29 May 2022 03:46

EXPERIMENTAL MARKETING

RCB announces Myntra as its ‘Official Fashion Partner’ in a quirky video with ‘Mr. Nags’

Danish Sait, in his alter ego, Mr. Nags, will have the fans in splits with more satirical videos about fashion, with RCB’s marquee players, over the next eight weeks

Fans of T20 cricket and RCB were treated to the first of the many hilarious videos by Danish Sait in his ‘Mr. Nags’ avatar as he took to RCB Insider’s official social media handle to announce Myntra’s association with RCB as its Official Fashion Partner.

In the launch video, Mr. Nags briefly talks about RCB and its players, who will be changing their style both on and off the field, while announcing Myntra’s role in taking the fashion quotient of the team up a notch. With the slogan – “Ee sala Fashion Namde”, Mr. Nags means that RCB is a winner when it comes to performance and style.

For a team with such a huge social media presence with multiple content channels, the partnership will certainly help Myntra increase its brand visibility and recall among die-hard fans, especially the “Bold Army” and millions of fans in Bengaluru and around the world.

In the recent past, Myntra’s content play has become extremely popular, making the brand not just an e-commerce platform but also a fashion content destination. The growing fame of influencers in the fashion space and the added value they bring to consumers translates to brand love in the long run. The collaboration between Myntra and RCB is going to ride on this wave, while also staying connected with the youth through off-beat concepts and scripts of the videos. Mr. Nags has been popular among the fans of RCB with his light-hearted content, an accent that’s relatable to the native audiences and the various ‘Insider’ scoops about the team’s players.

As the official fashion partner for the upcoming T20 season, both Myntra and RCB will create engaging digital content which will be shared across different social media handles of RCB. These videos will give fans a distinct new look into the RCB team, both on and off the field, while giving plenty of opportunities for fan interactions and engagement.

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