2015 will be the year video moves from marketing experiment to mainstream medium. Why? Video consumption is increasing, and the rise of mobile internet use is accelerating the trend. Mobile’s share of online video views grew two-fold in the past year to reach almost 20%1, reflecting that streaming long-form video content across multiple device....

Facebook still rules the roost when it comes to social networking – having more members and more active users than any other platform.

But with the site now more than 10 years old and users able to choose from an array of alternative networks and apps, it’s hardly surprising that Facebook behaviors are evolving. Here we outline ....

IEEE Internet of Things Survey Reports Mind Control Will Be the Technology of Choice in 10 Years

IEEE, the world’s largest professional organization dedicated to advancing technological innovation for the benefit of humanity, today released global survey results indicating that the human mind will be the technology of choice t....

WPP’s Data Alliance and Facebook have deepened a global partnership giving marketers access to new data-driven solutions that deliver personalization at scale on Facebook. This multi-year partnership is centered on bringing new audience building and measurement tools to market.

For the first time, marketers can activate WPP’s proprie....

Affinity, India’s leading digital media solutions provider, unveiled a proprietary, first of its kind mobile ad unit called M-Canvas. The new ad unit provides a canvas for brands to create immersive story telling experiences to communicate with today’s “connected generation”.

M-Canvas consists of 2 elements – Initiator and Impa....

Having fun with friends is at the heart of the Facebook experience. Recently, a few Facebook employees stayed after-hours to work on a side project. Our hunch was that if you could make videos collaboratively, the creative process would be more fun and the final product would be cooler. Today, we are introducing Riff, a creative tool to make vid....

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. Adspend will then slow down slightly in the absence of these events, growing 4.8% in 2017.

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Razorfish India is further strengthening its core team and has brought in Arnab Majumdar to Head Business Development.

He will be based in Mumbai but is mandated to lead business acquisitions and establish new business operations models across its offices in India.

Arnab, with his experience of over 12+ years in the....

Vizury, a leading performance marketing and retargeting company announced the launch of the world’s first Performance Marketing Hub that combines the power of predictive analytics and personalization; offering brands a one stop solution to engage users across online and offline mediums.

Vizury’s high performance platform across mobil....

With the ever increasing shift to a 'responsive' more fluid site design for premium publishers, the goal for Andbeyond.media is to insure that brands and publisher can leverage at scale 'adaptive' creative programmatically on whatever platforms and devices their intended audience uses.

Regardless of the brand's custom creat....

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