As preparations for Cannes Lions Innovation (the specialist event that explores data and tech as creative catalysts) gathers momentum, juries for the two categories to form its associated awards have been announced.
Gain Theory’s WW Chief Operating Officer and EMEA Chief Executive Officer, Manjiry Tamhane, has been selected to act as juror on the Creative Data Lions which showcases creative work where the use, interpretation, analysis or application of data has been instrumental to the idea.
Manjiry’s appointment to the jury truly demonstrates Cannes Lions’ commitment to making the jury – and therefore the output – work hard in the interest of driving creative effectiveness through the application of data and insight.
Based in London, Manjiry’s focus at Gain Theory – a global marketing foresight consultancy that launched in April 2015 – is to lead the commercial, operational and financial strategy. Prior to Gain Theory, Manjiry spent 10 years client side in the retail industry and more recently held the title of Global Managing Director at Ohal, a marketing effectiveness consultancy.
Throughout her career, Manjiry has been passionate about delivering actionable insights and driving home the ‘so what factor’ for the businesses she has worked for, both client-side as well as her clients globally, across several sectors within her consultancy remit. Manjiry’s guiding principle is that all recommendations – delivered via data and innovation – have a positive business impact on a company’s bottom line. Connecting data, creativity and outcomes against KPIs via a high touch consultative approach is of paramount importance to her and has led to Gain Theory’s incredibly high client retention rate.
Commenting on her appointment to the jury, Manjiry says “I am delighted to join such a stellar jury and represent the understanding and application of data as part of the creative process”.
As an accomplished author and speaker, Manjiry has been an advocate in the industry for the importance of balancing magic and logic as well as the challenges and opportunities resulting from the Internet of Things.
The full list of the Creative Data Lions Jury 2016 is:
Tash Whitmey, Chief Executive Officer, Havas helia, Global – Jury President
Kieran Ots, Digital Creative Director, Leo Burnett, Australia
Carolina Coppoli, Head Business Intelligence & Strategy Latam, Geometry Global, Argentina
Manjiry Tamhane, Worldwide COO and CEO EMEA, Gain Theory, Global
Petra Sammer, Chief Creative Officer, Ketchum, Germany
Yuya Furukawa, Chief Creative Officer, Dentsu, Japan
Edmund Choe, Chief Creative Officer, Singapore & Southeast Asia, TBWA, Singapore & SE Asia
Marc Maleh, VP, Managing Director, Data Science and Visualization, R/GA, USA
Jason Kodish, Global Chief Data Scientist, DigitasLBi, Global
Arun Kumar, Global President, Cadreon, Global
Mark Zagorski, CEO, eXelate, a Nielsen Company, Global