07 August 2020 23:54

MediAvataar's News Desk

MediAvataar's News Desk

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CPM India, one of the leading field marketing agencies in India, recently conducted a unique research study, surveying over 3000 Kirana and independent self-service stores to develop a deeper understanding of the Indian retail landscape during the Coronavirus induced lockdown period.

The study titled ‘Winning During Disruption: A Perspective on Kirana Stores’ provides a comprehensive look at how Kiranas, which were the one of the key circulatory systems in the retail anatomy of India during the lockdown period, stepped up to this unprecedented challenge and insights on the long-term implications of the lockdown on the retail sector.

A one-of-its-kind survey, CPM India launched ‘Winning During Disruption: A Perspective on Kirana Stores’ with the aim of understanding the sales impact, change in consumer and retailer behaviour and evolution of channel during the lockdown period. CPM India ventured out, and in a series of on-premise interviews maximised the coverage of the research across the nation by reaching out to 3071 Kirana and independent self-service stores. The research survey was implemented with a geographical coverage of 23% in North, 22% in East, 22% in West and 31% in South and a tier break up of T1 38%, T2 41% & T3 21%.

Some of the key insights this research drew out include:

Lockdown effect and how various regions fared

· Both Kiranas and independent self-service stores reported a sharp increase in sales with 44% of the respondents reporting greater than 25% increase in sales

· The lockdown helped retailers increase their customer base with 60% retailers’ nationally reporting an increase in new customers

Home delivery on the rise

· It is no surprise that there was an increase in home deliveries but the regional picture is disproportionate

· Home deliveries in the east increase only by 30% while the rest of India saw home deliveries rise by 60 – 65%

Non-availability of goods

· The major issue according to retailers were the non-availability of goods, with east being the worst affected. 76% retailers in the east reported delivery disruption and availability issues

· Better margins and better availability helped indigenous brands gain market share

· Customer loyalty to brands also fell

Leveraging technology a must

· The pandemic has made retailers more conscious of technology: Nearly 50% of the retailers are receptive of using technology to place orders. Nearly the same no. of retailers are ready to use technology to receive information on schemes and product launches

Long-term implications

· With safety being the foremost concern an overwhelming majority, 80% of the retailers are contemplating social distancing in stores

· Retailers have also become cost conscious with 18% of them thinking of cutting expenses

· Consumer loyalty is on an all-time low, with an increasingly high number of people willing to forgo associations with brands if the choice presents itself

· As the markets transform, and consumers value proximity of stores, and become reluctant to adhere to specific brands alone, the role of Kiranas will be much more significant in the Indian Retail scenario

Speaking about the research, Mandeep Singh, CEO and MD, CPM India said, “With the objective of identifying emerging trends in the wake of COVID 19 and their possible evolutionary paths in the Indian retail landscape, we at CPM India decided to conduct a research to understand the impact of these unprecedented times on the retail sector. The results have been nothing short of fascinating, with clear and imminent structural transformation being witnessed. This research shows us how the pre COVID and the post COVID world are starkly different. I hope ‘Winning During Disruption: A Perspective on Kirana Stores’ will help brands redefine the way they approach not just the end consumer, but also a more technologically aware retailer.”

Hitesh Kakkar, COO, CPM India further added, “As one of the finest field marketing agencies in India, we at CPM India take great pride in the strength of our workforce and the sheer knowledge one can access just within the organization. The research, which has been conducted, is testimony to the deep understanding we have of the Indian retail sector and our incredible reach, which allowed us to survey over 3000 retailers for this research.”

India’s retail landscape, unlike any other, is dominated by small independent stores known as Kiranas. Despite being unorganized, these stores have proved to be the saviour of Indian Retail during the coronavirus imposed lockdown. As social distancing norms clashed with the need for essentials, these mom and pop establishments came to the Indian consumer’s rescue and provided much-needed succour for heart and hearth. This research is a study of how the world has changed and what brands and retailers need to learn in order to stay ahead of the curve.

