EXPERIMENTAL MARKETING

Dainik Jagran booms in GoaFest

Heavy weight beginning of 2018-19 – Wins 8 metals

The nationally acclaimed Abby award was announced yesterday night in GoaFest. Dainik Jagran, India’s Most read and largest circulated daily wins big by bagging 7 awards - 2 gold, 2 silver, 2 bronze for its exemplary campaigns under various categories and ‘Publisher of the year award’

The ABBY AWARD are the Oscars of Indian ad awards to honour creative excellence in advertising. Undoubtedly, the biggest and the most prestigious ad award show in the country attended by thousands of professionals from the marketing, advertising, media, research and PR fraternity.

The first gold came for 'Creating the Newspaper of Day After Tomorrow' under Best marketing of a printed newspaper / edition category. The second Gold for ‘Amazon at your Doorstep' under Best client-brand activation or display advertising innovation by a publisher category.

Under Best promotion of a CSR / Cause related Marketing initiative category, Dainik Jagran bagged a silver and a bronze for ‘Fields on Fire’ and ‘Bringing down the Mountains of Garbage’ respectively.

Under Best use of Native or Branded Content for client brand-marketing, 5th metal for Dainik Jagran came for ‘Connecting the Devout with the Divine’.

Basis the score of 30 for the total awards, Dainik Jagran was adjudged with the first time introduced at Abbys - Publisher of the Year award. 7th Metal, silver, came under the Best use or integration of experiential events creative positioning of a brand for ‘The Journey of 5 Sisters to the Border’.

On this remarkable win, Basant Rathore, Sr VP – Strategy, Brand & Business Development, Jagran Prakashan said “Topping the charts at the Publishers Abbys for a 3rd consecutive year feels great . We’re delighted. This is a result of the humongous effort that our teams have put in over the last few years. The wins tell us that we’re on the right path. We take huge motivation from these wins and promise to come back again stronger next year”.

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