The greatest inventions of the last two centuries have one thing in common – their creators fumbled, stumbled and erred enough times to make a virtue of perseverance. The other great commonality that rarely gets spoken of is that they did not have quarterly targets to meet and often bootstrapped themselves to fund their innovation. The world h....

We are uniquely positioned, by virtue of LinkedIn’s data, to provide insight into gender equality across every industry represented on the network.

In fact, one of the winning teams of the LinkedIn Economic Graph Challenge is currently working on research that evaluates gender differences in self-promotion on profiles.

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India’s online video viewership has increased 100% since 2011.

Super viewers are largely from the SEC A and B category and are typically 21 to 26 years old.

Approximately 78% of regular internet users watch or download digital co....

Creative WebMedia Pvt. Ltd. crosses yet another milestone as it celebrates the launch of its new product – ContentMart, an online platform for clients and professional writers to find each other.

While two of its automotive websites, namely, autoportal.com and

Driving eMarketing performance with the right platforms, people, and processes

With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for global  enterprises to improve the way they allocate, optimize, and justify spend. Functional marketing silos are being imploded ....

TheSmallBigIdea (TSBI), which handles the social media mandate for &pictures, conceptualized an inventive yet whacky awards show to honour the cheekiness and the audaciousness of certain Indians.

The CHUTZPAH AWARDS is one fun-tastic, mind-tickling awards show, hosted by stand-up comedians Varun Thakur and Neville S....

CIOs Should Maintain and Promote an Objective Understanding of the Real Capabilities of Smart Machines

The growth of sensor-based data combined with advanced algorithms and artificial intelligence (AI) are enabling smart machines to make increasingly significant business decisions over which humans have decreasing control, ....

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend.

In four of these markets internet advertising will attract more than half of total adspend. Globally the internet will remain ....

India’s online video viewership has increased 100% since 2011.

Super viewers are largely from the SEC A and B category and are typically 21 to 26 years old.

Approximately 78% of regular internet users watch or download digital content such as videos, television shows or movies.

Just a few years ago, Intern....

Social media is, without question, the epitome of how digital has transformed the way we communicate. With broad reach and instant effect, social networks have grown to afford their users a tremendous amount of power. This can be seen in how social media users can influence, both positively and negatively, the public perception of a brand. In an....

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