20 January 2020 07:20

MediAvataar's News Desk

MediAvataar's News Desk

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Friday, 10 January 2020 00:00

India Digital Rankings for November 2019

Top 10 Multi-Platform Properties (Desktop and Mobile)

Desktop: 6+ Home and Work, Mobile: 18+ Smartphone and Tablets iOS and Android

Friday, 10 January 2020 00:00

Apple rings in new era of Services

Apple has marked the close of a historic 2019 for its Services offerings, a year that introduced Apple Arcade, Apple TV+, Apple News+ and Apple Card, and celebrated the continued success of the App Store, Apple Music, iCloud and more experiences only Apple can create and deliver. Apple provides customers with the highest-quality services along with an unparalleled commitment to privacy and security, and offers creators and developers the opportunity to bring their creative visions to people around the world.

“2019 was the biggest year for Services in Apple’s history. We introduced several exciting new experiences for our customers, all while setting the standard for user privacy and security,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We begin the new decade with incredible momentum and gratitude to our customers who have shown such enthusiasm for all of our Services, and we continue to celebrate the work of the world’s best creators, storytellers, journalists and developers.”

Apple’s ongoing focus on the deep integration of hardware, software and services drove all of its platforms to new heights in 2019.

The App Store is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week. It remains the safest place for users to find software and provides developers of all sizes access to customers in 155 countries. Since the App Store launched in 2008, developers have earned over $155 billion, with a quarter of those earnings coming from the past year alone. As a measure of the excitement going into 2020, App Store customers spent a record $1.42 billion between Christmas Eve and New Year’s Eve, a 16 percent increase over last year, and $386 million on New Year’s Day 2020 alone, a 20 percent increase over last year and a new single-day record.

Apple Music is the most complete music experience, offering over 60 million songs and world class music experts and tastemakers curating thousands of playlists and daily selections in 115 countries. Apple Music is the best music service for iPhone, iPad, Apple Watch, Apple TV, Mac, HomePod and CarPlay. The new time-synced lyrics feature was a highlight in 2019: over 50 percent of listeners have used it on iOS 13. The innovative Beats 1 radio station offers exclusive shows by Frank Ocean, Nicki Minaj, The Weeknd, DJ Khaled and Elton John. Apple Music provides artists and songwriters at every level of their career with a global platform to reach new and existing audiences.

Apple TV+ is the home of Apple Originals from the world’s greatest storytellers, including “The Morning Show,” “Dickinson,” “For All Mankind,” “See” and “Servant.” Apple TV+ made history as the first streaming platform to receive multiple Golden Globe and Screen Actors Guild nominations in its launch year, and is the first and only streaming service to debut instantly in over 100 countries and regions.

The Apple TV app brings together the different ways to discover and watch shows, movies and more in one app, and is available on iPhone, iPad, Apple TV, Mac, iPod touch, select Samsung smart TVs, and Amazon Fire TV and Roku devices, and will be available on LG, Sony and VIZIO smart TVs later this year. The Apple TV app now offers over 30 Apple TV channels — direct subscriptions to premium video services so customers can watch both online and offline, ad-free and on demand, all in one app.

Apple Arcade is a groundbreaking game subscription service within the App Store, offering users unlimited access to the entire catalog of 100+ new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV. Apple Arcade features award-winning titles such as “Sayonara Wild Hearts,” “Assemble with Care” and “Mini Motorways,” and throughout 2020, the service will add new games and expansions every month.

Apple News draws over 100 million monthly active users in the US, UK, Australia and Canada and has revolutionised how users access news from all their favourite sources. Apple News+ offers an all-in-one subscription to hundreds of the world’s top magazines and major newspapers. In 2020, Apple News will provide live coverage of key moments in the US presidential election in partnership with ABC News.

Apple Podcasts offers free audio stories that entertain, inform and inspire, and now delivers listeners over 800,000 shows in 155 countries on more devices than ever before. Listeners can search topics and people within the audio to find new shows and episodes.

Apple Card and Apple Pay lead innovation with the ways customers pay for goods and services, and access everyday experiences. Last month, customers began using Apple Card Monthly Instalments to purchase new iPhones and pay for them over 24 months with zero interest. In 2019, entry to more than 150 stadiums, ballparks, arenas and entertainment venues around the world was available with contactless tickets on iPhone and Apple Watch. Customers could ride public transit with Apple Pay in some of the largest cities in the world, including Shanghai, Beijing, Tokyo, Moscow, London and New York. In 2020, customers will be able to easily tap their iPhone and Apple Watch to ride trains and buses in even more cities, including Washington, D.C., Shenzhen, Guangzhou and Foshan, and access dorms and services at additional universities across the US.

iCloud powers a seamless experience in keeping a customer’s photos, videos, files, app data and more safe, up to date and available across all their devices. Over 75 percent of iCloud users are protected with two-factor authentication, an extra layer of security designed to ensure that no one else can access their account or data. With Family Sharing, up to six family members can share access to Apple services, including Apple TV+, Apple News+, Apple Arcade, Apple Music and an iCloud storage plan, as well as individual music, movie, TV, book and app purchases.

In 2020, Apple will continue to delight customers, collaborate with developers and creators, offering new levels of creativity, choice and innovation across original series and films, podcasts, music, news, games, apps, payments and unique experiences only Apple can deliver.

Introduces features to detect trip irregularities, record audio on-trip

Uber is introducing a range of new safety features for riders and drivers, including RideCheck, a feature that detects trip irregularities, and audio recording, which will be rolled out as a pilot in India later this year.

The new features, which were announced at one of Uber’s biggest safety focused events in the country, are aimed at further strengthening safety standards and underscore Uber’s continued global commitment to make safety one of its biggest priorities.

