MediAvataar's News Desk

MediAvataar's News Desk

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With an aim to offer superlative services to clients, Dentsu Aegis Network (DAN) India has decided to bring together its data and programmatic functions under one roof.

The new division will be called DAN Programmatic and will be led by Gautam Mehra as part of his expanded role. Under this new mandate, Mehra will now be designated CEO, DAN Programmatic even as he continues to serve as Chief Data Officer, Dentsu Aegis Network – South Asia. As the CEO of DAN Programmatic, Mehra will be guided by Shamsuddin Jasani (Shams), Group Managing Director – Isobar South Asia and ‘executive sponsor’ for DAN Programmatic South Asia.

Speaking on the occasion, Shams said, “We have an amazing data practice as well as a programmatic product. And both are doing exceedingly well. However, we think that by getting the two together we could really create an industry-leading product, which is head-and-shoulders above anyone else in the market. Gautam has been a great contributor to the success of Dentsu Aegis Network in India and under his leadership, our Data Practice has flourished. I believe that DAN Programmatic will be able to create the gold standards for programmatic in India.”

Commenting on his appointment, Mehra said, “The Data practice at DAN is already renowned, globally. It has developed some fantastic proprietary tools such as DAN Explore and DAN Data Labs that are already being used across more than 25 markets. We have also been the Agency Group to be pioneers in establishing Programmatic OOH and Programmatic Radio. With client needs evolving for quicker turnarounds and data-driven marketing at scale, DAN Programmatic will combine data and technology along with the Data Sciences Division and AMNET, to deliver innovation and value to our clients across the region.”

Software engineering and business management skills most sought-after in India

LinkedIn, the world’s largest professional network with more than 55 million members in India, today released the second edition of the India Workforce Report (Professional Edition) H2 2018 that examines key talent and workforce trends in India between July 2018 to December 2018. The first edition, which captured trends from January 2018 to June 2018, was launched in October 2018.

The LinkedIn India Workforce Report reveals insights on top jobs across the largest and fastest-growing industries, top in-demand skills, and top destinations in India and internationally, where talent was moving to. It analyzes a vast set of anonymized and aggregated data on the platform primarily from the member profiles, including hiring data. The report also comprises National and Regional sections, and the Regional section provides insights into the top jobs, top skills, and top destinations that talent migration trends in the Top 10 cities where talent is moving to: New Delhi, Bengaluru, Hyderabad, Mumbai, Chennai, Kolkata, Ahmedabad, Chandigarh, Vadodara and Jaipur.

“India has one of the youngest and most rapidly growing workforces in the world, and the changing trends of this dynamic economy are reflected in this bi-annual workforce report. We have seen that software engineering and business management are the most sought-after jobs in 2018 in India across industries, as well as for talent moving outside India. Another interesting finding is Hyderabad making it amongst the top three cities attracting talent, preceding Mumbai at number four. The broader goal is to use these insights to inform policy-making in the skills, education, and employment sectors,” said Mahesh Narayanan, Country Manager - India, LinkedIn.

Key workforce trends for July-December 2018:

Top Jobs:

Software & IT services, Manufacturing, and Finance, followed by Corporate Services, and Education were seen as the largest industries on the platform

Finance, Wellness & Fitness, Real Estate, Legal, and Entertainment were seen as the Top 5 fastest-growing industries in H2 2018

Healthcare emerged amongst the Top 5 industries in five cities including Mumbai and Hyderabad

Across India’s principal industries and fastest-growing industries, software engineer is a leading position being hired for. The trend was observed in both H1 and H2 of 2018. Even in the rapidly growing wellness and fitness industry, there was a high demand for software engineers, particularly amongst related web and mobile applications, data analytics companies and online pharmaceutical players.

Business Management roles such as business analyst and business development manager also saw a high-share in jobs hired for in H2 2018

This report reveals a rising share of data-related jobs; the role of a data analyst is gaining prominence in Legal and Healthcare industries.

This report reveals a rising share of data-related jobs; the role of a data analyst is gaining prominence in Legal and Healthcare industries.

Top Skills in-demand:

● Across, sectors, management and technical skills were seen as equally in-demand skills

● SQL, Java, and programming language C were the Top tech skills observed across Software & IT, and Finance industries. AutoCAD was seen as a top in-demand skill for Manufacturing, Construction, Energy & Mining, and Design industries

● The top in-demand soft skills observed across diverse industries were Management, Team Management, and Leadership, followed by Customer Service, and Project Management. These soft skills also featured as the top soft skills during the first half of 2018.

