30 March 2020 14:59

MediAvataar's News Desk

MediAvataar's News Desk

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· Wins in ‘2020 India HQ Top 10 Overall Publishers by Downloads’ category

· Ranks Number 1 in the 2020 Indonesia Top 10 Entertainment Applications by MAU

MX Player has emerged as a force to reckon with in the Indian entertainment landscape, with its vision of offering users a holistic entertainment platform. Be it offline video playing capabilities, India's largest library of over 1,50,000 hrs of premium video content, audio music and games, all for FREE, the brand aims at answering every entertainment need of our huge and growing user base.

Reflecting its ubiquitous acceptance and usage across iOS and Google Play, MX has emerged as one of the ‘2020 India HQ Top 10 Overall Publishers by Downloads’ Category at the App Annie Top Publisher Awards. It also topped the list in the ‘2020 Indonesia Top 10 Entertainment Applications by MAU’ (the only country for which entertainment as a category was announced).

Speaking about this accolade, Karan Bedi – CEO, MX Player said, “This award by App Annie is a great recognition for our team and will inspire us to continue scaling new heights, especially in such challenging times as our users around the world are quarantined in their homes during the ongoing COVID-19 outbreak. In the last 14 months, we’ve tried to push the envelope across verticals – be it with content, marketing or product innovations, and we are committed to our vision of ‘Everytainment’ as we are expanding rapidly across the US, UK, Canada, Australia, New Zealand, Nepal and Bangladesh to help serve premium free digital entertainment to a wider global audience.”

Operating at scale in India with an advertising led model for premium content, this platform has 280 million MAUs globally and 175 million MAUs in India.

Global study of 25,000 consumers gives brands clearest direction on how to stay connected in a pandemic world.

Kantar, the world’s leading data, insights and consulting company today releases the results of the largest global study into consumer attitudes, media habits and expectations during the COVID-19 Pandemic.

Surveying more than 25,000 consumers across 30 markets, the first wave of COVID-19 Barometer research provides brand owners with clear direction on how to ensure their brands stay connected to their customers during the pandemic crisis. Findings from the first wave include:

Media habits

As countries move deeper in to the pandemic so media consumption increases across all in-home channels. In later stages of the pandemic web browsing increases by 70%, followed by (traditional) TV viewing increasing by 63% and social media engagement increasing by 61% over normal usage rates.

Across all stages of the pandemic, Whatsapp is the social media app experiencing the greatest gains in usage as people look to stay connected. Overall Whatsapp has seen a 40% increase in usage; in the early phase of the pandemic usage increases 27%, in mid-phase 41% and countries in the late phase of the pandemic see an increase of 51%. Spain experienced a 76% increase in time spent on WhatsApp. Overall Facebook usage has increased 37%. China experienced a 58% increase in usage of local social media apps including Wechat and Weibo.

Increased usage across all messaging platforms has been biggest in the 18-34 age group. Whatsapp, Facebook and Instagram have all experienced a 40%+ increase in usage from under 35-year olds.

There is a crisis in trust. Traditional nationwide news channels (broadcast and newspaper) are the most trusted sources of information with 52% of people identifying them as a ‘trustworthy’ source. Government agency websites are regarded as trustworthy by only 48% of people, suggesting that government measures are not providing citizens around the world with assurances and security Also reflecting the loss of trust from recent election cycles, social media platforms are regarded by only 11% of people as a source of trustworthy information

Expectations of Brands

Consumers expect the brands they choose to look after their employees first and foremost with 78% saying take care of employees’ health and 62% saying implement flexible working.

Supporting hospitals (41%) and being helpful to government (35%) is an expectation of significant minority of consumers.

There is very little expectation that brands should stop advertising with only 8% of respondents identifying it as a priority for brands. As many brands consider ‘going dark’ to save costs Kantar estimates that a six-month absence from TV will result in a 39% reduction in total brand communication awareness, potentially delaying recovery in the post-pandemic world.

For those that do continue advertising a clear majority of consumers expect advertising to make a positive contribution to society;

‘Talk about how the brand is helpful in the new everyday life’: 77%

‘Inform about their efforts to face the situation’: 75%

‘Offer a reassuring tone’: 70%

There are clear pitfalls to be avoided in advertising during the pandemic

‘Should not exploit coronavirus situation to promote the brand’: 75%

‘Should avoid humorous tones’: 40%

We are living through a global crisis, and we all have a responsibility to help where we can. Last week, the European Union asked companies like Netflix, Amazon and YouTube to ensure that we are using telecommunications networks as efficiently as possible given the unprecedented demand they are facing.

We immediately developed, tested and deployed a way to reduce Netflix’s traffic on these networks by 25% - starting with Italy and Spain, which were experiencing the biggest impact. Within 48 hours, we’d hit that goal and we’re now deploying this across the rest of Europe and the UK.

