MediAvataar's News Desk
How One Region is Shaping Worldwide Trends
No region better illustrates the emergence of the digital consumer more than Asia Pacific. The region leads the world in the number of internet users, due to the rise of mobile. The expansion of connectivity has also transformed life for Asia Pacific consumers, with these users embracing the ubiquity of the mobile device more than those in any other region.
Why Asia Pacific Is Worth Watching
Asia Pacific accounts for over half of the global population and roughly one-third of consumer expenditure today. A continued shift in global power will increase Asia Pacific’s leadership as a regional powerhouse in the future. There are two major factors propelling the region forward — an expanding population and growing economy. Asia Pacific is the most populous region and will add an additional 400 million people to the global total by 2030. Key contributors to that growth will be India, China and Pakistan. In 2018, 31% of the world’s disposable income came from Asia Pacific. By 2030, this region is expected to add an additional USD12 trillion in disposable income, which will account for 39% of the global increment. Given the potential of the population and economic growth, Asia is set to become a fundamental part of the world’s economy. In fact, by 2050, Asia is expected to account for over half of global consumer spend. Sustained growth in income will increase demand for consumer goods and services.
The Asian Century will usher in more digital consumers. Pacific is the global leader of internet users today. As of 2018, 51% of the internet users globally reside in Asia Pacific, which is expected to rise to 53% by 2030. This is due to an investment in digital infrastructure, competition-enabling regulations and the rapid spread of mobile technology. The region will contribute the most internet users globally over the 2018–2030 time period, adding 1.6 billion.
The Defining Characteristic of Asia
In Asia Pacific, there is a strong emphasis on traditional and cultural practices that unite the region. Even so, one of the most overriding characteristics of Asia Pacific is its diversity. Asia Pacific is one of the most culturally diverse regions in the world, which converges in melting pots, like Singapore, where groups such as the Chinese, Malays, Indians and Eurasians live in harmony. The region’s diversity also extends to its general development, including how and when different countries came online. With a mixture of developed and emerging markets, Asia Pacific is home to some of the countries with the highest and lowest levels of disposable income on a per capita basis. On the high end, there is Hong Kong, Singapore and Japan. On the other end, there is Myanmar, Pakistan and Bangladesh. Asia Pacific also contains countries with the highest median age such as Japan. Some of the youngest populations in the world, including Pakistan, Philippines and Bangladesh, reside in Asia. Even in terms of its digital uptake, there is a dichotomy. While developed markets like South Korea and Japan came online through fixed broadband connections decades ago, the high cost of network plans and devices hindered others. In the last decade, cheap cellular voice services extended connectivity to now mobile-first markets, including China, Indonesia and Thailand.
India remains a market of high digital promise
Local insight by Swarnava Adhikary, Senior Analyst
India’s low internet connectivity restricts the country’s overall digital development and as a result its digital commerce uptake. Just over one-third of the population has internet access. Even if internet is available, services are patchy and network speeds are low. This is particularly true in semi-urban and rural areas. Moving forward, internet usage is expected to improve with the completion of the government’s BharatNet national broadband project. Mobile will remain the key medium to address the rural-urban digital divide. Over the past couple of years, 4G LTE network coverage improved rapidly and cheap data plans are available. However, smartphone usage and speed must increase before the general population begins adoption. India’s absolute digital commerce spend is one of the highest in Asia, trailing only the East Asian markets such as China and South Korea. This is due to India’s population size. Per capita digital commerce spend is low, given the country’s huge population and concentration of rich digital consumers in the largest cities. India could be a promising market if the digital infrastructure improves and more consumers join the digital mainstream and become familiar with digital transactions. Over the forecast period, the per capita digital commerce spend will increase, though it will remain lower than wealthier East Asian nations. Overall, the Indian digital consumer is younger and wealthier than its regional counterpart. With a higher income compared to the general population, these consumers can access the latest digital devices and high-speed broadband, both fixed and mobile. This implies that Indian digital consumers form a small proportion of the population currently. However, the number of consumers is expected to grow over the next few years as mobile broadband and smartphone usage improves.
