28 June 2022 06:13

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Apple sits on top with a brand value of $947.1bn

Technology and Luxury brands grew the fastest; Louis Vuitton is the first luxury brand to reach the global Top 10

Aramco, one of the world’s largest integrated energy and chemicals companies is the highest newcomer in the Kantar BrandZ Most Valuable Global Brands 2022 ranking with a value of more than $99 billion. Following its IPO in 2019, Aramco instantly became one of the world’s largest publicly traded companies by market capitalisation.

Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. With a brand value of $947.1bn, Apple stands out for its high degree of differentiation and continued diversification across its hardware, software and services portfolio. Google moves up to second place and is one of the fastest risers in the ranking, increasing its brand value by 79% to $819.6bn. Google’s suite of work and productivity apps have made it an essential part of consumers’ lives worldwide.

The combined value of the world’s Top 100 most valuable brands has increased by 23% to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy. This year, brands needed to exceed a total brand valuation of $21,219 million to earn the title of one of the world’s biggest brands - a threshold that’s increased more than fourfold since the list’s debut in 2006.

Thirty-seven brands improved their ranking this year. In 2022, over three quarters of brand value originated from US companies. Media & Entertainment, Business Solutions & Technology Providers and Retail categories account for over half of the total value of the Top 100 ranking.

Key trends highlighted in Kantar BrandZ’s global study include:

· NEWCOMERS in 2022’s ranking emerge from a range of categories. Aramco, one of the world’s largest integrated energy and chemical companies debuted highest at No.16. India’s IT services and consultancy Infosys arrived at No.64. Latin America’s largest online commerce and payments ecosystem, Mercado Libre entered at No.71.

· MICROSOFT, ZARA AND IBM lead the way in the new Kantar Sustainability BrandZ Index, which shows sustainability already accounts for 3% of brand equity and is expected to rise.

· TESLA is one of this year’s biggest success stories shifting to No.29 from No.47 mirroring the world-wide sales trend of electric vehicles more than doubling in 2021.

· LOUIS VUITTON (No.10; $124.3bn) is the first luxury brand to reach the global Top 10 reflecting the growth of the luxury market worldwide and in China in particular. Louis Vuitton experienced 64% growth in brand value this year and is the first European brand to reach the global Top 10 since 2010.

· CHINESE brands hold strong, despite facing unique pandemic challenges, placing twice in the global Top 10 with Tencent at No.5 and Alibaba at No.9. China is also the only market rivalling the USA’s dominance in the Media & Entertainment category with WeChat at No.5 and TikTok at No.9.

Commenting on this, Nico Stouthart, Senior Partner Consulting Division, New York, Kantar and Aramco Client Lead says, “I am excited to see Aramco entering the global BrandZ ranking as the highest newcomer at position 16. This is very much in line with their exciting ambition to further drive their global presence by pioneering innovative technologies that will positively impact people and the communities they live in.”

“We are excited to see the first brand born in the region enter the top 20 Most Valuable Brands. This year’s Kantar BrandZ global ranking continues to reinforce our belief that strong brands create tremendous value, even in uncertain times. The top 100 brands added another 1.3 trillion dollars of brand value this year, that’s greater than the combined GDP of Saudi Arabia and UAE! We have seen the strongest growth in consumer tech and luxury brands, as these highly meaningful and strongly differentiated brands gained momentum. We are also seeing that brands growing in value are creating more connections, whether it’s by connecting to more people by amplifying their meaningful difference and reaching to greater audiences; or by connecting to new markets and categories and driving conversations around broader issues impacting the people,” comments Amol Ghate, Managing Director, Middle East, North Africa and Pakistan, for Kantar’s Insights Division.

Sector leaders come from a mix of industry sectors

Technology and Luxury brands grew the fastest; 46% for Consumer Technology and 45% for Luxury. Bank and Automotive brands also demonstrated impressive growth; Automotive by 34% and Banks by +30%. This compares to growth across sectors such as Apparel (20%) and Personal Care (17%). At a category level, Wells Fargo was the only new No.1 brand, moving from second to first place in the Banking category and replacing China’s ICBC.