Since we started making these changes we’ve had a number of questions from members and our Internet Service Provider (ISP) partners.

Our members have asked what this means in terms of video quality. Put simply the action we’ve taken maintains the full range of video resolutions. So whether you paid for Ultra-High Definition (UHD), High Definition (HD), or Standard Definition (SD), that is what you should continue to get (depending on the device you are using).

In normal circumstances, we have many (sometimes dozens) of different streams for a single title within each resolution. In Europe, for the next 30 days, within each category we’ve simply removed the highest bandwidth streams. If you are particularly tuned into video quality you may notice a very slight decrease in quality within each resolution. But you will still get the video quality you paid for.

On the ISP side, some partners in regions such as Latin America want us to reduce our bandwidth as soon as possible. But others want to continue with business as usual. This is understandable, as different ISPs around the world have built their networks in different ways, and operate within different constraints. For example, building a residential ISP network in a dense metropolitan area is quite a different prospect from building a residential ISP network in a sparsely populated rural area. Some ISPs build their networks with a substantial amount of excess capacity (“headroom”) others do not. Fortunately, we have a lot of experience delivering Netflix efficiently through our Open Connect program - as well as other technologies we’ve pioneered - and so we can respond to these different scenarios quickly.

So we will provide relief to ISPs who are dealing with large government-mandated “shelter in place” orders by providing the 25% traffic reduction we’ve started in Europe. For other networks, we’ll stick with our normal procedures - until and unless they experience issues of their own.

Our goal is simple: to maintain the quality of service for our members, while supporting ISPs who are facing unprecedented strain on their networks.

After launching a national awareness campaign ‘Care Karona’, one of the largest and most awarded private radio networks in India, 93.5 RED FM is now urging people to practice social distancing amid Coronavirus Pandemic and stay at home.

RED FM has come-up with a creative rendition of its logo to emphasize on the importance of social distancing.

RED FM’s ‘Care Karona’ initiative was launched to spread authentic information in this crucial period, which involved on-air and digital engagements. RED FM has continued to roll out creative communication and advertisements supporting “Social Distancing’ and ‘Work from Home’. Their latest piece highlights that copywriter and art director created the ad while working from home. The ad therefore, encourages everyone reading it to stay at home and follow social distancing.

Whether it is exclusive interviews with medical experts, RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene, taking-up WHO’s ‘Safe Hands Challenge’ or giving Work From Home to all their employees, RED FM is doing every bit to ensure mass awareness while maintaining safety of their staff.

Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has entered into a strategic partnership with ScoopWhoop, a prominent internet media and news company.

The new partnership will provide ScoopWhoop with the opportunity to use the full Engage suite of tools including Smartfeed, a new digital experience that will transform ScoopWhoop pages into an infinite feed of discoveries - both paid and organic.

Outbrain’s innovative technology enables publishers to marry editorial curation with personalisation, drive audience growth and engagement, and increase revenue opportunities. It is designed for a range of content including promoted articles, editorial and branded videos and functions across all devices including desktop, mobile, and apps.

Through this partnership, ScoopWhoop will be able to leverage Outbrain’s platforms to grow their fan base and surface their own content in a prominent manner, as well as driving significant monetisation. As one of the most popular internet media and news company websites in India, they cover a wide range of content including news, humour, life, sports, food, travel and more that drive a 25 Million unique page views per month.

“We are very excited about this partnership with ScoopWhoop. Our aim at Outbrain is to help our partners maximise monetisation by personalising the content experience for their audiences. With our personalised feed technology, we are able to support ScoopWhoop with their goals of engaging their existing users while also finding new untapped audiences for them to grow”, said Sandeep Balani, Head of India at Outbrain. “We look forward to building a strong partnership together that will deliver a premium experience to ScoopWhoop’s audiences while opening up new opportunities for our advertisers.”

“Native is gaining an increasingly important position in the marketing place and within our own strategy. Providing quality user experiences while effectively monetising our news & entertainment content is key to our future growth and success. The decision to partner with Outbrain relied on its brand global reputation, ability to attract quality partners and flexibility indicates a team always dedicated to achieving mutual benefits, which is essential for a long-term partnership” said, Rishi Mukherjee, Co-Founder and Chief Operating Officer at ScoopWhoop.

Anand Makhija, Director Business-Development commented: “It is thrilling to establish our partnership with ScoopWhoop. Together we will be focused on driving strategic and sustainable growth. Outbrain is committed to creating the best native experience for the consumer, whilst also connecting leading brands to ScoopWhoop’s highly engaged set of audience. This engagement is proof of our dedication and investment to supply the best monetisation and engagement tools to the top publishers.”

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