22 January 2020 14:49

MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 21 January 2020 00:00

GOQii India Fit Report 2020

Home cooked meals, active routine, having friends & family ties is the secret sauce to longevity as per India’s Ikigai - GOQii India Fit Report 2020

GOQii India Fit Report 2020 - India’s Ikigai: The Old Know Better but the Young Don’t Care’

62% of people are either high risk or borderline as per the Health Risk Assessment (HRA) recorded in the study

Data from 5 million GOQii players across India indicated increase in lifestyle diseases as compared to 2019, Diabetes increased from 7.1% to 12% and thyroid from 6.8% to 10.7%

Women unhealthier than men, with 71% falling in the unhealthy category

Chandigarh healthiest city while Kolkata unhealthiest city for the second year in a row

India’s oldest people attribute their longevity to eating nutritious food, staying active, socializing and sound sleep as per the GOQii India Fit Report 2020. These attributes were the common contributing factors for leading a long and healthy life according to ninety-year olds and centenarians who participated in the study from across the country. The elderly people also believed that eating home-cooked and fresh, local and seasonal vegetarian meals at fixed and regular intervals played an important role in their day-to-day regimen. Dairy especially milk, curd and ghee emerged as kitchen superheroes for this age group. The centurions also believed that having a hobby, being social and content enhanced quality of their lives. The current state of India’s health and how far away India is from the goal of having a long lifespan is indicated in the ‘GOQii India Fit Report 2020 - India’s Ikigai: The Old Know Better but the Young Don’t Care’.

GOQii, the smart-tech-enabled preventive healthcare ecosystem today unveiled the sixth edition of India Fit Report. India Fit Report 2020 is a result of a year-long study of 5 million GOQii users – presents a holistic overview on the health and lifestyle of Indians across different parameters such as steps taken, lifestyle diseases (Diabetes, Cardiac and Hypertension), BMI (Body Mass Index), nutrition, water, stress, sleep, gut health and immunity, allergies, smoking and alcohol consumption; all of which are classified according to gender and key cities. This year India Fit report has gone a step further and decoded the secret to ‘India’s Ikigai-longevity of life’ from 90 years old and above across the country.

Most of the centennials lead a disease-free life while the younger age groups demonstrated a higher risk profile for lifestyle diseases, the study indicates. As per the high-risk assessment framework of the study, 62% of people are either high risk or borderline on the High-Risk Assessment spectrum. Only 38% of people are healthy. On the whole, women are unhealthier than men with 71% of women falling in the unhealthy category in the Health Risk Assessment spectrum. Young adults in the 19-30 age group have the unhealthiest habits and demonstrate a high propensity to be afflicted by lifestyle diseases.

Speaking about the study, Vishal Gondal, Founder & CEO of GOQii said, ‘’The GOQii India Fit report is an important marker for India’s fitness. Our study indicates that people who report being happy and satisfied with their lives are more likely to enjoy longer life span with good health and fewer long-term limiting health concerns. Bonding with family and friends appears to enhance health, and even increase longevity. At GOQii, our endeavor is to create awareness about preventive health while providing people a platform to improve their health and fitness and move a step ahead to increase India’s average lifespan to 80 years and above.’’

The findings in the report are alarming with the year on year rise in lifestyle diseases among youngsters. The report dives deep into health paraments giving a cue to young India to make changes in their lifestyle that will enable them to lead disease-free long and healthy lives. India has been labelled as the diabetes capital of the world being home to over 70 million people with Diabetes Mellitus. Diabetes has increased from 7.1% to 12% this year. The incidence of Diabetes is highest among older adults at 23.81% and seniors at 36.82%. As per the report, 13.5% of Indians have Cholesterol issues. High Cholesterol can even occur among people who are underweight, or overweight, thin or fat thus regular monitoring is key in keeping cholesterol in check. Currently 36% of the people who have high cholesterol have heart issues too while 51.7% of the people who have diabetes have abnormal cholesterol too. This past year Thyroid issues have increased from 6.8 to 10.7 %. The report also suggests that 13.4% of the people in India have high blood pressure.

The survey deep dives into city-wise parameters and has recorded Chandigarh to be the healthiest city in India while Kolkata is at the lowest end of the spectrum. 18% of people in Kolkata are diabetic followed by Surat and Bhopal. In terms of allergies, Pune ranks lowest on the allergy index having the least amount of people suffering from allergies. Chennai has the worst BMI rank across all cities, while Mumbai slips far down in the list of healthiest cities, ranking 15th overall. Kolkata has the largest aging population in the country and the highest incidence of lifestyle diseases like diabetes, cholesterol, blood pressure and thyroid. About 60% of people in Lucknow fall in the unhealthy bracket which is just 2 % below the country’s average. Ahmedabad ranks 10th in the overall ranking, manages stress better than many other cities. Bhopal has overtaken all other major cities, having the highest percentage of people who consume alcohol.