● Management was also observed as an in-demand skill in the Finance, Corporate Services, Real Estate, and Education industries

● At city level, commercial and national capitals Mumbai and New Delhi respectively saw a heavy focus on management skills, whereas India’s IT capital – Bengaluru saw a greater focus on technical and programming skills

● India remains a leading exporter of SQL, C, Java, C++, HTML, and JavaScript skills in Software & IT services, and of soft skills such as Management, Team Management, Leadership

Top destinations attracting talent:

● In India, about half of the professionals who switched cities for jobs, moved to:
1. NCR (Delhi, Gurgaon, Noida)
2. Bengaluru
3. Hyderabad
4. Mumbai
5. Chennai

The next five cities attracting talent are Kolkata, Ahmedabad, Chandigarh, Vadodara, and Jaipur

● With 1 in 3 emigrants from India moving to the US, the US continues to be the number one destination outside India for work. The UAE, Canada, the UK, and Australia were seen as the next four top destinations attracting talent from India. Together, 70% of emigrants moved from India to these five destinations. The Top 5 international destinations attracting talent from India:

1. US
2. UAE
3. Canada
4. UK
5. Australia

● Countries that observed the highest in-demand migration - percentage share of emigrants from India taking up jobs that have the highest volume of hiring in destination countries:

1. Germany
2. US
3. UK
4. Australia
5. Canada

● With 1 in 5 Indians immigrating to Germany are taking up an in-demand job, Germany sees the largest in-demand corridor -- combined in-demand migration into and out from India and Germany. In H1 2018, Australia witnessed the largest in-demand corridor.

● Software Engineer is seen amongst the Top 3 in-demand jobs in Germany, US, and Canada; followed by Salesperson, a top in-demand job in the US and Canada, and Project Manager, which is a top in-demand job in the UK and Australia.

Europe’s consumer appliance giant Technicolur SA owned -Thomson marked its re-entry into the Indian market last April. Witnessing a consistent surge in demand from across the country, the brand has created a phenomenal brand recall, amongst its discreet and price-conscious consumers in just one year.

From its very beginning the brand nailed its communication and marketing head on with - ‘Make in India’ initiative, lower price-points and exclusive online selling propositions. Riding high on its heritage stretching back to more than 120 years, Thomson made a well-timed entry, as India’s Tv segment is pegged to be a burgeoning $9 billion market.

With the launch of both smart and non-smart Tv’s, Thomson head started to capture the market with its 43 UHD 4K, 40 Smart and 32 units. In less than 45 days of its India operations, the exclusive brand licensee (Super Plantronics Pvt. Ltd. –SPPL), recorded a sale of 30,000 Thomson Tv units; that were sold through its exclusive online partner Flipkart.

Thomson has been a part of world’s greatest technological revolutions with an unwavering dedication of making innovation accessible to all. Keeping in line with this and its global positioning of “friendly technology”, the brand has successfully launched over 10 SKU’s at affordable prices in the year gone by. Growing at an average of 35 per cent quarter-on-quarter, the brand is bullish about India and is eyeing revenues of about ₹500 crore in the next 2-3 years span. Having set an ambitious target of capturing 6-7 percent market share by 2020, the brand continues to bank heavily on e-commerce as its key driver of marketing, sale & distribution, which is sure to strengthen its foothold.

World leader in CRT TVs in the 80’s, Thomson has developed its business with partners worldwide and is one of the top selling TV brands specially in France, its home country. Keeping this French connect in the backdrop, the brand’s PR & Communication team designed the brand launch in association with Business France- the trade section of the Embassy of France in India. This served the brand right in seeping its legacy in consumer & media’s mind space.

Manufactured and sold by the exclusive brand licensee Super Plastronics Pvt. Ltd. (SPPL) in India. Thomson has deliberately stayed away from conventional channels of marketing & promotion instead, it has adhered to a more creative and off beaten route to market, sell and promote itself. This has immensely benefitted the brand in making an effective & direct reach with its consumers, from across the nook and corner of the country. From the day one of its launch the brand has been available in more than 14000 pin codes of India, giving it a leverage over some of the leading retail brands.

The PR efforts of the brand has been very sustained and strategic, helping it create a positive buzz and recall. Thomson Tv’s, timely activated lead articles and stories on each of its key milestones achieved, with leading business and online publications, consistently helped it build a ‘top of mind’ in the category. Thereby, making Thomson claim Top 3rd position in the online TV market space in just under 9 months, giving a stiff competition to its arch rivals like Xiaomi, TCL, Vu, Diawa etc.

Having used its biggest disadvantage, of not going on-the shelf through retail distribution due to arm-twisting by the biggies like Samsung, LG and Sony. The brand completely turned around the market, making its exclusive online sale with Flipkart play up to its biggest advantage!

Speaking on the great success of the campaign, Mr. Avneet Singh Marwah, CEO SPPL, Exclusive Brand Licensee of THOMSON in India, said “4K content has always been limited, therefore this TV comes with the latest specs where consumers can access their favourite 4K Youtube content. Hence, we went ahead with the idea of non-existence of such television made us go forward with the idea of #WOW404".

