Editor

Editor

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

The inspiring journey begins from 10th Dec every Sunday at 7pm

Star India’s flagship channel Star Plus and the global digital platform for ideas - TED, come together to India to create a unique collaboration never seen before on Television. A limited edition series Ted Talks India Nayi Soch, launching December 10 will span across 7 Sundays, is all set to inspire the nation to embrace and celebrate ideas.

Social conditioning, rote learning and risk aversion are the culprits that stop us from letting our ideas come to life, which sometimes comes in the way of us realising our vision to be an innovation powerhouse.

This cultural insight is at the heart of the campaign of Ted Talks India Nayi Soch, the first look went live on November 18, 2017. Two films ‘Gudiya’ and ‘Bobby Ka Idea‘ focus on how ideas that could have potentially provided a way out of the drudgery of life are systematically discouraged and killed. #DontKillIdeas is the central idea on which the first look of the marketing campaign is based on.

Gayatri Yadav, President, Consumer Strategy and Innovation, Star India says, “It’s an important and pertinent message from the brand that encourages new thinking (Nayi Soch), about how a seemingly ordinary idea comes with the immense power to transform lives.”

Narayan Sundararaman, Business Head, Star Plus notes, “Ideas are often dismissed as figment of people’s imagination. Yet, every great achievement, discovery or invention starts with an idea. It’s time we put a premium on ideas. All of us at some point in time or the other have been victims of our ideas being killed or have been responsible for killing ideas. These simple slice of life films bring out this point vividly and with a disarming charm. The films have been conceptualized by the creative agency Leo Burnett India and directed by Nitesh Tiwari of 'Dangal' fame”.

The inspiring journey begins from 10th December Sunday at 7pm. #DontKillIdeas

Monday, 20 November 2017 00:00

What Will Marketing Look like in 2049?

The movie, Blade Runner 2049, directed by Denis Villeneuve, is a worthy sequel to the 1982 original, Blade Runner, set in 2019 Los Angeles. In the world of brands the original was also known as the product placement curse because many of the brands in the film encountered business problems soon after its release, and some no longer exist.

The sequel certainly provides an interesting vision for marketing and brand communications in the not-so-far-off future and raises questions about what marketing might look like in 2049, explains Jane Ostler, managing director, media and digital in Kantar Millward Brown.

Here are a few observations for marketers:

1. SKYSCRAPER AS BILLBOARD:

Everyone is flying around in autonomous cars 30 storeys above ground in a permanently grey and rainy world. Corporate logos are lit up on the sides of buildings becoming more prominent and significant. We see the lights of Sony, Atari and Diageo, and the late-departed Pan Am and RCA among others as we navigate our way through the urban dystopia. What can a logo on its own signify? And what efforts have those brands made to raise awareness of their products or sub-brands, for consumers to make the desired associations?

2. PRODUCT PLACEMENT:

Harrison Ford in the role of Rick Deckard drinks from a special edition square bottle of Jonnie Walker Black Label scotch. He also drank Johnnie Walker in the 1982 version and the label was prominently displayed. This is a classic product placement play. But do marketers forget how important packaging is as a recognisable brand asset? And in categories where own label brands can produce similar-looking packaging, how distinctive does the packaging need to be?

3. FLYING VEHICLES:

An old clunky metal police vehicle driven around by K (Ryan Gosling), an LAPD officer, is clearly branded as a Peugeot. It's certainly not the slick shiny oh-so-clean vision of a concept car we usually see from automotive manufacturers in movies. And it's not quite autonomous as Gosling flies it around. Does this position Peugeot as future-facing and fearless? Or have they taken a massive risk? The Peugeot brand recently re-entered the US with a ridesharing service in Los Angeles. So, is the brand placement a flight of fancy, or a clever positioning, signifying plans to sell cars in the US again?

4. PERSONAL MEDIA CHOICE:

A holographic Elvis Presley plays on a stage in the abandoned Las Vegas casino where Harrison Ford is living and hiding out. Does this represent one's music choice on Spotify taken to its logical extreme? Artists can appear for you and give a personal performance, even if they're dead. Squeezing the most out of the royalties perhaps? Does all media become personal, driven by an algorithm?

5. ARTIFICIAL INTELLIGENCE AND ANTHROPOMORPHISATION

The movie features a character (Joi) who's a hologram operating system girlfriend who rather creepily attends to Ryan Gosling's every whim. Is Joi what Alexa, Siri and Cortana become, in 3D human-like form? Watch the 2013 Spike Jonze film, 'Her' staring Joaquin Phoenix and Scarlett Johansson if you want to see how that story plays out.

