EXPERIMENTAL MARKETING

7th edition of ad:tech, New Delhi concludes as biggest ever till now

ad:tech, World’s largest digital marketing event successfully concludes its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India which was held at The Leela Ambience Hotel, Gurgaon.

ad:tech 2017 delivered two action packed days with keynotes from industry veterans and enlighting sessions for the adverting marketing community. The event witnessed a footfall of more than 6500 registrations which included exhibitors, marketers, and industry leaders among others with more than 100 companies and an Innovation Zone with the latest disruptive technology in digital marketing.

The second day of the action packed digital marketing event saw keynote from Gautam Sinha, Times Internet on ‘Re-inventing digital engagement’ followed by Rob Norman, GroupM who engaged the audience with a dynamic session on ‘Facebook and Google duopoly and the challengers to that’. These introductory keynotes were followed by spotlight sessions on topics like ‘Ecommerce companies as media platforms’, ‘Vernacular on Mobile’ and others. The second day concluded with the keynote by Bharat Anand, HBS Professor and author-The Content Trap who shared his insights on ‘Reflection of marketing in a digital age’.
The Next Big Thing Challenge

SilverPush and IOTPOT walked away with the coveted ‘The Next Big Thing’ title along with a fully funded pilot with Nestlé. This year ad:tech brought its global initiative 'The Next Big Thing' to India in partnership with Nestlé India with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals and thereby walking away with a fully funded project.

Commenting on this, Jaswant Singh, Country MD at Comexposium India said, “We are overwhelmed with the phenomenal response we have received for ad:tech this year. The 7th edition brought together more than 100 companies from across the globe to exhibit what’s new and what’s next. Over the years ad:tech is developing as a coveted platform for the community to deliver content which is relevant in this fast changing dynamic industry. In the coming years we will look to create conversations that become trends of the future”

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