27 October 2020 09:09

MediAvataar's News Desk

MediAvataar's News Desk

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Keeping in mind that the world around us has changed as we know it, The 17th India edition of Promax’s Conference and Awards was launched in a fresh new avatar and format and themed as ‘Re-Invent’ where for the first time, delegates, speakers, Media and Marketing professionals, jury members and sponsors all came together ‘virtually’ to attend and celebrate creativity, innovation and storytelling.

The event started with Gavin Strange on ‘Trying to get Ahead of the Curve’ where he talked about projects ranging from filmmaking to illustration, toy design to photography. We were all transported to the ‘Top of the Pyramid’ with a fireside chat with Megha Tata and Navika Kumar as they highlighted their journey and experiences in the media landscape. Hasraf ‘Haz’ Dulull then engaged audiences with taking the leap from VFX to Directing and Producing Feature Films and TV. The session on ‘OTT Marketing’ led by Rahul Mishra of Shemaroo Entertainment where he was joined by marketing heads of OTT players in the country, including Abhishek Joshi of MX Player, Avi Kumar of Zee5 and Divya Dixit of ALT Balaji was very well received – this was followed by Prathyusha Agarwal of Zee Entertainment who engaged audiences with a session on Brand Building and Logo Design.

Day 2 began with transporting delegates into the ‘Future of Creativity’ in Augmented Reality by Emile Rademeyer, followed by an engaging conversation with Faye D’Souza on News and what young India wants. Charlie Mawer’s session on the ‘Future of TV Branding’ was extremely relevant where he shared the best practices for 2020 and beyond.

The engaging sessions, presentations and discussions were followed by the eagerly anticipated Promax India Awards 2020. The show was hosted by Cyrus Broacha in a completely new virtual format where he managed to keep everyone entertained.

This year Star India swept the Awards with 17 Golds and 18 Silver awards. They were followed by Viacom18 Media with 17 Golds and 6 Silver; Zee Entertainment Enterprises with 12 Golds and 8 Silver and Sony Pictures with 5 Golds and 10 Silver amongst many others.

The Arnab Chaudhuri Award was introduced to recognise a new talent who is creating outstanding work in the world of animation and was awarded to Tushar from Dynamite Design.

Summing up Promax India Virtual 2020, Rajika Mittra, Country Head & Strategic Partnerships (India, Hong Kong & Philippines) said, “As we embarked on putting together a ‘virtual’ conference we were quite apprehensive on how the event would turn out given that Promax has always been known for quality content and production. We are overwhelmed by the response received from our delegates, speakers, jury members and sponsors who believed in us and helped us put in another fantastic quality conference.”

Aparna Purohit, Head of India Originals at Amazon Prime Video and Awards Chair Promax 2020 said, “ It’s quite remarkable to see such an encouraging participation in this year’s edition of Promax Awards.”

Jagran New Media’s Health and lifestyle portal, Onlymyhealth.com organized the first edition of The HealthCare Heroes Awards on October 8th, 2020 with an aim to recognise and honour individuals and institutions that have been on the frontlines of fighting the pandemic in the country.

As the outbreak of Covid-19 engulfed the entire nation in anxiety and fear, positive stories of resilient people and organizations who are fighting the pandemic needed to make headlines. The HealthCare Heroes awards was an attempt by Onlymyhealth.com in the direction to salute these ‘Corona-Warriors’.

A separate microsite was created with all the details for this initiative https://www.onlymyhealth.com/events/healthcare-heroes-awards and the voting ended on Oct 6th. The results were announced yesterday through a virtual ceremony which was attended by leaders and newsmakers of the country. A special message by Union Minister for Health and Family Welfare, Dr Harsh Vardhan and Bollywood celebrity, Sonu Sood took the momentum of the event few notches higher.

Bharat Gupta, CEO, Jagran New Media expressed his gratitude for all the heroes for their dedicated work.

There were 4 main categories: ‘Breakthrough Innovations’, ‘Beyond the call of duty’, ‘Covid Heroes’, ‘Awareness Warriors’ which were further divided into 3 sub categories. Breakthrough Innovations which looked at top nominations in Technology, Testing and Patient Care was won by ‘Save Life Foundation’ in Technology, ‘Molbio Diagnostics’ in Testing, ‘InnAccel’ in Patient Care.

The category ‘Beyond the Call of Duty’ focused on Doctors, Paramedics & Frontline warriors and the winner in this category are ‘Dr. Susheel Bindroo, Sister Nayana Vartak (Paramedics), Mr. Vangala Ramakrishna (Frontline Warriors).

