07 April 2020 08:28

EXPERIMENTAL MARKETING

Gujarat Lions Announces Oxigen as Title Sponsor for IPL Season 9

Gujarat Lions owned by Intex Technologies, No-1 Indian handset brand, today announced the leading digital payment solutions company Oxigen Services India Pvt. Ltd. as ‘Title Sponsor’ for the upcoming season 9 of IPL. Following the recent announcements of its official name, finalization of the team and unveiling of the logo, the team is all set to start the season with a bang.

“We are very happy to have a leading brand like Oxigen to be associated with Gujarat Lions as the title sponsor. Considering the synergy between the two leading brands in consumer technology space, it is indeed a value addition to the Gujarat Lions.” said Mr. Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies.“Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers.” he further added.

Commenting on the development, Mr. Ankur Saxena, Director & Chief Mentor, Oxigen Wallet, said, “We are delighted to sponsor Gujarat Lions, the “newest” IPL team with the” youngest owner”. Oxigen wallet has a huge tech savvy and young consumer base, who are deeply connected with cricket & technology, thus, it was logical for us be associated with a “young” IPL team and Intex. We are sure our brand engagement campaigns, being planned around the Gujarat Lions, Oxigen Wallet & Intex, for Young India, will see heightened traction. Since, the signing up of Sachin Tendulkar as our brand ambassador, Oxigen has embraced sports as an integral part of its marketing strategy and engagement.”

As the newest entrant in the league, the team is fully prepped to perform and showcase its best talent under the guidance of Captain Suresh Raina and its coach Brad Hodge.

Thriving on sports to fulfill its marketing goals, Oxigen has been majorly focusing on cricket in the Sporting genre, owing to its popularity across the globe. Consequently, it has Master Blaster Sachin Tendulkar on broad as their brand ambassador. In the recent past, Oxigen has also sponsored tournaments like Masters Champions League 2020, UAE; Cricket All Stars, USA; the South African Proteas #Proteafire & the New Zealand Blackcaps, #Backupblackcaps, for World T20.

Besides cricket, Oxigen has also been associated with various sports like football - Kerala Blasters Team for the Indian Super League; hockey during the ‘Hockey India League’; A Cricket tournament between India and Sri Lanka, for the Specially Abled , Supporting the Andro Football Village, in the North East, for Women’s football, in alignment with its sports-focused marketing strategy. Revealing its big ticket plans,Oxigen also announced a budget of Rs. 100 crores for sports marketing activities for the current fiscal year.

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