MediAvataar's News Desk

MediAvataar's News Desk

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Saturday, 26 May 2018 00:00

Reimagining luxury: The Flipside

What is luxury? In a world where everything from toilet paper to cat food can be labeled as such, the term is becoming meaningless

To redefine luxury for a modern era, Selfridges presented The Flipside, a multisensory installation set inside the Old Selfridges Hotel in London. Part of the store’s year-long Radical Luxury program, The Flipside invited artists, designers and brands to contribute their concepts and interpretations of luxury for the future.

Guests were welcomed to the event by hosts clad in utilitarian jumpsuits, before being ushered down a tunnel that led to a dark hollowed-out space. Here, installations marooned on their own little islands seemed to float above a high-gloss floor.

Fashion designer Thom Browne’s Dreamscape explored the creative imagination in a unique rendering of an exclusive front-row runway experience. Fantasy silhouettes inspired by mermaids and unicorns appeared and disappeared in a revolving glass case, reminiscent of an old-fashioned musical box.

At cult cocktail bartender Mr Lyan’s Libationary, hyperpersonalization was the ultimate luxury. Otherwise known as Ryan Chetiyawardana, My Lyan is the creative talent behind the Dandelyan bar at the Mondrian at Sea Containers hotel and at the Cub cocktail restaurant, both located in London. Libationary imagined a future where the perfect cocktail is tailored to your mood, passions and personality. Visitors chose from a series of inspirations—objects, words, sounds and scents—which collectively determined a bespoke drink sample that was delicately served by a mixologist.

Nature was the inspiration for luxury Spanish house Loewe, in a concept entitled The Future is Green. Discarded household goods were piled high inside tall transparent cases, with old transistor radios and discarded portable TVs jostling for space alongside irons, kettles and rotary phones. Other cases were filled with the lush greenery and bark of a forest, with reflections multiplied infinitely by mirrored surfaces. Loewe looked hopefully to a future where craft works hand in hand with nature.

Perfumer Byredo took a bleaker view, creating a dystopian future where clean, fresh water is a scarce and precious resource. Row upon row of plastic water containers were labeled with their country of origin and an ominous date, indicating when water there will eventually run out. For founder and creative director Ben Gorham, luxury “is closely linked to that of scarcity.”

The show concluded with a giant sundial created by Selfridges, which invited visitors to ponder that most modern of luxuries: time itself.

The lineup of contributions was completed by Google Pixel 2’s luxury portrait studio; Gareth Pugh’s fourth-wall-breaking video meditation on the themes of freedom and escape; and a modern perspective on travel from Louis Vuitton.

The Flipside’s thought-provoking journey pointed to a future where brands will need to deliver deeper meaning and experiencesto keep pace with luxury consumers.

 

Source:JWT Intelligence

FENDI is pleased to announce the appointment of Giuseppe Oliveri as WW Managing Director Retail & Wholesale, effective July 1st, 2018.

Based in Rome, he will directly report to Serge Brunschwig – Chairman & CEO.

After obtaining a Master's degree in Economics at Libera Università Internazionale degli Studi Sociali in Rome, Giuseppe completed an MBA at University of South Florida. After 12 years in the Banking sector working for Banca di Roma in Italy, Brussels, Paris and Hong Kong, in 2001 he moved into Retail gaining a vast experience in Benetton and Stefanel in Hong Kong to then join Versace as Managing Director Asia Pacific. In 2015 he joined Christian Dior Couture as Managing Director China.

"I am very pleased to be working once again with Giuseppe. Through his wide international experience, especially in Asia Pacific and China, he will play a key role in the further acceleration of the brand and in writing this new chapter of the FENDI history. I would also like to thank Charles for his work at Fendi in these years and wish him a great success in his new position," states Serge Brunschwig.

Giuseppe replaces Charles Delapalme, who will take on the position of Managing Director in charge of Commercial Activities at Christian Dior Couture, effective June 15th, 2018.

