EXPERIMENTAL MARKETING

Product Of The Year Returns With Innovative Categories In Its 11th Edition

The 2019 awards will have new additions in their categories for innovative Industry stalwarts from the FMCG sector

After ten successful years of celebrating the best innovations in consumer products and services, Product of the Year (POY), the world’s largest consumer voted award for product innovation is back with its invigorated eleventh edition. Established 30 years ago in France, POY currently operates in over 40 countries with an effort to guide consumers to the best products in their market and reward manufacturers for quality and innovation. The awards are backed by the votes of a large consumer base.

With an array of renowned brands in India and globally, such as Pantene, Nerolac, Ariel, Max Bupa, Nestle and McCain on its winners roster, Product of the Year India has become a very powerful and impactful “label” within a short span of 10 years. Entries for POY 2019 are now open which will entitle the winners to use the POY 2019 title from 1st April, 2019 to 31st March, 2020 (one year).

Commenting on the new edition of POY, Raj Arora – CEO – Product of the Year India said, “Over the years, Product of the Year has established itself as a brand of its own, across the world and is considered as a differentiator in the market, resulting in an increase in sales and brand scores.”

“With our eleventh year, we are looking to generate an innovative road map to make the awards bigger and better with newer categories and a much stronger/ effective selection process,” he added.

Sharing his passion about innovative products and services that impact consumer buying habits, Mike Nolan – CEO – Product of the Year Ltd. said, “Product of the Year offers a competitive advantage to winners of the products globally. We identify innovation amongst brands for the consumers and help them make that choice. It is our constant effort to offer brands with a platform which helps them noticeably distinguish themselves in the eyes of the consumers.”

 

Read 161 times Last modified on Tuesday, 11 September 2018 03:36
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