So in 2049 it looks like marketing is distilled down to simple and recognisable touchpoints (logo, packaging, etc.), to create preference. Meanwhile, service brands like Joi are powered by an algorithm, delivering a personal service for each 'customer'. Interestingly, it's a rather lonely future – there's no social element in the director's vision of 2049 at all...

Source:Kantar Millward Brown

FCB Health Earns Global Awards Healthcare Network of the Year; Area23 is Global Awards Healthcare Agency of the Year; McCann Health India Earns Both Best of Show and Grand Global

The Global Awards® announced the 2017 award-winners at their annual award celebration taking place at the New York Academy of Sciences in lower Manhattan. Guests from around the globe celebrated the award-winners at ceremonies in both New York City at the Academy of Sciences and Sydney, Australia at The Rawson hosted by Bravo!/Global Awards.

FCB Health was center stage this year earning the title of 2017 Global Healthcare Network of the Year. The network was honored with a total of 14 Global Awards and 25 Finalist Awards.

“The FCB Health network is honored to be recognized for its work on a global scale. The Global Awards feature some of the world’s best in healthcare and wellness advertising, so I’m extremely proud to be considered in such a competitive arena. It’s a testament to the commitment we have to delivering only the best creative to our clients,” said Rich Levy, Chief Creative Officer of the FCB Health Network.

Area23, an FCB Health Network Company, was in the spotlight taking home a remarkable 12 Global Awards in total, 7 for Health & Wellness categories and 5 Global Awards for Pharma categories.

Among the agency’s award-winning entries, Area 23 received 3 Global Awards for their campaign “The Hardest Crossword” (Health & Wellness) for Alzheimer's Foundation of America. The agency partnered with The New York Times crossword editor—Will Shortz to create a crossword entirely based on the story a real individual affected by Alzheimer’s. The unsolvable puzzle featured clues and answers are based on facts and events that can no longer remember, illustrating what it is like to be affected by Alzheimer’s.

Area 23’s winning work in Pharma garnered 3 Global Awards for “The Drama in RA” for RA Disease Education and 2 Globals for “Spotlight” for RA Disease Education, both entries enlighten HCP’s to see the person beyond the joint and rethink their treatment priorities by understanding that the damage of RA goes beyond just structural.



“Wow. Agency of the Year. That’s just incredible. I’ve been participating in The Global Awards since I was a mid-level writer, and Agency of the Year has always seemed a far-off goal. To make it to this level is really a dream come true. It’s been an exceptionally good year. A lot of our best campaigns all happened to hit at the same time, giving us this perfect storm of great work to submit. You see what I did there? Subtly lowering the bar for next year? I’m only half kidding though. We've got a lot of great stuff cooking back at the agency, and we’re praying we can get it all across the finish line for next year. Those pharma gods, they’re a fickle bunch. Thanks again to the Global Awards and thanks to all the amazing teams here at Area 23 who had the genius to come up with this stuff, and the determination to make it all happen,” said Tim Hawkey, EVP, Managing Director, Executive Creative Director at Area23.

McCann Health India earned both the Best of Show and Grand Global for their multi award-winning entry “The Immunity Charm” for Ministry of Public Health, Afghanistan. The ingenious campaign provides an immunization history of a child worn by the child. Borrowed from the Afghan tradition of talismanic bracelets worn by infants, the bracelet employs various beads each representing a vaccine and provides a safe-guard against lost records. Dr. Daniel Carucci, DD, MSc and PHD Senior Medical Advisor, McCann Health, one of the co-creators of the idea, accepted the awards on behalf of McCann Health India.

"Every year nearly 20 million children do not receive the vaccines they require to protect them from preventable diseases. The Immunity Charm™ will help mothers and doctors be sure that every child gets the vaccines they need," said Dr. Daniel Carucci, Senior Medical Advisor, McCann Health and Dr. Harshit Jain, Country Head (INDIA), McCann Health, co-creators of The Immunity Charm™.

The Executive Jury, split for the first time this year, utilized two specialized juries for the 2017 competition: Pharma (Rx) and Health & Wellness. These equal and separate juries judged submissions from each exclusive designation providing the opportunity to focus on what’s best in each respective category. The 2017 Executive Juries honored 20 Health & Wellness entries and 20 Pharma entries with Global Awards, in addition to 115 Finalist Awards from entries submitted by agencies from 22 countries worldwide.

This year’s Global Awards competition engaged both consumers and healthcare professionals by employing a wide variety of tactics including interactive applications, new technology, ambient advertising, humor, experiential engagement, event marketing, outdoor, viral marketing and social media.

