07 April 2020 08:21

EXPERIMENTAL MARKETING

HolidayIQ announces Better Holiday Awards

Millions of travellers choose their favourites on India’s largest travel community portal

HolidayIQ, India’s largest travel community announced the best in Indian travel and tourism at The Better Holiday Awards last evening. This annual tourism award has been established to celebrate the sheer beauty in diversity that India offers and equally importantly acknowledges the role of the Indian traveller that is driving Indian tourism like never before.

The award ceremony was attended by a host of dignitaries including Dr. Jitendra Singh, Hon’ble Union Minister of State (Independent Charge) and Ministry of Development of North Eastern Region.

Speaking on the occasion Mr. Hari Nair, Founder & CEO, HolidayIQ said “The Better Holiday Awards are the most credible awards in Indian tourism simply because they represent the authentic voice of the Indian traveller. All the winners are chosen purely on the basis of Ratings and Reviews shared by millions of Indian travellers on the HolidayIQ.com platform. The Better Holiday Awards are an acknowledgement of the best in Indian tourism products and services; the winners being those who have been able to not just meet but exceed the expectations of a very large number of Indian travellers.”

Mr. Nair added, “The Indian traveller today is not just discovering India more than ever before, but is also sharing detailed advice through text and video reviews – using technology to enable fellow travellers to have better holidays. We are happy to be part of this journey where a whole new identity and community is in the making – ‘The Indian Traveller’ is both a badge of pride and a movement to help others discover the best in India.”
The HolidayIQ Better Holiday Awards have multiple categories that include the old and the new, an indication of changing travel trends. Homestays find their place along with Heritage Hotels and Adventure Tourism alongside Jungle Camps. In addition, the Better Holiday Awards recognise the best Indian tourism services in Airlines, Airports, Bus Operators, Railway Stations, making this the most comprehensive Tourism awards for India.

The Awards are critical at a time when India seeks its place on the global tourism map. Increased domestic tourism indicates a higher level of trust and acceptance of what Indian travel and tourism has to offer. For travellers, it is a wonderful opportunity to set new expectation benchmarks for service standards, be it in the hotels they stay at or the destinations that they visit and recommend. Tourism Businesses will have to exceed these expectations if they are to cater to a population that is aware, discerning and most importantly not hesitant to share feedback.

For an India that is increasingly focusing on work-life balance, reviews enable them to Holiday Better by giving them a range of options and trusted reviews to make a better choice and enjoy their holidays.

Over twelve million travellers logging in every month through the site and the app makes HolidayIQ India’s largest travel community. The portal, which places great emphasis on innovation differentiates itself with frequently held offline traveller community meets and global firsts like video reviews. HolidayIQ’s traveller reviews and content now reach millions of additional Indians by powering many third party websites and apps including MakeMyTrip, JustDial, Trivago, MSN and Daily Hunt.

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