Reinforcing Its Position as World's Leading Travel Channel.
A Silent Player Signals Big Ambitions in the OTT Space with Partnerships, New Content.
The OTT Content Space Just Got Wider as Niche Player Signals Big Intent
Is Travel Content a Growing OTT Opportunity? Travelxp Certainly Thinks So.
The world’s leading travel channel, Travelxp, has further intensified its OTT Efforts, with the launch of it’s new OTT-centric plan, RED Discover. With this new plan, Travelxp is offering viewers access to it’s 2000+ episode content library through its website, Android, iOS, FireTv, Mi Patchwall and Android TV applications.
The RED Discover Product is designed for travel enthusiasts, content lovers and fans of Travelxp who aspire to see beautiful, well shot and educational travel infotainment and lifestyle shows covering a variety of genres such as Food, Heritage, Culture, Lifestyle, Destinations and Nature. Viewers can now watch some of the most famous travel shows, like Rohan Patoley’s Strictly Street, or Krissann and Benafsha’s The Gypsies, anytime and anywhere through Travelxp’s different applications and VOD Service.
“While RED and RED Plus is for customers who are serious about a travel lifestyle, RED Discover is a product closer to our original core offering - uninterrupted, beautiful travel documentaries and shows that will leave you with wanderlust to travel the entire world. The launch of the RED Product in August 2021 was a pivotal point in Travelxp’s transformation to a digital first company, and we intend to strengthen the distribution of our digital platforms through B2C and B2B2C Partnerships in the coming years,” Tanay Chothani, CEO, Travelxp.com added.
On the occasion of 12th anniversary, along with the launch of RED Discover, Travelxp has also announced the launch of 4 new shows for the upcoming quarter, and intends to produce 10- 12 new shows by the end of this year, doubling the production done over the last year. “The pandemic was very difficult for us in terms of content creation, since travel was shut down. Restrictions meant destinations and experiences lost their flavour and essence. But with covid being past us, we are confident of creating and delivering the content that our users have known to love us for, and we are confident of creating more content this year than in any year before,” Tanay added. The first of these shows, Timeless Tamil Nadu, directed by National Award Winning director, Kamakhaya Narayan Singh and created in collaboration with Tamil Nadu Tourism, will be coming out in Mid February, followed by the shows on Mauritius, Morocco and Mexico.
OTTs have been a big theme post pandemic, as covid accelerated the transition from traditional cable tv and D2H and offered viewers an opportunity for VOD and Streaming. While the big players, like Hotstar, SonyLiv and Netflix are cementing their place in the Indian OTT space, new, promising players like Travelxp are keen to establish and cater to niche segments of the Indian video-consuming audience and bring the same variety of content quality to online viewers like in the traditional TV Space.