, casual games. The gaming portfolio of Zupee is targeted at revitalising Indic, casual & board gaming culture and aims at promoting a culture of skill-based gaming. We have brought all our individual games under one app, Zupee. The campaign is a powerful investment behind the brand Zupee. It aims at bringing joy to peoples’ lives through purposeful games that can simplify, engage, and entertain. We innovate to ensure our games provide an intersection between skill and entertainment, enabling our users to earn while they play.”

“Zupee’s USP lies in transforming the casual & board games we have all played. Our TVC draws upon that connect to promote skill-based gaming in the country. and also pushing the thought that gaming is inclusive. Our brand promise is to provide sparks of joy in an increasingly high stress environment that we all live in. This campaign showcases the very same promise of people coming together and celebrating the brand promise”, Mr. Gaurav Mehta, CMO, Zupee, added.

The campaign appeals to its viewers by showcasing the Zupee connect with its customer base. Over the years, the brand has focused on creating platforms that enable people to express themselves with relentless optimism and to form meaningful connections making it India’s fastest growing online gaming company. Zupee’s games are designed to enrich people's lives with excitement and entertainment. every day. Gamified learning and skilling platforms will not only be upskilling today’s youth but will also introduce them to a digital world while making them future ready.

Zupee endeavours to engage, empower, and entertain users through gaming innovations. Relying on knowledge across a host of topics, strong returns, high user engagement, and sound tech, Zupee has been winning hearts and minds in a game of skill. The company is backed by marquee global investors such as Nepean Capital, WestCap Group, Tomales Bay Capital, Matrix Partners, Falcon Edge, Orios Ventures and Smile Group.

The film has been conceptualized and crafted by Leo Burnett

Director: Akanksha Seda

Director of Photography: Sejal Shah

Agency Credentials


Rajdeepak Das, CEO, Chief Creative Officer, Leo Burnett, South Asia

Vikram Pandey, National Creative Director, Leo Burnett India

Saarthak Dutt, Executive Creative Director, Leo Burnett India

Rishav Chatterjee, Copywriter, Leo Burnett India

Account Management:

Samir Gangahar, President, Leo Burnett India

Jaikrit Singh, Executive Vice President, Leo Burnett India

Sakshi Chawla, Brand Partner, Leo Burnett India

Sabhyata Bhateja, Brand Associate, Leo Burnett India

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