MediAvataar's News Desk

MediAvataar's News Desk

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YouGov BrandIndex 2018 Brand Advocacy Rankings reveal the most recommended brands by consumers in India

Search engine giant Google continues to remain the most recommended brand by consumers in India, second time in a row. WhatsApp and MakeMyTrip remain the second and third most endorsed brands this year as well.

The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much current and former customers endorsed brands over the past year by asking respondents, "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?”

YouGov India looked at the leading brands in these five sectors- Financial services, Food delivery services, Hotels and Booking sites, Internet and Transport providers, to get the top ten most recommended brands from these categories.

Airbnb makes an impressive entry at number four. Swiggy and Amazon are other new entrants, parking themselves at spot six and eight, respectively.

YouTube, Metro Rail and Marriott have seen a decline in their ranks this year, moving down to number five, seven and nine, respectively. While Facebook has lost its position in the rankings this year, Hyatt remains at the same spot (ten) this year as well.

YouGov BrandIndex screened all of its brands in 30 countries worldwide to determine the most recommended brands by consumers in each country. Globally, Internet sites held strong around the globe in this year's advocacy rankings with top placements going to Netflix, ranking in eleven markets and Google in ten. WhatsApp found its place among the top ten rankers in eight regions. Travel also made considerable impact, with Airbnb registering high recommend scores in eight regions and Emirates in seven.

YouGov also revealed brands that have the most improved level of customer advocacy over the last twelve months. Birla Sun Life Insurance has seen the greatest improvement in its Recommend score in India, improving its score from 26.0 points last year to 39.0 this year. Banks and financial services seem to be resonating particularly well with customers, with brands like Kotak Mahindra Bank, Reliance Life Insurance, Axis Bank showing significant improvement in their scores this year.

Commenting on the rankings, Deepa Bhatia, General Manager, YouGov India, said, "YouGov BrandIndex Advocacy Rankings reveal brands that have made a significant impression on consumers, enough for them to endorse the brand to others. In the current digital world, it is no surprise that three out of the top five are technology brands. A recommendation from friend or family provides a very valuable testament for a brand. The top ten brands have managed to deliver positive experiences and have succeeded in building strong advocacy among their customers in India.”

YouGov BrandIndex screened all of its 110 brands in India for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018 and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Directed by John R. Leonetti, the creator of critically acclaimed movies like ‘Annabelle’ and ‘The Conjuring’, the movie features Joey King, Ki Hong Lee, Sydney Park, Elisabeth Röhm, and Ryan Phillippe. ‘Wish Upon’, will air on Sunday, November 18 at 9pm on MNX.

A modern-day, teen-centric movie, ‘Wish Upon’, is a chilling story about of a 17-year-old girl, Clare, who like every other teenager goes through difficult times at high school. When her father gifts her an old music box with an inscription that promises to grant the owner's wishes, she thinks there is nothing to lose. But with time she realises that behind every granted wish lies a horrible secret. The story unfolds to keep one on the edge of their seat, wondering what will happen next.

‘Wish Upon’ is a movie that will surely send chills down your spine and make it a perfect fit for horror movie lovers to watch it on a weekend.

Tune in to MNX on Sunday, November 18, 2018 at 9 PM to watch ‘Wish Upon’.

Friday, 16 November 2018 00:00

Droom ramps up its marketing momentum

With a cumulative budget of over INR 4 crores, the latest marketing initiative to showcase the seamlessness and convenience of selling and purchasing automobiles on the platform

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign. The eight-week campaign has been launched in two parts – on radio and in cinemas – with a budget of INR 2 crore plus each. Droom has also partnered with top radio stations and multiplex chains in target geographies across India in order to ensure the maximum visibility and audience outreach for the campaign.

Droom has recently launched a new offering called QuickSell, which enables sellers to sell their vehicle from their homes in a flash – an industry-first development which will revolutionise how pre-owned vehicles are bought and sold in the country. Buyers, on the other hand, have access to a stress-free automobile buying experience, where Droom ensures transactional transparency and value-for-money by facilitating pricing, inspection, history, paper transfer, loans and more. The latest marketing initiative is aimed at highlighting these benefits of transacting through Droom, as well as the superlative convenience and seamlessness that it enables.

Speaking on the campaign launch, Mr. Sandeep Aggarwal – Founder & CEO, Droom, said, “Droom continues to build 21st century automobile buying and selling tools & technology. These campaigns help us to share with our customers, the new offerings and experiences that we are building for them.”