A new original unscripted series starring Ewan McGregor and Charley Boorman

“Long Way Up” to debut globally September 18 on Apple TV+

Apple TV+ today unveiled a first look at “Long Way Up,” an epic new motorcycle series, starring and executive produced by Ewan McGregor and Charley Boorman, which reunites best friends after more than a decade since their last motorbike adventure around the world. The first three episodes of “Long Way Up” will premiere globally on Apple TV+ on Friday, September 18, and new episodes will roll out weekly.

Covering 13,000 miles over 100 days through 16 border crossings and 13 countries, starting from the city of Ushuaia at the tip of South America, Ewan and Charley journey through the glorious and underexposed landscapes of South and Central America in their most challenging expedition to date, using cutting-edge technology on the backs of their electric Harley-Davidson LiveWires in order to contribute to the sustainability of the planet.

The new series will follow Ewan and Charley as they journey through Argentina, Chile, Bolivia, Peru, Ecuador and up through Colombia, Central America and Mexico. Also joining them are their longtime collaborators, directors David Alexanian and Russ Malkin, following them in their electric Rivians.

“Long Way Up” is a new original series that follows Ewan and Charley’s previous adventures in “Long Way Round” and “Long Way Down." The series will join an expanding offering of acclaimed unscripted series and films including the recently announced Fireball,” an original feature documentary directed by acclaimed filmmaker Werner Herzog and Professor Clive Oppenheimer; the soon-to-premiere 2020 Sundance US Grand Jury Prize award-winning documentary, "Boys State”; and the acclaimed, five-time Emmy nominated - including for Outstanding Documentary or Nonfiction Special - “Beastie Boys Story.”

The 10 Episode Unscripted Series Is Executive Produced by Gomez and The Intellectual Property Corporation

The world-renowned chefs featured during the season includes Angelo Sosa, Antonia Lofaso, Candice Kumai, Daniel Holzman, Jon & Vinny, Ludo Lefebvre, Nancy Silverton, Nyesha Arrington, Roy Choi, and Tonya Holland

HBO Max announced today that the Selena Gomez cooking show, SELENA + CHEF will premiere on the streamer Thursday, August 13th. The series is executive produced by Gomez for July Moon Productions, along with executive producers Eli Holzman, Aaron Saidman, and Leah Hariton on behalf of Industrial Media’s The Intellectual Property Corporation (IPC). The unscripted 10-episode cooking series features the multi-platinum selling recording artist, actress, producer, entrepreneur, and philanthropist as she navigates unfamiliar territory: making delicious meals while stuck at home in quarantine.

The world-renowned chefs featured during the season includes Angelo Sosa, Antonia Lofaso, Candice Kumai, Daniel Holzman, Jon & Vinny, Ludo Lefebvre, Nancy Silverton, Nyesha Arrington, Roy Choi, and Tonya Holland

“Having some of the best chefs open up their kitchens to me was a humbling and fun experience. I definitely discovered I have a lot more to learn. I’m also really happy that we were able to highlight and raise money for some incredible charitable organizations,” said Gomez.

“Watching Selena with these incredible chefs has been a delicious joy,” said Sarah Aubrey, Head of Original Content, HBO Max. “You don’t need to be an experienced chef yourself to enjoy the show; you learn with her and get to see all the fun that happens in the kitchen. Try not to watch it while hungry!”

Since social distancing at home, Selena has been spending more time in the kitchen than she ever imagined. But despite her many talents, it remains to be seen if cooking is one of them. In each episode of this unapologetically authentic cookalong, Selena, with the support of her Quaranteam, will be joined remotely by a different master chef. Together, they'll tackle cuisines of every variety, share invaluable tips and tricks, and deal with everything from smoking ovens to missing ingredients. Each episode will highlight a food-related charity, and this casual, funny, and informative series will embrace both the struggle and the joy of learning to cook — while inviting audiences to follow along at home.

