EXPERIMENTAL MARKETING

Dineout’s Great Indian Restaurant Festival is back

Enjoy flat 50% discount while dining at India’s top 2000+ restaurants.

Dineout, India’s largest table reservation platform, is back with this country’s largest online restaurant festival to suit the many tastes of India’s food enthusiasts. Throughout February, people across India’s 8 major cities– Delhi NCR, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, can avail a flat 50% discount on food, drinks or buffet at 2000+ premier restaurants, courtesy- the Great Indian Restaurant Festival.

In Feb, 2017, Dineout organized India’s first and largest restaurant festival. Owing to the popularity of the campaign and popular request, the team decided to host a second edition of the festival for an entire month, from 1st to 28th February 2018. This year, the amount of partnering restaurants will be double that of last year, to provide customers an even wider buffet of choices.

“Eating out is one of India’s biggest forms of entertainment, if not the biggest. So, it only made sense to create a festival where all of us foodies can have a month long party – eat the best food, discover new restaurants and have a good time.’ said Ankit Mehrotra, Co-founder, Dineout.

He continued ‘All the big cities in the world have their own restaurant festivals, where locals as well as tourists, get an opportunity to sample different tastes and food experiences during the festival. Not only does it promote the eating out culture, it also gives an opportunity to the restauranteurs in the city to showcase their best and make more people fall in love with their restaurant’s experience.’

More than 2000 restaurants will be participating in this unique festival, such as Social, Irish House, Sigree Global, Khandaani Rajdhani, JW Marriott, Ritz Carlton, Mainland China, OLive Bistro, Punjab Grill, Cafe Delhi Heights & many more.

Airtel Payments Bank, the lead sponsor adds spice to the offering by providing additional 100% cashback on the booking fee to customers paying via Airtel Payments Bank on the Dineout app. In addition, customers who pay their restaurant bill through the Dineout app using Airtel Payments Bank will get an extra 10% cashback on top off the existing 20% cashback offer by Dineout.

During this festival, William Lawson’s are offering one free drink to each guest who has booked a deal at select restaurants in Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad and Kolkata.

Pepsi is the official Food Category Partner and will offer 50% off the menu price of Pepsi at 400+ select GIRF participating restaurants that the festival will cover.

To use a 50% discount, one has to first download the Dineout app or visit www.dineout.co.in. After selecting a restaurant and offer of one’s choice, one must buy the deal which will be nominally priced (such as Rs.50). On showing the confirmation message at the restaurant, the offer will can be redeemed. 

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