27 October 2020 10:07

MediAvataar's News Desk

MediAvataar's News Desk

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With a promising line-up of biggest superstars like Pradeep Pandey, Chintu, Kajal Yadav as leading faces along with many others, the show aims to be a gala Dandiya Nights on television

BIG Ganga, has constantly served its audiences with unique and industry-first initiatives that have led them to stand out amongst its competitors in the market. Keeping this objective in mind, the channel welcomes the upcoming festive season, by introducing yet another one of its kind Bhojpuri Dandiya show ‘Ding Dong Dandiya’. Regarded as the first Navratra original in the region, it is slated to telecast for nine-days from 17th Oct, at 5:00 PM, and will culminate on October 25, 2020. It will also have first of its kind Jagrata line-up on Ashtami. This will be followed by a month-long category-first festive line-up of many other category firsts.

Featuring the biggest celebrities and musicians of Bhojpuri industry like Pradeep Pandey, Chintu, Kajal Yadav, Priyanshu Singh, Payas Pandit, Ayushi Tiwari, Ayesha Kashyap, Rini Chandra, Mamta Raut, Mohan Rathod, Nisha Dubey, Manoranjan Jha, Pawan Pardeshi, Ravi Pandey, Alka Jha and Setu Singh, the one-hour special music and dance show will ring in the festival through the comforts of viewers home. Taking the entertainment quotient a notch higher, the show will have a specific theme each day with one folk singer and a celebrity performance. The themes will vary throughout the 9-day celebration starting with Bollywood Baja ke, Maiyeke Jalsa, Desh Rangila Mera, Music Mix, Bhojpuriya Danka, Bam Bam Bhojpuriya, Lockdown Special, Poorab aur Paschim and culminate with DJ Navratri.

The theme has been selected in a way that resonates with the varied tastes and preferences of audience and aims to connect with the ardent devotees and Navratri revellers in region. Further engaging with viewers on a larger scale, the channel will also invite viewers to send across videos/photographs of their celebrations, which will be showcased on television and the channel’s digital platform.

Commenting on the festive line-up, SamratGhosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “Staying true to our brand ethos, we have always curated and served our audiences with rooted, relatable and real original content. Ding Dong Dandiya takes forward our commitment to present content that mirrors the region’s sentiment and celebrates it with full gusto. The festival is all the more special as it provides a much-needed relief and uplifts the anxious ridden consumer mood. As a brand we have always pushed the entertainment envelope and with first of its kind Navratra show in Bhojpuri we are further defining new horizons for our viewers. We hope that it gives our viewers a chance to enjoy the festivals to the fullest.”

Speaking on the unique offering by the channel and how it can add value in the life of viewers, Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said, “The month of Navratri is auspicious and is deeply rooted in the Bhojpuri culture. We have tried to curate the same atmosphere of joy, excitement and exuberance that the festival witnesses in normal circumstances. We are bringing the best and most revered mix of Bhojpuri and Dandiya songs with foot thumping dance beats and incredible singing. Keeping in line with the regions ethos, the show is a perfect blend of reverence and celebration so as to cater to the entire range of our wide loyal audience pool. Given its unique and novel nature we are confident it will be their favourite Navratra indulgence”

BIG Ganga has constantly worked towards bringing the best of entertainment for its viewers while making them a part of all celebrations and festivals that matters to them. Ahead in the pipeline are some very interesting properties which are all set to be launched by the channel keeping in line with the upcoming festivals like Diwali Carnival, Chhathi Ghate Ganga and Jai Chhathi Mayi, among others which will give the audience an extra daily dose of entertainment and keep them hooked throughout.

Hindustan entered its 25th year of operations in U.P. today and commemorated it with a special 64 page edition in Lucknow, the biggest edition in its history.

Over 200 pages were printed just across 5 city editions of Central East UP - Lucknow, Kanpur, Allahabad, Varanasi & Gorakhpur, packing in the much needed positivity as we enter the festive season.

The special edition chronicles the transformation undergone by UP over the past 25 years and how Hindustan has been the driver of change and progress for the state by being the voice of millions of the state’s residents.

While the pandemic has impacted the consumer sentiment and businesses & economy is under stress, the over-whelming participation from advertisers with 53k+ sqcm ad space for today’s mega issue in Lucknow is a clear indicator of the positive future outlook. It also reaffirms the faith reposed in Hindustan by its advertisers.

Hindustan also ensured that every edition forms for a compelling read to its readers by packaging 40% of overall pages with edit content, including an exclusive section highlighting the various milestones UP has witnessed over the past two and a half decades.

Newspaper industry in India is steadily reaching to its pre-covid levels and Hindustan has been at the forefront in regaining its readers with a circulation reach at 93% and continuously expanding across its territories.

Talking about the program, Rajeev Beotra, Executive Director, HT Media Ltd. said, “The mega edition carried across Central East UP is a testament of the faith reposed by our advertisers in print and especially in Hindustan. There has been overwhelming response from advertisers from multiple sectors including FMCG, real estate, retail, automobile and jewelry among others. While the pandemic has impacted businesses in the first half of the year, we are witnessing strong demand in the second half, led by tier-II & tier-III towns. With a strong festive program for clients and innovations like the today’s mega edition, Hindustan has been successful in capturing the advertising spends from the markets it operates in.”

