07 April 2020 08:55

EXPERIMENTAL MARKETING

Dr.Blossom Kochhar addresseS the audience at the CII Wellness Conference

The Confederation of Indian Industry (CII) had organized a Conference on Wellness with the theme “The Global Wellness Industry- Witnessing a Change” on 22nd April 2016 at India Expo Centre and Mart, Greater Noida, under the sidelines of Global Exhibition on Services.

Dr. Blossom Kochhar who is a pioneer in the beauty industry, a visionary way ahead of her time. She has been practicing and researching the science of ‘Aromatherapy and Herbalisim’ for well over 25 years. Dr.Kochhar was the special guest and addressed the audience on “Towards Organization of the Wellness Sector: Key Challenges and Best Practices”.

She spoke at length on how the wellness market in India is estimated at INR 700 billion and how the same is driven by the country’s current demand and supply dynamics. She feels the industry will grow at double rate in the next ten years especially in the sectors like – the spa treatments, fitness and slimming.

On the occasion of the conference Dr.Blossom Kochhar, Chairperson, Blossom Kochhar Aroma Magic said, "The Beauty and the Wellness Industry is witnessing a growth of nearly 20% per year. However, in order to harness and sustain this spectacular growth we will need to have an organized industry with skilled manpower for delivering quality service at all times. I foresee a dynamic growth in this sector in the next 10 years."

Dr. Blossom Kochhar is the President, Organisation Mondiale Coiffure (OMC) – Paris, Inter Coiffure – India and National Hair Dressers Association (NHBA). She is also the Education Director at Blossom Kochhar College of Creative Arts and Design (BKCCAD). BKCCAD owns Pivot Point India – A Hair & Beauty Academy, Style Inc.– a grooming academy, MUD – Make–up Designory and Blossom Kochhar Aesthetics & Spa Academy.

Dr. Blossom Kochhar, was recently awarded the Universal Humanity Award 2013 on World Humanitarian Day. In addition, Blossom Kochhar College of Creative Arts and Design was awarded ‘The Best Hair Academy Award’ at The Schwarzkopf Professional Hair Couture Awards recently.

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