22 May 2022 07:34

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The Summit will address the digital evolution of the healthcare sector

TheHealthSite.com, a one-stop destination for updates on fitness, beauty, diet, yoga, weight training, sexual health, pregnancy, and parenting will hold its 3rd season of a digital summit – The HealthSite.com Summit 2022 - India’s Healthcare Story: Vision 2022. The Covid-19 outbreak has led to innovations, the emergence of telehealth, E-ICU, and a changed scenario of Emergency Care where digital solutions, innovations, and reskilling of healthcare workers have taken center stage. The digital revolution of the healthcare sector has begun where technology will play a key role in healthcare delivery systems, making it important to address the challenges it will present.

The summit will see a line-up of esteemed panelists and guest speakers such as Dr. Randeep Guleria, Director, AIIMS; Dr. Sandeep Bhudhiraj, Max Hospitals; Dr. VK Paul, NITI Ayog; Dr. Poonam Khetrapal Singh, WHO and more. The event will also be graced by the Union Minister for Health – Shri Mansukh Mandaviya and Delhi’s Health Minister – Shri Satyendra Singh.

The key focus of the summit will be to highlight how the latest trends and digital technologies are impacting the doctor-patient relationship in the country. Divided into three sessions of 40 minutes each, Health Summit 2022 will address the challenges to healthcare in India, what is needed in healthcare to improve the economy, advances in healthcare, innovations, and management, and the rise of AYUSH - its impact on the Indian healthcare scenario. It will also present an opportunity to interact with leaders, innovators, scientists, and specialists who are at the forefront of changing the environment of healthcare in India.

Speaking of the event, Shridhar Mishra, CRO-Digital, Zee Media Corporation Limited says, “The pandemic has caused some breakthrough innovations making healthcare affordable and accessible to all. This summit will look at these breakthroughs and how it has impacted the entire ecosystem of healthcare. We look forward to hosting our guests and initiate meaningful conversations around the same,”

Echoing similar sentiments, Puja Sethi, Group Editor Zee Digital says, “After the massive response in 2020 and 2021, it is time again for the health Summit 2022. This year's summit will take things to the next level by including policymakers and leading experts in healthcare, health infra and AYUSH. The 2022 Health Summit will be about authentic health-related information in a manner that cuts the jargon and reaches all. The health Summit hopes to bring everybody together and bridge the gap between policymakers, the healthcare industry and patients for a clear understanding of available facilities and how to reduce the disease burden and make India the preferred destination for modern and traditional healthcare”

The summit will be promoted across all Zee Digital Assets to reinforce the intent of the summit in addressing the changes in the health industry. It will also be cross-promoted on social media handles for a larger reach. The marketing campaign for the summit is expected to reach over 50 million viewers through section branding, microsite, advertorials, social media promotion, and co-branded promotion.

The summit is sponsored by Apollo 24x7; Amazon.in; Samsung Watch; GSK; Bluestar; Sanofi , Neuwoman and MyBillBook.

World Digital Premiere of RRR in Telugu, Tamil, Malayalam and Kannada on May 20th

ZEE5 Global, the world's largest platform for South Asian content has been continually bringing a wide variety of content in various formats in Telugu, Tamil, Kannada, Malayalam, Hindi, Marathi, Gujarati, Bengali and other languages for its global audiences. This much-loved platform is now all set to exclusively premiere RRR in its original language, Telugu, and also in Tamil, Malayalam, and Kannada with English subtitles.

A glorious homecoming for many fans, RRR is a roaring, rearing, rousing mix of genres that center around two Indian revolutionaries and their fight against the British rule in 1920. Headlined by Ram Charan, N.T. Rama Rao Jr., in lead roles, the film is produced by D. V. V. Danayya of DVV Entertainment, and features Ajay Devgn, Alia Bhatt, Shriya Saran, Samuthirakani, Ray Stevenson, Alison Doody, and Olivia Morris in pivotal roles.

Viewers across the world can now watch the blockbuster film in the best 4K quality and with Dolby Atmos straight from the comfort of their homes.

The film will release on the platform on May 20th as a tribute to the widely loved actor, N.T. Rama Rao Jr. on his birthday.

Archana Anand, Chief Business Officer, ZEE5 Global said, “At ZEE5 Global, we constantly look to bring the best stories from South Asia to the world. Today, we are delighted to bring our global audiences yet another blockbuster film- S.S. Rajamouli’s RRR. Bringing alive the true essence and real feel of the film, the movie will be available exclusively on ZEE5 in its original language, Telugu, and also in Tamil, Malayalam, and Kannada along with English subtitles, and is a must-watch for any movie buff.”

Along with RRR, viewers can also watch other blockbusters like the much talked-about film, The Kashmir Files (available in select global markets including US, Australia and streaming from May 25th in UK), Amitabh Bachchan-starrer Jhund, Attack Part 1, Bangarraju (Telugu) and much more, and at a limited period 40%+ discount offer on the Annual pack.

RRR will be available for streaming as part of ZEE5 Global's premium subscription packs from 00:00 hours (IST) on May 20th.

