EXPERIMENTAL MARKETING

CNBC-TV18 and UTI Mutual Fund bring in the 8th edition of the Financial Advisor Awards

India’s pioneer asset management company UTI Mutual Fund along with India’s leading business news channel CNBC- TV 18 , is bringing in the eighth edition of ‘Financial Advisor Awards’ (FAA). Currently in its eighth year, India’s most eminent awards, ‘Financial Advisor Awards,’ is a platform that recognizes the efforts of financial advisors across the country. The award night is scheduled to take place today (17th July) at Mumbai.

The event will be graced by the esteemed presence of Mr. Neeraj Gupta, Secretary, Department of Investment & Public Asset Management, Ministry of Finance at Government of India - Ministry of Finance, Government of India as our chief guest of the event.

Having carved a niche for itself in the financial market space, FAA has gained popularity and has emerged as a unique platform that recognizes the best wealth preservers, across different sectors of the country.

‘Financial Advisor Awards’ has acknowledged financial professionals across the country in various aspects concerning their advisory fields. As they foray into digitization, the platform will suggest, how these financial advisors can make optimum utilization of the available resources to reach out to their customers. FAA’s efforts in this regard will be to motivate these professionals and give them well deserved recognition, and further help them fulfill the dynamic needs of their customers by providing personalized solutions. FAA aims at honoring the advisors who have set a benchmark in the financial space, by helping investors maximize their profit through their valuable advice in a highly competitive market.

Mr. Leo Puri, Managing Director, UTI AMC said, “The Indian market is big enough for everyone to co-exist, be it Mutual Fund Distributors or RIA’s or direct investors. What cannot be taken away is the need for people to invest and grow their monies in a falling interest rate scenario. The perception of investing in a Mutual Fund is somewhat like investing in equities. There is a huge need to educate and explain to investors about all the different product options available like liquid and debt funds. Mutual Funds have varied products which will help investors to achieve their long term and short term financial goals. Financial advisors play a vital role in making investors understand these options.”

Latha Venkatesh, Executive Editor Eiof CNBC-TV18 says, “As one of the leading business news channels, it has always been our motto to update and educate our audiences about the latest happenings in the financial market. Our reality today is too unexpected. Be it political, economic or otherwise like BREXIT, US elections and Demonetization are some of the factors that have contributed to this unexpected reality. Adding to that, our financial market is extremely volatile in nature, which requires people to quickly understand the implications of the change and rectify it immediately. In order to achieve the same, it is essential to possess knowledge, skills and suggestions from our advisors and this is where they play a pivotal role in the consumer’s life”

In order to felicitate advisors, the awards categories are divided in different levels: National, Regional and individual level awards, which are further classified into brokers, banks and financial advisors, among various sectors.

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