Clocks over 10-crore reach & 2.8 billion minutes across ZEE’s 10 linear channels in the first 9 LIVE matches
Marks a successful debut in the busiest cricket season of 2023
ZEE Entertainment Enterprises Limited, India’s leading media and entertainment powerhouse, today announced that the ongoing inaugural season of DP World International League T20 (ILT20) has achieved an astonishing milestone, clocking a viewership of over 10 crores in India.
This is a significant milestone for the global cricketing league and is a testament to the immense reach and depth of ZEE across the country. Basis the recent data released by BARC, over 108 million individual viewers tuned in across ZEE’s linear channels to catch the LIVE cricketing action from across India. Organized by the Emirates Cricket Board, the inaugural season of UAE’s home-grown ILT20 has been a scintillating success with fans tuning in from all corners of the world to catch the thrilling action on the field.
Mr. Rahul Johri, President – Business, ZEE Entertainment Enterprises Limited, said, “We are delighted with the overwhelming response for DP World ILT20’s inaugural edition. At ZEE, we are committed to present exciting cricketing action to our audiences, and we will continue to build our sports broadcast business in a robust manner. We believe that DP World ILT20 has the potential to garner a much stronger performance in the coming weeks.”
The franchise-style tournament, boasting six teams and 34 matches, being held across the UAE, comprises 84 international and 24 UAE-based players. The league’s franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).
The league has also garnered tremendous advertising support from sponsors across categories, including PayTM, Kurkure Playz, Kent RO, and Gulf Oil for the 2023 edition.