05 April 2020 20:37

EXPERIMENTAL MARKETING

VIVO IPL 2016 the biggest property on Indian television

Four weeks of VIVO IPL 2016 and four big reasons that make it the biggest property on Indian television

SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of VIVO IPL, continue to captivate audiences, taking the tournament viewership to newer heights.

· For the first time ever a sporting event has achieved a cumulative reach of 317 million among pay television households. With this VIVO IPL grew by 45% from its opening week

· VIVO IPL with 902 GVM is 231% better than the 2nd most viewed channel in prime time at an All India level, and with 655 GVM at HSM level is 198% better than the 2nd most viewed channel in prime time.

· Sony MAX in the 4th week of VIVO IPL was at 601 GVM in prime time and surpassed the entire Hindi movie Genre which stood at 549 GVM. Sony SIX and Sony ESPN together were at 245 GVM and surpassed the entire sports genre which stood at 37 GVM

· VIVO IPL gained further loyalty with a 15% growth in time spent over the opening week

In the last four weeks, VIVO IPL 2016, continues to grow despite a drop in the overall television viewership both at All India and HSM level.

 

Source: BARC - India (Urban + Rural) / 4+ / Impressions & Coverage ‘000s / Live VIVO IPL 2016 Matches

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