It’s been long drawn out, but it’s finally happened: Facebook organic reach is no longer effective in isolation. This has ramifications for how brands choose to diversify their social tactics, be it within Facebook, alternative channels, or owned sites.

It forces brands to be more robust outside of just creating better content. Regar....

When Instagram claimed to have overtaken Twitter in late 2014, it also conceded it had a problem with spam accounts. Now that millions of these fake members have been removed by the network, how many are left?

As we explore in our GWI Social report (download a free summary here) as well as our brand new Sizing Instagram’s....

Dentsu Aegis Network  announces the acquisition of WATConsult, one of India’s leading social and digital media agencies, with over 160 professionals in Mumbai, Delhi, Bangalore and Kolkata. WATConsult will become part of  Isobar, Dentsu Aegis Network’s global digital marketing agency and will be referred to as “WATConsult – Linked by I....

India’s booming digital advertising market has “reached a tipping point” and is set for double-digit growth driven by global investment in the country and policy reforms under the new Modi administration, according to James Drake-Brockman, Head of EMEA & India of the worl....

Girnar Software, parent company of CarDekho.com, valued at USD 300 Million

CarDekho.com, the flagship portal of GirnarSoft announced the closure of second round of funding with a raise of USD 50 Million. The funding was led by Hillhouse Capital with participation from Tybourne Capital and Sequoia Capital. The single transaction funding w....

Grabhouse raises capital to help you find the home of your choice

Closes Series A funding of $2.5 million from Kalaari Capital and Sequoia Capital

Grabhouse.com, community-based online exchange for finding rented accommodation, has closed a Series A funding of $2.5 million from Kalaari Capital and Sequoia Capital. The i....

Social Networking has been all the rage for almost a decade now and of course there’s been the generic six hundred pound gorillas like FaceBook.  Lately, there have been more and more social networking sites dedicated to specific niches.  iKareCafe.com is one of the latest to come into this arena, with a new twist.

On February 28th, ....

Rediff’s Marketplace business where users coming for strong news, information and communication services are served products and services from individual professionals, merchants and large enterprises, is now the second highest contributor to overall revenues, after the display advertising business.  The share of online revenue from the marke....

Luminaries from various IT organizations and leading global companies participate in the Summit held at Infosys Campus, Pune

Palash Chhabra, a student of ITM University, Gurgaon, brought laurels to the varsity after having been selected to represent his University at the highly acclaimed Google Student Ambassador Summit, which was held r....

·        Venture to begin recruiting talent across genres and functions

·        Ajay Chacko to be CEO and co-founder

Ronnie and Sai have come together to found a new-age digital media company.  Based out of Mumbai, in its first phase, the venture aims at launching a digital brand which will....

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