27 September 2020 06:36

EXPERIMENTAL MARKETING

92.7 BIG FM and BIG Magic concludes Hajmola Chatpata No. 1, Season 2 with resounding success

92.7 BIG FM and BIG Magic provides Saddam Shaikh - winner of Hajmola Chatpata No. 1, Season 2 his debut opportunity on TV with the show Har Mushkil Ka Hal Akbar Birbal

RBNL has pioneered many clutter-breaking campaigns over the years helping individuals discover their hidden potential as well as honing their existing talent. A forerunner in the conceptualization and execution of some of the biggest social development campaigns in the country, the organization has ventured into environmental, educational and empowerment sectors while providing listeners with quality content on-air.

With its 45 station network, the largest in India, RBNL’s radio network 92.7 BIG FM conceptualized crusades with the aim of helping people fulfill their dreams. Some examples of the platforms provided by the FM station are BIG Golden Voice, BIG Disha, BIG Junior RJ and the recently concluded Hajmola Chatpata No. 1, Season 2.

Commenting on the campaign Mr. Vineet Mittal, Business Head- BIG Rural, Reliance Broadcasting Network Limited said, "At RBNL, we thrive to provide our listeners with the best of entertainment on-air and some innovative ways of engaging with them on-ground. Above all, we are an organization who strives to empower individuals be it through honing of talent or helping them discover their hidden abilities. With Hajmola Chatpata No. 1, we have aimed to discover the best of comedians from across the country and offer them with a platform to make it BIG.”

In its second season this year, Hajmola Chatpata No. 1, the mega comedy talent hunt saw participation from young talent across the country. With over 10,000 participants aspiring to win the title, Saddam Sheikh emerged as the champion, winning the once-in-a-lifetime opportunity to debut on television alongside popular actor Kiku Sharda on Har Mushkil Ka Hal Akbar Birbal.

Only 22 years old, the talented Saddam Sheikh currently pursuing M.A. in Hindi Literature was born in Aurangabad to a father who works as a labourer and a mother who is a house-wife. Having assisted a director for three short films at Swaranjali Chitra Productions and garnering 5 years of experience in theatre, Saddam was brilliant at everything he chose to do. He also won the title of the National West Zonal Champion in stand-up comedy and mimicry for four consecutive years. However, not having received a break yet, he chose to participate in 92.7 BIG FM’s comic talent hunt show – Hajmola Chatpata No. 1 Season 2 thus not only winning the title but also his first BIG break on television.

Speaking of his experience, a joyous Saddam Shaikh expressed himself, “I have always known that I’m capable for bigger things in life but never got the opportunity to prove myself to anyone no matter how many awards I received or hearts I won. But thanks to 92.7 BIG FM, I have finally got that opportunity to not only pursue what I have always wanted but to also make my parents proud. My journey has been simply amazing and the people of RBNL have been extremely supportive and motivating.”

The association between Dabur Hajmola and 92.7 BIG FM has only grown over the comic talent hunt’s two seasons. The responses from listeners and participants alike were well-received. The partnership between Hajmola, India’s most popular tasty, fun-filled candy and 92.7 BIG FM with its vast reach was a perfect fit to be able to scout, identify and thereby encourage hidden comic talent from the various corners of India.

Speaking of the success, Mr. Ayan Chaudhuri, Brand Head- Hajmola Range, Dabur India Ltd stated, “Hajmola goes beyond being a do-good tasty product but delivers consumer delight through newer formats and variants to keep delighting its consumers, in its unique chatpata way. Likewise, with our initiative – Hajmola Chatpata No. 1, our inherent intent is to keep humour alive in people’s lives and taking this further, identifying people from across the country who have the ability to make people laugh gives us immense joy. We are extremely delighted with the response we have received from Hajmola Chatpata No. 1, Season 2 and we will continue to strive to keep our consumers entertained.”

Based on their vision ‘Creating Entertainment with a Difference’, RBNL has endeavoured to provide its listeners with quality entertainment through innovative campaigns and content on-air. While doing so, the organization has provided numerous platforms to its audience with a view to empower them and offer them with the much needed boost and support to enable them to fulfill their dreams.

Read 924 times Last modified on Wednesday, 06 April 2016 10:48
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