07 April 2020 09:01

EXPERIMENTAL MARKETING

Percept triumphs at the ‘WOW AWARDS 2016’ with 11 Trophies

Percept received top honors with 11 Award wins at the prestigious WOW Awards 2016 held from 23-25 June 2016 at the JW Marriot, Aerocity, New Delhi. With 5 Golds, 4 Silvers and 2 Bronze trophies spanning the Live Events, Activations, ICE and Weddings domain, it was a distinctive and triumphant victory for Percept at the 2016 Edition of the WOW Awards.

An initiative of EVENTFAQS, the WOW Awards & Convention Asia, was conceptualized in 2009 as the industry benchmark for excellence in brand experience creation and has grown to become Asia’s largest business and recognition platform for the MICE, LIVE Marketing & Entertainment industry. A unique and mega recognition platform, the 2016 WOW Awards expanded to include the entire Asian event industry.

Percept Weddings commenced its innings at WOW 2016 by winning 4 prestigious Awards inclusive of 2 Silver and 2 Bronze trophies for the mega wedding conceptualized and implemented for Lord Swraj Paul’s grandson, Akhil Paul to his Pakistani-origin fiancé Bisma Mowjee in the beautiful overseas destination of Budapest. The research, innovation, creativity and uniqueness of this mammoth wedding swept the WOW Awards event to win the SILVER for ‘Overall Social Event of the Year’. It also won a SILVER for ‘Non-Traditional Venue for a Wedding Event’, and 2 Bronze awards for ‘Integration of Destination for Social Wedding Event’ and ‘Theme Integration for Wedding Event’.

Said Khushi Singh, Group Head - Luxury & Weddings, Percept ICE, “Winning 4 esteemed WOW Awards is a testimony to the months of relentless planning and dedication that was undertaken by our team to bring alive the Grand Budapest Wedding. The venue by itself had many challenges which had to be overcome and a lot of detailed study, research, innovation and creativity of ideas went into making this the mega fairy tale wedding of the year. Winning a silver for Overall Social Event of the Year is just perfect for the Grand Budapest Wedding”.

Percept ICE also bagged 2 WOW Awards including a GOLD award in the ‘Brand Association with a Business Platform’ category for the ‘Forbes India Leadership Awards 2015’ which recognized outstanding leaders across sectors and domains pan India. The Silver Trophy was won in the ‘Association Convention of the Year’ category for the ‘36th Asian Racing Conference’ that was successfully hosted in India in 2016 after a long span of 20 years.

Said Nazneen Karimi, CEO, Percept ICE, “Winning the WOW Awards for two of the biggest events executed in India in 2015-16 is a phenomenal recognition of our efforts in the ICE domain. Both the colossal events took us almost a year to plan and implement successfully. Full credit goes to our team for working assiduously around the clock to conceptualize, set up and ensure these super successful productions that wowed audiences pan India and around the globe.”

Percept Live walked away with a total of 5 awards including 4 Golds and 1 Silver, thereby winning in all the top 5 most prestigious of all WOW Award categories.

Sunburn, Asia’s biggest and most popular Dance Music Festival kept its winning streak bagging its 8th consecutive Gold. It was the big winner of the night, winning GOLD in the biggest category – ‘Festival of the Year’, which it has won every year since 2009, the year WOW Awards was incepted. Thereby consolidating Sunburn’s leadership position in the Live Music Festival domain in Asia.

Said Karan Singh, CEO, Sunburn, “We have come a long way to become Asia’s biggest Festival and ranked in the Top 3 Festival brands in the world. Sunburn Goa 15, outdid its own history with a record breaking attendance of over 350,000 visitors from across 52 countries, a main stage that was the largest stage in the world, state-of-the-art SFX and an artist line up that was unparalleled. The Sunburn team worked relentlessly to create this amazing global experience right here in India and I salute them. Sunburn is for the fans, by the fans, of the fans, and winning the Gold WOW Award in the ‘Festival of the Year’ category only reaffirms our focus and determination to our fans and stakeholders.”

Besides Sunburn, Percept Live was a big winner in all other Live Event IP categories.

World’s Biggest Guestlist Event featuring Hardwell, this unique IP won Gold in 3 categories viz. ‘New Property of the Year’, ‘Concert of the Year’ and ‘CSR Campaign of the Year’.

Sensation India 2016, world’s leading dance event being organized in 33 countries, which was brought to India for the very first time by Voila Events and implemented seamlessly by Percept, bagged the Silver in the ‘Concert of the Year’ category.

Manuj Agarwal, CEO, Percept Live said, “While Sunburn has proved for years that it’s one of the leading Live Event IP globally, this year’s wins at the WOW Awards speak volumes about the ability that Percept and Percept Live bring to the IP and Live Event space. Percept Live successfully launched a new unique IP “Guestlist Event” and it was one of the largest events of the year. And it organized a leading global property for 15 years “Sensation” for the very first time in India in a relatively new market like Hyderabad.”

Since 2009, the WOW awards have grown exponentially to become the epitome of cultivating and celebrating WOW Events and Experiences. This year saw the Event expand to include 3 days of Convention and Awards; 3 co-located Expos including the Event Show Asia, Experiential Planner Expo & Experiential Venues Expo; 5 Groups of Award Categories; the inclusion of Singapore as a focus market along with the UAE; and over 100 Speakers from around the world.

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