The United States received top honors this year with 19 Global Awards, 9 from Healthcare & Wellness entries and 10 Pharma entries taking home Global Awards.

Winning entries from the US include: FCB Health taking home 2 Global Awards for “Her Endometriosis Reality” (Pharma) for client Endometriosis Disease Awareness. Weber Shandwick was honored with 2 Global Awards for “The Debate Headache” (Health &Wellness) for their social takeover during the 2016 US Presidential Election debate for client Excedrin. McCann Humancare was in the winner’s circle earning 2 Global Awards for “Psoriasis: The Inside Story (Swimmer)” (Pharma) for client Stelara and a second Global for their “Lighter Blue” (Pharma) for client Takeda/Lundbeck. The “Lighter Blue” campaign humanized and destigmatized depression’s multiple symptoms and sparked over 10+ million interactions on Facebook. Cline Davis and Mann Princeton’s “Little Lungs” (Pharma) for client SYNAGIS for their event marketing campaign featuring the Knit Big for Little Lungs live event that built awareness for RSV in Philadelphia, PA, bringing knitters and the community together and creating knitted items that were donated to NICUs.

Agencies from India were out in front with 6 entries receiving Global Awards including McCann Health India’s Best of Show and Grand Global for “The Immunity Charm” campaign. Medulla Communications was in the spotlight, earning 4 Global Awards, 2 for “Slums (Housing Colonies) for Worms” for client Zentel and 2 for “Last Words” for client Indian Association of Palliative Care for their film advocating Palliative care that revealed that most last words are heard by nurses, and not by family members.

Germany earned 4 Global Awards. Serviceplan Health and Life was honored with 3 Global Awards, 2 for their humorous campaign for “MometaHEXAL - A world without hay fever’ (Pharma) for client MometaHEXAL and a single Global for “The Truth Unveiled” (Health & Wellness) a campaign that created awareness for women who were burned in acid attacks for client IPRAS WomenforWomen. Pink Carrots PINK CARROTS Communications GmbH earned a Global Award for “Game of Pain” (Pharma) for their 3-part direct mail campaign, created for client ORTOTON®, that featured a card game for doctors showcasing typical back pain patients.

United Arab Emirates’ The Classic Partnership Advertising was recognized with 3 Global Awards for their ambient campaign “Footnote for The Breast” (Health & Wellness) for client Medcare Women & Children Hospital. The campaign tackled the taboo of talking about certain health conditions. Pebbles were placed in the shoes of women who went to mosques or prayer halls, upon returning and putting on their shoes, the “lump’s” message urged women to schedule consultation.

Australian agencies were in the winner’s circle and recognized with 3 Global Awards. Saatchi & Saatchi Wellness, Sydney earned 2 Globals one for “Protected Wallet” (Pharma) their campaign for Promozio, a generic antimalarial that protects travelers from malaria; and a second for their poster “Blown out of Action” (Pharma) explaining the dangers of whooping cough to doctors for client Sanofi Pasteur. greyhealth Australia / Sudler Sydney earned a Global Award for their TVC “Living Nightmare” (Pharma) depicting the debilitating effects of rheumatoid arthritis for client Xeljanz.

Two agencies from the United Kingdom earned Globals: Publicis Life Brands UK “Keep Life Flowing” (Pharma) for client Duodopa employed colored inks to created eye-catching visuals and animations that represent the fluidity of movement experienced by advanced PD patients on Duodopa. McCann Torre Lazur UK earned a Global Award for “Mark’s Story” (Pharma) for client Anoro, the educational piece takes the form of diary entries following a fictional COPD patient from his first cigarette at 14, to being diagnosed with COPD at 56.

NBS / Dentsu Aegis Network’s Global Award- winning “Blind Passion” (Health & Wellness) for client Flamengo connected blind Brazilian fans, who by law are provided free access to the games, with other Flamengo fans via an online platform that is accessible to the blind. Italy and China were each honored with a Global: Sudler & Hennessey Milan’s “The Escape Room” (Pharma) for Copaxone (treatment for relapsing multiple sclerosis)/ Field Force Team Building and Internal Awareness. The inspirational training course utilized an escape room concept in a custom-built hotel room and employed digital puzzles from an interactive MOA challenge to a challenge to hack into the doctor’s laptop too increase the reps’ knowledge of the drug. McCann Health China for “Looks Good on Dogs Not Her” (Pharma) for client Restylane’s print campaign that illustrated that wrinkles, facial hollows and flat cheek can be very sexy, pretty and attractive…on our pets.