How Asia is Shaping the Digital Commerce Landscape Globally
Asia Pacific is a favourable market for the expansion and evolution of the digital consumer. Mobile-enabled consumers in Asia Pacific will lead other regions in many facets of life. Commerce is one example. A surge in smartphone usage over the last decade spurred an infatuation with the mobile device, which led to more commerce activities. Even activities that were predominantly performed on other devices are now shifting to phones. Consumers use handheld devices to interact on social networks, access a wide array of services on super apps as well as check out more easily with digital wallets. These are the three ways that Asia Pacific is shaping the digital consumer story globally.
Three ways Asia is leading commerce development
Consumers are slowly transitioning to social channels to interact with brands and execute purchases. Using social networks as a commerce channel is highest among emerging market consumers and those under the age of 30. S-commerce is highest in Asia Pacific, Latin America and the Middle East and Africa. Asia Pacific accounts for six out of the 15 markets for buying something via a social media platform, according to Euromonitor International’s 2019 Lifestyles Survey. The Asian Gen Z cohort tops their global counterparts when it comes to buying via a social media platform and sharing a product.
Asia Pacific also gave rise to the super app revolution. A super app is a multifunctional mobile app combining several features such as communication, lifestyle, social, financial and retail, into a single platform. These apps enable companies to leverage their existing infrastructure to generate new revenue streams and increase consumer engagement. Consumers are embracing these all-in-one apps because they offer a seamless and integrated experience.
Digital wallets are another area Asia Pacific is writing the commerce story globally. Overrun with these alternative payment platforms, digital wallets are evolving differently depending upon market dynamics. In China alone, more than half a billion
people use mobile payment services such as Alipay and WeChat Pay to transact online or in brickand-mortar stores. In Singapore, the industry is extremely fragmented with 27 different digital wallets. Even in cash-dominated societies such as India, mobile wallets like Paytm are driving the growth of digital payments. Asia Pacific is the global leader in mobile payments. As of 2018, Asian consumers transacted USD1.6 trillion on a mobile device. That is 61% of the total mobile payment value being transacted globally. Asian connected consumers use their mobile phone more often on both a weekly and monthly basis to buy a good or service, according to Euromonitor’s 2019 Lifestyles Survey.
Prospects for Asia in the Years Ahead
The global economic balance is gradually shifting to Asia and this shift will gain momentum over the next few years. Rising incomes in emerging Asia and growth in discretionary consumer expenditure will boost online purchases. China will remain the largest digital commerce market in Asia. However, the region is expected to witness new growth centres such as India and Indonesia. With a youthful population, both countries are quick to adopt new technologies. In fact, Indonesia is one of the most mobile-savvy countries in the region. India is pushing digital initiatives in terms of broadband investments and the launch of new payment platforms. Large regional companies, notably Alibaba, invested heavily in digital commerce businesses in both countries: Tokopedia in Indonesia and Paytm in India.
Retailing will remain the largest industry, with goods purchased online accounting for 44% of digital commerce in Asia Pacific. A key growth area is the apparel and footwear industry. While online sales in this category represent only a small percentage of total sales in many Asian nations, this is not the case in markets like China and South. In particular, online apparel and footwear sales in China are growing rapidly and are now higher than in the US. Online foodservice order and delivery will be the key growth driver. This is particularly popular in South Korea due to a rise in single person households. For instance, the company Yogiyo created a niche for itself by allowing consumers to pay by credit card and cash. This convenient option is attractive for consumers who are concerned about online data security. In India, young, tech-savvy consumers are driving growth in online food ordering. Companies, like Swiggy, are attracting large investors betting heavily on the growth potential over the next several years.
What Companies Need to Do to Win in Asia Pacific
To be successful in Asia Pacific, companies must embrace the digital channel to reach and engage consumers. It is important to consider how consumers use their mobile phones within larger lifestyle choices. Companies must be mindful of the role that social plays in the life of connected consumers in Asia Pacific compared to consumers elsewhere. Brands must have a strong social presence. Connected consumers in Asia Pacific take a more pragmatic approach to time spent on these platforms. As a result, these consumers are embracing all-in-one super apps to execute a variety of different activities. Companies competing in this region need to consider how connectivity has reshaped lifestyles and how these devices are rewriting commerce. Asia Pacific consumers turn to smartphones for browsing and buying more than any other region. As a result, Asia Pacific emerged as the first mobile-centric region.