Under ‘Covid Heroes’, Rural HealthCare, Youth Icons & Unsung Heroes were celebrated and the winners in this category are Sukhibhava Foundation (Rural HealthCare), Dr Binish Desai (Youth Icons), Team - Khaana Chahiye (Unsung Heroes)

In the ‘Awareness Warriors’ category, nominations were under the subcategories of Best Out of the Box idea, Most Impact and Hoax Busters. The winners of this category are puppet characters Tara & Appa created by The Puppetarians & Unicef UP (Best Out Of The Box Idea), Dr. Joelene Fernandes and Dr. Jorson Fernandes (Most Impact), Coronavirologist Pavithra Venkatagopalan (Hoax Busters).

The special Editors’ choice awards went to actor & humanitarian Sonu Sood, India’s first plasma donor Smriti Thakkar and ‘Cycle Girl’ Jyoti Paswan.

The winner in each sub category were chosen by a special jury with esteemed names like Prof Ramanan Laxminarayanan (Director, Center for Disease Dynamics, Economics & Policy in Washington, D.C.) Prof Priya Abraham ( Director, ICMR-National Institute of Virology, Pune), Dr Naresh Trehan (MD, Medanta the Medicity, Gurugram), Dr TS Kler ( Chairman, PSRI Heart Institute), Dr KK Aggarwal ( Former President of IMA), Dr Sandeep Nayar (Chest & Respiratory Disease Specialist) Swati Bathwal (Public Health Nutritionist) and Megha Mamgain ( Head, Health & Lifestyle at Jagran New Media). Public votes had a 25% impact on choosing the winners.

The event was sponsored by Sanat - Schwabe India as Category Sponsor and supported by Naturamore, Cipla and Mahindra XP Plus, with Wet & Dry as Gifting Partner.

As part of the on-going series on Fever Network, the third chapter of Bounce Back Bharat premiered on 3rd October 2020 with none other than Yuvraj Singh, Indian cricket’s most explosive all-rounder and an epitome of courage and resilience. Fever Network launched the Bounce Back Bharat initiative with an aim to support nation building and spreading positivity via inspirational stories post the COVID-19 outbreak.

The campaign features a series of webinars with the who’s who of the Indian corporate world along with top celebrities from the world of cricket and Bollywood. The first two chapters with Gautam Gambhir and Shikhar Dhawan became a monumental success with more than 200K+ live views across social media platforms. The webinars have so far amassed more than 2.1MN views and the campaign has garnered 57MN+ impressions so far.

Chapter 3 saw top leaders like Mr. Sanjeev Mantri, Executive Director, ICICI Lombard, Mr. Deepak Gupta, President, JIMS Group of Institution and Ms Anchal Sharma a cancer fighter, social entrepreneur and motivational speaker as part of the panel with Yuvraj Singh where they exchanged stories of inspirations and the various life lessons learnt throughout their illustrious career and how they are applying these learnings to sail through these tough times.

Talking about his enigmatic performance in the 2011 World Cup, Yuvraj remembered, “That is an emotion that can’t be described in words. Winning the World Cup after 28 years, at home, I can only imagine what the country must have felt!”

Recalling his tryst with cancer post the 2011 Tournament, Yuvraj said “When you’re at the peak of your career, and something like this happens it becomes difficult to accept it. Initially I was running away from it since I didn’t want to lose out on my cricketing career but eventually it became a question of life. It was an unfortunate time.” Yuvraj with his undying spirit and support from his family and friends bounced back stronger! He goes on to add “I went through the entire journey with the motive of coming back and playing cricket. I’m also very happy that we were able to start the NGO ‘YuviCan’. To help people in society became my main motive!”

Mr. Deepak Gupta, President, JIMS Group of Institution spoke about working on the emotional strength of students. He said, “This is the most important time for us to focus on our inner self. We have been conducting spiritual sessions for students to help them become emotionally strong. We also encourage them to help the community for channelizing their energies in the right direction.”

Mr. Sanjeev Mantri, Executive Director, ICICI Lombard spoke about the importance of trust in his line of business. He said, “You should never let a crisis go waste. In these times we are reaching out to everyone and educating the importance of general and health insurance.”

Watch the complete video on Fever FM’s social handles to know more inspirational stories of JIMS Group of Institution and ICICI Lombard during these turbulent times and how they are using this.

Bounce Back Bharat Chapter 4 will be with Dia Mirza, Bollywood Diva and an Ambassador to many International and National social and environmental initiatives. The webinar will be premiering soon on https://www.facebook.com/FeverFMOfficial

Fever Network, the country’s leading radio network and home to the most popular radio stations Fever FM, Radio Nasha and Radio One, has been known for its campaigns focused towards bringing about a demonstrable change in society. Bounce Back Bharat goes a step ahead in further strengthening the network’s position in this space. The campaign went live on Fever FM, Radio Nasha and Radio One’s social handles. The on-air listeners can also tune into the station frequencies to catch all the action on air.