The 2016 Young Globals Award Columbia College student winners Erica Barringer: Art Direction, Cassie Benedict: Copywriter, and Eric Kahl: Concept / Strategy took to the stage to accept their trophy. The students earned accolades for “Feed Your Future,” their campaign based on a creative brief for a (fictional) leading maker of diabetes medications to raise awareness about the link between unhealthy food choices, childhood obesity and type 2 diabetes. The Young Global award winners also received a paid internship with Global Awards agency partner sponsors, greyhealth group and Havas Health & You TBWA\WorldHealth also provided an internship.

An honorary award was presented to outgoing Chairperson of the Global Awards Advisory Board and Executive Jury, Robin Shapiro, Global President of TBWA\WorldHealth commemorating her 5 years of service. Throughout her tenure, Ms. Shapiro was dedicated to ensuring that the competition addressed the needs of the worldwide healthcare & wellness industry. Since her appointment in 2013 Robin has spearheaded many new initiatives for the competition including creating and championing the Young Globals competition while generating prominence for the competition and expanding its reach.

Global Awards Executive Director, Fran Pollaro announced a special on-going partnership between the Global Awards and Partnership for Drug-Free Kids, a launch of a new tradition of partnering with a cause to go along with the 2017 Young Globals brief which is focused on the opioid epidemic.

To view the complete list of 2017 Global Awards winners please visit: https://www.theglobalawards.com/winners-1/

CM Nitish Kumar to be Chief Guest

Chief Minister Nitish Kumar, Deputy Chief Minister Sushil Kumar Modi and the who’s who of state’s political leadership, bureaucracy and industry are set to grace News18 Network’s Rising Bihar event on November17. Chief Minister Nitish Kumar will be the Chief Guest.

Rising Bihar will bring together the top leadership of the state to discuss the roadmap for developing the state. Industrialists and artists will also share their perspective on how to drive economic and cultural leadership for the state. The popularity of the Rising series is anchored in the fact that it provides an open platform for discussion with those in the highest echelons of power and this will be remain a mainstay feature at the Bihar event as well.

The event will commence with an interactive session with Chief Minister Nitish Kumar who will comment on his vision for the development of the state. This will be followed by an interaction with the deputy CM Sushil Kumar Modi who will further delineate the government’s plans for driving all round growth in the state.

Rising Bihar will also focus on the Center-State relations and its overall importance in the helping the state achieve its developmental goals. Senior Central Ministers Ravi Shankar Prasad, RamvilasPaswan and Radha Mohan Singh will also be present at the event and will share their thoughts on this critical aspect of governance in a federal set up and their views on making Bihar a prosperous a state.

Caste has historically played a pivotal role in the politics of Bihar. Former Chief Minister Jitan Ram Manjhi, state’s former Education Minister Ashok Chaudhary and former Union Minister Rajeev Pratap Rudi to will share their views on the subject and debate the impact of the same on the state’s polity and future.

The event will also have top business leaders such as Basudeo Narayan Singh (Alkem Laboratories) R.K Sinha (RajyaSabha MP, SIS Securities) and Neetu Chandra who will put forth their ideas for transforming the state into one of the best in the country.

Rajesh Raina, Group Editor of ETV News Network said that he is confident that Rising Bihar will be an exemplary success and will help in outlining an actionable vision for the accelerated growth of Bihar.

Avinash Kaul, President - Network18, expressed his satisfaction over the success of the Rising Series. He also said that the Rising Series has evolved into a robust and effective platform for politicians, bureaucrats and other stakeholders to discuss, debate and identify triggers for driving development in their respective states.

The event will be aired LIVE on ETV Bihar/Jharkhand from 5pm onwards on November17.

Thursday, 16 November 2017 00:00

Hamdard assigns creative mandate to FCB Ulka

Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch.

Hamdard Laboratories, the 110-year old maker of iconic brands such as RoohAfza, Safi, Roghan Badam Shirin, Joshina, Sualin and a variety of Unani medicines, is in transformational mode. New product launches and extensions, innovative brand communication and digital forays are now the norm at Hamdard, with a clear objective of building bridges with the young consumers and millennials.

As part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market leading brands – RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’s Gurgaon office will lead this relationship.

Speaking on this, Mansoor Ali, Chief Sales & Marketing Officer, Hamdard Laboratories, said, “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path breaking ideas in our meetings. Building bridges for heritage brands is not easy and we see alignment of thought and purpose in FCB Ulka as a strategic partner. The future is heady and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”

Commenting on the win, Rohit Ohri, Group Chairman and CEO, FCB India said, “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi, Joshina & Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”

Page 3 of 76

Powered By MAXIMESS

We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…