EXPERIMENTAL MARKETING

Moneycontrol and IAMAI conclude the 4th edition of Digital Marketers’ Awards

The marquee property honoured the top honchos of the Digital Marketing industry who have paved the path through their vision and innovation 

moneycontrol, India’s No.1 leading financial and business media platform along with Internet and Mobile Association for India (IAMAI) hosted the fourth edition of the Digital Marketers' Awards (DMA). The awards were conceived with an aim to recognize the the spectacular ideas and brilliant minds of the brand custodians, elite marketers and creative honchos who have made outstanding contribution towards groundbreaking advancements and rose above their peers.

Setting the wheels in motion for the evening, the event commenced with an engaging panel discussion between Gautam Shelar, Business Head, Moneycontrol, Suman Srivastava, Founder & Innovation Artist, Marketing Unplugged, Shamsuddin Jasani, Group MD, Isobar, South Asia, Adhil Shetty, CEO, BankBazaar.com moderated by Anant Rangaswami, Editor of MELT on WION, advisor to Unmetric ‘Digital transformation through new innovations: A complete road map’. This was followed by a keynote address by Himanshu Vyapak, Deputy CEO, Reliance Nippon Life Asset Management Limited (RNLAM).

This year, the awards honored path-breaking marketers across banking, digital business, FMCG & consumer durables, automobiles, healthcare, travel, insurance, IT, retail, personal finance & investments, real estate, Most Popular CMO of the Year as well as Best Digital Personality of the Year. The prestigious jury panel chaired by CVL Srinivas, Country Manager, WPP India, comprising of esteemed members like Amit Sharma, Senior VP and Head - Digital & Ecommerce, Max Life Insurance, Prasun Basu, President, South Asia, The Nielsen Company, Anuradha Narasimhan, Consultant, Scripbox.com, Rohit Raj, Co-Founder, Chief Creative Officer, The Glitch, Dolly Jha, Executive Director, Nielson India, Chaaya Baradhwaj, Founder & Managing Director, BC Web Wise and Suman Srivastava, Foundation and Innovation Artist, Marketing Unplugged helped arrive at the big winners of 2018.

The digital sphere has grown exponentially and the event payed a fitting tribute to the force behind the domain’s unprecedented expansion. Amidst the presence of other luminaries, renown actor Varun Dhawan was also awarded “Best Digital Personality of the Year” to acknowledge the widening digital influence he possesses.

Commenting on this edition of the awards property, Mr. Manish Maheshwari, CEO, Network18 Digital said: “Digital Marketing has become one of the most integral and effectual tools today. India is become a vital instrument in driving the world economy, and the digital industry has an undeniable role to play. As we move forward in era of the 4th industrial revolution, disruptive technology have become the way forward. With this edition we aimed to not just celebrate the medium but also those bigwigs who have utilised innovative and creative digital tools to get through to their target audience. As the leading digital platform for financial information, it is befitting for moneycontrol and IAMAI to come together and undertake such an initiative to applaud the pioneers of the industry.”

Gautam Shelar, Business Head, moneycontrol remarked, “The Indian digital landscape houses some exceptional minds that have played a key role in its expansion. There has been an augmented growth in the digital sphere, which has fuelled the level of competition in the industry through differentiated offerings. As one of the early pioneers in the digital industry, we wanted to honour the game changers in the Digital Marketing industry by highlighting the strongest performers of the year. With time, the awards have evolved into one of the most premium platforms that brings together the ingenious minds of the industry who have achieved great heights by adopting effective digital strategies.”

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