06 December 2020 07:30

MediAvataar's News Desk

MediAvataar's News Desk

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Bumble partners with Bollywood actor Ishaan Khatter for a series of interactive stories to help single Indians navigate dating in 2020

Bumble, the women-first social networking app, has partnered with Bollywood actor Ishaan Khatter, as part of their new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020.

On screen, we’ve seen the dashing young actor melt hearts with his charms. Now, he’s bringing those skills into real life as Ishaan takes over Bumble’s Instagram page to share tips and tricks on how to make a meaningful profile on Bumble through a series of interactive stories.

When asked what dating advice he would like to give single Indians, Ishaan said, “I think honesty and communication is the key to any relationship. We shouldn’t settle for something that doesn’t let us be ourselves.”

Speaking about his association with Bumble India, actor Ishaan Khatter says, “I’m excited and happy to associate with Bumble. The importance of building meaningful connections has been realised strongly in 2020, and Bumble does such a creative job in bringing people together.”

He further added, “Bumble’s approach of women making the first move reimagines the traditional gender role dictated by society and makes the app uniquely cool.”

Speaking about the partnership, Samarpita Samaddar, Bumble India PR Director says, “We are excited to partner with Ishaan Khatter, who is extremely popular with our Gen Z and young millennial audiences. As single Indians navigate this new world of dating in 2020, we hope they will be inspired by Ishaan and engage with him on the @bumble_india Instagram page as he shares tips on how to make a meaningful Bumble profile.”

Monday, 30 November 2020 00:00

MY FM hai MASK FM

Urges Listeners to Step Out with their Masks ON

Post festive-season the number of Covid-19 cases has seen a sudden surge because of the casualness of people to follow social-distancing protocols. As precaution fatigue sets-in, MY FM, the radio arm of DB Corp Ltd., launches “MY FM hai Mask FM” in an attempt to bring back the focus & sensitivity around wearing a mask and maintaining a social-distance all the time.

2020 has been mentally harsh for the whole world, and the only way to fight it is through precaution and alertness all the time. Since the ‘new normal’ does not allow us to be causal at any point of time, we can move out freely and safely only if we follow this protocol. The campaign aims to motivate listeners to Step-up and Step Out to rejoin the way we love to live our life, but, with all the precautions as advised by GOI-maintain social-distancing, wearing face-masks and washing hands regularly.

Speaking on the initiative Vinay Manek Singh, National Programming Head, MY FM said “Under this initiative, we will do reality checks to mask monitors, from busting myths to talking about how not to come under pressure and still follow protocols, from stories of corona warriors to fatigue stories of health line workers, from having important statues wear a mask to having mannequins in stores wear a mask, MY FM will be going all-out to influence listeners to stop laxity and carelessness”

Mr. Rahul Namjoshi, COO, MY FM adds “Our country has a natural fighting spirit. It is this spirit that, since ages, has made us fight and win over any crisis. A little laxity on part of the people in general can have a magnanimous effect on health infrastructure as well on the economy. MY FM is a socially responsible brand; our RJs are role models and social influencers. We are sure our initiative will make positive impact and things will get better”

As it’s correctly said, food is the way to win anyone’s heart. During celebrations and festivals, it is one of the biggest forms of entertainment that binds the family together. When it comes to the Bhojpuri heartland, there’s nothing better than Litti Chokha that makes occasions special.

Litti Chokha is not just a dish but the identity of the region. It has proved its worth even beyond the boundaries of the country. Be it in the reel or real life, Litti Chokha has been celebrated as the authentic avatar of Bhojpuri cuisine. Keeping the festivities rolling beyond Chhath, ZEE Biskope curates Nestle Munch & Fortune Kachi Ghani Mustard Oil co-present Litti Chokha Diwas on 27 November for its extended family – the ardent viewers.

Rejoicing the delicacy, the brand launches yet another series of category first - an anthem and an animation video that narrates Litti Chokha ki kahani unhi ke zubani (self-narration by Litti Chokha). The video personifies Litti & Chokha where Litti is a popular, self-made woman who is in love with Chokha. However, Chokha – a Casanova has switching loyalties which disappoints Litti. Nevertheless, they both know that they complete each other and are madly in love with.

While the video depicts the love between the couple Litti & Chokha, it’s now time for viewers to also show their love for their favourite dish. Viewers are invited to share how do they enjoy Litti Chokha in different ways. Whether they enjoy it with chilli sauce instead of green chutney, or when catching up with friends, with families on special occasion or on dates, as an evening snack or on breakfast, the authentic version or a self-invented variation. They need to share the message, their photo with their favourite Litti Chokha along with their name and location on the brand’s Whatsapp number 9169315016 within 7 December. The best entries will be featured on ZEE Biskope TV & social platforms.