The radio leg of Droom’s latest marketing campaign features a catchy rap jingle by popular rapper Baba Sehgal, which serves as the backdrop for delivering the ad’s message in an engaging and youthful manner. It has been launched in Delhi/NCR, Mumbai, Pune, Bangalore, Hyderabad, and Ahmedabad and will be played on Fever FM, Radio City, Nasha, Red FM, Radio One, Hit FM, and Big FM.

The cinema leg, on the other hand, features three brand new TVCs, which will be played in 438 screens across Delhi/NCR, Mumbai, Pune, Bangalore, Hyderabad, Ahmedabad, and Chennai. Droom has partnered with top multiplex chains such as PVR, Inox, UFO, Qube, Cinepolis, Carnival, and IMAX for its latest campaign.

The latest integrated campaign is a part of Droom’s robust marketing strategy and will further consolidate its position as the #1 online automobile transactional portal equipped with innovative tech-led features and a customer-centric approach.

Mr. Suresh Prabhu, Minister of Commerce & Industry and Civil Aviation, will grace the evening as the Chief Guest 

Leaders such as Deepak Parekh, Rajnish Kumar, Rashesh Shah, Bhargav Dasgupta among others from the finance world, served as the esteemed jury for the platform’s marquee property 

Moneycontrol, India’s No.1 financial and business media platform is set to host the first edition of the ‘Wealth Creator Awards’. Mr. Suresh Prabhu, Minister of Commerce & Industry and Civil Aviation will attend as the Chief Guest of the ceremony. The Wealth Creator Awards has been conceptualised with the aim to honour the companies, the people and the leaders behind creating this robust financial services sector that has kept the country on its feet even at the worst of times and enabled the nation to touch greater heights.

Moneycontrol has taken it upon themselves to bring together this momentous celebration to acknowledge high-achieving financial powerhouses who have made India an economically stable nation. What sets the Wealth Creator Awards apart is the property’s holistic approach that takes into consideration tangible performance-oriented achievements like claims settlement ratio and gross insurance premium along with the humane aspect of each nominee.

For the first edition of the awards, KPMG has come onboard as the Process Advisor and Evaluator and Acquist Marketing & Information Solutions Pvt Ltd. as the Research Partner, while moneycontrol’s internal team of experts have taken to assisting with devising award categories, drawing up the selection criteria.

Setting the tone for the evening, there will be a one on one session between Mr. Gaurav Choudhury, Delhi Bureau Head, Moneycontrol and the chief guest, Mr. Suresh Prabhu on the ‘Long term wealth creation strategy in India through investment into high quality businesses at par with the rise of the startup ecosystem and boosting entrepreneurship.’ Apart from the felicitation ceremony, there will also be a panel discussion on the ‘The importance of Wealth Creation to position India as an economic Superpower’

Commenting on the announcement of this award property, Mr. Manish Maheshwari, CEO, Network18 Digital, said “As India’s economy takes bold strides, marching confidently into a new world, so does its industries and services across the board. Crucial, however, to the overall health of the economy is its financial sector, contributing over 6% to the GDP. The financial sector, forms the backbone for the economy when it comes to creating wealth of not only the country, but also for its citizens. Through Wealth Creator Award, we applaud the world of finance and the people who make India the most financially stable economy to invest in. We strongly believe that strong financial fundamental is critical for a diverse economy like India to grow into a superpower.”

Commenting on the announcement of the Wealth Creator Award, Mr. Gautam Shelar, Business Head, moneycontrol said, “With a market of over 1.2bn people, the opportunities of India as a great investment destination and a financial powerhouse isn’t lost on anyone in the biggest global platforms. The respect it got in the recently concluded 49th Davos Summit is just a glimpse of the kind of authority that India as an economic superpower is likely to hold in the future. Creating that powerhouse with a rock solid base will mostly be thanks to its sound fiscal policies and financial structures. It is with that in mind moneycontrol, through the Wealth Creator Awards, aims to felicitate these pole bearers of financial services that have many-a-time set global best standards, forcing the biggest and the strongest around the world to sit up and take note of India.”

