MediAvataar's News Desk
Jack Daniel’s wants to ‘Make it Count’; announces the global relaunch of its brand
Unveils its new brand platform titled ‘Make It Count’, the first truly global campaign in its 154-year history
In a historic move, Jack Daniel’s is being relaunched globally with a new brand communication platform; ‘Make it Count’ As part of the rebranding exercise, Jack Daniel's, the world’s highest selling premium whiskey, intends to inject new energy into the brand - with the introduction of a new tagline 'Make It Count' - a first for Jack Daniel's.
As a brand that is globally loved and is found in more than 170 countries around the world, ‘Make It Count’ showcases a new way of thinking for the 154 year old brand that celebrates the people who drink it. Make It Count is brought to life through multiple executions on TV, social, digital, out of home and print platforms in 100+ countries simultaneously. As a global brand that wanted to fuel its iconic status, it was time for Jack Daniel’s to showcase their unique view of the world. The new campaign, “Make it Count”, focuses on the impact on peoples’ lives when they decide to choose boldly and with purpose every day, much like Mr. Jack did throughout his own life.
The inspiration for the campaign comes from a vintage Jack Daniel’s ad that read “Proudly served in fine establishments and questionable joints.” It served as a reminder that Jack is for everyone. As a result, “Make It Count” is about its fans who grab life by the horns and make the most of their experiences.
“With ‘Make it Count’ we have a long term platform that resonates with consumers, especially in today’s environment, and carries the message of Jack’s bold, independent spirit,” said Matias Bentel, Chief Brands Officer of Jack Daniel’s parent company, Brown-Forman. “We know that this world class creative will continue to drive the successful globalization of our Jack Daniel’s brand.”
“We are excited to launch this new creative platform which cuts across cultures and is a simple articulation of living boldly and making the most of every moment, said Vineet Agrawal, Marketing and Commercial Director, India Area, Brown-Forman. “We know that is how Jack lived his life and we think these values still resonate today. The new creative platform reintroduces Jack Daniel’s to the world in a big, bold way that would create meaning and difference in the hearts and minds of the next generation of consumers.”
‘Make it Count’ is a long-term platform that resonates with consumers, especially in today’s environment, and carries the message of Jack’s bold, independent spirit. ‘Make It Count’ will be celebrated and brought to life in India market as well through a multitude of brand activities over the next few months.
India’s leading business daily The Economic Times is delighted to announce its business news podcast, The Morning Brief, createdinpartnership with aawaz.com.
The Economic Times, India’s largest brand of business news and information, has forayed into podcasts with the launch of ‘The Morning Brief’.
True to the print paper’s position as a ‘smart brief’ for a business-person, The Morning Brief takes it into the aural dimension. The podcast seeks to ‘humanise’ the most significant and/or interesting business story/s of the day.
‘The Morning Brief’ is currently playing three days of the week (Tue/Thurs/Fri), with the podcast going live by 10:00 am.Currently free, listeners can tune in to it on www.aawaz.com/et across all capable devices, and downloadthe free aawaz app on Google Playstore or Apple Appstore.
Hosted by a senior ET Editor, The Morning Brief dissects an interesting story of the day with diverse perspectives from our journalists and subject experts. With a high emotive appeal and a candid conversation style, the podcast seeks to deliverrich insights and perspectives for a compelling audio experience.
“aawaz listeners are discerning and expect nothing but the best.Giving them a well-produced business news podcast experiencecould only be made possible by forging this partnership with The Economic Times. We are elated to be working shoulder to shoulder with ET to produce The Morning Brief podcast” says Sreeraman Thiagarajan, CEO of aawaz.com
Commentary on Verizon Media's technology roadmap, which focuses on market drivers. Managed and horizontally diversified downstream live-streaming services capabilities are crucial differentiators.
In post-COVID-19 trade interviews that Omdia held with premium content owners who have large investments in time-bound projects such as sports, concerts, entertainment awards, news, and multiplayer live gaming, 38% of those interviewed said that exploiting ad-supported monetization avenues, extending remote audience engagement rates, and enhancing cost-effective multichannel reach would remain the top three business priorities over the next 12–15 months. Furthermore, as social networks become a vital consumption platform for time-bound projects, embracing a converged multiplatform publishing supply chain at lower total cost of operation (TCO) is essential for improving single media asset ROI in the long run. This will pave the way for adoption of live-streaming technologies, not only enabling multifaceted ultra-low latency based distribution “anywhere” but also lowering inefficiencies across hybrid monetization and remote audience engagement workflows.