Amarpreet Singh Saini, Business Head, ZEE Biskope and BIG Ganga said, “Extending the festive extravaganza, Litti Chokha Diwas will be ZEE Biskope’s first initiative in the food categorythat takes the hyper local Bhojpuri entertainment through the gastronomical filter. The Litti-Chokha anthem blended with the animation video is yet another category first catered to the youth audience in their preferred way. It projects the brand’s obsession in consumer centrism, bringing alive the cultural vibrancy of the region and establishing the channel as a truly movie plus brand.”

Staying true to traditions, ZEE Biskope brings together their audience’s love for this traditional snack and their merriment during festivals. As a channel known to provide a heavy dose of flavour in its programming all around the year, the flavorsome initiative of ‘Litti Chokha Diwas’ witnesses the earthiness of Bhojpuri culture in an offering that binds the entire region together.

Get set to revel in an ocean full of Bhojiwood blockbusters only on Zee Biskope available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

The digital games industry is now at an inflection point in India, and the growth of online games in India is an indication of the immense interest level among consumers in India.

This sentiment was echoed by speakers at the 3rd edition of GATO, a digital sports and gaming conference, organised by the Internet and Mobile Association of India (IAMAI).

Referring to the regulatory hurdles, Sai Srinivas, Co-Founder and CEO of MPL said that it is time for the industry to come together and raise awareness about the games and look at other ecosystems in the world and how they have managed the hurdles.

In his address, Manish Agarwal, CEO of Nazara Technologies said India requires a National School of Gaming to build an ecosystem of talent and skills in the field of gaming technology which India currently lacks. He further addressed the market dynamics of the gaming industry in India, by saying that it is ‘largely untapped’ however there are certain bottlenecks which governments and stakeholders have to work together in reducing and supporting growth for the overall industry.

Jonathan Taylor, Content Partnerships and Business Development- Stadia at Google discussed about the future of gaming and about Stadia. Stadia has revolutionised the way people play games, as one does not require an expensive console to play their favourite games. With the advent of cloud community, consumers have the option to play their games on laptops, desktops, phones and tablets giving almost 2 billion people the opportunity to experience gaming in Stadia. Jonathan also mentioned that the company is experimenting on IOS gameplay and actively adding games in Stadia ecosystem.

The conference saw interesting panel discussions on the upcoming trends on digital and e-sports. From monetization of the digital sports to the upcoming advertising regulations on online games, speakers shared their views on how gaming as industry is set to leapfrog and how consumers are wanting new innovations in the field of digital sports.

The conference had over 1000 registered delegates. Some of the speakers included Harsh Jain, CEO & Co-Founder, Dream 11, Gaurav Agarwal, Co-Founder, Gamezop; Ali Hussein, CEO, Eros Now; Naman Jhavar, SVP, Strategy & Operations, MPL, Pawan Awasthi, Head of Consumer Marketing – India, Nvidia, Sundar Raman, Former CEO, Reliance Sports; Porush Jain, CEO, SportsKeeda; Ranjan Navani, Vice Chairman and Managing Director, JetSynthesys among others.

Torbaaz marks the directorial debut of Girish Malik, and also stars Nargis Fakhri and Rahul Dev

Torbaaz is ready to soar high as it releases exclusively on Netflix on 11 December, 2020. The story of the journey of redemption and rising from personal tragedy, set in Afghanistan, is the first Sanjay Dutt release after his successful recovery from illness earlier this year.

Speaking about his Netflix debut, Sanjay Dutt said, “The story of Torbaaz is closely aligned with the reality of Afghanistan, and the beautiful depiction of cricket as a means of deliverance is as true for the children as it is for my character, Nasser Khan, who bounces back from personal tragedy. I am truly grateful for all the love and support that I have received over the past few months, and I am glad to be returning to the screen with this powerful film. We have a strong partner in Netflix and am glad that the film will reach discerning audiences around the world, where the story can resonate across boundaries.”

Synopsis of the film:

Torbaaz is the story of one man who rises above his personal tragedy and decides to transform the lives of few refugee camp kids who are on the path of destruction through the game of cricket.

Cast and crew information

Cast: Sanjay Dutt, Nargis Fakhri, Rahul Dev

Director: Girish Malik

Producers: Raju Chadha, Rahul Mittra, Girish Malik

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