07 April 2020 09:46

EXPERIMENTAL MARKETING

Hotstar extends partnership with ICC World Twenty20 2016

Announces associate sponsorship agreement

Country’s leading online video streaming platform for premium content also holds the exclusive digital rights to LIVE broadcast of ICC World Twenty20 2016

Hotstar, one of India’s leading video streaming platforms, today extended its partnership with ICC World Twenty20 2016 through a sponsorship agreement with cricket’s international governing body, the ICC, for the 2016 edition of its mega event.

The agreement makes Hotstar an associate sponsor of the tournament and ensures on-ground visibility for the platform at all venues for the entire duration of the month-long tournament.

In addition to the sponsorship agreement, Hotstar also holds the exclusive digital rights for the live broadcast of the ICC World Twenty20 2016

Ajit Mohan, President & Head, Hotstar, said, “We are delighted to have deepened our association with the ICC World Twenty20 2016. With the sponsorship, we are reinforcing our commitment to our users and delivering on the promise that whenever there is cricket, Hotstar is the place to follow the game. Continuing on our efforts over the last one year, we are focused on creating a delightful proposition for cricket fans.’”

ICC Chief Executive, David Richardson said, “We are delighted that Hotstar has decided to strengthen its support of cricket and relationship with the ICC as a global partner of the ICC World Twenty20 India 2016.

“Through the media rights partnership, Star India reaches out to a global television audience, which is further expanded via its digital platform, Hotstar. With the extension of the relationship to include sponsorship, Hotstar will now have the opportunity to engage and interact with the in-stadia cricket enthusiasts.”

As the momentum builds ahead of the ICC World Twenty20 2016, Hotstar will launch a series of campaigns to further drive up the anticipation among cricket lovers for this eagerly-awaited event.

Read 1025 times Last modified on Tuesday, 29 March 2016 09:24
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