Dance track Heeriye delivers more than 3 mn playouts in 5 days

Gaana, India’s favorite music app, has announced an exclusive streaming alliance with the most awaited EID release of the year – RACE 3. The movie starring Salman Khan, Jacqueline Fernandes and Anil Kapoor is already generating a lot of interest. Gaana will have the exclusive rights for online music streaming for all songs in RACE 3.

Within 5 days of launch, Heeriye, the first dance track from the movie has already streamed more than 3 million times on Gaana. This makes it an all-time record breaking performance on Gaana, clearly pulling ahead to be the biggest hit of the Year. The song is already trending across social media.

Prashan Agarwal CEO Gaana said “With more than 60 mn users a month, Gaana is one of the biggest internet platforms to market and showcase music content of leading bollywood movies. Our association with Salman starrer Race 3 is a big step towards bringing industry first content to our discerning customers.”

Kumar Taurani, MD Tips Music said “Race 3 is a highly anticipated movie with enviable star cast and blockbuster music. Salman Khan and Ramesh Taurani have worked very hard to achieve outstanding music. We believe it is going to be a global hit. We wanted a partner who can help reach the music and movie buffs across the globe. I am very happy with our partnership with Gaana and I am sure this step will make Race 3 a bigger hit.”

Immersive gaming experience records high level of engagement with the youth 

Win exciting goodies and merchandise with NavBot Singh Chatstri 

The captivating sporting spirit of the cricket season is garnering eyeballs amongst viewers in India. With this in mind, MNX, the new age Hollywood channel for Young India launched the very innovative MNX Super League chat bot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook. An immersive, novel gaming experience, the chat bot has already become a runaway success with the youth, garnering over 2.5 lakh interactions and an average of 10 minutes time spent per user.

This artificial intelligence based gamified chat bot brings back nostalgia associated with book cricket. It adds to the layers of Xcitement by bringing witty characters like NavBot Singh Chatstri and some hard-hitting sledging, in addition to fun interactive games for which viewers can win exciting goodies and merchandise LIVE.

Thanks to this, the MNX Super League property on television has already seen a 24% increase in GVTs, indicating an overall positive impact. The MNX chat bot has also seen repetitive usage by the youth, proving that it, indeed, connects with young cricket lovers.

Conceptualised along with Carpe Diem Social Media Solutions, this first of its kind chat bot is unique in terms of its idea and execution. MNX Super League airs weeknights at 11 PM.

To experience and engage with NavBot Singh Chatstri, click on this link: - https://www.messenger.com/t/MNXMovies

India News Conclave to Analyze Modi Government’s Four Years in Power

The day-long event will critically review all the initiatives, the hits and misses, of the BJP government in the last four years as the party looks ahead to the 2019 Lok Sabha Elections.

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP government at the Centre as it completes four years in power under the leadership of Prime Minister Narendra Modi. The event will be telecast live on India News and NewsX starting 10.00 a.m.

Spread over a day, the conclave will feature top political leaders and ministers from the Modi cabinet, government officials and members from the opposition. Besides political leaders, the event will be attended by bureaucrats, economists, leading journalists, corporates and esteemed members of the civil society.

The conclave will feature Special one-on-one interviews and panel discussions with Shri Nitin Gadkari, Hon’ble Minister of Road Transport and Highways, Shri Piyush Goyal, Hon’ble Minister of Railways and Coal, Shri Rajyavardhan Singh Rathore, Hon’ble Minister of Information and Technology, Shri Prakash Javdekar, Hon’ble Minister of Human Resource Development, Dr. Jitendra Singh, MoS, PMO, Shri Subramanian Swamy, Hon’ble Member of Parliament, Shri Randeep Surjewala, In-charge, Communications, AICC, Shri RPN Singh, Spokesperson, AICC, and other prominent politicians and leaders.

Manch is an India News initiative to foster a sense of citizenship and make political processes more transparent and accountable towards the people of the country. The event in New Delhi will be marked by multiple panel discussions and one-on-ones that sought to address several key issues including Law and Order, Development and Infrastructure, Health and Education, Youth Welfare and Employment, Women Safety and Agriculture.

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