Today’s safety announcements include the following new features:

RideCheck: This new safety feature will enable Uber to flag certain trip irregularities, like long, unexpected stops or midway drops that might, in some rare cases, indicate an increased safety risk, especially for women. If an anomaly is detected, Uber will initiate a RideCheck by reaching out to both the rider and the driver. This marks the first step by Uber to proactively reach out to users during a trip and offer tools they may need to get help.

Audio Recording: Uber will be piloting audio recording as a pioneering safety feature in the Indian market in 2020. Once introduced, a rider or driver partner will have the choice to record audio through their phone while on-trip. When the trip ends, the user has the option to report a safety incident and submit the audio recording. The audio file shall be encrypted and the user cannot listen in to the stored recording on their device, but may choose to send it to Uber’s customer support agents who will use the audio to help better understand an incident and take appropriate actions. Only Uber will have access to the audio once the user submits it.

PIN Verification: The safety PIN is a trip verification feature to help ensure riders are getting into the car they are matched with through the app. Riders will receive a 4-digit PIN that they can provide verbally to their driver who can start the trip in the app only when the correct PIN is entered. In addition to the PIN, Uber announced it’s working on advanced technologies that will in the future use ultrasound waves to automatically transmit the safety PIN for verifying rides.

Speaking at the event, Sachin Kansal, Senior Director of Global Safety Products, Uber, said, “Our global safety product team has a simple but critical mission: to help set benchmarks for ridesharing safety. Over the past 3 years, we have introduced several features to enhance safety standards on our platform. Today, we raise the bar again as we work towards introducing Audio Recording in India as a pilot this year and roll-out the RideCheck feature for long stop and midway drop-offs. We have been piloting and refining these features in different markets globally to ensure they work well for both our riders and driver partners. Privacy is incredibly important for Uber and all these tools are designed keeping that in mind. We will continue to refine these technologies so we can help make every ride a 5-star experience for all.“

Uber continues to invest in strengthening women's safety on its platform through a partnership with Manas Foundation, which has conducted thousands of customised Gender Sensitisation Workshops for Uber driver partners. So far this initiative has sensitised over 50,000 driver partners across eight cities in India. Uber remains committed to stepping up these efforts to sensitise more driver partners in 2020.

Addressing the importance of a holistic and collaborative approach towards safety, Rekha Sharma, Chairperson, National Commission of Women (NCW), said, “The Commission has been advocating for the safety of women during commute and a gender-sensitive approach to improving accessibility and safety for women. It gives me immense pleasure to see that Uber and Manas Foundation are working so closely together to implement our suggested gender sensitisation training to driver partners. This effort will not only reduce the inequalities of gender mobility but will also successfully engage men in making public transport safer for women.”

Femina commissioned a research report titled ‘All About Women’ which sheds key insights on lifestyle, work-life balance, relationships and habits of a working millennial mother 

Femina, India’s leading women’s brand, has always been known as the destination for all things women. The experts on Indian women have released a report targeted at millennial mothers called, ‘All About Women’. This research report commissioned by Femina is an in-depth analysis and gives a peek at consumer behavior, lifestyle, habits, purchasing power, interpersonal relationships along with many other facets of a working millennial mother.

The research study conducted by LeadCap Ventures and its findings are a result of extensive quantitative and qualitative research done over months with more than 1500 urban women across 10 mega cities/metros and Tier 1 markets. The research report reflected on the changing dynamics of motherhood, and parenthood in Indian households. The subjects are bifurcated based on the type of families and further categorized basis varied determinants such as striking a work-life balance, preference to children, spouse-partner relationship, self-care and digital content consumption.

Lifestyle of a millennial working mother

Exhibiting interesting anecdotes on the lifestyle of the millennial mother, the report revealed that growing attention of women towards personal self-care. The report also highlighted that despite of hectic schedules and tiring routines, the mothers didn’t compromise on inculcating healthy food habits and were health-conscious for themselves and their families.

Striving for work-life balance

Striking the perfect work-life balance, respondents revealed that they were able to do that with the avid and proactive support by their families and colleagues.

Kids over everything

Additionally, for the millennial working mother, the children hold the utmost priority. Taking time out from their busy schedules, millennial parents make sure that either one of the parents is available with the child at any given point.

Elaborating on how Femina’ s All About Women Report, Mr. Deepak Lamba, CEO of Worldwide Media said, “Femina as a brand has always known the pulse of Indian women and the research report is another testimonial for it. ‘All About Women’ is a new chapter in the brand journey where we deep dive into various facets of a woman’s lives and predict trends, tailor content and have a customized approach for increasing engagement. ”

Further commenting on the occasion, Tanya Chaitanya, Editor and Chief Community Officer at Femina said, “With a rich legacy of over 60 years, Femina has pioneered bold path-breaking content through decades and the brand understands the Indian modern women. The findings of this report have corroborated with our content strategy and proven once again that no one knows Indian women like we do. ”

Femina’s January issue will further elaborate these insights and findings and corroborate them with content tailored to the working millennial mother. This issue will also shed light on Femina’s focused content strategy to cater to what women need and the in-depth understanding of it.

As the new year — and decade — begin, here are six-plus totally stick-to-able YouTube Resolutions along with tips, tools, and a checklist you can use so you can really succeed on YouTube in 2020.

1: Commit to Looking At Your YouTube Data… and Understanding It

2: Map Out A Publishing Schedule… and Stick To It

3: Join YouTube Communities, Attend Video Marketing Events… and Actively Participate

4: Give Your Channel an Optimization Update… and Refresh It Regularly

5: Get To Know Your Audience… and Adjust Your Content Accordingly

6: Get To Know Your YouTube Competition… and Study What’s Working (Or Not) For Them

Source: VideoAmigo

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