Watch RRR in its Original language Telugu only on ZEE5 across global markets from May 20

Promising to take its viewers on a laughter-filled rollercoaster ride, WATCHO, one of India’s fastest-growing OTT platforms, announces “The Morning Show”.

The show is a light-hearted comedy web series showcasing content in a format that is innovative, fresh, and out of the box. Known for bringing snackable content #Funfatafat, WATCHO’s new web series “The Morning Show” is releasing on 20th May in Hindi. The stellar cast of the series, includes Ali Asgar and Siddharth Sagar of Kapil Sharma show fame, Vanshika Sharma, Parree Pande, Rahul Grover, Mukesh Sharma, and Nazish Mann.

The show revolves around the individuals that go to the gym every day. The CCTV camera snooping on the gym members is a key protagonist in the entire story. The protagonist, the amusing characters, and the daily chaos at the gym make the show hilarious and entertaining to watch. WATCHO’s new web series has 9-episodes, each lasting a 20-minutes duration.

“The Morning Show” is a one-of-a-kind character-oriented show conceptualized by Manoj Sabharwal and produced by Team Creative Mafiaa. From a gym owner who is a struggling actor to a receptionist who is always on the phone or an affluent married couple trying to maintain their class at the gym; each character has a unique personality and amusing quirk.

Commenting on the launch, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, Dish TV India Ltd. said, "Comedy continues to resonate with our growing audience base and we are confident that the format of ‘The Morning Show’ which is fresh and engaging will make the viewers laugh out loud. Humour comes in many flavors and ‘The Morning Show’ will give a taste of everything, making it an all-in-all family entertainer.”

Bringing in a unique assortment of snackable content cutting across all genres, WATCHO offers many original shows including web series like Bauchare-E-Ishq, Happy, Gupta Niwas, Jaunpur, Papa Ka Scooter, Aghaat, Cheaters - The Vacation, Sarhad, Mystery Dad, JaalSaazi, Dark Destinations, It’s My Pleasure, 4 Thieves, Love Crisis, Ardhsatya, Chhoriyan, and Rakhta Chandana along with also having original influencer shows like Look I Can Cook and Bikhare hain Alfaaz. It also has a unique UGC platform called Swag where users can create their original videos and discover their talent. Available across screens (Android & iOS devices, Dish SMRT devices, D2H Magic devices, and Fire TV Stick) and at www.WATCHO.com, WATCHO presently provides over 35 plus original shows, 300 plus exclusive plays, and 100 plus live channels in Hindi, Kannada, and Telugu.

“Gold rush amongst broadcasters as well as telcos to set up own OTT Platforms for India”

Will take all measures to speed up Co- Production Collaborations from around the world: Shri Anurag Thakur

In 5 years India will be amongst the leading quality content producing nations across the globe

Government policies to help media and entertainment ecosystem to generate USD 53 billion annually by 2025

India is about to become the world’s biggest ‘influencer economy’: Shri Shekhar Kapur

“है प्रीत जहां की रीत सदा, मैं गीत वहां के गाता हूं, भारत का रहने वाला हूं, भारत की बात सुनाता हूं “, carrying the tales of Bharat, Union Minister of Information and Broadcasting Shri Anurag Thakur today addressed the India Forum at the famous Palais des Festivals in Cannes. Representing a 6000 year old culture and 1.3 billion people the Minister delivered his keynote address in front of audience comprising foreign and Indian filmmakers, journalists and delegates.

The session moderated by Ms Vani Tripathi had on the panel Shri Apurva Chandra, Secretary, Information & Broadcasting, Government of India, Shri Prasoon Joshi, Writer, Poet, and Chairman, Central Board of Film Certification, Shri R Madhavan, Indian actor, writer, director, and producer, Shri Shekhar Kapur, Indian filmmaker, actor, television presenter and entrepreneur and Chairman, Film and Television Institute of India, Mr. Scott Roxborough, Editor, Hollywood Reporter, Mr. Philip Avril, Producer

This year marks the 75th year celebration of both Cannes Film Festival and of establishment of India-France diplomatic relations. Speaking on the importance of Cannes the Minister said that over the years, ‘Festival de Cannes’ has played a significant role in strengthening Indo-French relations. The Minister noted historic highs of Indian cinema and said that Indian content has been ruling the hearts and minds of the global audience and the steppingstone was laid by bestowing the Palme d’Or to the prolific Indian filmmaker Chetan Anand’s film Neecha Nagar in 1946 and a decade later in 1956, Satyajit Ray’s Pather Panchali won the Palme d’Or. Today the recognition of our cinematic excellence the world over is set to manifest the country into the ‘content hub of the world’, the Minister added.

Speaking on India’s current presence in Cannes the Minister said, “India intends to give you - the global audience, a flavour of the country’s cinematic excellence, technological prowess, rich culture and illustrious heritage of storytelling”. “India’s red-carpet presence captured the diversity of our cinematic excellence not only in terms of representation of actors and film makers from various languages and regions, but also OTT platforms, with a strong presence of music composers and a folk artist who have enthralled audiences both young and old”, the Minister further added.