NYF's Creativity from the Other Side Host David Sable Interviews Applied Design Team

New York Festivals International Advertising Awards debuts their newest two-part mini-documentary in partnership with NYF Executive Jury member, Craig Dobie and his partners at Applied Design, Brad Scott, and Elliot Scott.

The two-part doc contains the latest installment of NYF's interview series, Creativity from the Other Side, hosted by former Y&R CEO David Sable. In part-one's episode, David Sable sits down with the World Trade Center redevelopment team designers, Applied Design's Founding Creative Director Craig Dobie, and Founding Director Brad Scott as they share how they brought their design craft and creativity to the World Trade Center redevelopment project.

.In part-two of the series, NYF joins the Applied Design team on a descriptive walking tour of the World Trade Center. The guided tour showcases the design elements, environmental messaging, and display graphics created by Applied Design for the WTC complex.

"In their interview with David Sable and the walking tour of the campus, we learn how Applied Design found their insights and created iconic work while navigating the complexity of a public/private partnership and stakeholders with diverging desires, motives and objectives," said Scott Rose. "It's a story of the power of operating with a beginner's mindset and determined optimism."

Throughout the tour the team shines a spotlight on the challenges and rewards of tackling the World Trade Center redevelopment project. In-depth conversations between the team members reveal how the creation and implementation of the WTC's brand identity and site-wide navigation system succeeds in capturing the essence of the property while engaging visitors and the community.

View the part-two of the mini documentary: HERE.

"As New Yorkers, we knew the World Trade Center was an important story of resiliency, vitality, and hope that had to be told. Over the past several years, we have helped shape the narrative through visual identity development and implementation, environmental messaging, and by providing visitors with directions around the site though signage and wayfinding." -Applied Design NYC

The World Trade Center's redevelopment was unlike any other project in scope, stakes, and historical significance. The Applied Designed team worked with both the Port Authority of New York and New Jersey to help the new World Trade Center become a vibrant and positive reality through branding and design.

The 2022 New York Festivals International Advertising Awards will announce the competition's Shortlist on June 22nd.

9 brand new shows planned in June & July to be aired every Weekend!

India’s leading radio station Fever FM has revamped its entire weekend show lineup. Starting 11th June Fever FM plans to launch digital first shows every weekend in a phased manner. This will be coupled with brand new original song launches and a countdown show.

‘Naaye shows and entertainment Bharpoor’ is the promise Fever FM is bringing to you both on-air and digitally. The new lineup will include digital first shows on Auto, Tech, Real Estate, and shows dedicated to Folk & Indie Music & a Weekly countdown show as well. Of the 9 shows The Auto show called ‘Tez Tarrar’ was launched on 11th June on both digital & radio.

‘Tez Tarrar’ hosted by RJ Bhavani will feature everything to do with the auto industry – be it reviews, trending questions, myth-busting or be it a brand-new word from the auto dictionary, you will get everything here - be it two wheelers, four wheelers or anything which runs on wheels. Stay tuned for the show every Saturday 3pm
onwards!

The first EP of Tez Tarrar-The Fever Auto Show is already out! Check it out here:

Going ahead the rest of the shows will also be launched in a phased manner – Tech, Real Estate & then Folk Music.

The tech show called ‘Fever Techpanti’ hosted by RJ Ayush promises to deliver all out entertainment. The show will answer your everyday tech questions and needs in a succinct, fun and interesting way.

The Real Estate show hosted by RJ Vaibhav and RJ Sona called ‘Prime Location’ will not just talk about the location & properties, it will talk about building a home by giving two perspectives – the technical details as well as the aesthetic one.

The Folk show ‘Fever Folk Project’ hosted by RJ Peeyush & RJ Nishant talks about the history of folk music in India as well its advent into modern era and influences on Indian cinema. The digital first show promises to delve into folk music in India “Roots se Rooh tak.”