Video views in Q2 increased by 40% and connected TV’s grew by 160% as consumption of news and entertainment content nearly doubled during the COVID-19 pandemic

Brightcove Inc., the world’s leading video technology platform, published the Brightcove Q2 2020 Global Video Index Entertainment and Media Edition, which found that OTT streaming of entertainment content continued to dominate, even as governments began loosening stay-at-home restrictions. The data suggests that consumers’ media consumption habits may be permanently shifting away from linear TV, cementing streaming as the go-to choice for entertainment viewing.

Brightcove’s Q2 2020 Global Video Index analyzes hundreds of billions of recent data points from Brightcove’s customers globally to provide insights into how viewers are watching video content. The Q2 data shows that consumption of news and entertainment content nearly doubled (40%) from Q1 (23%) – a significant finding considering Q2 typically sees slower growth in video viewing compared to Q1. Looking at the first half of 2020 compared to 2019, the number of views overall is up more than 30%.

“The streaming industry is exploding faster than we’ve ever seen before. While much can be attributed to COVID-19 keeping people indoors, stay-at-home orders do not account for the entirety of recent growth,” said Jim O’Neill, Principal Analyst and Author of Brightcove’s Global Video Index. “There has been significant growth within the video industry, leading to more video content streaming as a whole; OTT services like Netflix added nearly 26 million viewers and Disney+ topped 54.5 million subscribers in Q2.”

Where consumers choose to view their content is also shifting. Connected TV’s (CTVs) saw the most growth in Q2 (160% year-over-year), indicating a resurgence in larger screens as the viewing medium of choice for entertainment.

Other notable findings from the Brightcove Q2 2020 Global Video Index that are specific to North America include:

Consumption peaked right before states began reopening. Video views were up year-over-year with April seeing the biggest increase in consumption (103%).

Every type of device saw a surge in use. CTVs, smartphones, tablets, and computers saw gains exceeding 80% in April. May saw an increase of 39% and June was up 53%.

CTV viewing had the strongest gains. CTV views jumped 428% in the first half of the year compared to a year ago. Viewers watch content four times as long on CTVs than on smartphones, followed by tablets (200%), and computers (30%).

Mobile video views saw significant growth. The pandemic increased smartphone video starts by 37%.

“2020 has become video’s evolutionary moment, and streaming entertainment video content is one area where we will continue to see growth,” said Jeff Ray, Brightcove CEO. “The crisis has impacted people at an emotional and financial level, making the need for human connection through video content more crucial than ever. We’re seeing this play out with the rise of streaming services subscriptions, indicating that the future of entertainment consumption lies in connected and mobile devices – linear television could soon be of the past.”


Apple orders “The Supermodels,” a documentary event series exploring the unprecedented and iconic careers of Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington

New docuseries hailing from Brian Grazer and Ron Howard’s Imagine Documentaries to be directed by two-time Academy Award winner Barbara Kopple

Apple TV+ has ordered “The Supermodels,” an unparalleled event docuseries that will feature exclusive access to and interviews with Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington, who will revisit their iconic modeling careers and collective disruption of the ‘90s fashion scene, which continues to reverberate today. Hailing from Imagine Documentaries, the project will be directed and executive produced by two-time Academy Award winner Barbara Kopple (“Harlan County, USA,” “American Dream,” “Shut Up and Sing”), and executive produced by Brian Grazer and Ron Howard, along with Campbell, Crawford, Evangelista and Turlington, who have joined in an unprecedented partnership on the series.

“The Supermodels” travels back to the 1980s, when four women from different corners of the world united in New York. Already forces in their own right, the gravitas they achieved by coming together transcended the industry itself. Their prestige was so extraordinary that it enabled the four to supersede the brands they showcased, making the names Naomi, Cindy, Linda and Christy as prominent as the designers who styled them. Today, the four supermodels remain on the frontlines of culture through activism, philanthropy and business prowess. As the fashion industry continues to redefine itself – and women’s roles within it – this is the ultimate story of power and how four women came together to claim it, paving the way for those to follow.

The docuseries, which is produced under Apple’s exclusive first-look agreement with Imagine Documentaries, will also be executive produced by Sara Bernstein and Justin Wilkes.

“The Supermodels” will join Apple’s expanding offering of acclaimed, award-winning documentaries and docuseries, including the soon-to-premiere “Bruce Springsteen’s Letter to You”; “Billie Eilish: The World’s A Little Blurry,” directed by award-winning filmmaker R.J. Cutler; five-time Emmy Award-nominated “Beastie Boys Story”; Sundance Film Festival Grand Jury Prize Award-winning “Boys State”; Emmy Award-nominated series “Home”; and “Dads,” a heartfelt documentary which is also from Imagine Documentaries and is now streaming globally on Apple TV+.

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