EXPERIMENTAL MARKETING

Karan Johar says,“Digital is the future” at Express Adda

The Express Adda returned to Mumbai on Friday, September 2nd, 2016, with one of its very own, the irrepressible Karan Johar, who wears his many hats with ease - Actor, Producer, Director, Celebrity chat-show host or fashion maven.

Express Adda with Karan Johar, hosted at the Tote on the Turf in Mumbai, The evening saw a packed house, with the city’s "matteratti" including Bollywood actors, corporates, diplomats, activists, politicians and intellectuals among the audience.

During the discussion, Mr Johar spoke about his experiences on how Indian cinema has changed over the decades and also his views on the threat posed to cinema by digital content and entry of international studios in Bollywood in the recent times.

The talented film maker candidly engaged with the audiences, as he took questions ranging from his addiction to social media and his personal life. The discussion was moderated by Anant Goenka, Executive Director, The Express Group and Shubra Gupta, Film Critic, The Indian Express.

Among the guests, who attended this adda event were Bindu Kapoor, wife of YES Bank MD and CEO Rana Kapoor, with daughter Roshini and Radha, Swara Bhaskar, Actor, Shaina NC, BJP Leader, Anil D,cruz, Director of Tata Memorial Hospital, Amit Tandon, Founder and MD of Institutional Investor Advisory Service India Limited, Debarghya Bairagi and Navonil Das of designer label Dev R Nil, Rasika Dugal, Actor, Sonali Kulkarni, Actor, Karan Bhagat, MD and CEO, IIFL Wealth, Reena Jha Tripathi, Commissioner of Income Tax, Madhukar Kamath, Group CEO and Managing Director, DDB Mudra Group, Tasneem Zakaria Mehta, Director Dr Bhau Daji Lad Museum and Ayaz Memon, Author and Sports Columnist.

The Adda, now a keenly awaited fixture on the social calendar of Delhi and Mumbai, has earlier featured politicians Kapil Sibal and Arun Jaitley, superstars Amitabh Bachchan, Shah Rukh Khan and Aamir Khan, ambassadors Richard Verma, cutting edge filmmakers Anurag Kashyap and Dibakar Banerjee, sportspersons Saina Nehwal, Viswanathan Anand and Virat Kohli, and intellectuals Dr. Amartya Sen, Thomas Friedman, Martin Wolf and Fareed Zakaria among others.

Read 568 times Last modified on Wednesday, 14 September 2016 03:42
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