Authored by Michelle Evans, Global Head of Digital Consumer, Euromonitor International
Narendra Modi is returning to power with a bang, the News18-IPSOS exit poll has projected.
The incumbent Prime Minister is projected to steer the Bharatiya Janata Party (BJP) to majority in the Lok Sabha on its own with 276 seats. That is just six seats short of the 282 seats it won in 2014.
If this projection holds true on 23 May, it will be the first time in 48 years that a majority government is re-elected with a majority.
The picture for the BJP-led National Democratic Alliance (NDA) is prettier at 336 seats in all, a tad better than in 2014.
The survey also indicates that Rahul Gandhi’s Indian National Congress is likely to repeat its poor showing of 2014. It is projected to improve its all-time low of 44 seats by just two seats (46).
The picture is equally unimpressive for the United Progressive Alliance, the large network of parties led by the Congress. The UPA is projected to get 82 seats.
The survey indicates that the Modi landslide will demolish the caste-calculus of the SP-BSP combine in Uttar Pradesh while in Bengal, Mamata Banerjee’s TMC would just about to manage to hold on to its terrain despite decent gains by BJP. Odisha could yield significant results to BJP, which is poised to sweep heartland states of Rajasthan, Gujarat, Maharashtra and Madhya Pradesh, predicts the poll. Even in Karnataka the BJP is set to sweep the poll with nearly 23 seats at the upper end.
The News18-IPSOS survey, one of the most comprehensive exit polls undertaken in Indian electoral history, was conducted among 1,21,542 voters from 199 parliamentary constituencies. Within parliamentary constituencies, 796 assembly constituencies were selected, and then 4776 individual polling station areas were selected for conducting interviews. Four to six assembly constituencies were selected in each parliamentary constituency using systematic random sampling (SRS) process. In each assembly constituency, six polling stations were selected and, importantly, all interviews were conducted face to face and on the election days in all seven phases.
News18’s polling partner was IPSOS, one of the world’s top polling companies with a track record of predictions around the world. It predicted accurately Brexit and election outcomes in the US, Germany and elsewhere in Europe.
India News-Polstrat Exit Polls For General Elections 2019
India News-Polstrat Exit Poll predicts clear majority for NDA with 298 Seats
The political battle for power in India drew to a close after the last vote was cast in the final phase of the general elections today. iTV Network’s, India News, India’s leading Hindi news channel in association with the Polstrat broadcast the Exit Poll results which gave a clear indication of the electoral trends across the country. As per the results, NDA is projected to win 298 seats, while UPA is expected to win 118 seats, other(s) will get 127 seats out of the 542 Lok Sabha seats.
According to the projection, the single largest party, BJP alone will get 250 seats as per India News-Polstrat Exit Poll data while Congress will be getting 76.
The results of the India News-Polstrat Exit Poll indicate in Delhi, BJP is getting all 07 seats, surprisingly Congress and Arvind Kejriwal’s AAP are not getting a single seat. While in West Bengal, BJP is getting 14 seats, Congress is getting 02 seats; TMC is getting 26 seats. India NewsPolstrat Exit Poll results from Uttar Pradesh indicates that Gathbandhan (SP-BSP Combine) will get 40 seats, SP will be getting 25 seats while BSP will be getting 15 seats. Data indicates that BJP
will be getting 37 seats, while Congress will bag 02 seats in Uttar Pradesh. In Bihar, JD (U) +JP is getting 17 seats, BJP will get 15 seats while RJD is projected to get 06 number of seats.
In Punjab, SAD will get 03 number of seats and Congress will be getting 09 number of seats. India News-Polstrat Exit Poll from southern states indicate in Tamil Nadu, ADMK + PMK will be getting 12 seats, while DMK+ will be getting 19 seats. In Maharashtra, BJP will lead the race with 23 seats while BJP’s allies Shiv Sena will be getting 13 seats, while as per the data, Congress will get 05 seats and NCP is getting 06 seats. From Madhya Pradesh, BJP is predicted to get 21 number of seats while Congress will get 08 seats. In Rajasthan, BJP is getting 24 Seats, while Congress is getting just 01 seat.
