07 April 2020 08:39

EXPERIMENTAL MARKETING

iProspect Wins a Silver Medal at the AMES Awards, Singapore

iProspect picks up a Silver medal at the AMES Awards, Singapore for their iSync campaign for Franklin Templeton Investments. The award was won for the Best Use of Data and Analytics in Real-Time for a Search campaign.

The campaign aimed at increasing the number of leads through Google Text Ads. The ads were made dynamic by integrating real-time Nifty Rates in them. Using the tool iSync, the ad text would vary as per the Nifty rates, thereby attracting relevant masses looking for investment options.

At the 2016 AMES Awards, a total of 125 Medals were given to 71 Campaigns from 13 countries. The jury shortlisted 324 entries from a list of 1,231 submissions and awarded 2 Platinum, 16 Gold, 49 silver and 58 Bronze trophies.

After winning the silver medal for the iSync Tool used for the Franklin Templeton campaign, Mr. Vivek Bhargava, CEO of iProspect said, “iSync has proved to be a boon for syncing real-time data with online ads. This tool was extremely successful for the Franklin Templeton campaign and we plan to innovate it further and use it for other verticals and clients”

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