30 March 2020 15:37

MediAvataar's News Desk

MediAvataar's News Desk

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India’s largest dining out and restaurant tech platform, Dineout despite of its brand name and objective, is encouraging users to practise responsible social distancing and superior personal hygiene to combat the spread of COVID-19.

As a part of this public health initiative aimed at promoting the need to stay home and stay healthy, the brand has changed its name across social media platforms to ‘Dineout Later. Stay Home Now’ and also changed their popularly used hashtag #LetsDineout to #LetsStayHome to show their support.

Through social conversations with the hashtag #LetsStayHome, Dineout is sharing updates on how their team is working from home, having team lunch digitally together. They are also encouraging fellow Indians to stay entertained while indoors by exploring new hobbies, easy recipes, exercises and fun activities from the comfort of their homes amidst this crisis. People may also share their recipe ideas and photos of what they are cooking or eating with the same hashtag to promote healthy and safe eating habits. They have also created a unique Facebook event ‘Stay Home’ where they are inviting people for a virtual dine-in on 22nd March, the same day as Janta Curfew to have lunch from the comfort and safety of their homes. They have also announced the closure of their services and operations including denial of bookings and payments on 22nd March to support the all India lockdown

Speaking on the brand’s public health initiative, Ankit Mehrotra, Co-founder & CEO - Dineout observed, “Social gathering is the key to the F&B industry, while social distancing is the key to fighting the widespread of COVID-19 and we’re strongly promoting it across all our platforms. We stand strong with our restaurant partners who have closed operations temporarily and #LetsStayHome is our collective effort to remind everyone to focus on what matters the most amidst this health emergency - the health and safety of our loved ones and our communities.”

Game publishers dominate ranks as social, entertainment, and dating app fuel many top performers

We are excited to recognize the most innovative and successful publishers from around the world. The Top 52 Publishers is a diverse group of companies from 12 countries, from Finland to China, Ireland to Israel, and the United States to Japan.

This year, Asian headquartered publishers dominate the list, making up more than half (27) of The Top 52, including five of the top ten ranks. The United States had the most top publishers of any country, with 17.

Tencent, NetEase, and Activision Blizzard all held their respective spots as the top three publishers for the second year in a row. Leading social brands, mixi and Line led in app store monetization with the strong performance of games and entertainment apps in their portfolios. Subscription revenue is outpacing overall market growth as demand for entertainment and dating apps soars, pushing IAC and Netflix to leadership positions.

Each year, we see publishers that make impressive gains in the rankings, while also welcoming new publishers into the list. Companies that made significant jumps include Zynga , Google and Scopely, who all moved up ten places. Publishers Disney, Sea, Moon Active made it into The Top 52, in addition to a rising number of game publishers in China such as Lilith, 37games, Long Tech Network and Yotta Games.

Congratulations to this distinguished and diverse group of mobile publishers. We are grateful to have the privilege to work with so many of these industry leaders and witness their continued innovation and creativity as they deliver amazing consumer experiences.

The Top 52 Publisher Award winners are ranked as follows:

Typically, App Annie celebrates its winners with gala events. This year, due to coronavirus concerns, App Annie unveiled a Top Publisher Awards microsite that features top publisher announcements across countries, regions, and industries. It also features videos from App Annie executives and customers, and will be updated with new articles and videos over the next few weeks, showcasing winners and their tips for success.

The Association of Radio Operations For India (AROI) appealed to the Centre on Sunday for a bailout package to help the industry tide over the coronavirus outbreak.The radio industry has been grappling with decreasing ad spends for almost a year now.

Ms. Nisha Narayanan, Director & COO, RED FM and Magic FM commented on the Association of Radio Operators letter : “The Association of Radio Operators for India (AROI), industry body of private FM channels, is seeking a bailout package from the government in view of the severe impact of the coronavirus outbreak on the industry.