The India News-Polstrat Exit Poll forecast that BJP would win the lion's share of the vote in many of the big states which have traditionally decide the fate of the polls.
The political battle for power in India drew to a close after the last vote was cast in the final phase of the general elections today. NewsX Neta Exit Polls for general elections gave a clear indication of the electoral trends across the country.
Conducted by iTV Network’s NewsX, India’s leading English national news channel in association with the Neta App, the Exit Poll results of the NewsX Neta indicate that NDA is projected to win 242 seats, while UPA is expected to win 164 seats, and Other(s) will get 136 seats out of the 542 seats in Lok Sabha seats.
According to the projection, the single largest party, BJP alone will get 202 seats as per NewsX Neta Exit Polls data while Congress will be getting 107 seats.
The results of the NewsX Neta Exit Polls indicate, BJP is getting 05 seats, and Congress will get 02 seats in Delhi. While in West Bengal, TMC will be getting 29 seats, while BJP is getting 11 seats. NewsX Neta Exit Polls results from Uttar Pradesh indicated that SP will be getting 20 seats while BSP will be getting 22 seats. Data also indicated that BJP will be getting 33 seats, while Congress will bag 04 seats in Uttar Pradesh. In Punjab SAD will get 03 seats, Congress will be getting 08 seats, while AAP likely to get 01 seat. In Bihar, JD (U) is getting 09 seats, BJP will get 09 seats while RJD is projected to get 11 seats.
NewsX Neta Exit Polls from southern states indicate, in Tamil Nadu, AIDMK will be getting 08 seats, while DMK will be getting 17 seats. In Maharashtra, BJP will lead the race with 17 seats while BJP’s allies Shiv Sena will be getting 11 seats and Congress will get 10 seats. In Madhya Pradesh, BJP is predicted to get 18 seats while Congress will get 11 seats. In Rajasthan, BJP is getting 17 Seats, while Congress is likely to get 08 seats.
After purchasing and relaunching the highly successful SlingshotSEO brand name, Interact parent Ecommerge, Inc. has announced that it will strategically spin off the division later this year.
Following the acquisition of SlingshotSEO in 2017, Interact Marketing parent company Ecommerge, Inc. has announced they will spin off the brand as a separate company later in 2019. Interact Marketing acquired the search engine optimization (SEO) brand and website in December of 2017 and has been developing updated service offerings and brand positioning in the interim.
SlingshotSEO initially gained notoriety during the inception of the SEO industry and became known for its exponential growth during the market boom. By developing cutting edge technologies, closely following search engine algorithmic patterns and establishing a core set of processes, the company thrived. When SEO was just getting popular, their clients were benefiting from higher rankings, increases in organic traffic, and in turn, an improved bottom line.
SlingshotSEO was included on the Inc. 500 fastest growing companies list three times between 2011-2013 when it was hitting record annual revenue of approximately $11mm. The company was also recognized in the industry numerous times, winning over a dozen awards including a Red Herring, Tech 200, PR Daily, Search Engine Journal, Top SEOs, and best places to work in Indiana.
SlingshotSEO attempted to address the shifting digital landscape by diversifying their SEO service offerings to provide content marketing and social media, eventually selling brand assets, content, and methodologies of SlingshotSEO and their new marketing publication, Relevance.com to Creative Lipi Webtech, Inc.. Ecommerge, Inc. went on to acquire SlingshotSEO brand assets from Creative Lipi Webtech, with CEO Joe Beccalori also becoming an expert contributor and editor on Relevance.com.
Interact Marketing will honor SlingshotSEO’s roots in SEO to provide search optimization and marketing services to small businesses, startups, and entrepreneurs at a lower price point to meet growing market demand. In addition to helping clients rank on Google, Yahoo! and Bing, the spin-off company will also have services for YouTube video search optimization and product ranking optimization for Amazon’s A9 algorithm.
On the decision to spin-off SlingshotSEO, Interact Marketing CEO Joe Beccalori says, “Our core agency has grown into a middle market full-service digital marketing offering. This move will allow SlingshotSEO to continue to grow freely to deliver more affordable programs for small businesses and start-ups, and also have a search-specific offering for agency partners.”