Agenda focuses on innovation and mobile opportunity for brands and customer experience - adopting the ‘mobile first’ approach
Modern Marketing Summit in India is organizing its 2nd edition on 25th October, 2017 at The Leela Ambience Hotel and Residences, Gurgaon. It is all set to be a powerful introduction to the region with over 200 of India’s top Brands, Agencies, Publishers and Mobile Innovators in attendance. The 2nd edition will showcase the best in class mobile work from various industries and perspectives.
The Summit comprises of over 30 eminent speakers including Pankaj Munjal, Managing Director, Hero Motors Company, SauvikBanerjjee, CTO TataCLiQ, VP-Digital Initiatives- Tata industries & Advisor to Group Companies, Tejinder Singh, COO - Arvind Internet, Tushar Vyas, Chief Strategy Officer – GroupM, Subroto Gupta, SVP & Head of Innovation & Business Excellence - Jubilant FoodWorks Limited, Tomas Hrdlicka, Chief Marketing Office - HomeCredit, Anita Nayyar, CEO India-SouthAsia – Havas Media Group, Maneesha Khanna, Director- Global Media & Content COE – PepsiCo India, Abhinav Kumar, Country Development – Trivago, to name a few.
Mobile Centric Agenda
MMS New Delhi is set to be an action-packed day bringing together the smartest people in the industry to share their insights and expertise on how they’re making mobile their number 1 priority.
The agenda is curated to dig deep into topics that include Engaging your Consumer through Emerging Technologies likeAR and VR, Mobile, Mobility & Markets, 10 inventions to lookout for in the next 12 months, Winning the Micro Mobile Moments- how is data helping brands to crack the code, the Right Measure for Video on mobile, The Year Of The Chatbot: how AI and Chatbots are making brand marketing smarter.
Mobile First Strategy
For brands, implementing a mobile engagement strategy that realizes that the ‘role’ of mobile in their desired customer journey is on a war footing, and reflects the way customers choose to interact with a brand. The shift to ‘mobile first’ approach is keeping in mind that the consumers do not view mobile as a platform but as a ‘lifestyle enabler’.
Commenting on this, Jaswant Singh, Country MD at Comexposium India said, “It is a remarkable phase for digital marketing in India as we progress through the grand innovatory stages. With the 2nd edition taking shape, MMS Delhi is all set to offer a worthwhileexperience, connecting marketing’s most imaginative thought leaders with the technologies which can dynamically transform businesses, creating new opportunities in India” he added.