Selena Gomez began making the transition from young actress to adulthood with such films as Harmony Korine’s “Spring Breakers.” She appeared in the Academy Award nominated film “The Big Short” opposite Brad Pitt and Ryan Gosling as well as “Fundamentals of Caring” alongside Paul Rudd. Most recently, she starred in Jim Jarmusch’s film “The Dead Don’t Die” opposite Bill Murray and Adam Driver. Gomez has added executive producer to her list of credits serving as an executive producer of the hit Netflix original series “13 Reasons Why” Most recently, she executive produced the critically acclaimed Netflix docu-series “Living Undocumented” which created much buzz and discussion regarding the polarizing issue of undocumented people living in the United States. Selena also executive produced the upcoming feature film “The Broken Heart Gallery.” Earlier this year, Gomez released her critically acclaimed album RARE which debuted at No. 1 on the Billboard 200 her third consecutive studio album to debut atop the chart. The first single, “Lose You To Love Me,” gave Gomez her first No. 1 on the Billboard Hot 100 chart. As a solo artist Gomez has accumulated over 22 billion global streams. Next up, Selena will launch her highly anticipated Rare Beauty cosmetics line exclusively at Sephora. The mission behind the brand it to embrace one’s own uniqueness and build a community of support around a healthy self-image.

This project marks the second collaboration between IPC’s Holzman and Saidman and Gomez following the last year’s groundbreaking, six-part docuseries Living Undocumented, which the three executive produced and Saidman also co-directed. Holzman and Saidman also lead IPC’s parent company, Industrial Media, an independent production group with ownership interest in IPC, Sharp Entertainment, 19 Entertainment, and B17 Entertainment which is currently producing Craftopia hosted by YouTube star LaurDIY for HBO Max.

Gomez is represented by WME, Lighthouse Management + Media, Ziffren Brittenham LLP.

Peacock announced all eight Harry Potter films will be available to stream in windows over the next six months starting later this year and into 2021. The movie adaptations of J.K. Rowling’s famed series ranked as the highest-grossing film franchise in history and are a fantastic addition to Peacock’s growing library of iconic films.

“The Harry Potter franchise is beloved by people of all ages and represents the caliber of quality entertainment customers can expect to find on Peacock,” said Frances Manfredi, President, Content Acquisition and Strategy, Peacock. “We’ve built a world-class collection of iconic movies and shows, and we will continue to expand the film library with treasured titles from NBCUniversal and beyond that will surprise and delight Peacock customers time and time again.”

Come October, Peacock customers will be able to stream “Harry Potter and the Sorcerer’s Stone” (2001), “Harry Potter and the Chamber of Secrets” (2002), “Harry Potter and the Prisoner of Azkaban” (2004), “Harry Potter and the Goblet of Fire” (2005), “Harry Potter and the Order of the Phoenix” (2007), “Harry Potter and the Half-Blood Prince” (2009) and “Harry Potter and the Deathly Hallows, Part 1” (2010) and “Part 2” (2011).

On July 15, Peacock launched nationally with massive catalog of the best live and on- demand programming from NBCUniversal and beyond. Peacock offers more than 20,000 hours of premium content from networks and studios, including NBC, Telemundo, Bravo, USA Network, SYFY, Oxygen, E!, CNBC, MSNBC, NBCSN, Golf Channel, Universal Kids, A&E, ABC, CBS, The CW, FOX, HISTORY, Nickelodeon, Showtime, Universal Pictures, DreamWorks, Focus Features, Illumination, ViacomCBS, Paramount, Lionsgate, Warner Bros. and Blumhouse. In addition, the service will feature Peacock Original movies and shows; more than 30 curated channels, including “SNL Vault,” “Office Shorts” and “Fallon Tonight;” current season series and specials from NBC and Telemundo; live news and sports, including Premier League, U.S. Open Championship and Women’s Open Championship, Ryder Cup, Tour de France, La Vuelta, an NFL Wild Card Game and the upcoming Tokyo and Beijing Olympics; as well as daily trending highlights from “TODAY,” “NBC Nightly News,” “Meet the Press,” “Noticias Telemundo,” MSNBC, CNBC, NBC Sports, “E! News” and “Access Hollywood.”

