24 January 2020 23:55

MediAvataar's News Desk

MediAvataar's News Desk

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Global Storyteller’s from Radio and TV & Film Come Together at NAB

New York Festivals Radio Awards kicks off their inaugural Storytellers Gala on Tuesday, April 21st at the annual NAB Show in Las Vegas, Nevada.

With the digital audio arena encompassing music-streaming, podcasts, online and satellite radio, radio has come a very long way since the first radio broadcast of election coverage by KDKA on November 2, 1920.

“Having been a part of the NYF Grand jury and Radio Advisory board for several years, I’m so pleased to see the competition join forces with NAB. I can think of no better platform for the world’s best radio than an organization like NAB, which has celebrating “bringing content to life” for close to a century. This is a bold new chapter for NYF and I simply can’t wait to hear this year’s entries.” –Mark Travis, Associate Director of Media, Production, New York Philharmonic and NYF Radio Awards Advisory Board

In honor of this momentous invention, New York Festivals Radio Awards will celebrate 100 years of Radio while bringing together global storytellers from both the Radio and TV & Film industry on the same stage.

“100 years ago, in 1920, radio linked a formerly insular public and created common ground for understanding, for sharing of culture, for education and entertainment. Today, more than ever, through podcasts and global distribution, broadcasters touch hearts and minds around the world and around the clock,” said Lou Simon, Radio Producer for SiriusXM Radio and NYF Radio Awards Grand Jury. “It’s wonderful to gather and celebrate some of our shining examples of freedom and integrity.”

Radio storytelling begins with a distinctive voice and ends with a captivating narrative that engages listeners on a broad range of topics.

“The NYF is right in sync with the most important movement taking place in media today – a revival of enthusiasm for the art of storytelling. Storytelling has been the foundation of oral communications from the dawn of language to the present-day explosion in technology. The idea of outstanding storytellers from around the planet gathering in Las Vegas to celebrate this most evolved element of human connectivity is deeply gratifying to those of us who love the spoken word and remain in awe of its power.” –Michael Harrison, Publisher, Talkers and NYF Radio Awards Advisory Board

New York Festivals Radio Awards robust roster of categories celebrates the innovative storytelling from content creators from 40 countries around the world. From Live Shows to Entertainment Specials, Sports to Talk Radio, Music Shows to News, Serialized Storytelling to Podcasts and Audiobooks, powerful storytelling today succeeds in engaging listeners and illustrating that the voice of the storyteller is loud, clear and very much alive in radio.

“In dark days or divisive troubled times, stories can be the lifeblood to creating understanding between people and touch the very heart of humanity and civilization. NYF honors the importance of powerful storytelling on a global level. I am proud to be a part of this organization.” –Valerie Geller, President, Geller International Media and NYF Radio Awards Advisory Board

The 2020 Storyteller’s gala celebrates the tenth year of NYF’s strategic partnership with the annual NAB Show. As content creators from around the globe take to the stage, world-class content from prominent radio stations, networks, international independent producers and presenters will be recognized and awarded.

Attendees to the 2020 Storyteller’s Gala will also have access to NAB’s multi-day event which is the world’s largest media entertainment marketplace. Award winning guest presenters from around the globe and will bring a new level of prominence, interest, and recognition for all our participants which will continue in the year ahead.

The deadline to enter the 2020 Radio Awards competition is February 1, 2020.

Photo Credit: The second annual Global TV Demand Awards host and presenters. Pictured from left to right are: Hailie Sahar, Jerry Springer, Martin Kove, Carson Kressley (host), Esai Morales, and Emily Swallow. (John Parra/Getty Images).

Game of Thrones also wins Most In-Demand Drama Series in the World; Stranger Things wins at Most In-Demand Digital Original; The Mandalorian wins Most In-Demand Series Debut

Game of Thrones was the big winner at the 2nd Annual Global TV Demand Awards presented by Parrot Analytics today during the 2020 NATPE Miami Marketplace + Conference. HBO’s epic series took home the top honor, Most In-Demand TV Series in the World, along with the trophy for Most In-Demand Drama Series in the World, for 2019. Netflix’s Stranger Things was acknowledged as Most In-Demand Digital Original and Disney+’s The Mandalorian won for the Most In-Demand Series Debut of 2019.