He further added, "One of the biggest selling points of the Flipkart only brand is the low price of the television. The opening day itself gave us huge sales volumes. So much so, we had to pause the campaign for a day to replenish the stocks."

Rajat Arora, Business Head of Mixed Route Juice, agency behind the campaign said, “The idea of 404 was simple play of words with 40-inch 4K, from which the entire campaign was born. Since no television like that existed before, we knew who our audience was”.

Speaking about the online success of the brand, Mamta Dhingra, Founder lateral sutra (PR partner of Thomson Tvs) added “Working on Thomson has been a great learning experience for us. Being a global leader for years, it was a different level of challenge since the brand had to reclaim its lost spot in the Indian market, that too in an online space. However, with our single-minded focus on keeping communication and our stories on the brand sustained, engaging and creative, we ensured a positive dent in the mind of consumer and media alike. Together with this, the brand’s commitment to reinvent itself and offer a product that is at par with global standards of quality, innovation and elegance at a competitive price point, worked magically. And we are delighted to be a part of this success!”

In the lead to the upcoming Lok Sabha elections, TIMES NOW, India’s leading English News channel announces ‘Swachh Neta: Mission for Clean Politics’, with an aim to educate and empower the citizens to make an informed voting decision.

Led by the insights from the common voting behaviour patterns of Indian voters which is largely driven by inadequate information about electoral contestants, ‘Swachh Neta’, a voter welfare initiative urges all Indian voters to do a thorough background check on the candidates prior to voting.

In the recent All India Survey 2018 released by ADR, an important factor emerged that while 97.86% of the Indian voters do not want candidates with criminal antecedents in the Parliament and the State Assembly, 36.67% voters don’t know about the criminal records of the candidates contesting elections. Swachh Neta aims to bridge this indifferent and detached approach to embrace a clean political ecosystem by driving the importance of Involvement, Scrutiny and Background Check in making the right voting decision. TIMES NOW has launched in partnership with Association for Democratic Reforms (ADR), facilitating a background check on the candidates in the various constituencies on the parameters including qualification, criminal record, financial income and assets.

Commenting on the Swachh Neta initiative, MK Anand, MD & CEO, Times Network said, “TIMES NOW actively champions initiatives that lead to systemic reform. Our pursuit to effect meaningful change has been aptly captured in our brand promise - ‘Action Begins Here’, that we try to live up to. Swachh Neta comes at an opportune time when transparency and accountability in the political and electoral system of the country is the need of the hour. Through this endeavour we want to empower our viewers to bring positive change through informed and well researched voting.”

Al Jazeera Earns Broadcaster of the Year, The Edge Picture Company is Production Company of the Year, and FOX Networks Latin America Named Program Promotion Team of the Year; Grands: “30 for 30,” “Momentum Generation,” “Peaky Blinders,” Who?” and “Mr. Renton”

New York Festivals® Television & Film Awards announced the 2019 award-winners at the annual NAB Show in Las Vegas. This ceremony celebrated blockbuster entertainment from 50 countries around the globe.

2019’s award-winning entries represent leading-edge content from around the world including primetime entertainment, documentaries, investigative journalism, sports coverage, promos, and brand image films. To view the complete list of 2019 award-winning entries, please visit: HERE.

“Peaky Blinders” Drama (BBC Two) was recognized for the drama series about the most feared and powerful local gang in 1919 Britain, the Peaky Blinders.

“30 for 30” Best Nonfiction Series (ESPN) received the Grand for their programs that explore transformational events, issues, games, trends and teams with in the sports sphere.

“Momentum Generation” Sports (HBO, Priority Pictures, All Rise Films) Filmmakers Jeff & Michael Zimbalist were honored for their documentary that tells the story of the core members of surfing's most legendary crew.

“Who?” Camerawork: Promotion/Open & IDs (FOX Networks Group Latin America) The Grand award-winning film starring Darin Cooper as a down on his luck assassin hired to take out Norman Reedus from The Walking Dead.

“Mr. Renton” Corporate Social Responsibility NFP (Media Zoo Ltd.) was recognized for their corporate image film created to raise awareness and encourages employees to find better ways of helping vulnerable customers.

For the third consecutive year, Al Jazeera English’s news analysis and investigative programming earned the network the prestigious title of Broadcaster of the Year. The network’s award-winning entries explored a robust number of global topics and garnered an impressive number of medals for programming including Al Jazeera Investigations, Witness, 101 East, Faultlines, People in Power and Earthrise.

