MediAvataar's News Desk

MediAvataar's News Desk

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Monday, 19 August 2019 00:00

MY FM launches new Brand Jingle

MY FM, the radio arm of DB Corp Limited, has launched a new brand jingle in collaboration with Bollywood music composer Rochak Kohli.

Keeping in mind the brand’s philosophy of “Aaj Kuch Accha Sunte Hai”, the track extends the brand promise of spreading positivity amongst its listeners. MY FM’s new jingle aims to give a renewed sound to the station and make the listening experience even better.

The jingle is written by Vayu, sung by Divya Kumar and has been performed by Melvin Louis, renowned choreographer and social media celebrity.

Speaking on the jingle launch, Mr. Rahul Namjoshi, Chief Operating Officer said: "With this amazing sound, we are entering into the festive season with a bang. At MY FM, we have always believed in providing an outstanding listening experience. In the last 4 months, we have successfully launched 3 unique content properties like Cheers, Kumar Vishwas Show and Mafia Stories. Now, we are out with our new brand jingle which is pacey, peppy and unconventional. We are sure our listeners will sing and dance along this number."

Checkout the link on youtube:

ZEE5 subscriptions to be available offline through Eurostar retail outlets across GCC countries

In yet another key announcement for the Middle East region, Global digital entertainment platform ZEE5, today announced its partnership with UAE based digital retail giant, the EUROSTAR Group This strategic partnership will enable people across the GCC countries to access ZEE5’s huge library of 100,000 hours of entertainment content through subscription packs available at any of Eurostar and its partner outlets across GCC.

Customers in UAE and other GCC markets can now buy any ZEE5 subscription pack by simply walking into their nearest EUROSTAR retail outlet and choosing between ZEE5’s daily, weekly, monthly and annual subscription packs, at 1.49 AED, 5.99 AED, 18.99 AED and 149.99 AED respectively without needing a credit card. Select outlets will also provide a full product demo for interested customers.

A subscription to ZEE5 will provide EUROSTAR customers in the GCC access to 100,000 hours of content in 17 languages, including Hindi, Malayalam, Tamil, Bangla and Marathi. ZEE5’s content catalogue spans across 2000+ movies including Bollywood Blockbusters and World Digital Premieres like Simmba (Ranveer Singh), Kedarnath (Sushant Singh Rajput, Sarah Ali Khan), Veere Di Wedding (Kareena Kapoor Khan), TV shows like Sembaruthi, Chembaruthi and Kum Kum Bhagya, Originals like Kaafir (starring Dia Mirza) and The Final Call (starring Arjun Rampal) and much more. The bouquet also packs in 60+ Live TV channels including ZEE TV, ZEE Keralam, ZEE Tamil, ZEE Marathi, top news channels, and others.

Archana Anand, Chief Business Officer, ZEE5 Global said, “With the largest range of Indian content including 2000+ movies and exclusive TV shows across genres, ZEE5 is fast becoming the go-to destination for Indian content for multiple audience segments in the GCC who want compelling stories in the language of their comfort. Reaching these audiences through every touchpoint, to enable them to discover and experience ZEE5 Is critical and enabling offline subscriptions via retail is a key initiative. We’re very happy to announce our partnership with Eurostar, one of the leading digital retail Groups across the GCC to make ZEE5 available through their outlets.”

Shaan Jethwani, Executive Director of Eurostar said "We are thrilled and privileged to join hands with ZEE5. The current paradigm shift on consumers TV watching, coupled with Eurostar's legacy on Pay TV distribution along with ZEE5’s unmatchable content prepositions are poised for sure success and it's going to create a new experience for audiences in their living room.”

The ad campaign rides high on situational humor to highlight inherent product benefits and creates long lasting impact

Dailyhunt , India’s #1 local content discovery platform, recently announced its new multimedia campaign, ‘#DailyhuntHaiNa’. The campaign reaches out to the millennials across Bharat, through fresh, young and quirky videos using humor to connect with them to highlight core benefits of Dailyhunt.

Dailyhunt has always aimed to connect with its audiences across real Bharat. While previous campaigns such as #HarBhashaEqual and #KhudKiSochBanao focused on linguistic diversity and inspired the audience to form their own opinion respectively, the current campaign focuses on the young and fresh nature of the brand and its young audiences.

The multi-channel campaign, comprising 6 TVCs, Digital, Radio & Outdoor brings alive various features of the app and how they benefit the user. The first 3 short films of the campaign highlight the USPs of Dailyhunt through situational humour.

Talking about the campaign, Umang Bedi, President, Dailyhunt, shared “We want to create a brand identity for Dailyhunt which resonates with our target audience’s identity as well- fun, quirky and humorous. The idea behind the campaign was to connect with the millennials (18 to 30 years, across Bharat) and get them hooked on to the unique benefits of Dailyhunt. To also do it in a 15 seconder without dialogues was super cool from the team”

Amit Akali, Managing Director and CCO, What’s Your Problem : “After owning the elections through the ‘Tota Mat Bano’ campaign, we wanted to be ‘always on’ in the consumer’s mind. The idea was to identify the key benefits for the consumer. Since the target audience is young India, we were clear the creatives had to be relatable to them, while being edgy enough to stand out. Plus we had to do this in 15 seconds. Hence, we took on a slightly cheeky and provocative tone of voice. That, coupled with some crazy scripts, catchy music and sharp comic timing, hopefully ensured that the films and their messaging can’t be missed.”