With a larger population reaching their older age it is important for Indians to take control of their lifestyle to get back to a healthy state. Managing stress, staying fit and eating nutritious food can change the statistics and bring down cholesterol, heart issues and other diseases. Women who take charge of their health can bring down the numbers in cases of PCOS, infertility and other women issues. Youngsters on the other hand must work towards controlled alcohol consumption and smoking.

The GOQii India Fit Report has been administered across 16 cities in the country and data has been collected from a cross-section of 5 million GOQii app users. The study evaluates the health of users basis the Health Risk Assessment (HRA) that recorded the data on a daily basis that is tracked by users on the App. HRA considers factors such as current body statistics, medical parameters, current nutrition, physical activity, stress, sleep, alcohol, smoking, current illness, lifestyle diseases, immunity levels, symptoms or health indicators. The data that is tracked by the users on a daily basis is their steps clocked, food logs, sleep, water intake and their vital parameters. This edition of the report has focused on doing in-depth interviews with India’s oldest citizens. Over 100 respondents across the length and breadth of India, between 90 and 100 plus years of age were an integral part of the study.

With an eye on building a strong consumer portfolio, Ruder Finn, one of the world’s largest independent firms, recently won the communications mandate for Harley-Davidson in India, the world’s most iconic motorcycle brand.

In 1903, Harley-Davidson began as a cultural wildfire in the state of Milwaukee. Ever since, the brand has grown across generations and geographies. The company made inroads into India in 2009 and today, has an exhaustive dealer network of 33 dealerships across 27 cities. Currently, Harley-Davidson in India boasts of 13 iconic motorcycles in its portfolio across five motorcycle model families.

Ruder Finn will headline the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns, the Harley Owners Group® (H.O.G.), national and zonal rallies, media rides, among others. The new alliance will also include the agency working in tandem with the marketing team and other agency partners to create consolidated integrated communication programmes for the brand.

Commenting on the partnership, Atul Sharma, Managing Director India, Ruder Finn said, “We are excited to partner with Harley-Davidson® India – one of the most legendary motorcycle brands across the globe. We are looking forward to further strengthen and lead the luxury motorcycling space for H-D, through an innovative approach aimed at creative storytelling, curated experientials and word of mouth publicity. Interesting avenues such as the Harley Owners Group® (H.O.G.), zonal rallies and other high-decibel engagements, also lends itself to the cult that we would like to further build upon for Harley-Davidson® in India. This is a ride that we, at Ruder Finn, are extremely thrilled about!”

The 10-part series will focus on the heroic efforts of the forest department officials to save the Asiatic Lions of Gir National Park from Canine Distemper Virus

Animal Planet, India’s No. 1 Wildlife channel, has been dedicated to bringing to the fore incredible stories from the animal kingdom. Taking yet another step in this direction, starting January 27, at 9 PM, the channel is all set to premiere an incredible 10-part series ‘The Lion Kingdom’ which will take viewers at the forefront of India’s battle with the deadly Canine Distemper Virus (CDV) which threatened to wipe out the last of the surviving Asiatic Lions in the world living in the wilds of the Gir National Park. Produced by film-maker Upma Bhatnagar, Executive Producer and Director, Optimum Television, The Lion Kingdom features renowned veterinary surgeon Steve Leonard as the series host.

This incredible series is the story of the Asiatic Lions’ fight with destiny and their triumph over a disease that had wiped out over 1000 lions in one deadly sweep in the Serengeti National Pak in Tanzania in the 1990s. These lions with their valiant fight for survival truly live up to their name - being referred to as India’s Pride. However, along with the indomitable spirits of glorious beasts, the relentless efforts of those working in the background – the forest department and the veterinarians is what truly helped turn this almost disaster into a story of hope.

The Lion Kingdom is a story of how the forest department of Gir National Park worked round the clock to try and save the king of the jungle while battling heavy rains and flooding and dealing with a sudden increase in the number of crocodiles in the area as a result! For the first time ever, not only will audiences get to witness the functioning of the veterinarian hospital in Gir, the only National park in India that has a full-fledged hospital for animals with the latest medical equipment, but they will also get to marvel at the transformation of Gir during the monsoons as this is the first time ever the National Park has been filmed during the rains.

“The deadly CDV virus had the potential to impact India’s pride – the Asiatic lions at The Gir National Park. The outstanding work done by our forest department to handle a crisis of this magnitude is a story which had to be shared with the world,” said, Sai Abishek, Director–Content, Factual & Lifestyle Entertainment – South Asia, Discovery. “This series is a testimony to our purpose to grow awareness about wildlife conservation and instill a sense of pride and empathy among audiences towards these incredible animals and those working to save them.”