After consolidating its leadership in the linear news TV format, TV9 Network is now turning its attention to revamping its digital business.

As a step in this direction, the group has appointed Rakesh Khar to set up and lead the business content vertical of its upcoming digital offerings.

Having served the newsroom in a leadership role for over two decades, Khar last served as Editor (Special Projects) at Network 18 Group, driving campaigns and special initiatives across its media assets. Khar earlier worked with India’s top news brands that include The Economic Times, Television Eighteen, Zee News, DNA and Deccan Chronicle. He also serves on the Executive Council of India’s premier media institute, the Indian Institute of Mass Communication (IIMC).

Commenting on Khar’s appointment, Barun Das, CEO, TV9 Network, said: “As the digital landscape evolves at a breakneck pace, we are coming up with multiple offerings cutting across various geographies, languages and catering to myriad consumer interest areas. Cutting edge technology will be at the core of our digital expansion plans and one can expect some industry-first products. Rakesh Khar joins us to lead one of the critical verticals.”

On his new assignment, Khar said, “I am looking forward to being part of the TV9 family as it embraces new benchmarks. The digital architecture has enabled both access and empowerment and time is ripe to bring into the ambit of financialization each and every citizen irrespective of the size of his or her savings. We are here to enable this shift at the grassroots level.”

Welcoming Khar, B V Rao, Group Editor, TV9 Network, said: “The mainstream business media is traditionally focused on select top conglomerates and there is an urgent need to reflect the aspirations of other enterprises. Given our strong penetration in language markets, it is time to tell the economy story from a pan India perspective. Our digital offerings will be the most credible vehicle to beam success stories while offering investors an opportunity to draw the right dividends from their investments.”

TV9 Network is India’s No. 1 News Network with more than 29 crore average weekly impressions as per the most recent data from television audience measurement body BARC.

The network comprises four regional language leaders in TV9 Telugu, TV9 Kannada, TV9 Marathi and TV9 Gujarati, and the national Hindi news channel, TV9 Bharatvarsh, which has earned a place for itself in the league of the Top 3.

Urges Listeners to Step-up & Step-out!

MY FM, the radio arm of DB Corp Ltd., unveiled its special theme to welcome the festive season of 2020. This year, the radio network plans to start the celebrations with a new anthem “2020 Hum Tujhse Jeet Jayenge”. The festival theme is designed for listeners to move past the negativity around the year’s happenings and motivate them to gear-up for the upcoming festival season, but keep all precautions as advised by GOI- follow social-distancing, always wear a face-mask and wash hands regularly.

2020 has been mentally harsh for the whole world, and the only way to fight it is through positivity. Festive season is about celebrations, and with celebrations, comes a lot of hustle and bustle. Since the ‘new normal’ does not allow us to be as social as before, we can still celebrate safely. MY FM aims to spread this message and ignite the festive spirit of India. The new theme motivates listeners to Step-up from the lethargy Corona outbreak has brought, and Step-out to rejoin the way we love to live our life, but, with all the precautions as advised by GOI-maintain social-distancing, wearing face-masks and washing hands regularly.

Mr. Rahul Namjoshi, COO, MY FM adds “Our country has a natural fighting spirit. It is this spirit that, since ages, has made us fight and win over any crisis. It is this fighting spirit that gave us the idea of our new theme. Since as a brand we are eternally optimistic, we hope our message acts as a booster to strengthen and uplift the mood of our listeners and in turn boost the economy as well”

Monday, 12 October 2020 00:00

ZEE5 Partners with Kellton Tech

To Shift from Legacy to Hyper-Scalable, Cloud-Native CMS

Kellton Tech , a global leader in digital transformation and integration, announced that it has been chosen by ZEE5, India’s Entertainment Super-app, to build a next-generation, cloud-native content management system (CMS) that delivers relevant, real-time content experiences across all constituents of business.

As a strategic digital partner, Kellton Tech will blend automation with smart cloud capabilities to build a hyper-scalable content management system that facilitates the capture, aggregation, management, and record of information faster and more conveniently through a plug-and-play approach. The new CMS will be built on a foundation of self-learning, analytical technologies to enable personalized content recommendations and delivery for boosting viewer engagement and maximizing the value of subscription-based revenue constantly.

Karanjit Singh, CEO - Kellton Tech India, said, “Our collaboration with ZEE5 marks the beginning of an important collaborative milestone for Kellton Tech. This is a huge opportunity for us to showcase our forward-looking digital capabilities and deploy our bespoke integrated planning approaches. This project, powered by new-age digital technologies, will provide access to relevant insights and help ZEE5 gain operational efficiency, resulting in faster creation, moderation, and dissemination of content. We look forward to creating long-lasting value for ZEE5 and supporting its growth momentum.”

Rajneel Kumar, Business Head - Expansion Projects & Head Products at ZEE5 India, said, “ZEE5 is a classic consumer first brand and it takes the best of content, data and cutting-edge technology to delight users on the go. Our partnership with Kellton Tech is one such strategic step taken towards optimizing the platform capabilities to stay relevant, facilitate greater user engagement, conversion, and retention. We are committed to invest aggressively in technology that enables us to deliver a superlative content viewing experience for our audiences anytime, anywhere.”

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