Hosted by Carson Kressley (Queer Eye), the Global TV Demand Awards acknowledged the most in-demand shows in 12 different categories. Here is the complete list of winners:

Most In-Demand TV Show in the World: Game of Thrones

Most In-Demand Digital Original in the World: Stranger Things

Most In-Demand Drama Series in the World: Game of Thrones

Most In-Demand Comedy Series in the World: The Big Bang Theory

Most In-Demand Documentary Series in the World: Planet Earth

Most In-Demand Variety Series in the World: The Daily Show

Most In-Demand Reality Series in the World: The Voice

Most In-Demand Series Debut in the World: The Mandalorian

Most In-Demand Superhero Series in the World: The Flash

Most In-Demand Export from Latin America: La Rosa De Guadalupe

Most In-Demand Export from Asia: One Punch Man

Most In-Demand Export from Europe: Peaky Blinders

In addition, a special Global Iconic Demand Award was presented to David Crane and Marta Kauffman, co-creators of the TV series Friends, by Meredith Vieira in acknowledgement of its enduring popularity around the world. David Crane accepted the award on behalf of himself and Kauffman.

“The fact that this award reflects the continued global popularity of Friends makes us prouder than even Parrot Analytics could calculate. It’s been over 25 years since we started the show. That we’re still a part of the conversation is more than we could ever have imagined,” said David Crane.

Presenters at the 2nd Annual Global TV Demand Awards included actors Martin Kove (Cobra Kai), Esai Morales (Titans), Hailie Sahar (Pose), Jerry Springer (Judge Jerry) and Emily Swallow (The Mandalorian).

Parrot Analytics’ measurement of global demand for television shows includes social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms. Parrot Analytics is the only company that captures, weighs, and combines all of these different touch points into a single TV content demand measurement. The Demand Expressions® metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world. The winners of the 2nd Annual Global TV Demand Awards were determined based on demand data from January 1, 2019 to December 31, 2019.

“Parrot Analytics owns the world’s largest first-party content consumption and audience demand dataset, enabling the company to award the most comprehensive global ‘people’s choice award’ ever given to a TV show,” said Rebekah Zabarsky, Director of Marketing, Parrot Analytics, and Executive Producer of the Global TV Demand Awards. “This year’s Global TV Demand Awards was incredibly exciting, and I want to thank our host Carson Kressley, our presenters, David Crane and everyone who participated in today’s celebration. Congratulations to Game of Thrones and all the winners.”

Friday, 24 January 2020 00:00

DAN Digital Report 2020

Dentsu Aegis Network (DAN) released its Digital Report 2020 at The Lalit in Delhi.

The report states that, The Indian Advertising Industry has grown at a rate of 9.4% over 2018 to reach Rs. 68,475 crore by the end of 2019. The industry will grow by 10.9% to reach Rs. 75,952 crore by the end of 2020. It is expected to grow at 11.83% CAGR to reach a market size of Rs. 1,33,921 crore by 2025.

Speaking on the launch of the report, Ashish Bhasin, CEO, APAC and Chairman, India said - Dentsu Aegis Network, “The Media and Advertising industry is shifting at a rapid speed and Digital is certainly taking charge. Consumers are leaving behind huge digital footprints and there is a lot more emphasis on managing data and developing martech capabilities, now. 2020 is expected to witness a major change in advertising in India, with digital becoming a bigger medium. In fact, by 2021, it’s growth should surpass that of print. Yet, despite this progressive swing, the industry has failed to come together to agree upon a common measurement metric for digital. As leaders in digital, Dentsu Aegis Network today stands at the forefront of this evolution and understands the need to have more information on Digital. The DAN Digital report, now in its fourth edition, is exhaustive, systematic, thorough and meets this need gap brilliantly. The report has now become the most credible source of information when it comes to digital in India.”