Speaking about the series Upma Bhatnagar, Executive Producer and Director, Optimum Television said, “It was the serious most alarm not only in Gir, but in India’s entire conservation history since independence. At stake was the existence of an entire species – Asiatic lions – that does not exist anywhere else in the world. When I heard many scientists and conservationists expressing fears that the Indian lion may not be able to come out of this crisis, I was really worried. Gir is very special to me. This is where I had filmed my first TV series, The Lion Queens of India. I enjoy a special bond with the land, its people and its majestic animals. We spoke with Discovery India who sensed the gravity of the situation and gave us their full creative and logistic support to share our story with the nation.”

The Lion Kingdom premieres on 27th January at 9 PM only on Animal Planet and Animal Planet HD.


TikTok, the leading destination for short-form mobile video, launched the #AllTheDifference challenge in collaboration with one of the world's leading nonprofits, the World Economic Forum, to promote inclusion and diversity as leaders of state and business meet in Davos in January 2020 to discuss inclusive societies.

From January 21 to January 27, TikTok users in 75+ global markets including the US, the UK, France, Italy, the Netherlands, Switzerland, India, Korea, Thailand, Vietnam, Colombia, Brazil, Mexico, Egypt, South Africa and many others, are encouraged to celebrate inclusion and diversity by joining the #AllTheDifference challenge. A special "I say" sticker is available on the app to help TikTok users express themselves bravely and creatively.

As a platform to inspire creativity and bring joy, TikTok hopes to celebrate the differences that make up its diverse community, why their voices need to be heard and the efforts they have done to make the world a more tolerant place.

Tuesday, 21 January 2020 00:00

Your Story is Your Brand

Why MBA Students Need to Build a Brand Online?

A couple of years ago, a CEO recruiter at an MBA institute told me that my HR team looks at CVs while I prefer to look at the LinkedIn profiles of candidates. As I discussed relevance of social media with more recruiters, I found that majority of the recruiters expected that candidate’s CV should include LinkedIn profile public URLs. The interactions with industry professionals made me realize that social media especially LinkedIn has become critical even at entry level jobs in corporate.

LinkedIn profile assessment has become the part of campus recruitment process for most of the companies today. If the recruiters are going through LinkedIn profiles, would it not be a good idea if the student showcases her/his blogging / microblogging / curation skills also to the prospective employer? Active presence on LinkedIn can actually help the candidates in showcasing many skills to recruiters such as:-

a) Blogging / writing skills

b) Social leadership skills

c) General awareness

d) Staying updated with latest developments

e) Structured thought process

f) Creativity and presentation skills

g) Depth of domain knowledge

h) Research & analysis skills

i) Engagement / socializing skills

j) Synthesising data & meaningful articulation

k) Emotional intelligence and empathy

In fact introverted students may display many of their strengths online, which they may not do offline. By deeper analysis of engagement on social media, the recruiter can also access other traits and soft skills like humility, sense of humour, assertiveness, curiosity, and summarizing information and so on.

As more and more recruiters understand the power of social media profiles in recruitment decisions, social media is becoming a crucial element of campus placement process. Now the next question arises, what do placement cells and faculty members of the institutes need to do to increase the odds of selection of a student in a “rejection process”.

A module on personal branding and executive presence needs to be introduced in MBA curriculum as part of business communication / self marketing. As I was invited to teach these modules by some of the leading management institutes in Delhi NCR, I realized the critical issues the students need to be trained on / sensitized to such as:-

a) How stories build brands and reputation

b) Importance of storytelling skills in LinkedIn summary etc.

c) Analysing if personal hobbies have a professional relevance

d) How to create memorable headlines and profiles

e) How to integrate your brand across social media profiles

f) Using social media as a networking tool

g) Adding multimedia to profiles

h) Converting analytics to Insights

i) Using insights to catch the right attention

j) Building a consistent and clear brand

k) Showcasing specific skills and accomplishments

l) Contribution to society / social cause

As a Blogger myself, I have experienced several benefits (by products) of writing such as increased reading habit, staying updated with new technologies and developments, increased self awareness (esp through self storytelling), developing structured thought process, enhancement of articulation skills, practicing due diligence in collecting data and so on. While presentation and creativity may be more important for marketing students, research skills and due diligence may be more useful for finance students. In fact I found the social media profiles (esp Twitter) of many students of BIMTECH quite impressive in terms of creativity, which needs validation as well as nurturing.

In the days of machine learning and AI, continuous learning (for both trainer and trainee) is not a luxury but a necessity. Training and assessment processes need to be continuously refined with experience. Digital marketing is a process of continuous hit and trial and innovation needs to be a regular exercise. As I taught these modules for a couple of years, I came up with interesting exercises for training, skill development and assessment. For example I have found that Twitter chat can be a good assessment tool and can also help provide live feedback to the learner.

As Robert Heinlein has rightly said that when one teaches, two learn.


Authored by Dr Amit Nagpal is President and Co-Founder of Bloggers Alliance. He is a teacher and practitioner of digital marketing and has special interest in digital storytelling and social media.

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