The Minister informed the audience about the presence of Indian startups in Cannes and said the startups from media and entertainment sector will showcase their technological prowess and pitch to the best from the world of AVGC along with a strong delegation of animation professionals from the sector.

The Minister informed the audience of the various measures by both Union and State governments and said while Center has envisioned major initiatives over the last 8 years to boost co-productions, film shoots and film facilitations in India, States like Uttar Pradesh and Madhya Pradesh have formulated their own film facilitation policies and provided co-production opportunities. He stated that these efforts aimed at boosting India’s media and entertainment ecosystem, which is expected to generate USD 53 billion annually by 2025.

In one such measure, “Government of India officially designated audiovisual services as one of 12 'champion service sectors’ and recently set up an AVGC task force comprising of industry leaders to prepare a policy roadmap for India to take a quantum leap in this sector and position us as the preferred ‘postproduction hub of the world’ “.

Shri Anurag Thakur said that on one hand artificial intelligence, virtual reality, immersive technologies such as the Metaverse, present immense possibilities to India’s IT skilled workforce, the OTT market in India is predicted to grow at 21% annually to nearly 2 billion Dollars by 2024 on the other.

The Minister promised that the Government will take all necessary measures to transform India into a Global Content Subcontinent and use the skills of our youth to make India the preferred Postproduction Hub for the AVGC sector and to that end Government will speed up co-production collaborations from around the world and also offer the best locations in India for Film Shoots. These steps, Shri Thakur envisioned, will in the next 5 years, catapult Bharat into the league of leading quality content producing nations across the globe.

Shri Thakur concluded his statement by extending a warm invitation to shoot in India, bask in its hospitality and relish its breath-taking landscape.

Shri Shekhar Kapur spoke about the effect of access to cheap broadband and mobile devices having a disruptive effect on movie industry and said that India is about to become the world’s biggest ‘influencer economy’ and that cinema will soon be redefined by the young film makers.

India is a pool of restless dreams, dreams that are restless to make it big, of looking forward, added Shri Prasoon Joshi to the comment of Shri Shekhar Kapur.

Shri Apurva Chandra cited movies like Lunchbox, Mr and Mrs Iyer and Rocketry that are typically Indian in their story but have resonated with audience across the world. He further reiterated the incentives announced by the Government of India yesterday for film makers from across the world.

Shri R. Madhavan commented on how India has so much to tell the world in the field of science and technology and the cinema world must explore this idea. From Aryabhatta to Sundar Pichai India has extraordinary stories which are aspirations of youngsters around the world.

As per the latest RAM report Punjabi Fever has beaten all radio stations on achieving the highest TSL in Delhi-NCR!

HT Media Network launched Punjabi Fever last year which also happens to be Delhi’s only Punjabi Radio Station – 107.2 Punjabi Fever.

Launched in the month of October 2021 Punjabi fever has managed to reach in the top 3 position of the listenership charts in Delhi as per RAM’22 data thanks to it’s amazing programming and the differentiated music mix. Not only that it has also beaten all radio station in Delhi to become the no. 1 radio station with the highest TSL. Delhi has a big Punjabi influence which is accentuated by the neighbouring states Punjab and Haryana. It is also noticeable that Delhi has a large Punjabi community and a big chunk of Delhites have a heavy Punjabi influenced dialect. Perhaps this is one of the major reasons why Punjabi music is a fan favourite when it comes to the people of Delhi NCR. This therefore, makes a great opportunity for the local advertisers to tap into a larger segment of the regional and neighbouring population.

https://www.youtube.com/c/PunjabiFever1072

Punjabi Fever has only one aim, and that is to bring a smile to people of Delhi whether they are Punjabi’s or not, the only criteria to tune into the station is that you need to have an unfathomable love for everything Punjabi.

Punjabi Fever has an array of shows and specials that can be enjoyed by everyone in Delhi by just tuning in to 107.2 FM on their radio receivers. People commuting in the morning can enjoy Gedi Route, hosted by RJ Vishesh that brings the best of what the city has to offer with an eclectic selection of Punjabi music that makes your morning drives super energetic. The evening show is Delhi De High Munde which is a dual jock show hosted by RJ Avi J & RJ Nalwa. A perfect show for you to unwind completely after a long day’s work. Throughout the day one can enjoy Happy Hour with DJ Abhi India who plays non-stop mix of top Punjabi tracks. Not just that, there is Solution Singh with his daily dose of humor on the station. The Instagram, Facebook and Youtube handles of the station is also buzzing with fun content with RJs, live interaction with artists, engaging contests etc. every day.

This station has unlocked a fresh new set of audience cohort that belongs to the millennial and gen z section, have good disposable income, is flamboyant with their brand choices, and enjoys life to the fullest.

Punjabi Fever has a motto, Gaane Wajjan Do and that is why Punjabi Fever has very few breaks and more music. Ajit Dheer, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said about Delhi’s only Punjabi Radio Station “Being in a city that works hard and parties even harder – Punjabi Fever has caught the pulse of Delhi and has set the mood of the entire city – Gaane Wajjan Do!”

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