Anand Bhadkamkar, CEO, Dentsu Aegis Network India added , “2019 was a challenging year for the Indian advertising industry as well. With the economic slowdown, advertisers decided to cut back on spends, consumers decided to wait-and-watch, market sentiments reached a new low and India’s Ad Expenditure (AdEx) witnessed a consequential fall. But even in the midst of it all, digital continued to grow. Digital is a masterstroke in advertising and Dentsu Aegis Network recognizes this strength. We also recognize the need for an industry level report that can give directions toward which this industry is moving. While with every new edition, the DAN Digital report has been upping its rank in quality, range and comprehensiveness, we welcome sincere feedback and inputs from the entire industry to help establish a robust eco-system for this fast growing and increasingly important industry channel, so that all of us can progress together!”

Key Highlights:

The Indian advertising industry has grown at a rate of 9.4% over 2018 to reach Rs. 68,475 Crore by the end of 2019. The industry will grow by 10.9% to reach Rs. 75,952 Crore by the end of 2020. It is expected to grow at 11.83% CAGR to reach a market size of Rs. 1,33,921 Crore by 2025.

By the end of 2019 the digital advertising industry stands at Rs. 13,683 Crore, up at a rate of 26% from Rs. 10,859 Crore in 2018. It is expected to grow at 27% to reach Rs. 17,377 Crore by the end of 2020.

Advertising spends on Digital media is expected to grow at a CAGR of 27.42% to cross the Rs. 50,000 Crore mark and reach an industry size of Rs. 58,550 Crore by the end of 2025. This sustained growth can be attributed to the technological advancements, improvements in data science & analytics, introduction of policies & regulations among others.

Television takes the largest share of media spends at 39% (Rs. 26,869 Crore) followed by print media (29%, Rs. 20,110 Crore) and Digital Media (20%, Rs. 13,683 Crore). In the year 2020, spends on Television media is expected to grow at 10% and its share will remain steady while that on Print media is expected to grow at 3% with this share declining to 27%.

Across various industry verticals, FMCG sector spends the highest by contributing 30% (Rs. 20,182 Crore) to the advertising industry. Next to FMCG stands with 10% contribution by E-commerce (Rs. 6,915 Crore) followed by Automotive sector (8%, Rs. 5,797 Crore).

Among the various industry segments, FMCG has the highest expenditure on advertising i.e. 30% (Rs. 20,182 Crore) followed by E-commerce (10%) and Automotive segment. FMCG spends a large majority of their advertising budget on television (61%) while Retail, Automotive and Retail spend a large share of their advertising budget on Print. The biggest spenders on digital media are BFSI (42%), Consumer Durables (38%) and E-commerce (37%).

Advertising spends on Digital Media is led by Social media with the highest share of 28%, contributing Rs. 3,835 Crore to the Indian digital advertising pie. This is followed by spends on Paid search (23%), Online Video (22%) and Display media (21%). Display media, online video and social media are expected to have the fastest growth in 2020. The share of paid search is expected to reduce from 25% to 23% by the end of 2020.

FMCG segment spends a large share of their digital media budget on online video (36%), while E-commerce, consumer durables spend a mostly on paid search and social media.

By 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital advertising market, overtaking spends share on Desktop. Furthermore, the expected spends on mobile devices will reach a share of 64% by 2022.

Advancements in marketing technologies and subsequent fusion with marketing creativity, along with the advent of 5G technology and increased adoption of E-commerce advertising will lead to the evolution of content for the next 500 million Internet users, thereby catapulting the digital media industry towards the Rs. 50,000 Crore milestone by the year 2025.

Friday, 24 January 2020 00:00

The Growth of OTT

2019, was the year that saw quite a few OTT players pivoting from users’ numbers to engagement as an active unit of measurement.

