People new to Facebook now start with friends audience for posts

Introducing a new and expanded Privacy Checkup for people already on Facebook

On Facebook you can share whatever you want with whomever you want, from a one-to-one conversation, to friends or to everyone.

While some people want to....

A Lack of Digital Business Competence Will Cause 25 Percent of Businesses to Lose Competitive Ranking by 2017

Digital business is changing the way organizations use and think about technology, moving technology from a supporting player to a leading player in innovation, revenue and market growth, according to Gartner, Inc. ....

India’s 1st technology based reality TV show for IT professionals now invites participation from university students and professionals

·         Entries open on May 22nd 2014 for graduates and young professionals from multiple countries across the world

·         Grand prize of USD 25,000

·         Show o....

Unruly launches in-stream format to help advertisers cope with increase in pace

The percentage of shares a brand video attracts online in its first three days of launch has almost doubled in 12 months.

That’s according to new research by marketing technology company Unruly into the lifecycle of a vir....

Performics, the world leading performance marketing agency, today announced the promotion of Michael Kahn to the position of Chief Executive Officer, Performics - Worldwide.

He succeeds Daina Middleton who has accepted a senior role at Twitter.

“I will be forever thankful for my time spent with such a fabulous tea....

The digital divide is no more, older consumers are nearly as digital as their children. Kantar Media’s Geoff Wicken explains what this means for marketers.

In the beginning was the internet. And the internet was all about the young.

As new devices and platforms created a huge shift in the way consumers engage with....

In the first ever digital innovation of its kind, iContract launched Slice’s immersive online experience in the form of an interactive digital film, as part of the Slice SwayAAMvar campaign. Featuring Katrina Kaif, this experience allows the user to journey alongside Bollywood’s reigning diva through three d....

Mindshare, the global media agency network, is helping clients to make collaborative and adaptive decisions across their paid, owned and earned marketing in real-time, with the global launch of The Loop – a data infused ‘war room’.

The Loop, a physical room and also a cultural change in working practice, is already operational acro....

India’s leading digital media agency, WATConsult bagged 2 Gold Awards in the Marketing Effectiveness category.

The first for ‘Website Development and Marketing’ for Human Touch of Chemistry an initiative by Tata Chemicals and the other for ‘Lead based Search Campaign’ for Reliance property solutions at the DMA International ECH....

Adobe today announced the company has been recognized as a leader in Web analytics by Forrester Research, Inc., through The Forrester Wave™: Web Analytics Q2, 2014 (May 2014).

Adobe was among a group of select vendors that Forrester invited to participate in the independent report. Adobe Analytics, the data and analytics backbone of A....

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