07 April 2020 09:44

EXPERIMENTAL MARKETING

2016 DMA India CREATEFFECT ECHO® Awards Gala - Winners Announced

OgilvyOne & Unilever Defend Agency of Year & Client of Year Crowns

Britannia debuts as Brand of Year and Pi Communications is Small Agency of Year

Winners of ECHO® affiliated DMA India CREATEFFECT Awards 2016 were revealed at the Awards Gala at Blue Frog, Mumbai, celebrating India’s most creative & effective data-driven marketing campaigns.

OgilvyOne Worldwide was named DMA CREATEFFECT Awards 2016 Agency of the year, bagging 21 metals including three golds and a diamond, while Ogilvy & Mather was honoured with the Network of the Year 2016 title.

Two new special recognitions are added this year - Small Agency of the Year and Brand of the Year to recognize the joint efforts and close collaboration between clients and small agencies to produce successful work. The awards were presented to pi communication and Britannia Good Day respectively. Hindustan Unilever bagged the ‘Client of the Year’ Award for the second year in a row with three Metals.

SapientNitro won Grand Prix in the Media Effectiveness category for Nestle India’s ‘100 and Running’ campaign, while Mindshare India bagged it for Pepsico’s ‘Google Maps went beyond giving directions’ in Creative Effectiveness - Interactive category. The Diamond Award went to OgilvyOne Worldwide in the Business Effectiveness category for Amazon Fashion-Kya Pehnu campaign.

The Awards Gala, attended by over 200 industry leaders, presented a total of 144 citations, including 25 Golds, 45 Silvers, 46 Bronze and 23 Leaders to the shortlisted winners out of 441 registered entries from over 70 agencies and 150 brands. The celebrity chief guest for the evening was Boman Irani who made a short inspirational keynote.

This year, notable winners were campaigns from IBS with 40 points, The Social Street with 25 points, PHD with 24 points and SapientNitro with 16 points.

Vastal Asher, Global Envoy of International ECHO® and CEO & Co-Founder, Association of Data-driven Marketing and Advertising in Asia (DMAasia) gave his comments, “In the pursuit of excellence, it’s important that we, as industry, benchmark and celebrate the impact of great work that inspires effectiveness and business results. DMA CREATEFFECT Awards has championed ECHO® as our effectiveness platform since 2011. The work that we witnessed this year is a good indicator that we have great potential at global stage from India, Asia and Mena.”

Rakhshin Patel, Jury Chairperson and MD, Pi Communication shared, “This year, submissions made up the largest collection of India’s best data-driven campaigns. Winners were shortlisted after three rounds of rigorous evaluation by the first names in the marketing & advertising business .”

Ms. Shelly Singh, Global Envoy of International ECHO® and COO & Co-Founder, DMAasia added, “The winners epitomize the very best of creative effectiveness i.e., creativity that has driven exceptional results and profit growth. Marketers in India are extremely excited about the ECHO® Awards to get global recognition for their work.”

ECHO® affiliated DMA CREATEFFECT Awards 2016, India Edition is organized by DMAasia with an objective to celebrate India’s best and most creative and effective data-driven marketing and advertising campaigns. The Asia and Mena editions of ECHO® affiliated Awards are scheduled to happen on 5th October, Singapore and subsequently at Dubai respectively. The call for entries to both are open till 31st August.

The eligible winners at the DMA CREATEFFECT awards advance to Round 2 at the DMA International ECHO® Competition.

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