DIGITAL
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Digital advertising industry growth at risk without comparable global measurement standards, says Kantar Media New research released by Kantar Media…
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A couple of weeks ago I was in India taking part in the Kantar Millward Brown Media and Digital Enclave…
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Google has announced that it will be launching a beta version of its header bidding alternative, which will be known…
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“The Godfather of Adsense” joins C1X! Silicon Valley based advertising and marketing technology (AMT) leader- C1X (Class One Exchange) has…
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The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the…
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India’s leading video-on-demand platform, Hotstar, today announced the return of cult comedy show Sarabhai vs Sarabhai, for its viewers this…
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Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published…
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Looking to further consolidate its position as India's leading digital product company, Times Internet, today, announced the addition of two…
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Transformation is a long journey made up of a series of sprints, and at larger organizations it can take years…
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It is a truism that media fragmentation has created a headache for those buying and selling media, and for those…
