03 April 2020 03:47

EXPERIMENTAL MARKETING

Kapil Dev to attend 16th BBC World News Golf Connect

BBC World News Golf Connect is returning for its 16th season on Saturday 1st February at the ITC Classic Golf and Country Club in Gurgaon.

The event will bring together around 100 of India’s top corporate golfers including the senior leaders of some of the country’s biggest brands across all industries.

This year’s event will be attended by special guest, legendary Indian cricketer Kapil Dev. Dev is regarded as one of sport’s best all-rounders and as one of the greatest captains in the history of cricket, helping India win its first ever Cricket World Cup in 1983. He is also a professional golfer and represented India in the 2018 Asia Pacific Seniors in Japan.

Since its launch in 2004, the BBC World News Golf Connect event has offered India’s corporate leaders the opportunity to demonstrate their skills on the fairway whilst building valuable relationships with colleagues from across their industries, with the event attracting C-suite leaders from top brands across the country.

Hosted by BBC World News, the day will showcase the BBC’s substantial global offering across both the World News channel and online at BBC.com, demonstrating the BBC’s commitment to the Indian market, which now holds the biggest BBC news global audience, having grown from 30 to 50 million people in a year.

Vishal Bhatnagar, Sales Director, South Asia, at BBC Global News, said, “In a year during which the BBC will focus on Indian sport and launch the Indian Sportswoman of the Year Award, it is fitting to welcome such a legend in not just one sport, but two. As always, we remain committed to engaging corporate leaders from across India and showcasing our excellent sports coverage and other offerings across BBC World News, BBC.com, mobile app and other platforms.”

Read 934 times Last modified on Saturday, 01 February 2020 02:29
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