07 April 2020 08:09

EXPERIMENTAL MARKETING

VIVO IPL 2016’s viewership reaches a crescendo in the build-up to the finals

SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of VIVO IPL 2016 made the tournament larger in the penultimate week of Season 9

· VIVO IPL recorded a 22% growth over the last week with a viewership of 18626 TVTs

 · For 7 weeks in a row, VIVO IPL stamps its supremacy in prime time on Indian Television with 869 GVM vis a vis the No 2 channel at 391 GVM and No 3 channel at 343 GVM

 · 357 million viewers watched VIVO IPL, establishing it as the biggest television event in India today

· The highest rated match till date in VIVO IPL 2016 was Royal Challengers Bangalore versus Gujarat Lions (24th May) with 27219 TVTs and achieved a cumulative reach of over 100 million

 

Source: BARC - India (Urban + Rural) / 4+ / Impressions & Coverage ‘000s / Live VIVO IPL 2016 Matches

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