We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?

As companies struggle to create content that is relevant and inspires sharing, Social@Ogilvy and SurveyMonkey teamed up to study what, ....

DigiMET’ online contest to unleash the creative zest in the youth

Institute of Digital Marketing in association with MET has launched the world’s biggest online competition in Article (Blog), Design, Media, IT & Digital Marketing

Institute of Digital Marketing (IDM), Mumbai and Mumbai Educational Trust (MET) has....

With the launch of Oreo Orange Crème, Oreo created a new chapter in content creation.

This digital driven IMC took off with depicting how Oreo Cookie and Orange Crème are #OreoBesties, two flavors that blend beautifully together. The entire campaign designed by Interface Communications reinforced this friendship between t....

Journalists are known to get carried away by rhetoric.

Normally (and naturally) they are full of things they want to say about the subjects they track. Also welcome Ezra Klein, Nate Silver and their contemporaries, and the resurgence of explanatory journalism.

Don’t get me wrong – I’m all for explanatory, data....

To launch their leading digital magazines Remodelista  and Readwrite  in India

Times Internet, a premier digital product company and a part of The Times of India Group, has partnered with Say Media, a leading digital publishing company, to launch the India Chapters of two of their digit....

Ignitee Digital, a TO THE NEW group company, has announced the launch of Social IQ, an integrated Social CRM offering. The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance.

Social IQ’s business framework offers an industry-leading bouquet of 25 end-t....

Retailers looking to social media to drive sales might be looking in the wrong place.

While platforms like Facebook, Twitter and Pinterest are good at getting users to come and stick around, they’ve been less successful at converting those users into big sales for retailers.

A look at the numbers shows why. Less ....

Millions of soccer fans from around the world will join the conversation about the 2014 World Cup on Facebook.

People come to Facebook during sporting events to connect and engage with friends who are following the action, to cheer on their favorite teams and players, and to find out the latest scores and highlights.

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This year, eMarketer predicts, the country will enjoy 40.0% growth in Facebook users—the most of any market in the world and more than twice as quickly as regional second-place Indonesia. Only those markets—along with an “other” category that includes many Southeast Asian countries as well as tiny island....

Wins several prestigious awards in product & marketing

ixigo.com, India’s leading travel planning & search engine and the brand behind 6 cutting-edge travel apps, completed seven years since its launch on June 3rd. The celebrations were accentuated by a battery of accolades in the run up to its 7th anniversary.

ixigo pr....

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