In the past six months, Verizon Media has been following a market-driver-centric technology roadmap with aggressive acceleration of their live TV & video value proposition. Omdia believes that its server-side ad-bidding (Smartplay Prebid), lean multidimensional syndication (Verizon Control), remote interactivity (Live Event Markers, multi-camera viewing), and social engagement (pre-integrated with user-generated networks) will not only safeguard average revenue per advertiser (ARPA) but also facilitate operational excellence and the acquisition of newer audiences.
Managed and horizontally diversified downstream live-streaming services capabilities are crucial differentiators
In 2021, after the majority of time-bound projects (especially large-scale sporting events) are reinstated, content providers will need to invest in a reimagined “live-streaming 2.0” with the goal of achieving fully hybrid audience engagement if they are to accelerate their long-term competitive edge. This will require tomorrow’s premium content owners to do the following:
Increase engagement rates: Unprecedented premium location-agnostic remote quality of engagement (QoE)
Accelerate incremental average revenue per user (ARPU) and customer retention rates: Replication of in-stadium experience across diverse digital touchpoints on a real-time basis, including clustered tailored viewership with negligible live media-consumption lead time
Expand reach and local share: Improve unprecedented, ultra-low latency centric, social-engagement touchpoints
Improve incremental ARPA: Personalized ad-supported monetization avenues across multiple live business environments, devices, platforms, and locations
Enhance newer customer acquisition rates: Consistent linear TV & video quality of service (QoS) on OTT platforms
Although time-bound projects have traditionally been at the epicenter of Verizon Media’s technology positioning and growth strategy for almost five years, recent downstream live-streaming services enhancements have been a key enabler for premium content owners to meet tomorrow’s new normal OTT business requirements. Some of the significant upgrades are as follows:
Open source, server side, transparent, inventory pre-bidding framework, along with monitoring analytics for each ad lifecycle to increase contextual monetization ROI and reduce revenue leakages
Streamlining, along with reduced inefficiencies of OTT linear TV & video contribution workflow from capture, ingest, and acquisition to transfer of live streams from the origin (stadium, event location, etc.)
Reduction in syndication across multiple social channels and in publishing inefficiencies with pre-embedded network partnerships that include Facebook, Twitter, YouTube, and Twitch
Real-time remote audience viewership and engagement, especially social collaborative experiences personalized to homogenous individuals and households at scale
Cost-effective, unified, and end-to-end managed OTT live-content supply chain, supporting concurrent audience base across multiple locations and events simultaneously
As premium content owners embark on building the next generation of sustainable hybrid live-streaming ecosystems, Verizon Media’s horizontally integrated live-streaming USP with a strong professional and managed services portfolio is well positioned to meet these newer engagement formats. Finally, Omdia believes that as localization becomes a core norm across the OTT TV & video space, adopting a social-first remote-engagement strategy will be essential for premium content owners to safeguard their market positioning and operating margins.
Expanding Live Election Coverage to On-Demand Hulu Subscribers
Streamer Partners with Rock the Vote and theSkimm on Voter Registration Efforts and Custom Videos
At Hulu, nearly 50% of our ad-supported viewers are cord cutters or cord nevers, and with the presidential election around the corner, access to information is more critical than ever.
This year, Hulu viewers including our on-demand subscribers will have access to live election coverage. Viewers on our Hulu and Hulu (No Ads) plans can tune into all four debates and election night coverage at no additional cost as part of our ongoing partnership with ABC News Live. Hulu’s on-demand viewers will also have access to library content featuring Election 2020 coverage from top news series like Good Morning America, World News Tonight With David Muir and The View.
In addition to providing our on-demand subscribers with live news content, we’re also focusing on education and information around Election 2020. In an effort to inspire viewers to act this election season, we’re partnering with Rock the Vote to help viewers register to vote with ease. We are also working with theSkimm to create a series of informational videos that will provide viewers, especially first time voters, with insight into different topics like voter registration and how the debates impact ballots. The videos are available for viewing throughout the election cycle across all Hulu and theSkimm social platforms. Register to vote and check out our election-related resources in the Rock the Vote election hub today!
By featuring full coverage of the debates and election night, combined with informative custom content and unique partnerships, we’re further cementing Hulu as the streaming home for Election 2020.
