TheSmallBigIdea (TSBI), which handles the social media mandate for &pictures, conceptualized an inventive yet whacky awards show to honour the cheekiness and the audaciousness of certain Indians.
The Chutzpah Awards is one fun-tastic, mind-tickling awards show which has grabbed the attention of everyone on the social media space.
Harikrishnan Pillai, Co-Founder, TSBI says, “Chutzpah Awards was a very innovative way to present the Audacious Indians to the Social Media. In addition, the word Chutzpah in itself has created a buzz amongst the youngsters in India with its Indianised pronunciation being used in the movie Haider. This helped us garner more popularity for the Awards Show.”
“The Awards Ceremony was hosted by two stand-up comedians, Neville Shah & Varun Thakur. The whole award ceremony felicitated every Chutzpah Award winner in the format of a roast, which is quite a trend these days!” added Pillai.
The Shahid Kapoor - Shraddha Kapoor film, Haider premieres on May 30, 2015 and the Chutzpah Awards are done as a campaign to promote the movie’s World Television Premiere on &pictures.
“The best part of the Chutzpah Awards is that the Nominations for the same have been taken from the Audience. A street interview was conducted; where in around 150 people were interviewed on camera, across Mumbai. They were asked about Chutzpah, its meaning and for some event that could be nominated for the awards. In addition, this video received a fabulous response as well as pulled the viewers to nominate and vote for the Chutzpah Awards.” said Ruchir Tiwari, CEO, &picture.
With its originative content and ground-breaking ideas, the Chutzpah Awards is already a talk in the town and will be a sure-shot trendsetter in the industry!
TheSmallBigIdea is an integrated digital marketing communications company founded by two ex-television marketing professionals. They specialize in integration of ATL initiatives with digital/social media activities. The agency's clientele includes names like Reliance, The Mud Rush, &Pictures, Bombay Dyeing, and ZEE Q amongst others.