27 October 2020 05:39

MediAvataar's News Desk

MediAvataar's News Desk

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Genre Level Ratings, by State and Language to Continue

In the light of the recent developments, BARC Board has proposed that it’s Technical Committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the potential attempts of infiltrating the panel homes. This exercise would cover all Hindi, Regional, English News and Business News channels with immediate effect.

Therefore, starting with the ‘News Genre’, BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm. BARC will continue to release weekly audience estimates for the genre of news by state and language.

Explaining the need for this move, Punit Goenka, Chairman of BARC India Board said, “Given the most recent developments, the BARC Board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness”.

Says Sunil Lulla, CEO, BARC India, “We at BARC take our role in truthfully and faithfully reporting ‘What India Watches’ with the greatest sense of responsibility and work with integrity to ensure that our audience estimates (ratings) remain true to their purpose”. He added, “besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its Code of Conduct to Address Viewership Malpractice”.

IndoSpace, India’s largest investor, developer, and manager of Grade A industrial and logistics real estate, has awarded its integrated marketing communications mandate to DDB Mudra Group following a multi-agency pitch.

As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax.

With over $3 bn in investment, and 36 operational and under development parks, spread over 37 million square feet, IndoSpace is the only industrial and logistics real estate developer with pan-India presence. With its combination of strategic land bank, world-class infrastructure and amenities, the company caters to the logistics infrastructure needs of leading players across sectors. With Covid-19 significantly boosting online sales in India, e-commerce and modern retailers have realised the importance for warehousing in strategic locations in Tier I & Tier II cities. The partnership with DDB Mudra Group will enable IndoSpace to capture the growing demand.

The win highlights the Group’s focus on using emotional advantage thinking to create unreasonable business growth for brands. Emotional advantage’s core belief is that humans are illogical. Human beings choose to believe that they make logical choices but are in fact driven by emotions. This deep understanding of social and cultural contexts will be instrumental in developing the overall communications strategy. The Group’s proprietary sign banking and earshot tools help with breakthrough consumer thinking that’s elevated by powerful creative work.

IndoSpace is the real estate arm of Everstone Group. Speaking on the association, Rajesh Jaggi, Vice Chairman – Real Estate, Everstone Group said, “We are delighted to have DDB Mudra on board and wish to gain substantially from their creative and digital communication expertise. Their unique approach towards brand building and end-to-end capabilities were the reasons to choose them as our partners.”

Speaking about the win, Anurag Tandon, Managing Partner, DDB Mudra West said, “Over the last few years, we have developed substantial domain expertise in the B2B space. We are delighted to be working with IndoSpace, the country’s largest industrial and logistics real estate player. The team is excited to use our understanding of consumer behaviour, especially in a post-Covid world, to develop communication for a category that has typically not been product focused.”

Furthering its pursuit to spread positive vibes and meaningful entertainment during the festive season, COLORS Tamil takes another step to ensure that its viewers stay culturally connected by launching an all new mini-series, Nalam Tharum Navarathri.

This special series will have Orator-Author, Ms. Sumathi Sri sharing significant information about traditions and practices followed throughout the nine-days of the revered Navarathri festival in Tamil Nadu. Set to go on air starting from 17th October to 26th October 2020, at 7:30 a.m., each episode will take the audience on a divine journey by unearthing fascinating stories about the nine forms of Goddess Devi.

A culmination of music, lights and colors, Navarathri is one of South India’s significant festivals with Golu- an artistic display of dolls, forming an integral part of the occasion. The newly launched mini-series by COLORS Tamil will capture the true essence of this celebration across 10 episodes. Covering the entire spectrum of celebration, each episode will have Sumathi Sri sharing insights on the various nuances of the traditions associated with the festival in a captivating narration. Starting with an introduction, the episodes will focus on elaborating the traditions behind each day’s color, flowers, prayers, offerings and musical ragas dedicated to each form of Goddess Devi.

Commenting on this special series, Mr. Anup Chandrasekharan, Business Head – COLORS Tamil, said “At COLORS Tamil, we believe in focussing on storytelling that recognises the rich culture of Tamil Nadu with innovative and meaningful content. As a symbolic representation of faith and hope, Navarathri is an embodiment of good’s triumph over evil. With the newly launched mini-series, we are happy to package and present differentiated content to our viewers across the globe. It is our humble effort in providing our viewers a much-needed experience of devotional vibrancy in a time of a global pandemic. It is also an effort towards rekindling the faith by highlighting rich, traditional practices of this festive season. We are hopeful that this enlightening experience will further add a spark of positivity for our viewers.”

This special series will also feature a special episode on the 800-year old Kamakshi temple located in Kanchipuram and offer viewers a peak into the grand Navarathri festivities hosted at the temple. Along with this, the episodes will also feature other prominent Goddess Devi temples located across Tamil Nadu and their unique traditional practices during Navarathri festivities.

Tune into COLORS Tamil every day starting Saturday, 17th October 2020 to Monday, 26th October 2020 at 7:30 AM to watch Nalam Tharum Navarathri for a blissful experience.