The winners were selected during a Grand Jury round that was held at 25 South: Bespoke homes by the Bay - a project by The Wadhwa Group and Hubtown, on 18th August 2018. The jury panel comprised Deepak Parekh, Chairman, HDFC, Rajnish Kumar, Chairman, SBI, Rashesh Shah, Chairman & CEO, Edelweiss Capital, Ramesh Damani, Member, BSE, A Balasubramanian, CEO, Birla Sun Life Mutual Fund, Bhargav Dasgupta, CEO, ICICI Lombard, Tarun Davda, Partner & Managing Director, Matrix Partners, Upasana Taku, Founder, Mobikwik, Rahul Joshi, CEO - News & Group Editor in Chief, Network18, Manish Maheshwari, CEO, Network18 Digital and Santosh Nair, Managing Editor, moneycontrol. Some of the categories for the Wealth Creator Awards 2018 include Best Bank of the Year, Best Broking Firm of the Year and Social Impact Investment Firm of the Year.

FCB Health is Global Healthcare Network of the Year; Area 23 Earns Global Healthcare Agency of the Year; Grand Global Goes to Energy BBDO Chicago’s “Prescribed to Death”

New York Festivals Global Awards® has officially announced the 2018 award winners.

FCB Health Network was in the spotlight earning the prestigious title of Global Healthcare Network of the Year for the second year running. The network was honored with 4 Global Gold Awards, 1 Silver, 6 Bronze and 15 Finalist Awards.

“We’re thrilled to be recognized as Global Network of the Year, as this represents excellence across multiple agencies, pieces of work and clients,” said Rich Levy, Chief Creative Officer of FCB Health Network. “Our goal is to elevate the quality of the work, so we can elevate quality of the life for people all over the world.”

Area 23, an FCB Health Network Company, was named Global Healthcare Agency of the Year for the 2nd consecutive year earning 2 Global Gold Awards, 1 Silver, 5 Bronze and 9 Finalist Awards.

“A lot of people are going to be very happy about this,” said Tim Hawkey, Executive Creative Director and Co-Managing Director of Area 23. “By the numbers, Agency of the Year represents a lot of awards. But to the people behind it, it represents a lot of work - Late nights toiling over the type on an ad when it was probably pretty good to begin with. Entire weekends swallowed up by the ambition to do something no one’s ever done before and make sure we get it right. Extra plane trips to the client en masse. I firmly believe that what separates the good work from the great work… is work and the amount of work you are willing to put in. And we have some of the smartest, most creative, hardest-working people in the biz. Congrats to all!”

“The World’s Smallest Booth, one of Area 23’s many award-winning entries, was honored with 2 Global Gold Awards and a Silver Award for their creative for client LARTRUVO for the SGO annual meeting. Most people, including oncologists have not heard of soft tissue sarcoma (STS), an incredibly rare and deadly form of cancer that makes up only a tiny fraction of all 1.6 million cancer cases: 12,000 cases. The exact proportion of STS compared to other cancers is 1:133. To help the brand stand out and to call attention to STS, every detail, from the booth to the invite, was scaled down in size to the scale of 1:133, reflecting the exact proportion of the rare cancer within oncology.

Energy BBDO Chicago’s entry earned the top honor awarded this year, receiving the Grand Global for “Prescribed to Death” for humanizing the opioid crisis for the National Safety Council. The innovative campaign puts a face to the problem by turning data into faces—engraving the faces of the 22,000 people that die each year from opioid overdoses onto pills. The powerful installation, which visited cities across the country and the Ellipse at President’s Park (just a few hundred feet from the White House’s South Portico), illustrated the epidemic with a new pill being carved every 24 minutes to dramatize how often a person dies of a prescription opioid overdose. The installation also earned 3 Global Gold Awards.

“It is such an honor to be recognized with the top Global Awards for National Safety Council’s “Prescribed to Death.” We are lucky to get to create work that is making a real impact in addressing the Opioid Epidemic in the U.S. I’m incredibly proud of the passion behind this project and thankful to all of the people who contributed to making the work great,” said Andrés Ordóñez, Chief Creative Officer, Energy BBDO.

For the first time in 24 years the Global Awards honored entrants with three levels of awards, Gold, Silver and Bronze Global Awards. The 2018 Global Awards Executive Jury honored agencies and their creative work with 13 Gold Global Awards, 14 Silver, 14 Bronze, and 175 Finalist Awards from entries initially judged by the Grand Jury and six continental worldwide live juries submitted from 26 countries on 6 continents.

Global entries from agencies on behalf of prominent Pharma (Rx) and Health & Wellness brands successfully engaged consumer and healthcare professionals by utilizing compelling installations, activations and live experiences, collaborative partnerships and innovations.