Fever FM is also launching two music-based shows – a revamped ‘Fever Originals’ which is the first original music countdown show initially launched in 2019 and a countdown show ‘Trending Top 20’ which will feature the best weekly trending songs across social media and audio platforms. So sit back and enjoy this whole host of new offerings form the Fever FM Network.

"We have been working on these shows for the last couple of months and happy to see the fruits of our labor coming to life" says Ajit Dheer, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. “The teams have meticulously planned these shows keeping in mind the consumer target segments, the need-gaps that prevail today and finally marrying the inputs with the brand tonality to arrive at the final show construct. We will be planning an aggressive go to market strategy around them starting with roadshows with key clients and agencies and trade partners over the next few weeks."

"Radio is going through a paradigm shift in the post covid era, and Fever has been constantly evolving as a brand with new and improved content both on terrestrial and digital. However, with the digital clutter, we can actually aim for better consumer attention through some of these specifically curated programs on air. Having said that, we are leaving no stone unturned to make sure that each and every show has a digital and podcast leg to it as well along with the terrestrial so that we are reaching our audience through multiple platforms.” says Gaurav Sharma, Chief Programming and Digital Strategy Officer, Fever Network.

Celebrating the all-pervasive power of music, Viacom18’s leading youth entertainment and music channels, MTV Beats, Vh1 India and MTV, have curated a one-of-a-kind extravaganza on World Music Day.

Bringing together an unprecedented mélange of artists, genres, languages and moods, World Music Day Carnival is expected to be a one-hour special you do not want to miss! Airing on 21st June, 2022 at 12 PM and 4 PM on MTV Beats and Vh1 India and at 1:30 PM on MTV India, this is every music-lover’s ticket to magical musical moments.

The carnival promises to live up to its name and give music-lovers an amalgamation of dynamic musical ‘rides’! With sensational performances by the likes of Papon, Aastha Gill, Nikhita Gandhi, Osho Jain, Payal Dev, Millind Gaba, Shashaa Tirupati, Raghav Meattle, amongst others, the special episode comprises of in-person and virtual performances, with unforgettable fetes of music and interactive games. Talented singers and gorgeous twins, Sukriti and Prakiti Kakar who have carved a niche for themselves in the music industry themselves, will host this special while having candid conversations and playing fun carnival-based games with the performing artists, while also spilling the beans on their inspiring musical journeys.

Aoneha Tagore, Senior Director - Programming Head, MTV Beats & Vh1 India, Viacom18, said, “The World Music Day Carnival is our special way at MTV India, MTV Beats and Vh1 India, of honouring the powerful & universal language of music. With India’s diverse musical fabric at its heart, the specially crafted episode brings together acclaimed artists, across genres, in a unique format that not just entertains with its exceptional performances, but also dives deeper into their musical trajectories in a fun and irreverent way. Music is the purest therapy for the soul and I am confident that music lovers across the board will enjoy this music carnival.”

Watch World Music Day Carnival on 21st June, 2022 at 12 PM and 4 PM on MTV BEATS and Vh1 India, and at 1:30 PM on MTV India

Tune in for an engaging weekend watch on 18th June at 8 pm

Nushrratt Baruccha has been making headlines for her upcoming projects in Bollywood. The actress who started her career with essaying girl-next-door or the quintessential female love interest kind of roles in fun filled rom-coms is now gradually moving towards movies that have a powerful social message. One such socially relevant film that dared to break the romance movie mould is ‘Hurdang’. If you have not watched it yet, set your reminder for 18th June at 8 PM to catch the World Television Premiere of ‘Hurdang’ only on Sony MAX.

This romantic-drama features Nushrratt Baruccha, Sunny Kaushal and Vijay Verma in lead roles. Set against the backdrop of 1990’s, the film revolves around an IAS aspirant who on being persuaded by a corrupt student leader begins to rebel against caste-based reservations. The plot takes a turn when problems begin to arise in his sweet love story with Jhullan (Nushrratt Baruccha) due to his participation in the agitation. Will love come in the way of Daddu’s (Sunny Kaushal) aspirations or will his fear of not being able to pursue his dream career get the better of him? Get answers to all your questions as the story unfolds on Sony MAX on 18th June.

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