07 April 2020 09:16

EXPERIMENTAL MARKETING

6th Edition of ad:tech,New Delhi concludes as biggest ever till now

ad:tech, World’s largest digital marketing event announced the commencement of its 6th edition of Digital Marketing & Advertising Conference & Exhibition in India at The Leela Ambience Hotel and Residences, Gurgaon.

ad:tech 2016 promised two action packed days with keynotes, education session and this year saw 150+ Speakers including 6 Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 80+ companies and an Innovation Zone with the latest disruptive technology in digital marketing.

The second day of the action packed digital marketing event saw keynote speakers like Christophe Eymery, Head of Digital & Media, L'Orèal engage the audience with their powerful sessions on Digital and Marketing Techniques. In addition to the keynote speakers the event also had other speakers from Neilson India, Mahindra Finance, Groupon, Godrej to name a few.

The 6th edition witnessed footfall of more than 7000 registrations which included exhibitors, marketers, and industry leaders among others.

Christophe Eymery, Head of Digital and Media at L'Oreal Australia and NZ, presented his keynote on reinventing the beauty with consumer journey in the digital age at ad:tech and said, “Now, consumer journey is a critical mapping in digital, where all the stakes are on improving the experience for the user - resonating how brands are to map the way they want their consumers to walk through, catering required sets at each turn. Loreal is also coming up an mobile application for women to power their beauty.

Commenting on the wrap up of ad:tech 2016, Jaswant Singh, General Manager India ad:tech said “ ad:tech highlight for this year will be the intriguing conversations and knowledge sharing that this platform provided to all the attendees across. We witnessed participation from some of the leading global firms and delegates also added another interesting dimension this year. Our endeavour going forward will be to exceed everyone’s expectation”.

Other topics covered were: Looking beyond Vanity Metrics - Pitfalls of not looking at actionable metrics in a cross- channel & cross device world, Measuring the true value of content, Ad Fraud- Is this the dark side of digital media, Integrating technology for multi- channel, cross device attribution, The evolution of mobile: Is M-commerce future of E-commerce and few others

Read 935 times Last modified on Tuesday, 29 March 2016 09:32
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