15 August 2022 21:03

MediAvataar's News Desk

MediAvataar's News Desk

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TV9 Group, India’s No.1 News Network, has gained undisputed leadership in the broadcast space. The Network has made significant strides in the digital arena as well.

TV9 aspires to replicate its stupendous success in broadcast across its digital properties.The Group, accordingly, is effecting certain strategic changes at the leadership level to ensure TV9 Digital emerges as a champion as well.

As part of this, Mr. Deep Upadhyay, Editor, Convergence and Strategy, takes over as the Interim Editor of TV9 Hindi and English websites respectively. He will also coordinate with other group regional digital assets.

Deep Upadhyay has worked earlier with News24 as managing editor for more then seven years.He also has worked with media houses like Zee News,India TV and Dainik Bhaskar.


Havas Worldwide India (Creative) has seen a strong growth trajectory over the past two years. To add thrust to this momentum, it has further added key profiles to its strategy and account management teams with senior appointments.

Arthi Basak has joined as EVP & Planning Head – West and Esha Datta and Sougata Kundu have been roped in as Vice President, Client Servicing. While Arthi and Esha will be part of the Havas Mumbai office, Sougata will work out of Havas Gurgaon.

In the past two years, along with significant changes in its leadership team, Havas Worldwide India has also enhanced and updated its core expertise and offerings, all while completely transforming its creative prowess to align with the ever-evolving media landscape. In 2021 alone, Havas Worldwide India garnered over 30% growth across its Mumbai and Delhi offices on the back of significant business wins including Tata Cliq Luxury, Bel Cheese, P&G, Vivo and Celio, to name a few.

Commenting on the appointments, Manas Lahiri, Managing Director, Havas Worldwide India (Creative), said, “Havas Worldwide is currently at a very interesting growth stage with a client roster of well-established traditional as well as many new-age brands. Marketers are now increasingly seeking our expertise in creating cutting-edge, innovative solutions that are strategic, tactical, and out-of-the-box. With Arthi, Esha and Sougata on board, we will be able to further strengthen our client partnerships.”

Arthi is a strategic brand expert with 20 years of experience delivering hi-impact marketing and communication solutions. She has conceived and created consumer-centric creative assets and campaigns with integrated brand solutions and omni-channel rollout for brands including Mahindra XUV, Nivea, Oreo, Blue Star, Taneira, Whisper, Pantene, and Head & Shoulder.

Esha is an advertising professional with over 14 years of experience across categories like electronics, retail, FMCG beauty and non-beauty to name a few. Some of the biggest brands she has managed over this period are GSK, Dell, P&G, Wipro, Ferrero India, ITC, Sony, and Panasonic.

In a career spanning over 16 years, Sougata has managed a diverse set of clients across FMCG, Telecom, Automobiles, Food Retail, Footwear, Aviation, DTH, Liquor, BFSI, Sports & Entertainment, Tourism & HA. Some of the most prominent brands he has worked on include Airtel, Dominos, Maruti and Hero Honda.


The PFA has offered support to a revolutionary new social media platform that promises to provide a safer space for online users.

Footballers Dan Bachmann, Josh Windass, Tom Cairney and Dan Gosling, vowed to change the game for social media users following the horrific abuse that they have seen in football over the past 18 months.

The ground-breaking platform– OPON – requires users to upload a form of ID before they can access special features and engagement functionality within the app. OPON will be the first British-owned social media site and aims to stamp out online abuse by making its users accountable for their actions. The venture – which is now open for crowdfunding investment – is being supported by the PFA and the Premier League.

Watford FC goalkeeper and Austrian International, Dan Bachmann, is one of the founding members of OPON. He said: “The idea was inspired by events in football but OPON aims to tackle the issues connected with social media, on a global scale: Catfishing, grooming young people for terrorist activity, human trafficking and the horrific abuse that millions of people suffer at the hands of faceless trolling accounts.”

Fellow founding member, Dan Gosling, left Twitter after receiving horrendous abuse on the platform. He said: “Online abuse is a scourge for millions of people and having personally experienced it, I know just how damaging it can be to our mental health. We feel passionately about making a change for the better, so future generations don’t have to suffer the same faceless trolling that social media users risk being subjected to now.”

Fulham FC captain and OPON founding member, Tom Cairney, said: “We want to make a real change to the social media landscape and make it a safer space for our families, friends and our children.”

Danielle Bamber, one of the founding members of OPON, said: “With the average person spending around two hours and 24 minutes of their day on social media and roughly 70 per cent of users experiencing abuse online, it is no surprise that the mental health of millions is suffering as a result of an unsafe social media space.”

Figures from the PFA and the Premier League showed that, when asked about the things that have the most detrimental impact to their mental health, 36 per cent of players cited social media as their biggest issue. PFA figures also revealed that 44 per cent of footballers received online abuse in 2020.

Danielle continues: “After the Euro 2020 football tournament, the online abuse of English footballers led Prime Minister Boris Johnson to meet with social media companies, but experts have warned that the global nature of the problem makes it difficult to take legal steps against the perpetrators and that the platforms themselves are not taking measures seriously or quick enough.

“While some automated moderation tools have been brought in and go some way to protecting users, social media platforms are increasingly becoming negative places – both for general users and for influencers who are driving people to them. We want to change that.”

PFA executive, Jason Lee, sits on OPON’s advisory board. He said: “If you keep trying the same things, you’ll get the same results. It’s time for real change and I firmly believe that OPON has the answer.”