All private FM radio players have written to the Union minister of information and broadcasting, Prakash Javadekar about industry going through a tough phase with advertising revenues shrinking over the past year, coupled with a steep fall in government ads, and hoped the government will consider its requests for certain concessions it had sought in December 2019. The impact had worsened with the sudden outbreak of pandemic COVID-19 globally leading to services sectors and brands cutting back on advertising spends.

The industry has collectively asked for a three-pronged bailout package till the economy stabilizes. This included a one-year moratorium on all licence fees and charges by the government and Prasar Bharti, and restoration of government advertising on radio, besides clearing the long-pending payments from the Directorate of Advertising and Visual Publicity. We hope that the government helps restore normalcy in this sector in these desperate times.”

Fever FM, country’s leading radio network in the country recently initiated #RJCurfew to support the PM’s call to the nation with ‘Janta Curfew’.

The Fever FM network enjoys dominant leadership across the markets it operates in, and is the destination station for youth, with focus on innovation and listener’s delight.

Drawing inspiration from Honourable PM Modi’s ‘Janta Curfew’ initiative on 22nd March, to fight against the COVID-19 virus, Fever FM launched the #RJCurfew campaign, announced that all its RJs will go live from home on 22nd March to honour the Prime Minister’s initiative & maintain social distancing.

Prime Minister Narendra Modi tweeted in support and encouragement of the campaign. He tweeted ‘The initiative shown by Fever FM over Janta Curfew is a big inspiration for others, #RJCurfew will help unite people against corona. #Janta Curfew.’

The initiative received support on Twitter from celebs across Bollywood and Sports as well with Akshay Kumar, Vivek Oberoi, Gautam Gambhir amongst others re-tweeting the same.

Fever FM has always been at the forefront in supporting National initiatives and playing its part in creating mass awareness and help in nation building. In the past PMO had also applauded Fever FM’s initiative on #Plasticsebreakup.

Talking about the campaign, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said, ‘We are extremely grateful to our honourable Prime Minister for his encouragement and appreciation of our #RJCurfew initiative, and assure him of our unending support. Fever FM has always been at the forefront in supporting national initiatives. These are testing times for our country and we stand committed in our efforts to make ‘Janta Curfew’ a resounding success. The safety of the nation and our employees is of utmost priority and we at Fever FM are taking all necessary precautions to maintain social distancing at the workplace. We stand united with the Honourable Prime Minister in the fight against COVID-19.’

Airs a 310 seconds’ multilingual PSA as a network wide roadblock to appreciate the ongoing efforts of those extending support towards COVID-19

Supporting and amplifying the Hon’ble Prime Minister Shri Narendra Modi’s appeal towards social distancing and call for a Janta Curfew on Sunday, March 22, 2020, leading media and entertainment conglomerate Viacom18, will launch #PauseForACause. Cheer and Applause. campaign across all its media assets. #PauseForACause. Cheer and Applause. is a social awareness and public awareness announcement inclined campaign that urged viewers across all platforms to pause, remember and appreciate efforts and contributions of all those who are providing essential services in the fight against COVID-19, practise social distancing and support the Janta Curfew.

#PauseForACause. Cheer and Applause. will be front lined by a 310 seconds ad that will air once on all Viacom18 channels simultaneously at 4:59:50PM on March 22, 2020. Viacom18 will further use its reach on its social media channels as well as on its OTT platform VOOT thus amplifying the message in the digital ecosystem.

Speaking on the initiative, Sudhanshu Vats, Group CEO and MD, Viacom18 said, “At Viacom18, we are deeply invested towards using our presence to create awareness around issues however large or small. We have always leveraged the power of storytelling to ensure that our viewers become more socially responsible while being entertained. The current health and social crisis has created unprecedented disruption at the national and global level. While constant efforts are being made by the Government to keep it in control, we would like to play a small role to amplify the message. Keeping this in mind, we would like to pay our tribute to medical, paramedical and all other professionals who have been providing round the clock support during this pandemic with our campaign #PauseForACause - Cheer and Applause. We are deeply grateful for all their efforts. We urge citizens to practice social distancing, avoid travel & social gatherings at a personal level to help the Government flatten the curve for the greater good of the society.”

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