The move, chiefly led by Viacom18 owned OTT service VOOT, set out to cross the 100 million MAU mark with 100 billion minutes of watch time in a year. Within the year, the platform crossed these dual milestones on the back of 4 major drivers.

Driving Loyalty and Engagement

Focusing on the metrics that matter -Watch time and DAU/MAU ratio. Voot's focus has been to continuously engage with the consumer through different touch-points like the app, content or even a simple promotional communication.

Most Engaged OTT platform – Voot was the most engaged platform (DAU to MAU ratio) from Oct to Dec 2019, as per the App Annie data; and this resulted in Voot to cross 100 Bn Watch time in minutes on their app within a single FY. Basis the TSV per day and the DAU to MAU ratio, VOOT is now the number 1 in the premium AVoD category. In fact it’s monthly watch time is more than the combined watch time of its next two competitors, per App Annie.

Innovation On New IPS & Content

Voot Studio - Voot Studio was launched in the first quarter of last FY with an objective to produce innovative Video Solutions for their advertisers. Most of their clients wanted to drive love for their brand. It is now becoming a hub of such content. ‘Work it Up’ helped Tik-Tok achieve this objective and the show was ranked in the top 11 shows to be watched on OTT. While ‘Cheat weak at Singapore’ did the magic for Singapore Tourism. In fact, VootStudio is now driving more than 10% oftheir revenue.

Shows around show – Voot night live is a first of its kind show that was built around a reality show. On the back of VNL and other content such as Unseen, Undekha,Bigg Buzz and a very successful #AsliFanmarketing campaign, Bigg Boss season 13 got 1Bn views.

Regional is the new National – This year saw a massive growth of Vernacular content with views increasing by 4X on a yearly basis. Marathi was the dark horse that grew by 4X, while Kannada continued to show steady growth. Voot also launched Colors Telugu, India’s first digital-only channel. Also, Tamil grew on the back of the marquee shows such as KBC Tamil.

Making Voot's Product and Tech Ready for Future

Launched the new version of Voot V3 -The new app enhanced User experience with state of art personalized recommendation and an intriguing architecture that facilitated better discoverability for all Voot consumers

Rugged and Robust – The new app workedseamlessly across platforms right from 2G/3G phones of ‘Bottom of pyramid’ viewers to Smart TVs catering to premium audience. It was capable of handling really complex & interesting Second Screen and Interactivity requirements.

Bringing the Tech in-house – The year saw VOOT accelerating it’s pace of building an in-house tech team based out of Bangalore.

Voot Partnership Eco-System

Reach consumer anywhere - One of the key drivers of reach through the year was the building of the most diverse and inclusive partner ecosystem that ensured an omnichannel and multiscreen presence for VOOT.

Wider Distribution - Seamless and wide distribution through partnering with best in class brands across categories like connected TVs, Devices, Telcos, Travel, Broadband, etc with names like Sony, LG, Samsung, Flipkart, Ola, MX Player and Airtel joining the new bandwagon have ensured the last mile availability of VOOT.

 

Source: DAN Digital Report 2020

Havas Creative has started the year with a bang by winning the integrated communication mandate for William Grant & Sons, following a rigorous multi-agency pitch in December.

The agency will be handling the entire India portfolio business, which includes reputed brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie.

As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms. The business will be managed out of the agency's Delhi office.

Payal Nijhawan, Head of Marketing, William Grant & Sons India said “We are very excited to have Havas Group India on board as we head into the next stage of our journey in India. Together with the teams at Havas Group, we will continue building momentum with our brands and speaking to our consumers through an integrated marketing approach.”

Speaking on the win, Rana Barua, CEO, Havas Group India said “We are delighted to partner with a legendary brand like William Grant & Sons, who have a bouquet of iconic brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder and Hendricks, and our task will be to take the brands further with unique and meaningful ideas. With our Havas’ integrated Village model, we will continue to make a meaningful difference to the brands by providing seamless and agile business solutions. We look forward to further strengthening their legacy in the Indian market.”

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favorite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.

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