The campaign has been directed by Prashant Issar (Sippy) and produced by Tubelight Films and it will be run across the country in 7 languages across TV, digital and social platforms.

WWF India and Discovery initiate a program to protect the world’s only mangrove tiger habitat by introducing an integrated approach to prioritize habitat management, mitigate human-wildlife conflict and build resilient communities in the Indian Sundarbans.

Discovery India and WWF India have come together to protect the world’s only mangrove tiger habitat, in partnership with the Forest Directorate, Govt. of West Bengal and local communities in the Sundarbans. The initiative builds on WWF India’s work in the region to promote sustainable livelihoods, access to clean energy, and effective human-wildlife conflict management. By adopting an integrated approach, the project aims to assist the Forest Directorate for effectively managing populations of tiger, prey and their habitat in Sundarbans, and reduce human-tiger conflict. It will work with Panchayats help build resilient communities in this ecologically fragile and climatically vulnerable region.

The Sundarbans region is highly vulnerable to the impacts of climate change, which threatens the safety and livelihood of local communities. With a vision to create climate-smart villages in the Sundarbans, WWF India and Discovery India are working with government agencies, civil society partners and scientific institutions to build the capacity of village panchayats and local communities to incorporate climate resilience into development planning, thereby helping secure livelihoods, biodiversity and ecosystem services. The initiative also focuses on enhancing farmland productivity through low-cost measures and adjusting crop calendars to deal with of climate change. The initiative will also include work towards securing habitats for tigers and prey species. This will entail building datasets on impacts of climate change on the estuarine ecosystem. Through this project, in partnership with the West Bengal Forest Directorate and IISER Kolkata two Sundarbans Ecological Observatories will be set up, each featuring data loggers, monitoring buoys and an onsite laboratory.

As part of the partnership, the Forest Directorate has also been supported with nylon net fences to prevent tigers from straying out to villages adjacent to the mangrove forests. Such nylon net fences have contributed greatly towards reducing human injuries and fatalities. A floating camp and speed boat are also being provided to the West Bengal Forest Directorate, to accelerate the response time of forest personnel during various emergency situations.

Mr. Ravi Singh, Secretary General & CEO, WWF India said, “This partnership between WWF India and Discovery India is significant as it brings together different institutions for the benefit of communities and wildlife of Sundarbans. This additionally includes the setting up of ecological observatories, reduction of human-wildlife conflict and providing scientific inputs for proper management.”

“The project at Sundarbans is part of a global movement – Project C.A.T – Conserving Acres for Tigers – aimed at building healthy habitats for Tigers wherein we support conserve nearly six million acres of protected land across four countries. In India, beyond Sundarbans, a detailed intervention is also being implemented at Manas Tiger Reserve,” said, Megha Tata, Managing Director – South Asia, Discovery. “Discovery is a purpose-driven company with a mission to educate and inspire audiences around the world. We remain committed to leverage our brand strength to galvanize people power for the cause of Tigers and other endangered species.”

Veteran journalist and food-tech entrepreneur, Vir Sanghvi has invested in a Product Review startup called Mishry.com.

Mishry is based out of Gurgaon and is India’s first content destination that reviews products in the Cooking and Dining space. It is a verdict-driven platform that recommends best buying options for a range of categories like groceries, snacks, dairy products and kitchen appliances like blenders, microwaves, refrigerators, air fryers, etc.

The startup aims at filling the gap between consumers and the right products to buy in the kitchen & dining space. Reviews with clear winners and verdicts are unique to Mishry. Content like this has so far only been seen in the Technology and Auto sectors.

“Reviews are getting more and more acceptance across the world – more so pre-saIe reviews, which by default are research and expert-driven. While consumers in the Tech and Auto sectors have enjoyed expert-driven reviews all along, nothing like this existed in the Food space. I am glad Mishry is doing that – by creating what is India’s first Product Review Platform in the Kitchen and Dining space.” shared Vir Sanghvi, Founder EazyDiner and veteran food columnist.

In addition to Vir Sanghvi, Mishry Reviews has also raised undisclosed seed investments from two Fintech industry leaders. Rajiv Garodia has 20+ years of experience as CEO, MD, Regional Head of large global businesses and Kiran Shetty, CEO & Regional Head- Swift India, is an early investor in startups that have increased in value manifold.

"Mishry's tagline #ReviewsThatMatter reflects what we aim to do. Everything we bring into our kitchen has an impact, one way or another, on the health of our family. If we can check the features of a smartphone five times before we buy it - why don't we do the same for the biscuits, juices, or dairy products we buy? Our review lab is always buzzing with new kitchen tools, appliances and products to review and the seed money we have raised for now will be used to ramp up content and cover the maximum ground over the next few months" – Tanu Ganguly, Founder, Mishry.com.

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