Also offering live news from NewsNOW from FOX, FOX SOUL, Bloomberg TV, NBC News NOW, and PeopleTV
Tubi to add more premium content to also include Euronews, USA TODAY News, and three of the largest local station groups in the country, including Hearst Television, with two others coming soon
Tubi , a division of FOX Entertainment, today announced it has launched “News on Tubi” in the U.S. – a comprehensive way for viewers to access live, premium streaming news content – completely free. Initially available on Android, Amazon Fire TV, and the Roku® platform, News on Tubi features content from FOX Television Stations, NewsNOW from FOX, FOX SOUL, Bloomberg TV, NBC News NOW, PeopleTV, CBC, WeatherNation, Cheddar, Altice USA’s News 12 New York, fubo Sports Network, and Black News Channel.
News on Tubi provides live, local news feeds from across the country – giving viewers an easy way to stay abreast of current events regardless of where they live. Today, viewers have access to 17 feeds from FOX owned and operated television stations in top designated market areas (DMAs) that include New York, Los Angeles, Chicago, and Dallas.
“Tubi is building the best free news streaming offering, utilizing the local news expertise of FOX and other leading national and international news outlets to offer the information viewers need now more than ever,” said Farhad Massoudi, CEO of Tubi. “We will continue to evolve News on Tubi to offer more choices while also diversifying other content choices to serve our young, diverse, and growing userbase.”
News on Tubi will expand to offer stations from Hearst Television, as well as news from two of the largest local station groups in the country—covering 24 of the top 25 markets. Later in October, News on Tubi will become the first major streaming home for Euronews World live in the United States, launch the first 24-hour Spanish-language news stream from Estrella Media’s Estrella News network, and offer streaming news from USA TODAY.
In the coming months, Tubi will rapidly expand its streaming channels – adding content across national, international, entertainment, sports, and local news – as well as offer the service on additional devices. News on Tubi joins the streaming service’s massive collection of 23,000 movie and television titles – making it an easy way for viewers to tune in or tune out what’s going on in the world.
Starting today, Tubi viewers can enjoy:
FOX Television Stations – Live and pre-recorded news without any geographic restrictions, viewers can see breaking news live and catch up on the news from anywhere:
New York (WNYW-TV)
Los Angeles (KTTV-TV)
San Francisco (KTVU-TV)
Washington DC (WTTG-TV)
NewsNOW from FOX – A non-stop stream of breaking news, live events, and stories taking place across the nation. Experience news at it occurs with limited commentary and no opinion.
FOX SOUL – FOX Soul is a live and interactive streaming channel dedicated to the African American viewer. Its programs aim to celebrate Black culture and deal with real topics that impact the everyday lives of the Black community through frank and insightful dialogue with local and national influencers.
Black News Channel – The Black News Channel is the nation’s only 24/7 culturally specific news network that reflects the Black community’s diverse viewpoints.
NBC News NOW – NBC News NOW is the 24/7 streaming service from NBCNews. NBC News NOW features deep reporting, thoughtful storytelling, and live, breaking news from the global resources of NBC News.
WeatherNation – Weather doesn’t stop and neither do we. Watch WeatherNation anytime, 24/7, to get the latest local, regional, or national live weather news. Weather. It’s What We Do.
CBC – CBC News is the most trusted source for breaking news from Canada and around the world, from Canada’s public broadcaster.
PeopleTV – PeopleTV is the celebrity news and entertainment network powered by the award-winning PEOPLE and Entertainment Weekly newsrooms.
Bloomberg TV – Bloomberg TV is a 24-hour global business and financial news network covering market trends, investment, international relations, technology, and more.
Cheddar– Cheddar is the digital-first news network, providing quick updates on trending stories in tech, innovation, business, politics, media, entertainment, and culture in a fresh, fast-paced format.
News 12 New York – Streaming for the first time anywhere, News 12 New York is the preeminent hyperlocal news service dedicated to bringing residents of the Bronx, Brooklyn, Connecticut, Hudson Valley, Long Island, New Jersey, and Westchester the best local news, traffic, weather, sports, and more.
fubo Sports Network – fubo Sports Network is the live TV network featuring sports stories on and off the field. Watch live games, original shows, your favorite sports movies and more. All free.
Later in October:
USA TODAY News – From the nation’s news to heartwarming human moments, sports, and pop culture, stay connected to the world around you with USA TODAY.
Euronews – Euronews provides news with a European perspective to a worldwide audience. Their mission is to empower people to form their own opinion. Euronews trusts in people’s intelligence and ability to make up their own mind and seek to provide their audience with the greatest diversity of viewpoints through journalism that is unapologetically impartial.
Estrella News – Estrella News is a 24/7 Spanish-language multiplatform news channel, delivering the most relevant and breaking news stories and reports for Hispanics. Coverage includes local, national, entertainment and sports from the best team of multimedia journalists.