Fever FM is the fastest growing radio network in the country. The network enjoys dominant leadership across the markets it operates in, and is the destination station for youth, with focus on innovation and listener’s delight.

The network recently launched its Progressive Web App – Fevernetwork.FM - a clutter-breaking strategic initiative to further strengthen their digital first approach to business. Fever Network is the first radio brand to come up with a progressive web page which will urge the listener to interact digitally too.

Fever Web App gives the listeners the chance to interact with the brand in real time and enjoy exclusive deals and prizes that can be won everyday. The listeners have to simply type fevernetwork.fm on their mobile web browsers and tap to participate in the contest. The gratifications include cool T20 merchandise, match party invitations, virtual meet and greet with players and Gold!

Talking about the launch, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said, “As the world is getting more digitised, we are also gearing ourselves with it. Progressive Web apps are the next best thing as they provide app like functionality without taking any storage space on your mobile handsets! As a first phase of the launch, we’re offering exciting prizes for our listeners to encourage maximum traffic to the Fever Web App!”

To celebrate India’s selfless heroes of Covid-19 pandemic with ‘Bharat Ke Mahaveer’

 · The three-part documentary ‘Bharat Ke Mahaveer’ showcases stories of extraordinary kindness shown by people at a time of the unprecedented COVID-19 crisis

 · 12 stories showcasing India’s spirit of solidarity and unity will air on Discovery Channel and also stream on Discovery Plus in the month of November

 · Indian film industry actors Dia Mirza and Sonu Sood will co-host the series

Recognising India’s unsung selfless heroes who have gone out of their way to help those in need during the COVID19 pandemic, the United Nations in India and NITI Aayog, in partnership with Discovery channel, are launching #BharatKeMahaveer. The campaign will celebrate Indians who have shown extraordinary kindness - extending a helping hand to the vulnerable, going that extra mile - selflessly and without any expectation.

As part of the campaign, Bharat Ke Mahaveer, a three-part series will air on Discovery Channel to celebrate the actions by 12 champions from across India who, through their exemplary actions have been spreading a ray of hope, coming together in strength and solidarity. The series will be co-hosted by the UN Secretary-General’s SDG Advocate Dia Mirza and actor Sonu Sood, who was recently conferred the ‘Special Humanitarian Action Award’ by the Government of Punjab for his humanitarian efforts during the COVID-19 crisis.

Speaking about the initiative, Amitabh Kant, CEO, NITI Aayog, said, “Throughout this global crisis, we have seen countless stories of individuals across the country who have gone beyond their call of duty. Even in the Aspirational Districts, despite facing greater developmental challenges, people came forward in a tremendous display of humanity. We are happy to have come together with Discovery and the UN in India for this initiative to recognize these stories”.

Bharat Ke Mahaveer celebrates luminous stories of solidarity – where, whether through food distribution, providing medical care, donating their life savings or feeding a stray animal – India – of all ages, and today still - has shown a strong sense of togetherness in times of crisis.

Renata Dessallien, UN Resident Coordinator in India said, “As COVID-19 continues to upend our lives, these unsung heroes are an inspiration and solace to us all. They remind us that it is only working together, with kindness and compassion, that we can succeed – a truth that underpins the message of United Nations, especially during this 75th year since our founding. Through Bharat Ke Mahaveer, we wish to honour those individuals, who despite all odds, have gone out of their way to show extraordinary selfless kindness to help those in need. They rekindle our faith in humanity and our hope for a better future. They make us proud, here in India and globally.”

Megha Tata, Managing Director – South Asia, Discovery Communications India, said, “Bharat Ke Mahaveer is not just a TV show – it is reflection of India’s gratitude to so many of the unsung heroes who became a shining beacon of hope and inspiration. We are proud to partner NITI Aayog and UN India in this prestigious project.”

Bharat ke Mahaveer co-host and UN Secretary-General’s SDG Advocate Dia Mirza said, “Over the past few months, India has shown the world that when people come together, they can overcome any adversity. Instead of self-interest, we have seen an outpouring of solidarity during the pandemic. People are banding together to spread love, compassion and positivity through their actions, thereby ensuring that the most vulnerable are not left behind. I am proud to call myself an Indian and proud to be part of this excellent initiative.”

“The recent time has been painful for humanity. During this time, some individuals with extra-ordinary sense of empathy for fellow citizens gave away everything they had,” said Sonu Sood, who is also the face of the campaign, along with Dia Mirza. “The almighty has been benevolent to me, and has given me means to help others, and I tried in my small way, but some of the stories I have read are of individuals with limited means but who with their strong will – moved mountains. The world will know more about these heroes through Bharat Ke Mahaveer.”

Bharat Ke Mahaveer has attracted premium advertisers on-board. The series is Co-powered by Amazon.in, MI TV, Dell while Amul, Kia Sonet and Hicks, Hot Water Bottle are the Associate Sponsors.

Bharat Ke Mahaveer will commence with Phase 1 in the month of November on Discovery and Discovery HD Channels. Viewers can also stream the show on Discovery Plus app.

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