Iffy Onuora, head of equality at The Premier League and fellow OPON advisory board member, said: “We’ve all heard the outrage and pledges to make meaningful change to stamping out online hate, but abuse on social media still exists, so it’s time to take control of our own narrative.”

The series has been a stupendous success since the release of its first season. While the first two seasons were greatly appreciated by audiences making it probably the most viewed series on Indian OTT, the recently launched season, Ek Badnaam…Aashram 3, has also very quickly and successfully entered the 100MN viewership club within 32 hours of its release.

The series seems to be setting newer benchmarks with every passing season. The first two seasons of Aashram have received a total viewership of around 160MN unique users. Also, within six hours of the trailer release of season 3, the show was trending at number 1 on YouTube across India. The love and appreciation that audiences have shown for Season 3 is unparalleled. The storyline, the characters are all the talk of the town since its release on 3rd June.

Aashram is a show that highlights the life of a megalomanic Baba Nirala. In this season, Kashipur Waale Baba Nirala has become fearless and, his lust for power has been accentuated, making him unstoppable. He believes to be above all and thinks he's God. The power of Aashram is at its peak. This ‘Badnaam’ Aashram continues to exploit women, indulge in the drugs and illegal activities to gain power and position in the society. On the other hand, Pammi is having sleepless nights to seek revenge from Bhagwaan Nirala.

Gautam Talwar, Chief Content Officer, MX Media said, "At MX Player, our aim is to always offer path-breaking narratives. We encourage storytellers to showcase authentic stories that build strong resonance with our audiences, strengthening our promise of entertaining and keeping viewers engaged. Ek Badnaam…Aashram 3, as a series, has scaled up our viewership and is testimony to that. Season 2 had 50Mn in less than 17 hours and season 3 has crossed 100Mn in just 32 hours of the series launch. We will continue creating powerful engaging content and thank our audiences for their unwavering appreciation."

Producer and Director Prakash Jha says, “We are incredibly proud of Aashram and all the seasons that we’ve released so far. The viewers have once again shown their love and we are humbled by their response. The entire cast and crew have worked tirelessly and we’re happy that we’ve had great support from MX Player and look forward to our future associations too. We thank our viewers for their unwavering support.”

The series features an ensemble cast comprising Bobby Deol, Aaditi Pohankar, Chandan Roy Sanyal, Darshan Kumaar, Anupriya Goenka, Esha Gupta, Sachin Shroff, Adhyayan Suman, Tridha Choudhury, Vikram Kochhar, Anuritta K Jha, Rushad Rana, Tanmaay Ranjan, Preeti Sood, Rajeev Siddhartha and Jaya Seal Ghosh.

Stream all episodes of Ek Badnaam…Aashram 3 for free now, exclusively on MX Player.

Launches three brand-new shows – The Superwomaniya Show with Stutee, Filmy Fever with Anurag Pandey aka Picture Pandey & Fever Café hosted by local RJs in each city.

Your afternoons will never be the same again!! Fever FM India’s leading radio station has gone ahead and revamped its entire afternoon band starting from 11am onwards with brand new shows & a fresh new playlist. Fever 104 FM launched three national shows in the afternoon time bands to ensure your day is never devoid of quality infotainment!

From 11am to 1pm, The Superwomaniya of Fever Fm, RJ Stutee, will delight the audience with a strong new show talking about the Superwomaniyas of our country. The show aims to build a strong community for women, aiming to give them a safe space to talk about various issues and openly share their opinion without any judgements. The show targets not only women but will be an inclusive show where men, women and non-binary everyone is invited!

After that Stars Ka BFF, Picture Pandey goes live with Filmy Fever from 1pm to 4pm. He will greet the audience in a completely new upgraded avatar. Picture Pandey is your go-to man for all kind of filmy gossip, breaking celebrity news, and a daily dose of entertainment from the filmy universe!

Next up, from 4pm to 5pm Fever is introducing local shows under the banner Fever Café hosted by local RJs, where the jocks will discuss all things local. It is a hyperlocal show targeted to cover everything that a denizen needs to know. Be it about the local cuisine, entertainment, celebrity appearances, events or information on any new businesses, local initiatives and much more that the city has to offer. The show will provide you with all the entertainment and information on everything going on in your city.

So come along with Fever Fm on this new journey and have a good time. Fever 104 FM is here to help you make the most of your weekdays.

"Fever FM is taking up the reins to rejuvenate and invigorate the afternoons," says Ajit Dheer, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. "All these shows are very carefully curated, having gone through a rigorous process of research and testing with the actual TG. Based on a strong market understanding of the customer cohorts that we cater to, it was important for us to focus with programs with sharp targeting which unlocks great advantage to our advertisers as well as they can reach out to very sharply defined audience with minimum spillover. I am super excited to launch these new shows and revamp Fever’s afternoon line up completely. That’s not all we are in the process of bringing more new shows, which we will be announcing soon as well."

"The perception about radio consumption is that it is a morning & evening primetime entertainment medium is a big myth." says Gaurav Sharma, Chief Programming and Digital Strategy Officer, Fever Network. “Today’s media consumption habits have changed. All day-parts are consumed equally with strategic co-hort segmentation. Our content team at Fever FM offers a unique array of content where there is something for everyone on Fever Fm. In fact, all our shows are primetime heroes!"

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