In addition to all eight Harry Potter films, popular titles coming to Peacock over the next six months include “Alex Cross;” “The Big Lebowski;” “Brokeback Mountain;” “The Conjuring;” “Dolphin Tale;” “E.T.;” “Moonrise Kingdom;” “Snakes on a Plane;” “Something New;” “Welcome Home, Roscoe Jenkins;” “Won’t You Be My Neighbor;” “Evan Almighty;” “Little Fockers;” “Big Fat Liar;” “3:10 To Yuma;” “The Break-Up;” “Catwoman;” “Dawn of the Dead;” “Love Happens;” “National Lampoon’s Vacation;” “Trolls World Tour;” “Wanted;” “You Should Have Left;” “Spirit;” “Apocalypto;” “A Beautiful Mind;” “The Blues Brothers;” “The Express;” “Fast & Furious; The Fast and the Furious: Tokyo Drift;” “Get Him To The Greek;” “The Great Outdoors;” “Hellboy II: The Golden Army;” “Kicking & Screaming;” “King Kong;” “Mama;” “Shrek;” “Terminator Salvation;” “The Wedding Date;” “You, Me and Dupree;” “The Tale of Despereaux;” “Any Given Sunday;” “The Bourne Identity;” “The Bourne Supremacy;” “The Bourne Ultimatum;” “Children of Men;” “Field of Dreams;” “Knocked Up;” “Last Holiday;” “The Last Witch Hunter;” “Parenthood;” “Police Academy;” “Scent of a Woman;” “Scorpion King;” “Wanted;” “What Women Want;” “The Kids Are All Right;” “Batman Begins;” “Beetlejuice;” “Changeling;” “The Dark Knight;” “Hulk;” “Jet Li’s Fearless;” “The Mummy;” and “Sleepy Hollow.”

Launched on 27 May 2020, HBO Max is a notable new entrant to the crowded SVoD market in the US, serving as the major direct-to-consumer VoD service for Warner Bros content.

HBO Max builds upon the existing market share of HBO Now and HBO Go, each of which has been making HBO content available via VoD, and its content library includes most HBO Go content as well as additional Warner and Turner productions such as DC Comics, CNN and Cartoon Network. While HBO Go has around 1,900 movies and TV seasons, HBO Max curates more than 2,600 titles, including twice as many TV seasons as HBO Go.

With a subscription fee of $14.99 per month, HBO Max is one of the most expensive SVoD services in the US. As a newly launched, premium-priced service in an already heavily populated market, it is crucial that HBO Max has enough high-value, popular content to justify its cost to potential new subscribers.

There are two main ways to evaluate the quality of HBO Max’s titles – critical acclaim and popularity. Ampere defines a premium title as one with an Ampere Critical Rating score of over 80, which represents titles that have achieved high levels of widespread critical acclaim across a number of sources. For the launch catalogue of HBO Max, over 12% of its content (about 330 titles), qualifies as premium, including not only the high-quality HBO shows but also highly rated classic movies such as The Lord of the Rings and Pulp Fiction. For TV seasons only, over 20% on HBO Max are premium titles.

In addition to the high levels of critical acclaim, the content on HBO Max also has a lot of very popular titles. If we look at the top 1,000 movies and 1,000 TV Shows on IMDb for July 2020, just under 20% of HBO Max’s content is present, placing HBO Max is just behind Hulu. Most of its popular content is of HBO production, Warner classics, as well as acquired BBC TV shows. Overall, HBO Max has over 600 unique titles that are either popular or premium – placing it above the likes of premium platforms including Disney+ and Showtime Anytime.

Source: Amphere Analysis

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