Launches #YoGa2bFree a clutter breaking campaign with twitter celebrities trapped in a box.

Experience Commerce (EC) announced their recent win of digital & social marketing duties at Lenovo. Jump starting the relationship with an innovative launch of the new YOGA TABLET 2 on digital, #YoGa2bFree, the agency roped in four Twitter inf....

Razorfish has appointed Charulata Ravi Kumar as chief executive officer, India. Ravi Kumar, though based in the Mumbai office, will also be responsible for the agency's Bengaluru, Gurgaon and Pune branches.

She will report to Vincent Digonnet, the agency's executive chairman (APAC).

The appointment is effective immediately.<....

Email continues to be a go-to for brands around the world. But although most savvy brands follow 'white-hat' email strategies, there is more that can be done to increase email engagement and campaign ROI especially over the busy holiday season. Email frequency increases significantly during the holiday season, but marketers must balance the need....

Geometry Global study shows impact of digital on consumer habits in Asia

Consumers across the globe are mixing the online and offline worlds more and more when they shop and are doing so in different ways and to varying degrees, depending on lifestyle, what they are shopping for, and the country they live in, according to a....

With the advancement of technology, Smartphones have grown out of the simple phone-call gadget to versatile smart gadgets with many rich features and functionalities added leveraging the open source platform of Android operating system. Android also takes away the application restriction, giving the developers full freedom in India. o make memor....

It is quite evident now how brands are doing anything and everything to entice consumers and drive their brands online. With the recent battle between e-commerce players such as Flipkart, Snapdeal, Amazon, etc., the direction that the industry is taking points to just one root cause- Internet is becoming more and more powerful.

Consideri....

Yahoo is set to invest in fast-growing messaging service Snapchat, as the business looks to reinvest the billions of dollars it recouped from the sale of its shares in Alibaba.

Yahoo, which acquired a 40% stake in the Chinese ecommerce firm in 2005, raised around $5bn through the sale of part of its share of the business when Alibaba lau....

Even a few years back, the Indian automotive world was not updated online in a dignified manner. There were very few websites that concentrated on automobiles. This was not so well explored a domain, even though the manufacturers had their official websites with information on its models.

The scenario changed when a few entrepreneurs and....

Nearly 60 percent of professionals think their parents could offer up more career advice. LinkedIn’s Annual ‘Bring In Your Parents Day’ Returns on November 6th

LinkedIn, the world’s largest online professional network on the Internet, announced today the return of its Bring In Your Parents Day initiative on Thursday, Novembe....

Financial firms and other large organisations are finding that they need to process massive amounts of data. However, this move carries both benefits and risks and it is important to be aware of both.

Big Data, as it is known, is everywhere. It is found in mathematics, government, science and so on. The financial services industry uses i....

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