Serviceplan South Korea earned a Global Gold Award and a Silver for “Making the World Accessible, Dot by Dot” for client Dot. The winning entry showcases how the portable smart translation device allows the user to store and carry 10,000 books, providing the visually impaired individual to access text books, magazines, and almost any content. Dot’s device uses AI to understand context and translate immediately to braille allowing for instant downloading of books

FCB Health New York earned 2 Global Gold Awards for their unique depiction of the real burden of COPD. “5 Million Puffs,” a campaign created for Stiolto Respimat. helped give previously jaded physicians and HCPs true empathy for their patients and allowed the brand to break through in a crowded and increasingly competitive category.

CDM New York’s entry “Good Morning Peyton” for National Organization for Rare Disorders was honored with a Global Gold Award and Silver. The campaign features ten-year old Peyton Madden who lives with a rare life life-threatening allergy to sunlight called xeroderma pigmentosum (XP), which highly restricts his ability to engage in typical daytime activities without extreme head-to-toe coverage. On August 4, 2017, the entire town of El Dorado (nearly 500 people) came together to transform evening into morning for Peyton: inviting him to engage in all that the community has to offer, but under the safety of darkness.

RPA USA’s “Imaginary Friend Society - Film Series” for the Pediatric Brain Tumor Foundation earned a Global Gold Award and a Silver for their series of 22 animated short films. The Imaginary Friend Society characters explain the different facets of cancer care kids might face, covering everything from “What is an MRI?” to “Returning to School” to more emotionally complicated topics like “Feeling Sad,” providing kids with a knowledge base to help them find a little bit of control and understanding in their fight against cancer.

“Blink to Speak,” TBWA India’s campaign for Asha Ek Hope Foundation for ALS, received the Global Gold and Silver for their print and product innovation campaign that provided an accessible method of communication for patients with an alert mind but a paralyzed body via a book and downloadable e-book. The content provided an eye-language guide with a created alphabet using eight simple eye movements designed for patients, families, and caregivers to ease their difficulty in communication.

Langland UK’s “Aviation” was in the spotlight earning 2 Global Gold Awards, 2 Silver and a Bronze - their entry utilized to recruit 300 children and adolescents for the Autism Study was designed to help autistic children make better sense of the world by bringing to life three common idioms that children with autism may struggle with. Using intricate hand-made sets and puppets, this imagery was portrayed across a variety of print materials, brought to life in a stop-motion film, and used across a series of online banners.

Australia’s Bravo! and The Communications Council hosted the annual Global Awards ceremony in Sydney Australia on November 15th. Australian agencies earned 3 Global Silver Awards and 2 Bronze. Saatchi and Saatchi Health Sydney was recognized with Global Silver and a Bronze for “Blown Out of Action” for Sanofi Pasteur Adacel; McCann Health Australia earned a Global Silver and Bronze for “Gutsy” for Metamucil; and BWM Dentsu was honored with a Global Silver Award for “Project Revoice” for The ALS Association.

Multiple world-wide agencies were recognized with Global Awards. Global Silver Award Winners include: TBWA\WorldHealth USA for “If you don't know what to say, give.” TrinityKids Care (TKC) and McCann China “A Warning from the Future” Cervical Cancer Vaccine. Agencies earning Global Bronze Awards include: Saatchi & Saatchi GmbH “Pet House” for Elanco; Area 23 On Hudson, an FCB Health Network Company, “Parkinson's House Call” for Sunovion and Sunovion’s Neurology Innovation Platform; The Classic Partnership UAE’s “RX Prescription Stickers” for Dubai Health Authority; and Medulla Communications India’s “Last Laugh” for client Palliative Care. For a complete list of all 2018 Global Award-winning entries, please click: HERE.

Nam Do, Lycoming College student, (Pennsylvania), received the 2018 Young Global Award for his work on the “Push Back on Opioid Use” brief. Nam also was awarded paid internships with both Global Awards agency partner sponsors, Publicis Health/Saatchi & Saatchi Wellness New York and Calcium, USA.

For 2018, Global Awards Executive Director, Fran Pollaro announced a special on-going partnership between the Global Awards and Partnership for Drug-Free Kids. This year, in lieu of a reception, the Global Awards will donate to Partnership for Drug Free Kids. To donate in order to help provide families the tools they need to take effective action for their child’s substance use and addiction, please click Here.

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