“We are delighted to receive this special award from the New York Festivals,” said Giles Trendle, Managing Director of Al Jazeera English. “Around the globe our journalists work hard to inform and empower people with accurate, impartial and compelling content. It’s not always an easy job and, like other media organizations, we face challenges in the context of increasing attacks on journalists. So, this award represents, for us, a validation from our industry peers of the professionalism of our work and the importance of what we do.”

For an impressive 13th year running, The Edge Picture Company UK earned the title of Production Company of the Year.

“Year in year out The New York Festivals TV & Film Awards proves itself to be the most prestigious international awards festival in our industry. With an ever-increasing standard of creative film making globally, we are honored and truly humbled to be crowned PCOY for an extraordinary 13th year running. On this historic occasion we’d not only like to thank the NYF for this accolade, but to thank our clients for their continued faith in us and of course our talented production teams for their great work which continues to push creative boundaries.”—Phil Blundell, Owner and Executive Producer, The Edge Picture Company, Ltd.

Fox Networks Group Latin America was recognized with the 2019 Program Promotion Team of the Year Award. The special industry award honors the creative team with the highest scores for entries and largest medal count across all promotion categories and all platforms. The Argentina-based network earned a Grand Award, 6 Gold Medals, 2 Silver, 4 Bronze and 1 Finalist Certificate.

Connor Schell, executive vice president, content, for ESPN was recognized with the 2019 New York Festivals® Lifetime Achievement Award. Schell is the executive producer and co-creator of the Emmy, Oscar, and Peabody Award-winning 30 for 30 documentary series and the Emmy-winning 30 for 30 Shorts digital series. Schell was also a recipient of a DuPont Award.

Each year, New York Festivals, in collaboration with the United Nations Department of Public Information, selects entries that exemplify the aims and ideas of the United Nations and honors them with the United Nations Department of Public Information (UNDPI) awards. 2019 UNDPI winners include: “Employable Me” (Factual) was honored with the Gold UNDPI Award; “Hope & Fury MLK, The Movement and The Media” (NBC News) earned the Silver Award; and “Displaced” (Voice of America) was awarded the Bronze UNDPI Award. To view the complete list of 2019 award-winning entries, please visit:

Notable Gold winning Documentaries include “Attenborough´s Ant Mountain” (Terra Mater Factual Studios), “NOVA Wonders” (NOVA), “Sharkwater Extinction” (Sharkwater Productions), “The Lost Tapes: Malcolm X “(1895 Films/Smithsonian), and “The Circus” (WGBH).

Primetime entertainment earning Gold: “The Durrells” (Sid Gentle Films), El Recluso (NBCUniversal International/Telemundo), “KURARA: The Dazzling Life of Hokusai's Daughter” (NHK ENTERPRISES, Inc. for NHK), and Discovery Channel’s “Deadliest Catch” and “Naked and Afraid.”

Sports entries scoring Gold include: “MLB Network Presents: Only In Hollywood” (MLB Network), Andre the Giant” (WWE/HBO Sports), “Al Jazeera Investigations - Football's Wall of Silence” (Al Jazeera Media Network), “SEC Storied: Rowdy Gaines.” (ESPN) and “Game On 2.0 Campaign” (beIN SPORTS),

Promos earned top honors, Gold Medalists include:” Patrick Melrose: London Calling (Showtime Networks, Inc.), “MTV's +1 the Vote Anthem” (MTV), “This Is CBS News” (CBS), “Elsa and Sarah” (ABS-CBN Channel 2) and “BBC Earth Launch New Zealand” (BBC Earth Launch New Zealand).

Companies creating award-winning corporate image films include: The Edge Picture Company, Media Zoo Ltd., MerchantCantos, Sonova AG, Rivelty, and Seed-Audio Visual Communications AG.

NYF’s TV & Film Awards Grand Jury, of prominent international broadcast and film industry executives, awarded trophies to content creators across all platforms and in all genres. For 2019, 175 Gold World Medals, 172 Silver World Medals and 181 Bronze World Medals were awarded.

Industry executives and international award-winners from around the globe celebrated trophy-winners. 2019 ceremony presenters include: Chris Brown, Executive Vice President of NAB Conventions and Business Operations – USA; Rose Anderson, Vice President/ Executive Director, NYF TV & Film Awards – USA; Kara David, Host of I-Witness and Atom Araullo – Host of The Atom Araullo Specials: No Leftovers, GMA Networks - The Philippines; Binh An Vu Van, National Reporter, and Jeannita Richard, Director, Decouverte, Radio-Canada/CBC – Canada; Regina Reyes, Head, Integrated News and Current Affairs, ABS-CBN Corporation – The Philippines; Greta Van Susteren, Anchor, Voice of America and Gray Television – USA; Mihai Gadea, Antena 3, and Mircea Badea, Anchor, Antena 3 – Romania; and Holland Cooke, Host of The Big Picture, RT America – USA.

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